DRIVING RADIO INTO THE FUTURE WITH RADIOPLAYER

The entertainment experience in cars is changing fast and there are threats, and opportunities, facing Radio. The average age of cars on the road in Switzerland is 9 years so if you buy a new car today you will likely be stepping into a whole new experience regarding the technology, the dashboard and the entertainment options available. Let’s assume your new car has the following - Built-in internet connectivity and Google’s Android Automotive Operating System which, among other things, creates the ability to download apps direct to the dashboard via dedicated app stores with hundreds of options. Spotify is pre-installed. The dashboard screen is big and high-resolution, there are screens for passengers in the back and the car has access to on-demand video and thousands of popular games from the cloud. The question is – can you easily find the radio? Is it a good experience or will radio look poor compared to other audio services? Will you keep listening to the same amount of radio or will the new services and apps being offered take your attention? These are the questions that radio broadcasters are worrying about today, and these are the challenges that Radioplayer is finding solutions to on their behalf. Radioplayer is unique in the radio and automotive industries. We are 100% backed by radio broadcasters and so only act strategically on their behalf. We are 100% focused on radio, we have no other competing interests. Radioplayer is now supported by broadcasters in 19 countries, including Switzerland, where stations collaborate through Radioplayer to keep radio strong in-car. Although there are big challenges facing radio in connected cars, we need to start by remembering just how much our listeners value and love radio in cars today. Recent consumer research by Edison for trade organisation WorldDAB (1’000 recent or prospective car buyers from UK, France, and Germany) showed that radio is still by far the most listened to audio source in the car, much higher than music streaming services. It also found that 80% of car buyers would be less likely to buy a car if it didn’t have a radio. This is a great platform for radio to build on, but that picture could change if we don’t act now as an industry.

At Radioplayer, we have many great apps

Laurence Harrison Director of Automotive Partnerships Radioplayer Worldwide

available everywhere (mobile, tv, smart speakers, wearables…) but our main aim is to keep broadcast DAB+/FM radio strong incar by partnering with car manufacturers to help create hybrid radio experiences, where broadcast radio works together with internet connectivity. The connectivity allows rich, official broadcaster metadata from Radioplayer broadcasters such as station logos, now-playing, and programme information, to compliment the robust, free, broadcast signal and bring it to life for users. We now have partnerships with car manufacturers including VW Group (brands such as Audi, Volkswagen, Porsche…), BMW Group (BMW, Mini) and Renault, who represent over 40% of European car sales, powering over 2.5 million cars and 56 models on Europe’s road’s today. These partnerships are vital. We do not charge car manufacturers for our services, instead we require them to ensure radio is as prominent and a great user experience while working with us on shaping the radio experience of the future. We are also collecting user data on in-car listening that will be available to our stations in the coming months. As we are owned by radio stations, we only work for radio stations. We do not use radio as a loss leader to sell other products. Our aim is to develop radio listening in all connected cars. Although hybrid radio is our primary focus, we also have a Radioplayer automotive app integrated with all the major automotive app stores, and our mobile app works with mirroring technologies like Android Auto and Apple Carplay. We are making sure that our broadcasters’ content is available everywhere in connected cars. But cars, and use cases for radio, will continue to change and we need to be ready. Screens will get bigger and higher resolution, the car will know who you are so more personalised radio will be important and electrification is driving the emergence of new use cases (what to do while charging?) and even new types of cars, all of which need a radio. At Radioplayer we are monitoring these trends with our automotive partners, and we involve our broadcasters every step of the way as we build the car radio experiences of the future.

