The Community Impact of Swimming in Australia by swimming.australia

Swim. For. Life. THE COMMUNITY IMPACT OF SWIMMING IN AUSTRALIA COMMERCIAL IN CONFIDENCE â&#x20AC;&#x201C; 2020

FOREWORD

A message from our CEO As Australians, swimming holds a unique place in our national fabric. An outdoor lifestyle and beach culture are the influences of a continent surrounded by the ocean. We have a deep connection to the water and are taught to respect it from an early age. Learning to swim is a rite of passage, and a fundamental life skill that enables us to take to our backyard pools, beaches and rivers every summer to escape the heat. With 5 million active swimmers and 3.7 million organised participants nationwide, swimming is Australia’s largest participation sport. The pool provides an outlet and mental escape, the opportunity to chase the black line and push ourselves to our limits. As Australia’s most successful sport at the Olympics and Paralympics, our swimming greats are household names that embody sheer hard work, determination and courage – the best of the Australian spirit. Whilst the physical and mental health benefits of physical activity are widely recognised, there is a need to build a robust evidence base around the health, social and economic benefits that swimming provides. With a total economic impact of $3.6 billion, the benefit that swimming provides to the Australian economy is significant. While the quantifiable statistics and tangible aspects demonstrated in this report are remarkable, what shines through are the all-encompassing benefits of our sport. Swimmers are happier than the general population, have strong social networks they can rely on for support, and are involved in the sport across the lifespan. Swimming can play a critical part in addressing broader societal challenges such as rising obesity, an ageing population, mental health challenges – and therapy and rehabilitation for those living with chronic health conditions or disabilities. Finally, we would like to thank every member of the Australian swimming community who has contributed to this study. Your input has assisted in providing an accurate picture of breadth and depth of the value of our sport. This study will enable us to better tell our story and forms strong evidence to advocate for greater investment in the sport – to ensure we can continue to win when it matters and build a healthier Australia.

Leigh Russell CEO Swimming Australia

SWIMMING AUSTRALIA COMMUNITY IMPACT STUDY – 2020

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OVERVIEW AND CONTENTS Swimming Australia Swimming Australia is the governing body for the sport and made up of a diverse range of member associations and stakeholders. Two goals are central to Swimming Australia's strategy – to win when it matters, and to build participation and connection. The focus of this report is to uncover and convey the benefit that swimming contributes to the broader Australian community across three key areas of economic, social and health benefits.

Overview and Contents

Executive Summary – Swimming in Australia

Main Report – 1: Economic Contribution

Methodology and Scope of this Assessment

2: Social Contribution

3: Health Contribution

The value of swimming has been quantified based on the inclusion of: •

Competitive swimmers registered with state or territory swimming associations sourced from state and territory databases.

•

Recreational swimmers in an organised swimming activity but not registered with an affiliated swimming organisation sourced from Ausplay data (Organised venue/activity participants).

•

Social swimmers registered with state or territory swimming associations sourced from state and territory databases.

This study does not consider casual participants who may use a home pool or swim at the beach for leisure, but is not involved in any form of regular, organised swimming activity. (See page 42 for a more detailed explanation).

References

About the Authors

Appendix

Note: The estimates presented in this report have been entirely derived from the sources and, therefore, their accuracy is dependent on the extent to which these sources are truly representative of swimming throughout Australia. Swimming Australia and affiliated organisations, Sport Business Partners, and Street Ryan and Associates Pty. Ltd., accept no responsibility for the accuracy of information or estimates presented, or for decisions taken as a result of material in this report.

A range of valuation methodologies have been used in this project that are consistent with approaches and data inputs from the Australian Bureau of Statistics, the Australian Institute of Health and Welfare, and Sport Australia. This project also incorporates primary research with swimming stakeholders and participants from an online survey of 2,108 individuals from within the Australian swimming community. SWIMMING AUSTRALIA COMMUNITY IMPACT STUDY – 2020

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EXECUTIVE SUMMARY

SWIM. FOR. LIFE. Life begins in the water. For some it begins with the first breath at birth and concludes

with one last dip in the twilight years. The

SWIMMING IN AUSTRALIA IS… Skills for life  Greater quality of life  To save a life  Across your life  For all lives

enjoyment of swimming is ubiquitous in Australia. Learning to swim in Australia provides a skill for life, which can save a life, including your own. For all Australians, through all of life's ups and downs. From backyards to local pools, the beach to the billabongs, swimming transcends all boundaries, generations, genders, cultures

5 million Australians swim every year 3.7 million Australians participating in organised swimming activities every year Feeling twice as healthy as the general population Feeling 11% less stressed than the general population

and abilities. It is the quintessential Australian activity. From the beginners, pure grinners, and the winners. Swimming uses every muscle to energise, invigorate and relax the mind body and soul.

Having 10% more contact with your social network A $3.6 billion annual community contribution A $4.4 billion lifetime health contribution

SWIMMING IN AUSTRALIA

93,900

5 MILLION

CLUB MEMBERS

PARTICIPANTS*

The average swimmer spends 4 hours per week swimming (including training)

44% of swimmers have been involved in the sport for 10 years or more 78% of swimmers volunteer in the community

77% of swimmers have a paid subscription to a digital platform or product *Refer to page 42.

1,098

HOTEL

Swimmers spend an average of 7.4 nights away for swimming related trips each year

Swimmers travel an average of 3,425 kilometres for swimming related trips each year

Swimmers spend 78 minutes watching swimming per week (on average, either live or on TV/streaming platform)

CLUBS

Australian swimmers have a life satisfaction score of 7.4 compared to Australian population 7.3 and OECD countries 6.6.

Australian swimmers score 13 percentage points higher for social capital than Australian sport participants and 23 percentage points higher than non-sport participants.

$2,824 is the average total spend on swimming related travel per year

55% of swimmers are interested in receiving more information about coaching tips and advice from elite swimmers and coaches

THE TOTAL ANNUAL COMMUNITY IMPACT OF SWIMMING IN AUSTRALIA IS

$3,720,620,470

COMMUNITY ECONOMIC BENEFIT

$3,585,620,387 PER ANNUM

COMMUNITY SOCIAL BENEFIT UNIQUE STRENGTHS OF SWIMMING

Swimming has been the quintessential Australian past-time for over 120 years. It is the origin of Australia’s household names and holds a unique place in the Australian social fabric. Water safety is a life-saving skill learned only through swimming. $1,382.63 million

$1,109.74 million

Swimming teaches life skills such as discipline, hard work, determination, work ethic, time management and commitment.

