Media Pack November 23

45 Years

THE MEDIA PACK

Established 1978

Bringing Swindon Together

45 Years at the centre of the Swindon community. First published in December 1978, Swindon Link is a major presence in the town, delivering highly effective advertising alongside trusted, community focussed editorial.

The Link is unique. On a monthly basis, it offers localised content through its two editions covering news for the whole of Swindon with an unrivalled readership of 100,000 and magazines being delivered door to door using GPS tracking so you can be sure that we deliver what we say.

The Link’s website is the trusted, local news source for thousands of townspeople with 50,000 monthly unique users*. (*Figures taken from March 2023) Give us a call today to see how we can help you stand out.

Real local stories, real local journalism With our team of highly trained journalists we pride ourselves on providing serious, quality, balanced news for Swindon making sure that the community stays informed and aware of all that is going on.

The magazines cater for all tastes with news, features and articles to support local businesses Mediapack September 2023.indd 1

Two localised editions North West Swindon &

f

hip o Readers

100,000

to Delivery & olds househ es s businesindon across

South East Swindon

Sw

Wiltshire Windows is thrilled by the impact of advertising in the Swindon Link. Since partnering with them, our business has experienced a significant surge in enquiries and sales. The exposure and reach provided by the publication have allowed us to connect with a wider audience, boosting our brand awareness and ultimately driving more revenue. We highly recommend advertising with the Swindon Link for any business looking to generate real results.

Maggie Tatum

Wiltshire Windows

We have been advertising with The Link magazine for many years and have always found Karen, Rosy and the team to be extremely approachable, friendly, flexible to our needs and always finding ways to accommodate our needs and desires. We would have no hesitation in recommending the services that the team at The Link offer.

John Pearce

Pearce Funeral Services We’ve been delighted to promote Swindon Academy to local parents through the Link Magazine, as a trusted source of local news and events.

Julia Falcon

Swindon Academy

01793 644540

advertising@swindonlink.com

01/11/2023 09:55

RATE CARD

1

Choose your edition orth West or South East, or N both

2

Choose your advert size Don’t forget larger adverts have more impact!

3

Choose duration of your campaign The longer you book the better our rates

Monthly Rates Per Ad All prices above are exclusive of VAT ONE EDITION

North West or South East

TWO EDITION COMBO GIVING YOU A 10% SAVING

1/16 PAGE 3 MONTHS 6 MONTHS 12 MONTHS

£80 One-off £69 Per Month £62 Per Month £49 Per Month

£160 £144 One-off £138 £124 Per Month £124 £111 Per Month £98 £88 Per Month

1/8 PAGE 3 MONTHS 6 MONTHS 12 MONTHS

£156 One-off £132 Per Month £119 Per Month £95 Per Month

£312 £280 One-off £264 £237 Per Month £238 £214 Per Month £190 £171 Per Month

1/4 PAGE 3 MONTHS 6 MONTHS 12 MONTHS

£287 One-off £237 Per Month £220 Per Month £179 Per Month

£574 £516 One-off £474 £426 Per Month £440 £396 Per Month £358 £322 Per Month

HALF PAGE 3 MONTHS 6 MONTHS 12 MONTHS

£508 One-off £402 Per Month £375 Per Month £320 Per Month

£1016 £914 One-off £804 £724 Per Month £750 £675 Per Month £640 £576 Per Month

FULL PAGE 3 MONTHS 6 MONTHS 12 MONTHS

£945 One-off £794 Per Month £725 Per Month £590 Per Month

£1890 £1701 One-off £1588 £1429 Per Month £1450 £1305 Per Month £1180 £1062 Per Month

Upgrade your advert

A prime position can really enhance your campaign and gain better results.

Add 15% to upgrade your ad to inside

front cover or back cover.

Add 10% to upgrade your advert to pages 4, 5, 6 or 7

DIGITAL RATES

More than 100,000 monthly social 0.7% media reach monthly

clickthrough rate on placed digital ads

50,000

Unique Readers per

month

Figures taken from March 2023

Large Box Ad - £250 plus VAT per month (300px x 300px)

The Business Directory

Section Sponsor £500 plus VAT per month (625px x 380px)

Take advantage of our comprehensive online business directory for only £100 plus VAT for 12 months or £10 plus VAT per month

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BUSINESS SUPPORT PACKAGES Swindon Link is proud to be supporting businesses across the town from your painter and decorators to your estate agents. With this in mind we have created a variety of bespoke business boost packages.

