VMA
q&a
the
team DAVA GUTHMILLER Founder + Creative Director
CHRISTINE LEE Senior Designer
BEN WONG Designer
And what’s behind the name?
The naming game was played out over a long lunch and a bottle of excellent wine. What it came down to was my desire to create brands that stand out or “make noise.” Thirteen is just my favorite number. As luck would have it, our first office was on the 13th floor in a building on Union Square, and all our paperwork for the business came back from the city stamped as official on Jan. 13, 2000. Total freaky luck.
Tell us about your projects. What have been the most memorable, challenging and unique?
EVELYN WEI Designer
GRAYSON TOKOTA Jr. Designer
We are a small agency, which allows us to be flexible and agile, and we love working with a variety of companies, products and personalities. As a general overview, I’d say we thrive on full-scale branding projects with lots of little pieces.
A project we are working on now is one of our most challenging— and exciting. We are in Phase 1 of a redesign of 1000 Museums’ existing website, and this will expand into one of the most robust sources for discovering art and museums that I have seen yet. With the client and their developers, SourcePad, we are rethinking the discovery of art and the uses for open source data. The goal is to truly open up the art scene to create a learning and sharing process that brings art beyond the walls of the museum. We also hope to encourage more people to visit museums they might not know about. Phase 1 is a modern refresh of their existing site with the addition of sharing and better shopping experiences. By Phase 3, we will have a whole new brand and new system of art discovery. I am beyond excited to be a part of this.
Samantha Hodgson Jr. Designer
Claire Saccoccini Marketing and Development
Gina Chang Marketing and Development
RACHEL BAIN Developer
22
process
Summer 2013
Process NorCal Summer13 Bookd.indb 22
processnorcal.com
6/11/13 5:26 PM