Am Institut für Multimedia Production (IMP) der Fachhochschule Graubünden dreht sich alles um die konvergente und digitale Medienwelt. Im Bachelorstudium «mmp – multimedia production» lernen die Studierenden visuelles Gestalten, Video- und Hörbeiträge zu produzieren, zu programmieren und eigene multimediale Medienformate zu konzipieren und zu produzieren. fhgr.ch/mmp

In der angewandten Forschung analysiert das IMP die Auswirkungen des Medienwandels. Es entwickelt Empfehlungen, innovative Medienformate und technische Lösungen (z.B. AR/VR-Applikationen). Aktuelle Projekte beschäftigen sich mit Veränderungen der Lokalkommunikation, der Erstellung eines interaktiven virtuellen Raums, um Hirnforschung an der Universität Zürich erfahrbar zu machen oder einer Aufklärungskampagne für Eltern zum Schutz der Persönlichkeit ihrer Kinder. fhgr.ch/imp cfjm.ch

Neu und exklusiv bietet das IMP den Certificate of Advanced Studies (CAS) Music Production an. Studierende produzieren und entwickeln auf Grundlage aktueller Technologien eigene musikalische Ideen – die sich ideal auch im Radio- und Podcastbereich einsetzen lassen.

Créé en 1965, le Centre de Formation au Journalisme et aux Médias (CFJM), à Lausanne, assure la formation professionnelle des stagiaires journalistes de Suisse romande. Depuis plus de 40 ans, il propose également des séminaires et cursus de formation continue à l’ensemble des professionnels des médias. Dès 2016, il a considérablement renforcé son orientation audiovisuelle et digitale par la mise en place d’un cycle de formation initiale unique intégrant les supports presse, audio-radio, vidéo-TV et multimédia. Partenaire de l’AJM, le CFJM assure aussi les ateliers pratiques du Master en journalisme de l’Université de Neuchâtel, notamment dans les domaines audio-vidéo, radio et TV. Constitué en fondation privée reconnue d’utilité publique, le CFJM regroupe dans ses conseils et commissions l’essentiel des médias de Suisse romande, parmi lesquels la RTS et les RRR.

AUTHENTISCH, SYMPATHISCH, UNVERZICHTBAR: MORGENSHOW-HOSTS IN ZEITEN

VON CHAT GPT

Chat GPT kann ja bekanntlich ganz viel: einen Hit komponieren zum Beispiel. Oder ein ganzes

Radioprogramm moderieren. Was Chat GPT nicht kann: Stimmungen vermitteln, sich in sein Publikum einfühlen und Haltung zeigen. Und Audio damit unverzichtbar machen. Gerade in der Morgenprimetime.

Dabei ist es unabdingbar, dass die Hosts ihre Charaktereigenschaften kennen, sich dem eigenen «Personal Why» bewusst sind und die Rollen untereinander klar und erkennbar aufteilen.

Dominik Widmer moderierte 10 Jahre lang den Ufsteller bei Radio 24. Am Swissradioday zeigt er auf, wie Morgenshow-Hosts unverzichtbar bleiben.

Übrigens: Das MAZ bietet einen dreitägigen Kurs zum Thema Morgenshow/Doppelmoderation. Für Hosts und Morgenshow-Teams. maz.ch/audio

DPA - DEUTSCHE PRESSE-AGENTUR GMBH

Die Deutsche Presse-Agentur GmbH bietet in der Schweiz mit dem dpa-Audioservice massgeschneiderte Audio-Angebote für Radio und Online. Unser weltweites Netz professioneller Radio-Korrespondenten liefert rund um die Uhr Beiträge für Programme und News – Kollegengespräche, Interviews, Nachrichtenstücke u.Ä. Produziert wird nach Aktualität und Gesprächswert zu allen Themen. Spezielle Angebote für Großevents, auch mit Schweizer Beteiligung, runden das Angebot ab.

DPA - DEUTSCHE PRESSE-AGENTUR GMBH

L’agence de presse allemande dpa offre, en Suisse, des contenus audio sur mesure pour la radio et le web. Notre réseau international de reporters radio professionnels fournit en permanence des sujets pour toute la grille de programmes – entretiens avec des correspondants, interviews et news. Tous les thèmes sont traités, en fonction de l‘actualité et de leur importance dans le débat public. Des offres spéciales pour les grands événements, avec participation suisse, viennent compléter la.