$984.62 million $65.58 million

Participants and Events

Public Pool Coaching & Operations Private Learn to (Includes public Swim, pool Learn to Swimwear, Swim) Equipment & Other

Swimming Clubs

$43.05 million Peak Organisations and Districts

Swimming is a sport for all, and a sport for life – from the age of 1 to 100. All abilities, all ages, all backgrounds. Swimming provides a pathway from the local pool to the Olympics and Paralympics – for both officials and athletes.

COMMUNITY HEALTH BENEFIT

$135,000,083 PER ANNUM PHYSICAL HEALTH

$113,616,405 per annum $3,846,521,661 lifetime MENTAL HEALTH

$21,383,678 per annum $510,037,234 lifetime Lifetime Health Contribution

$4,356,558,894

KEY ECONOMIC FINDINGS Economic Benefit $3,585,620,387

Swimming is one of the most popular activities in Australia with over 3 million competitive and recreational participants across the country. Swimming makes an economic contribution to the Australian economy of $3.586 billion. This is delivered through the following: •

Regular swimming participants including both competitive and recreational swimmers.

•

Expenditure on services, goods, maintenance, and employees by swimming clubs, associations, governing bodies and other swimming-related entities.

•

Spectator attendance at swimming events.

•

Swimming-related travel and tourism throughout the country.

•

Retailing of swimming equipment and merchandise.

SWIMMING AUSTRALIA COMMUNITY IMPACT STUDY – 2020

$1,382.63 million $1,109.74 million

$984.62 million

$65.58 million Participants and Events

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Public Pool Coaching & Swimming Clubs Operations Private Learn to (Includes public Swim, Swimwear, pool Learn to Equipment & Swim) Other

$43.05 million Peak Organisations and Districts

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KEY SOCIAL FINDINGS Swimming, like many community sports, contributes a broad range of social benefits to local communities. These benefits include, stronger social capital, increased community cohesion, greater social inclusion and upward social mobility. The research completed in this study identified that swimming in Australia possesses the following key social strengths:

•

Intertwined as part of our national fabric: Swimming has been the quintessential Australian past-time for over 120 years. It is the origin of Australia’s household names and holds a unique place in the Australian social fabric.

•

Water safety and prevention of drowning: Water safety is a life-saving skill learned only through swimming.

•

Teaches resilience and determination: Swimming teaches life skills such as discipline, determination, resilience, work ethic, time management and commitment.

•

A sport for life: Swimming is a sport for all, and a sport for life – from the age of 1 to 100 years. Swimming is for all abilities, all ages, and all backgrounds. From the local pool to the national stage: Swimming provides a pathway from the local pool to the Olympics and Paralympics – for both officials and athletes.

SWIMMING AUSTRALIA COMMUNITY IMPACT STUDY – 2020

As part of our approach we have also used the 12 OECD aspects identified as essential to well-being, and the ABS factors to measure social capital. As a result, the following social well-being highlights have been identified. Swimmers in Australia are more likely to: •

Volunteer within the community (78%), then general sport participants (42%) and non-sport participants (19%).

•

Balance their family and community responsibilities with their work commitments (98%) than general sport participants (92%) and non-sport participants (87%).

•

Have a greater social network diversity (91%) than general sport participants (77%) and non-sport participants (67%).

•

Have three or more friends in whom they can confide in (63%) compared to general sport participants (58%) and non-sport participants (37%).

These findings are based on the following methods and have been used to develop a picture of swimming’s social impact on communities across Australia: •

A global literature review of sport’s social impact.

•

A nationwide survey of 2,108 individuals from the Australian swimming community.

•

Data from the Australian Bureau of Statistics (ABS), AusPlay and Organisation for Economic Co-Operation and Development (OECD).

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K E Y H E A LT H F I N D I N G S Physical inactivity is the fourth highest risk of disease behind tobacco, obesity and alcohol use.

ANNUAL HEALTH CONTRIBUTION

Regular participation in physical activity provides significant health benefits to individuals from both a physical and mental health perspective.

Participant Segment

Physical Health Benefit

Mental Health Benefit

Total Health Benefit (Yr)

Swimming makes an annual health contribution of $135.0 million, and a lifetime health contribution of $4.4 billion.

Males

$62,952,380

$5,404,037

$68,356,417

Females

$50,664,025

$15,979,640

$66,643,665

TOTAL

$113,616,405

$21,383,678

$135,000,083

The physical health benefits analysed in this study are derived from reducing the prevalence of chronic diseases (breast cancer, coronary heart disease, diabetes, bowel cancer and stroke) as identified by the Australian Institute of Health and Welfare. The mental health benefits are derived from reducing the prevalence of anxiety and depression. Three out of the top ten most common diseases in Australia are reduced in prevalence through physical activity, with 5 per cent of all diseases being attributed to physical inactivity according to the Australian Institute of Health and Welfare. These diseases which are reduced in prevalence through physical activity have a significant negative impact on the health of Australians. The community contribution to health, that swimming provides in terms of dollars saved, is significant for the whole swimming community.

LIFETIME HEALTH CONTRIBUTION Physical Health Benefit

Mental Health Benefit

Total Health Benefit

Males

$2,289,886,933

$98,009,967

$2,387,896,900

Females

$1,556,634,728

$412,027,266

$1,968,661,995

Total

$3,846,521,661

$510,037,234

$4,356,558,894

The adjacent tables highlight the contribution annually and across the lifetime for both male and female swimming participants.

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1. ECONOMIC CONTRIBUTION

SCOPE OF THE ASSESSMENT A range of data sources were accessed in deriving estimates of the economic contribution of organised swimming. These included: •

Annual reports from swimming organisations (Swimming Australia, state and territory swimming associations, Masters Swimming associations and districts).

•

Analysis of recent financial statements and/or income and expenditure records from 111 swimming clubs and 6 masters swimming clubs.

•

Collection and analysis of recent financial statements and/or income and expenditure records from 22 public swimming pools and pool complexes.

•

Details of swimming participants in 2019 from the Swimming Australia and Sport Australia’s Ausplay data.

•

SBP survey of Swimming Australia members and stakeholders in December 2019.

•

Australian Bureau of Statistics Census of Population and Housing Data.

•

Tourism Research Australia National Visitors Survey (NVS) for year ending June 2019.

•

IBISWorld industry reports

Results have been applied to, and reported by, state and territory (with some results separated by metropolitan and non-metropolitan).

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DIRECT AND ANCILLARY ECONOMIC CONTRIBUTIONS Summary of Direct and Ancillary Economic Contribution

Economic Contributions by State

It is estimated that organised swimming had a direct and indirect economic contribution to Australia in 2018-19 of $3.59 billion, including:

Affiliated Swimming Australia associations, districts and clubs made an estimated direct economic contribution of $108.63 million in 2018-19. Features of estimated direct contributions by swimming organisations include:

•

$43.05 million through peak organisations and districts

•

$65.58 million through swimming clubs

•

$1,109.74 million through the operations of public pools

•

$1,382.63 million through participants and events

•

$984.62 million through coaching/instruction (including learn to swim businesses), swimwear, equipment and other businesses.

