LEADERSHIP PARTNERS CHINA SOUTHERN AIRLINES China Southern Airlines celebrated its fourth year as the Festival’s Official Airline Partner. The partnership involved a very successful alignment with The Domain Concert Series, and a special screening of the Academy® Awardwinning movie The Artist Live in Concert with the Sydney Symphony Orchestra at the Sydney Opera House. PARRAMATTA COUNCIL This was the fourth year of the Sydney Festival Parramatta program, providing diverse and high-quality programming in Sydney’s West. The investment is matched by the NSW Government with the aim to enhance Parramatta’s position as the demographic centre of Sydney and the third biggest economic zone in Australia. The 2015 program included the big free open-air street celebration POP (Parramatta Opening Party), a popular circus production Timber! at Riverside Theatres and three sold-out performances of Far From Folsom, featuring Tex Perkins at Parramatta Gaol. The program successfully drew large audiences to Parramatta – from across the Sydney region and surrounds. DESTINATION NSW Destination NSW has been a long-term investor in Sydney Festival. Through the support of productions that were “Only in Sydney”, Destination NSW aims to attract visitation to Sydney for Festival productions. These productions included Tabac Rouge, Masquerade, The Kitchen, Timber!, Far From Folsom and Seu Jorge. Destination NSW’s extensive “Sydney in Summer” marketing campaign also provides support to Sydney Festival, boosting visitation numbers from interstate and overseas markets.
FAST FESTIVAL FEASTS Now in its 15th year, Fast Festival Feasts saw thousands of Festival-goers take advantage of Festival offers at our partner restaurants. The program engaged 30 restaurants in Sydney’s CBD, the Inner West and Parramatta. Supported by an extensive marketing campaign across print and digital platforms, the Fast Festival Feasts program, supported by Gourmet Traveller, continues to be a huge success.
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Pictured left to right, top to bottom: Channel 7 at The Domain, The Star, China Southern at The Domain, Accor Hotels, Sydney Airport, photos James O’Connor; Laurant Perrier at the Festival Village, photo Tim Levy; yellow tail glow bar, Festival Village, photo Jamie Williams; Ferrython, photo James O’Connor; The Sydney Morning Herald Festival Guide; Lululemon yoga in Hyde Park, Kirin Bit.fall at the Festival Village, photos James O’Connor.