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The New Wave really paved the way for modern day design and took off from the bigger, all encompassing Postmodernism movement. The New Wave included elements that pushed the boundaries and broke the “rules” of design. It was characterized by the use of bright colors, particularly pink, and layering of elements. April Greiman was the designer responsible for starting the New Wave and also encouraged the use of the Macintosh computer for design. She was extremely influential during the height of the New Wave and is still remembered today for her work and contributions to design history. Design would not be the same today if not for the New Wave, which also had a lot of practical uses at the time. The New Wave was responsible for creating an entirely new pop culture as well. Bands at the time became known as New Wave bands because their album covers reflected New Wave design. Many people also now associate New Wave with cheesy MTV music videos because of the colors and in-your-face feel. The New Wave was a movement that I believe should still be referred to and people should be inspired by today. It contains many elements that may help designers get out of one way of thinking about design.

SCI-Arc Making Thinking, 199

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