•

Staff and contractor costs and on-costs (including coaches/instructors) make up 43.4% of all expenditures by swimming organisations (with a range of 24.9% in WA to 53.6% in NT).

•

Administrative costs (including marketing, utilities and development expenses) make up 13.8% of all expenditures by swimming organisations, although these costs are much higher for swimming associations (25.3%) than for clubs (6.2%).

•

Pool hire and rent costs make up 11.8% of all expenditures by swimming organisations and, for this expense category, the cost is predominantly incurred by clubs (18.8%) rather than associations (1.1%).

•

Swimming meets and events make up 10.3% of all expenditures by swimming organisations, 12.1% for associations and 9.2% for clubs.

Each of these categories are explained in detail over the following pages. Note: The number of participants and their annual expenditure is based on the number of organised swimming participants (split into adult and children), while the event expenditure is based only on swimming club members and their travel and event participation behaviour as reported in the survey with Australian swimming participants.

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N AT I O N A L E C O N O M I C C O N T R I B U T I O N – BY S TAT E

Participants and Events

Public Pool Operations (including Public Learn to Swim)*

Coaching/ Instruction/ Private Learn to Swim Businesses

Swimwear and Equipment

Other Business Contributions

Total

$25,021,918

$515,419,149

$346,062,530

$46,907,011

$180,187,722

$77,678,021

$1,195,787,826

$497,807

$821,587

$14,103,272

$7,389,189

$775,323

$5,899,496

$2,760,928

$32,247,601

Queensland

$3,457,703

$20,234,318

$294,717,521

$200,055,356

$28,170,051

$144,296,813

$85,968,174

$776,899,936

South Australia

$1,391,118

$2,887,707

$68,590,004

$111,434,122

$5,944,139

$33,682,107

$10,853,436

$234,782,633

$534,753

$659,779

$25,183,004

$20,950,642

$1,679,865

$12,885,505

$6,475,330

$68,368,878

$11,308,485

$317,787,124

$304,132,141

$33,468,088

$146,950,238

$67,528,848

$910,393,159

New South Wales and Australian Capital Territory Northern Territory

Tasmania Victoria

Swimming Peak Bodies and Districts

Clubs

$4,511,474

$2,779,780

National Peak Bodies (based in Victoria)

$26,438,455

Western Australia

$3,439,259

$4,643,665

$146,830,556

$119,716,182

$12,275,940

$56,924,244

$23,310,507

$367,140,353

$43,050,348

$65,577,460

$1,382,630,630

$1,109,740,163

$129,220,417

$580,826,125

$274,575,245

$3,585,620,387

TOTAL

*Note: Public Pool Operations also includes expenditure on Learn to Swim programs which are facilitated in Local Government-run public pools.

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E X P E N D I T U R E BY S W I M M I N G P E A K BODIES, DISTRICTS AND CLUBS Swimming Australia (SA) is the governing body for Association Swimming in Australia. SA promotes and facilitates programs and events that foster performance and a thriving swimming community. A total of 39 districts, 904 swimming clubs and 194 masters swimming clubs were identified around Australia. The clubs were classified into four size levels (using membership numbers) for calculating average annual financial expenditures. Expenditure categories have been developed to reflect information provided, and the type of expenditure (especially as it relates to the flow-on industry sector). Only ‘recurrent’ or operating expenditure items were included. Fixed asset items are long-term investments and would distort the estimates if they were included. Depreciation of fixed assets is included in the estimates where it has been entered in financial statements. Clubs were further classified as:

•

Level 1: 200+ members

•

Level 2: 100-199 members

•

Leve 3: 50-99 members

•

Level 4: <50 members

AUSTRALIA: Estimated Expenditure by Peak Swimming Bodies, Districts and Clubs Peak Bodies and Districts

Clubs

Total

$5,192,916

$6,042,319

$11,235,235

$484,724

$12,314,803

$12,799,527

Coaching/staff remuneration

$15,744,101

$31,411,380

$47,155,481

Membership/affiliation fees/entry fees

$2,881,457

$1,233,075

$4,114,533

$729,555

$1,561,714

$2,291,269

$2,311,027

$5,867,432

$8,178,459

$10,886,554

$4,056,572

$14,943,126

$15,272

$215,792

$231,064

$342,550

$4,804,742

$2,531,821

$7,336,563

$43,050,348

$65,577,460

$108,627,808

Expenditure

Event and function expenses Pool hire/rent

Fundraising/sponsorship/donations Merchandise (clothing, equipment, trophies, R&M) Administration, marketing, utilities, IT and development (including travel) Bank fees/interest Food and beverages/canteen Other Total Expenditure

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T R AV E L A N D R E L AT E D E X P E N D I T U R E BY PA R T I C I PA N T S – P E R A N N U M Sport Business Partners’ survey of swimming members/stakeholders in 2019 reveals that club based organised swimming participants travelled an average of 2,944 to 3,877 kilometres in 2018-19 and stayed an average of 6.3 to 8.5 nights away, to attend swimming events and other organised swimming activities, with associated estimated average expenditures of $2,473 to $3,080. In addition it is assessed that, on average, children and adults who participate in organised swimming (as per definition on pg. 42) spend $197 per year and $422 per year respectively on their participation.

Average kilometres travelled per person

Average nights spent on swimming related trips

Average expenditure on travel to training and regular swimming

Average event travel expenditure

Average total travel expenditure*

New South Wales (and ACT)

3,407

8.1

$1,409.21

$1,423.99

$2,833.20

Northern Territory

2,944

6.3

$1,099.10

$1,373.75

$2,472.85

Queensland

3,226

7.2

$1,085.05

$1,584.86

$2,669.91

South Australia

3,574

7.1

$1,622.31

$1,245.24

$2,867.55

Tasmania

3,358

8.5

$1,163.97

$1,728.37

$2,892.34

Victoria

3,590

7.6

$1,913.15

$1,035.89

$2,949.03

Western Australia

3,877

7.3

$1,235.25

$1,845.07

$3,080.33

Total

3,425

7.4

$1,361

$1,462

$2,824

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DIRECT CONTRIBUTIONS OF SWIMMING P O O L S – BY S TAT E There are an estimated 1,132* public swimming pools in Australia in 2018-19. •

28.2% of these are in metropolitan areas and 71.8% in non-metropolitan Australia.

•

Of these, 369 (32.6%) are indoor or indoor/outdoor pool complexes and 763 (67.4%) were outdoor pools.

•

The 2018-19 operational costs of these public pools is estimated to be $1.1 billion.

