APRIL GREIMAN APRIL GREIMAN

April Greiman is a very influential graphic designer who is heavily responsible for creating the New Wave Movement. Greiman took inspiration from Weingart and developed her own style in order to create something innovative and different. Her work and the New Wave fit into postmodernism because of the non-traditional feel and collage elements she commonly used. Greiman liked to experiment with typography and ways she could make it more 3D. She used a lot of layering to achieve such effects and this was something only possible by use of technology.

1984 was the year Greiman got her first Mac computer and she was able to do much more than her traditional counterparts. The Mac computer changed the way that graphic design was perceived and produced because of the new ca- pabilities that this new technology pos- sessed. Many were scared to use this tool and believed that design and art was best made with your hands. Greiman doesn’t like to be considered as a graph- ic designer but instead an artist, teacher, thinker, and desert explorer. She also changed the “graphic design” department name to “visual communications” at the California Institute of the Arts where she was the head because she believed technology had changed the profession so much that the name needed changing as well. This new name has taken off in much of the world as well with many institutions deeming “visual communications” more fitting.