We know times are tough and we want to make it as easy as possible for our customers to get the word out there using a mix of our print and digital products.

The Link’s website is the trusted, local news source for thousands of townspeople with 50,000 monthly unique users* (*Figures taken from March 2023) and our social media reach is well over 30,000.

Give us a call today to see how we can help you stand out.

The Business Profile

Gold - The Ultimate Promotional Package - £800 plus VAT

BUSINESS PROFILE

- 1* Half Page print advert in each edition - 1* Online Advert 300px by 300px box advert on www.swindonlink.com running for 30 days - 1* Business Profile – Full Page in print - 1* Business Profile online on www.swindonlink.com - 1* Social Media share of Business Profile - 2* Additional business news article throughout the month on www.swindonlink.com and social media share

Silver - The Business Boost Promotional Package - £500 plus VAT - 1* Quarter Page print advert in each edition - 1* Online Advert 300px by 300px box on www.swindonlink.com running for 30 days - 1* Business Profile - Full Page in print - 1* Business Profile online on www.swindonlink.com - 1* Social media share of Business Profile

Business Profile - Blaylocks Shoes of Swindon Business Type - Shoe retailer Established - 1920 Address - 1-3 Bath Road, Old Town, Swindon, SN1 4AS Telephone number - 01793 534271 Website- blaylocks-shoes.co.uk

By Barrie Hudson barrie@positive-media.co.uk Mark Blaylock is manager and a director of the company which has proudly carried his family’s name for more than a century.

His father, David, is a fellow director, and one of Mark’s children has already said he hopes to work there one day.

According to Mark, the reasons for the firm’s with a member of staff longevity and continued until they leave - hopefully success are perfectly with a bag in their hand!” straightforward: Staff pay attention to “I put that down to good, detail. Customers’ feet are longstanding staff. One lady carefully measured, with did 50 years for us and separate specialist devices another lady did 40. for men, women and “Of the current staff we children. have one who must be coming Mark said: “On the men’s up to 29 years working here. side we do brands like “We carry a range of stock Barker and Loake, which and brands that you wouldn’t are traditional Englishfind in your department stores made shoes, made in or your normal high street Northampton. They are stores, and we couple that fully leather; leather soles, with a one-to-one service to leather-lined, leather the customer. upper. They are very good “When a customer comes quality. through the door, they are “For ladies we have

Mark Blaylock in the store

brands like Hotter, Ara, Rieker and Padders.

“These brands create styles that look good and are built with longlasting materials and hard wearing in mind.

“We have a good rapport with our customers.

We have our regulars.

“I’ve got customers who no longer live in Swindon, and who now live as far away as Australia, but when they need new shoes they contact me and I send the shoes that they’re after because they don’t want to buy their shoes anywhere else.”

The History of Blaylocks

Although Blaylocks has been a familiar Old Town landmark since 1928, the company began its long life as a shoe repair business in Gorse Hill.

Many customers still bring shoes they bought in the shop years previously for repair, and they are sent by Blaylocks to a specialist firm.

In some cases, manufacturers offer a repair and reconditioning service.

The firm has traded through four generations, and is proud not only to be Swindon’s just family-run shoe shop but also to be recognised as one of the leading independent shoe businesses in the south of England.

It carries a wide range of high-quality brands not generally found in high street chain shops, covering men’s and women’s shoes and school shoes for children.

16 swindonlink.com n March 2023

Bronze - The Start Up Promotional Package - £200 plus VAT - 1* Online Advert 300px by 300px box on www.swindonlink.com running for 30 days - 2 *Online Business Articles going out on www.swindonlink.com - 2 *Social Media Post shares of online article

01793 644540

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Full page A4 190mm x 270mm or full page with 5mm bleed 216mm x 303mm

PRINT SIZE GUIDE Hundreds 2 of happy customers

100k

Localised editions

Readers

Half Page [Landscape] 190mm x 133.5 mm

Eighth Page 93.5mm x 65.25mm Quarter Page 93.5mm x 133.5mm

All ads to be supplied at 300dpi resolution Supplied as JPEG, PDF, TIFF OR EPS file with fonts embedded in CMYK format.

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16th Page 45.25mm x 65.25mm

advertising@swindonlink.com 01/11/2023 09:55

COVERAGE AREA

With our GPS tracked distribution we can guarantee that each of the magazines that we print reaches your doorstep every month advertising@swindonlink.com Mediapack September 2023.indd 5

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