*Note: There is no definitive source or database containing the number of public pools in Australia. In calculating this figure the following sources have been used: Lifesaving Victoria, Aquatic and Recreation Victoria, Royal Life Saving, Local Council Reports and Websites, Street Ryan Modelling.

Indoor Pools and Indoor/Outdoor Pool Complexes

Outdoor Pools

Metropolitan

Country

Total

Metropolitan

Country

Total

TOTAL

Australian Capital Territory*

$19,229,161

$2,020,391

$21,249,552

$2,644,000

$214,424

$2,858,424

$24,107,976

New South Wales

$158,314,293

$89,762,626

$248,076,919

$24,141,795

$49,735,840

$73,877,635

$321,954,554

Northern Territory

$2,020,391

$3,269,475

$2,099,323

$5,368,798

$7,389,189

Queensland

$95,756,246

$57,717,018

$153,473,264

$14,602,141

$31,979,951

$46,582,092

$200,055,356

South Australia

$81,216,857

$11,474,477

$92,691,335

$12,384,989

$6,357,799

$18,742,788

$111,434,122

Tasmania

$9,897,013

$6,141,508

$16,038,520

$1,509,223

$3,402,898

$4,912,121

$20,950,642

Victoria

$171,825,556

$70,241,094

$242,066,650

$23,221,000

$38,844,491

$62,065,491

$304,132,141

Western Australia

$68,144,677

$26,497,916

$94,642,594

$10,391,575

$14,682,014

$25,073,589

$119,716,182

$604,383,803

$265,875,423

$870,259,225

$92,164,198

$147,316,740

$239,480,938

$1,109,740,163

Total

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INDIRECT CONTRIBUTIONS OF SWIMMING P O O L S – BY S TAT E Multipliers were generated from the expenditure profiles through the supply chain and applied to each state using the calculated ancillary expenditures (coaching, swimming instruction, swimwear, and equipment) as the ‘first round’ multiplier effect) to estimate the flow-on effect of direct expenditure. Other main business types with flow-on activities include accommodation and food services, construction (trades related), health services, and transport.

Coaching/Instruction/ Private Learn to Swim Businesses

Swimwear and Equipment

Other Businesses

Total Indirect

$46,907,011

$180,187,722

$77,678,021

$304,772,755

$775,323

$5,899,496

$2,760,928

$9,435,746

Queensland

$28,170,051

$144,296,813

$85,968,174

$258,435,038

South Australia

$5,944,139

$33,682,107

$10,853,436

$50,479,682

Tasmania

$1,679,865

$12,885,505

$6,475,330

$21,040,700

Victoria

$33,468,088

$146,950,238

$67,528,848

$247,947,174

Western Australia

$12,275,940

$56,924,244

$23,310,507

$92,510,691

Total

$129,220,417

$580,826,125

$274,575,245

$984,621,787

New South Wales (and ACT) Northern Territory

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2. SOCIAL CONTRIBUTION

METHOD AND APPROACH To assess the social contribution of swimming to the Australian community, SBP undertook a literature review and conducted primary research with members of the Australian swimming community. Literature Review The purpose of the literature review was to understand the definitions and contextual approach towards what we have labelled as the social contribution of swimming. Research by Atherley (2006)11,12,13 concluded that sport can provide social benefits such as community integration, cohesion, cooperation, and community identity and pride. It is also evidenced that sport participation can contribute to crime reduction, community safety, education and lifelong learning, and environmental benefits. The Organisation for Economic Co-operation and Development (OECD)14 conducts a measurement of life satisfaction which seeks to evaluate a person’s life as a whole rather than their current feelings. This measures 11 aspects identified as essential to well-being in terms of material living conditions (housing, income, jobs) and quality of life (community, education, environment, governance, health, life satisfaction, safety and work-life balance). OECD defines a society as ‘cohesive’ if it works towards the well being of all its members, fights exclusion and marginalisation, creates a sense of belonging, promotes trust, and offers its members the opportunity of upward social mobility. Within this definition of ‘social cohesion’ there are three distinct aspects. These being social inclusion, social capital and social mobility. •

Social inclusion is measured by aspects of social exclusion such as poverty, inequality, acceptance, and social polarisation.

•

Social capital combines measures of trust (interpersonal and society), the SWIMMING AUSTRALIA COMMUNITY IMPACT STUDY – 2020

extent of personal networks, and the extent of an individual’s engagement within a community. •

Social mobility measures the degree to which people can, or believe they can, change their position in society.

The qualitative research conducted as part of this study strongly supports linkages between the swimming environment and each of the three key aspects of social cohesion. In addition, the quantitative analysis and comparisons between swimmers and the general population provides a stronger focus on social capital specifically, with a series of clearly measurable and comparable attributes which are outlined through this report. In 2012, the ABS18 produced a report based on the findings of the General Social Survey (GSS) which sought to establish a correlation between indicators of social capital and sports participation. These social capital indicators included self-assessed health; personal stressors; work-life balance; feelings of safety and trust; social network size and diversity; and access to support. These indicators compared sport participants and non-sport participants within the Australian population, and respondents were asked to make a general assessment of their own health against a five-point scale ranging from poor through to excellent. Online survey The questionnaire construct for the ABS social capital indicators and OECD measure of life satisfaction was replicated through an online survey with 2,108 Australian swimming participants during December 2019. Comparisons between the findings from the GSS and swimmers have been made to understand the social benefits that swimming provides to participants compared to other sport participants and the broader Australian population.

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METHOD AND APPROACH Qualitative Research As part of the social contribution assessment, SBP conducted in-depth interviews with 18 key stakeholders from across the sport. This included five national/state leaders, three coaches, two volunteers, three officials, two participants, one parent, one elite swimmer and one Swimming Australia staff member. The objective of this phase was to identify the unique intangible benefits that swimming provides over and above other sports or recreational activities. Through these interviews a series of case studies were also identified to highlight some of the initiatives within the sport that showcase the unique social strengths of swimming in Australia.

•

Water safety and prevention of drowning: Water safety is a life-saving skill learned only through swimming.

•

Teaches resilience and determination: Swimming teaches life skills such as discipline, determination, resilience, work ethic, time management and commitment.

•

A sport for life: Swimming is a sport for all, and a sport for life – from the age of 1 to 100 years. Swimming is for all abilities, all ages, and all backgrounds.

•

From the local pool to the national stage: Swimming provides a pathway from the local pool to the Olympics and Paralympics – for both officials and athletes.

•

Each of these strengths is explored further over the following pages.

