Events: the local update VISUAL MEDIA ALLIANCE
Sales Club: Grow Your Sales Using Social Media Moderator Sally Cox, Kreatable; and panelists Vitaly Golomb, Keen Systems; Brian McDaniel, BK McDaddy Design; and David Spark, Spark Media Solutions discussed how to best utilize social media at the VMA Sales Club meeting on Feb. 21 at the South Beach Yacht Club in San Francisco. Sponsors included Apex Die, Moquin Press, Océ/Canon, Neenah Paper, Marathon Solutions, Spicers Paper, and Ricoh Production Printing.
Panelists Vitaly Golomb, Keen Systems; Brian McDaniel, BK McDaddy Design; David Spark, Spark Media Solutions; and moderator Sally Cox, Kreatable.
Key takeaways by Sally Cox: VITALY: Business must have an easy-to-remember Twitter handle and cohesive handles across all social media networks.
PHOTOS BY MAY SUEN
BRIAN: Use RSS feeds to automatically post tweets. As a result, he has gained 14,000 followers on Twitter. Twitter was his No. 1 source for attaining new clientele. DAVID: Understand “why” we use social media. It’s a way to connect with clients and with the community, especially engaging in conversation. Blogging is a great idea, but it’s vital to keep active and post to it. The worst thing you can do is let a blog sit unattended for lengthy periods of time.
Jim Duffy, Green Planet 21, and Cecilia and Tim Stone, Ready Print, listen intently to advice given by the panelists.
Chris Lambert of Neenah Paper (background) hosts his company’s display.
upcoming events Oct. 12-15
UCDA Design Conference: Creating Possibilities
Get an in-depth look at some of the issues facing designers and communications professionals both in and out of educational institutions. There’s a wealth of information during the four days covering these four tracks: technology, inspiration, practice and education. Louisville, Kentucky. ucda.com/conference.lasso
processnorcal.com
Oct. 12-17
DMA 2013: The Global Event for Data-Driven Marketers
Focus on meeting the tough demands of big data, global consumers and shrinking attention spans so your integrated marketing efforts keep winning. More than 120 sessions. 330 speakers. 60 case studies and six keynotes. You’ll cover the most far-reaching marketing ground from the best in marketing. McCormick Place West, Chicago. dma13.org/conference
Audience members raise their hands when asked if they are currently using any social media to promote their business.
Places to be. Things to do. People to see. Oct. 16-17
The 3% Conference: Building The Business Case For More Female CDs
Annual gathering of the country’s most forward-thinking agency owners, CDs, creatives, recruiters, clients and trend-watchers who come together to problem-solve through a mixture of professional development, networking and idea sharing. The Intercontinental Hotel, 886 Howard St., San Francisco. 3percentconf.com
Oct. 17-20
Big Design Conference
Learn within the scope of strategy, mobile, user experience, gaming, code development, usability, and film design. National experts will present theories, research, experiences and best practices to students, professionals and executives looking to stay on the bleeding edge. Crowne Plaza, Addison, Texas. bigdesignevents. com/conference
Oct. 21-23
The Market Research Event 2013
Designed for consumer insights executives, this event features more than 140 sessions and 175 speakers, as well as a comprehensive research learning and networking experience. Nashville, Tennessee. iirusa.com/research
process
Spring 2013
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