In addition, as part of the online survey distributed to the Australia swimming community, respondents were asked to share their stories of how swimming has made a positive impact on the lives of either themselves, a friend, or another member of the community. Responses to this question were analysed and used in conjunction with the findings from the in-depth interviews to identify the unique strengths of swimming in delivering social benefits to individuals and the community. The Importance of Swimming to the Australian Community

From the analysis of the 2,108 responses collected, and 18 interviews, five key strengths of swimming in delivering social benefits to the communities in Australia were identified: •

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I N T E R T W I N E D A S PA R T O F O U R N AT I O N A L FA B R I C Swimming has been the quintessential Australian past-time for over 120 years. It is the origin of Australia’s household names and holds a unique place in the Australian social fabric. Australia is blessed with sunshine and girt by sea. We flock to the beaches every summer; and holidays are often spent near the water. Whether it be at a pool, ocean, dam or river, spending time near the water is an integral part of what it means to be Australian. As the most successful Australian team in Olympic and Paralympic history, our swimming greats are national heroes. Athletes such as Susie O’Neill, Kieren Perkins, Leisel Jones, Ian Thorpe and the Campbell sisters have become household names that embody hard work, determination and pure grit in attaining success on the world stage. As a nation we are captivated at least every four years when the Olympics and Paralympics roll around, holding our collective breath, as we will our athletes to the finish. These athletes appeal to different genders, different cultures and all parts of society. The sport needs to activate these athletes post-retirement to continue to inspire the next generation through strong role models. It is estimated there are over 1,000 public swimming pools across the country, which provide critical infrastructure and services for recreation, health, leisure, learn-to-swim and hydrotherapy/rehabilitation. These are community gathering places, where families and friends come together to spend quality time, and life milestones are reached in learning to swim.

“Swimming is something that Australia has a strong history and identity with. Everyone lives 1-2 hours from the water. I was amazed when I immigrated to Australia at how many pools there are and people that swim.” - State/National Leader

“When I see the stats about the number of Australian’s who swim, it is the vast bulk of our community who are engaged with the sport of swimming in some way shape or form.” - Volunteer Official “You go to those community pools where there is a strong social community volunteerism and social engagement crosses barriers and boundaries…There will be kids who are middle class, and kids who are well off in the same squad. And in that context of that community environment, you are just a part of that club and that squad.” - Elite Athlete

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WAT E R S A F E T Y A N D P R E V E N T I O N O F DROWNING Water safety is a life-saving skill learned only through swimming. From the very first swimming lesson for a newborn baby, to the oldest age group at the Master’s Games, and all the splashing, diving and waterplay inbetween, swimming is truly a lifelong recreation. As an island nation surrounded by water, swimming is an essential skill that is learnt from a young age. Children are taught very early on to respect the water and to always look out for one another. The community value of swimming lessons is broadly acknowledged and often modelled based on the lives lost/saved as a result of an individual’s swimming and water safety capabilities. While not a specific focus within the scope of this study, the value which this provides to the community is indisputable. In addition, the value of learning a new skill, and one of the fundamental movement patterns at an early age, is clearly linked to improved coordination and positive lifelong recreation behaviours – and health outcomes. This is a critical point and one which must be continually reinforced by Swimming Australia in its national leadership and advocacy for swimming facilities, programs and opportunities for all Australians.

“There are a lot of competing activities for young families and young parents. Young children can’t do everything and must evaluate what their priorities are. But swimming is always something that you focus on, because of the learn to swim element.” - Stakeholder “Swimming is a life-saving skill that you learn early. If I couldn’t swim, and for kids that can’t swim, they drown. It’s definitely important to at least get that out of the sport.” - State/National Leader “If you’re involved in Learn to Swim, that’s about water safety and not drowning - it’s very nurturing and inclusive. We’re saving people by teaching them how to swim.” - State/National Leader “Swimming is a terrific sport for young kids, its low impact and it’s a lifesaving skill. It’s a sport for life, its safe and there are lots of good coaches, volunteers and officials.”

- Coach “In swimming you’re not competing against other kids for a spot on the team, you’re mostly competing against yourself and your own time. All you need to do is beat your personal best. There’s very clear benchmarks and you have the objectiveness that doesn’t come with some other sports.”

- Official SWIMMING AUSTRALIA COMMUNITY IMPACT STUDY – 2020

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T E A C H E S R E S I L I E N C E A N D D E T E R M I N AT I O N Swimming teaches life skills such as discipline, determination, resilience, work ethic, time management and commitment. One of the unique attributes of local swimming clubs is the environment which surrounds the experience. It is apparent people are drawn to the sport for a diverse range of motivating factors, yet there are commonalities to the reasons why people stay involved. Swimming is a safe, inclusive and family-friendly sport and the participants often possess discipline, self-motivation and a commitment to improvement. The immediate feedback loop and gratification of progress can have a profound motivational impact on swimmers. At every level, people can set a tangible goal, pursue it, achieve it and re-set for the next target. In addition, swimmers can watch their peers do the same and as some achieve their new PBs, others are making state and national teams, but they are all ‘in it together’ and develop a mutual respect for each other and the life-lessons of goal setting and continual improvement. Successful high-performance environments are underpinned by the collective behavioural standards of the individuals within the group and swimming is no exception.

“What connected me to swimming was the opportunity to benchmark myself and see my own personal development, meeting my personal best times and seeing progression. I had a goal in front of me and I knew what I had to do to get to the next level.” - Participant “From time management to learning to deal with people, to learning to deal with disappointment, to project managing and prioritising and working on different things. Swimming taught me a lot of different skills that have come in useful in the workplace.”

- Elite athlete “Swimming has provided me with many great personal development and experiential opportunities. Through swimming I have been fortunate to develop lifelong friendships, travel the world and take part in lots of mentoring.”

While not immediately obvious to the general public, swimmers are constantly training and working together to achieve collective goals – and to help their teammates achieve their own goals.

- Participant

For a swimmer to truly reach their potential, they need assistance, support and competition from within their training squad – everyone has a role to play!

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A SPORT FOR LIFE Swimming is a sport for all, and a sport for life – from the age of 1 to 100 years. Swimming is for all abilities, all ages, and all backgrounds. Swimming fosters a culture of respect for all with no bearing on age, gender, beliefs or ability. For people with a disability, swimming provides a sense of inclusion and normalcy – same pool, same laps, same stroke. Equally, for people with an injury or in rehab, swimming can provide a non-weight bearing recreation to keep someone fit, healthy and engaged. Unlike many sports where some segments of the community may not be able to participate, with swimming it is more difficult to distinguish – anyone and everyone can get involved. This creates secondary benefits to those on the periphery. Many officials and volunteers involved, who participated in this study, mentioned how the environment is inspiring, uplifting and a welcome escape from some of the unmotivated people we may interact with in our daily lives. The environment is empowering for the athletes and energising for everyone else. The impact is that people become highly engaged to the point where volunteering at swim meets every other weekend, throughout the year, sometimes becomes the norm.

“The thing about swimming that is very different to other sports, is that people who get into swimming do it for life. For. Life. It doesn’t matter whether you’re 10 or 90, people who swim, swim. You go to any local pool and it will be filled with people who just identify themselves as swimmers and they’re involved in that environment and community.” - Stakeholder

“We have masters swimmers, ocean water swimmers, water polo players who swim, surf lifesavers who swim, mothers’ groups who swim, triathletes who swim… There’s all these pockets of different people who get involved in our sport in different ways. Each of those sub-groups have their own impacts and benefits but they’re not all the same.” - Stakeholder “There’s never an age that swimming becomes too much. There’s a 100-yearold man who has just broken a lot of records. It’s a non-impact sport so it doesn’t hurt your body to do it.” - Stakeholder “Most, if not all my friends are my swimming friends now. To people who don’t do the sport, the thought of training 40-50 hours per week seems ridiculous to people who don’t understand. Your swimming family gets that, and they all understand. You’re with them for such a long period of time it is definitely a second family.” - Elite athlete

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F R O M T H E LO C A L P O O L TO T H E W O R L D S TA G E Swimming provides a pathway from the local pool to the Olympics and Paralympics – for both officials and athletes. Swimmers have represented Australia at every summer Olympics since 1900 in Paris, when Frederick Lane, Australia's sole swimming representative won two individual gold medals. Swimming provides a genuine pathway from the local community pool and weekly swimming classes, all the way to elite competitions on the world stage. The sport provides opportunities for people to continually develop themselves no matter what role is being pursued e.g. swimmers, officials, administrators and volunteers alike. The objective nature of achievement in swimming provides very little ambiguity in the path to success and progression. People can succeed in swimming when they apply themselves and follow the positive behavioural examples laid out before them by their peers. Everyone who has been involved for even a short time can recount a story of someone who applied themselves to the best of their ability and were able to achieve their individual goals. This is evidenced by each of the community swimmers who are pursuing a personal best or a qualification time for the next event, but none more so than by the Olympic and Paralympic athletes who have progressed from the local club and squad environments. The work ethic of the elite swimmers is demonstrated in the approach to training, preparation, determination, concentration and ultimately in the performance.

“Swimming very much holds a view within the Australian social fabric that it is a sport filled with clean, intelligent, dedicated, hardworking people who embody the best of that Aussie athletic spirit, who perform on an international stage and represent the best of us.” - Stakeholder “My wife and I initially became involved in swimming as volunteers with the local club to support our daughters’ interest. Once they moved on to other things, we stayed involved. My initiative enabled me to try roles including timekeeper, starter, and announcer, and my ambition enabled me to pursue opportunities to officiate at a series of international events, world championships and the Olympic Games.” - Volunteer Official

“People can achieve their goals in this sport. We see many kids put their heads down and work hard. This is the beginning, but it evolves into many of them going on to bigger and better things in both swimming and in life.” - Stakeholder “For those who are involved in a volunteer capacity as timekeepers and officials it’s a very social activity. It keeps you young and motivated and learning and active. They have very strong social connections .” - Stakeholder

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CASE STUDY – SWIM SISTERS

Swim Sisters •

Many local swimming pools around Australia have been moving to make facilities and programs more inclusive to the community. The Auburn Council in NSW have installed a privacy curtain in one of its three program pools at the council run Auburn Ruth Everuss Aquatic Centre.

•

The installation of the curtain followed community demand from users including the culturally diverse, swimmers with a disability and the elderly. It allows the centre to be inclusive to the community at all times, while offering the flexibility to cater to any requirement, without impacting on the rest of the centre.

•

The Auburn Council has also moved to offer ladies-only membership that includes weekly water safety lessons and ladies-only swim sessions every Sunday from 3pm to 5pm.

•

Yursa Metwally, an Auburn resident who founded the swimming group Swim Sisters to empower and keep women in sport says the installation means there are more opportunities to break down barriers to get women swimming and to help the integration of culturally diverse communities.

•

Councils have a responsibility to serve the needs of their diverse communities. This is especially important when culturally and linguistically diverse communities are over represented in drowning statistics. In the past 10 years on average 27% of drowning deaths involved people who were born overseas.

Swim Sisters at Auburn Pool Key insight •

Facilities play an important part in the integration and social cohesion of the community. Swimming Australia can work closely with local governments to ensure best practice facility design, that has a positive outcome on participation experience and social cohesion.

•

Capturing the right data and insights can help clubs to understand the barriers and drivers of participation, make better decisions and tailor programs that are specific to their community.

Reference/s: • https://www.dailytelegraph.com.au/newslocal/parramatta/auburn-pool-gets-swim-screen-for-muslim-women/news-story/2eba90f4eb237ad20e9ca5add8eb5c9f • https://www.sbs.com.au/news/highly-misleading-the-real-story-behind-reports-of-muslim-women-pool-sessions

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CASE STUDY – AUSTRALIA SWIMS

Australia Swims •

Australia Swims is an annual event that in 2020 ran from 1 January to 31 January 2020 and aims to encourage every Australian to reconnect with their love of swimming.

•

With 2020 being an Olympic year, the challenge was to achieve the 7,154 kilometre journey from Brisbane to Tokyo. The state who committed the most kilometres over the month of January was crowned the overall champion.

•

A live map and leader board enabled participants to see which individual was clocking up the most kilometres and which state was leading.

•

In 2019, a total of 40,358 kilometres were swum by the Australian swimming community.

•

During the month-long campaign, Swimming Australia teamed up with several marquee open water events and swim series to engage and unite the swimming community, coming together to share their love of swimming.

•

These events included the Pier to Pub in Lorne, the Portsea Swim Classic, the Great Australia Day Swim, the Great Victorian Swim Series, the World Swim Series and the Australian Open Water Championships in Adelaide to name a few.

The iSwim app enables swimmers to easily track their swimming distance and commit their distance to the state total. The app also provides swimming tips and information about upcoming open water swims that participants can get involved in.

Pier to Pub Lorne Key insight •

Initiatives like Australia Swims provides an opportunity for Swimming Australia to engage with recreational swimmers that may not be associated with a more formal swimming club.

•

Exploring new ways to use technology through the development of apps and activity tracking, has enabled Swimming Australia to connect with a broader participation base, and better understand how the community engages with the sport at a recreational level.

Reference/s: • https://australiaswims.com.au/about • https://www.swimming.org.au/swim-articles/race-tokyo-australia-swims

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C A S E S T U D Y – S P E E D O S W I M S TA R

Speedo Swim Star •

Swimming Queensland has partnered with Speedo to support and invest in member development from the grassroots to the elite levels of the sport.

•

Together they have created the Swim Star program that aims to assist clubs in providing recognition to members and participants who show their enthusiasm and commitment to the sport outside of high performance and elite level achievements.

•

Each year, Swimming Queensland provides clubs with an allocation of Speedo Swim Star caps. Clubs are then able to individually determine what criteria they use to award the caps, however it must be for achievements that are not performance related. This may include swimmers who may be the most consistent trainer, the most helpful squad member or the best fundraiser.

•

At the end of each year, Speedo Swim Stars are invited to attend a special VIP event held during the December Queensland Championships. Here Swim Stars have the opportunity to meet some of their role models and Speedo ambassadors, while watching the championships from the best viewing position.

•

Providing recognition to swimmers for achievements that are not performance related can help lead to ongoing and lifelong engagement within the sport of swimming.

Speedo Swim Star Key insight •

Many sports face a steep drop-off in participation rates amongst teenagers and young adults. By rewarding swimmers for their commitment to the sport outside of results, it shifts the focus away from performance and towards social engagement that can lead to a lifelong connection to the sport.

Reference/s: • https://qld.swimming.org.au/speedo-swim-star

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CASE STUDY – BUSHFIRE RELIEF SWIM CLINIC Bushfire Relief Swim Clinic •

A number of Australian Dolphins including Cate and Bronte Campbell, Thomas Fraser-Holmes, Emily Seebohm, Monique Murphy, Jess Hansen and retired Dolphin and swimming legend, Ian Thorpe AM have come together to hold swim clinics to raise money for bushfire affected families.

•

The initiative was started by David McKeon following his first-hand experience with the devastating bushfires. “[David’s family has a] property down in Lake Conjola [NSW] where on New Years Eve there were 90 homes destroyed and lives lost.”

•

David wanted to do something meaningful and helpful, and that’s when the idea of a swim clinic come about. After a few calls to fellow teammates, some of Australia’s best swimmers were on board for the two one day clinics.

•

Clinics were held at the University of Wollongong swimming pool on 7 to 8 February, at a cost of $100 to young athletes. Clinics were broken up into two one-hour sessions. The first hour was a question and answer session and in the second hour participants jumped in the pool to learn tips and skills to perfect each stroke.

•

The local community rallied around the initiative, receiving amazing feedback from the families and children who attended the clinics.

Through the generosity of the community, approximately $17,500 was raised over the two days, with the money going to the Red Cross and the NSW Rural Fire Service.

Bushfire Relief Swim Clinic Key insight •

Athletes have far reaching influence within the swimming community that can be quickly mobilised and used to create positive outcomes for the community.

•

Swimming Australia can engage the Dolphins and its elite athletes in delivering development programs and learn to swim initiatives to engage its participants through challenging times, providing valuable touchpoints to key role models within the sport.

Reference/s: • https://www.swimming.org.au/news-articles/dolphins-rally-bushfire-relief-clinics • https://www.abc.net.au/news/2020-02-09/olympic-swimmers-support-bushfire-relief/11946774

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C A S E S T U D Y – S TA R L I G H T S U P E R S W I M

Starlight Super Swim •

The Starlight Super Swim is an event that challenges all Australians to support and raise funds for sick kids.

•

The event runs from 26 January to 24 February where participants set a swimming distance goal of their choice and raise much needed funds for the Starlight Children’s Foundation.

•

Organisers have set three goals to help motivate swimmers including 2 kilometres – the distance from Bondi to Bronte, 14 kilometres – the distance across the straight of Gibraltar, and 32 kilometres – the distance across the English Channel.

•

Participants can track their progress manually or using a fitness app and encourage friends, family and community to support and donate for every kilometer or lap they swim to help them achieve their fundraising goal.

•

Throughout the challenge, participants are supported with training tips and are rewarded for their fundraising efforts with branded merchandise and other prize incentives from event sponsors.

•

The 2020 edition of the challenge surpassed its $600,000 fundraising goal, raising $722,001 for the Starlight Children’s Foundation.

•

The much needed money supports the Starlight Express Rooms that are in every children's hospital around Australia. These rooms are a medical-free haven for sick kids and their families seeking a break from the relentless cycle of medical treatments and procedures.

Starlight Super Swim Fundraiser Key insight •

Charities and not-for-profit organisations provide national partnership opportunities for events and initiatives such as Australia Swims.

•

The partnership would increase the incentive for swimmers to commit kilometres to their states during the month of January, increase the reach and engagement of Australia Swims among the Australian community while raising much needed support and funds for sick kids.

Reference/s: • https://superswim.org.au/ • https://starlight.org.au/media-release-starlights-super-swim-challenges-aussies-to-dive-in-for-starlight

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CASE STUDY – SUMMER LEAGUE

Summer League – Swimming WA •

The Westpac Summer League Series is a Swimming Western Australia initiative that aims to increase club member engagement, by placing an emphasis on race participation and team point scoring, shifting the focus away from individual performance-based results.

•

The league is held over four rounds, and clubs from all over Perth compete across three dedicated zones, South, North and Central. These zones have been based on the principle of reducing travel for participating clubs, making the competition more accessible to members and participants.

•

Rounds have been designed to be short, sharp and create an exhilarating carnival atmosphere. The duration of the program is four hours and intends to emphasise fun, interclub competition and attain and retain athletes of all abilities.

•

During each round, teams compete for a maximum 10 points in individual events and 20 points for relay events. The club with the most points at the end of the day is declared the overall winner and receives 10 points that are contributed towards the series total. At the conclusion of the four rounds, an overall club winner from each zone is awarded ‘Legend of the League’.

•

In early 2020, the series saw a number of new and exciting initiatives including a Summer League launch party, event entertainment, special guest appearances, exciting league merchandise and prize giveaways.

Westpac Summer League Series Key insight •

By taking the emphasis away from individual performance based results, and creating club-based competition that focuses on fun and club camaraderie, the sport engages with a broader audience and is accessible to all ages and abilities.

•

Swimming Australia should explore opportunities to roll-out a similar initiative on a national scale.

Reference/s: • https://wa.swimming.org.au/competitions-1/pool-meets/westpac-summer-league • https://wa.swimming.org.au/sites/default/files/assets/documents/Summer%20League%20Booklet%20Small.pdf

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C A S E S T U D Y – R OT T N E S T C H A L L E N G E S W I M

Rottnest Challenge Swim •

The Rottnest Channel Swim is highly regarded around the world as one of the toughest open water swims, making it one of Western Australia’s most iconic events. The swim totals 19.7 kilometres, starting at Cottesloe beach and finishing at Rottnest Island.

•

Since its inception in 1991, the event has gone from 44 entries to a race limit of approximately 2,400 participants. There are a number of entry categories, with solo swimmers guaranteed entry (if they have achieved the 10 kilometre qualifying time), and the remaining allocation filled by duo’s and teams.

•

Due to the nature of the swim and the health and safety challenges, swimmers require large support teams. This includes a boat and paddler for each solo, duo and team to ensure the safety of participants. There is also a heavy reliance on volunteers to help make the event happen.

•

This means that participants usually seek the help of friends and family as support crew, engaging the broader community that may otherwise not be associated with swimming.

•

Rottnest Challenge Swim

The event also provides participants with the opportunity to raise money for a charity of their choice. Usually completed in teams, it engages participants that may otherwise not consider being involved in an open water swimming event.

Key insight •

Major events in high profile locations provide the sport with an opportunity to engage with the broader Australian community.

The 2020 edition of the event raised $202,116, enabling swimming to support the wider community.

•

The charity component of the event gives extra motivation and cause for swimmers and contributes to the standing of the event within the community.

Reference/s: • https://rottnestchannelswim.com.au/

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C A S E S T U D I E S – S I LV E R S A LT I E S

Silver Salties – Surf Life Saving Australia •

Silver Salties is a program designed to provide valuable physical and social connections for older Australians in conjunction with Surf Life Saving Australia.

•

The program is an opportunity for Surf Life Saving Clubs to engage older Australians in the community that provide the benefit of: • Broadening club service and sport offering; • Capitilising on life experience; • Attracting new members to the club community; and, • Educating older Australians on water safety.

•

There are 20 different Silver Salties programs that clubs can choose to run based on club capacity, capability and participant interest. Programs have been designed to use the natural and built environments easily accessible to clubs that include the park, clubhouse, beach, pool and surf.

•

Each program has been designed with careful consideration with the support of, and in partnership with the Australian Physical Activity Guidelines, World Health Organisation, Beyond Blue and the Council of the Aging for Older Australia.

•

Silver Salties will target older Australians through a range of existing and new networks that include current surf lifesaving club members, local seniors groups, regional council programs and health professionals.

Silver Salties Key insight •

The benefits of swimming for older adults are well known, with many pools offering programs of which Swimming Australia don’t have a touch point with.

•

Swimming Australia has the opportunity to partner with a range of organisations and associations to nationalise a program, using a framework based on best-practice and research that can be rolled out to swimming pools and promoted to older adults.

Reference/s: • https://www.swimming.org.au/news-articles/dolphins-rally-bushfire-relief-clinics • https://www.abc.net.au/news/2020-02-09/olympic-swimmers-support-bushfire-relief/11946774

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S O C I A L C A P I TA L Social capital is defined as being “a resource available to individuals and communities founded on networks of mutual support, reciprocity and trust”. Social capital can contribute to both individuals (via outcomes in health, education, employment and family wellbeing) and communities (community strength and resilience).

It is theorised that participating in sport develops social capital due to the community-based social interaction that this involves. The ABS suggests that whilst it is not possible to establish a causal link between sport participation and social capital, it is possible to establish correlations between the two. From selected indicators of social capital (see adjacent table and following pages), it can be seen that Australian swimmers in comparison to both general sport participants and non-sport participants are more engaged with their local community, and have closer relationships with their social networks. Each of the social capital indicators in the adjacent table is presented in more detail over the following pages.

SWIMMING AUSTRALIA COMMUNITY IMPACT STUDY – 2020

SOCIAL CAPITAL INDICATORS Social Capital Indicator

Australian Swimmers

Sport Non-sport Participants Participants

Self-Assessed Health Status (% Excellent/Very Good)

86%

57%

40%

Personal Stressor (% that have not experienced personal stress)

49%

37%

44%

Work-life Balance (% can meet family/community responsibilities)

98%

92%

87%

Volunteership (% that volunteer within the community)

78%

42%

19%

No. of Confidants (% with 3 or more friends to confide in)

63%

58%

37%

Contact with Social Networks (% with weekly face-to-face contact

81%

73%

Social Network Diversity (% with friends of diverse ethnicity)

91%

77%

67%

Access to support (% able to ask for small favours)

93%

94%

88%

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S O C I A L C A P I TA L Swimming clubs and communities provide an environment which is inclusive and welcoming of people from a diverse range of backgrounds. Over two-thirds of respondents strongly agreed that their club provided an inclusive environment for people from multicultural backgrounds (84%) and for female participants (69%). Over half (57%) ‘agree’ or ‘strongly agree’ that their club provides an inclusive environment for people with a disability.

FEMALE PARTICIPANTS

PEOPLE WITH A DISABILITY Swimming Participants

Swimming Participants

Strongly Agree

76%

Strongly Agree

56%

Agree

13%

Agree

21%

Neither Agree or Disagree

18% 4%

Neither Agree or Disagree Disagree

Disagree

Strongly Disagree

Total

100%

Total

100%

Total Agree

89%

Total Agree

77%

* Excludes respondents who selected ‘prefer not to say’ (n=57)

* Excludes respondents who selected ‘prefer not to say’ (n=63) INDIGENOUS BACKGROUNDS

MULTICULTURAL BACKGROUNDS

Swimming Participants

Swimming Participants Strongly Agree

65%

Strongly Agree

59%

Agree

19%

Agree

17%

Neither Agree or Disagree

14%

Neither Agree or Disagree

23%

Disagree

Strongly Disagree

Total

100%

Total

100%

Total Agree

84%

Total Agree

76%

* Excludes respondents who selected ‘prefer not to say’ (n=63) SWIMMING AUSTRALIA COMMUNITY IMPACT STUDY – 2020

* Excludes respondents who selected ‘prefer not to say’ (n=66) COMMERCIAL-IN-CONFIDENCE

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S P O R T A N D S O C I A L C A P I TA L I N A U S T R A L I A – S E L E C T E D I N D I C ATO R S SELF-ASSESSED HEALTH STATUS

WORK LIFE BALANCE*

Swimming Participants

Sport Participants

Non-sport Participants

Excellent

51%

22%

13%

Very Good

35%

27%

Good

11%

30%

32%

Fair

11%

18%

Poor

Total

100%

Swimming Participants

Sport Participants

Non-sport Participants

Can meet responsibilities

98%

92%

87%

Can not meet responsibilities

13%

* Of those with family/community responsibilities * Excludes respondents who selected ‘prefer not to say’ (n=40)

* Excludes respondents who selected ‘prefer not to say’ (n=26) PERSONAL STRESSOR

VOLUNTEERSHIP

Swimming Participants

Sport Participants

Non-sport Participants

Experienced a personal stressor

51%

63%

56%

Did not experience a personal stressor

49%

37%

44%

Total

100%

SWIMMING AUSTRALIA COMMUNITY IMPACT STUDY – 2020

Swimming Participants

Sport Participants

Non-sport Participants

Does volunteer

78%

42%

19%

Does not volunteer

22%

58%

81%

Total

100%

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S P O R T A N D S O C I A L C A P I TA L I N A U S T R A L I A – S E L E C T E D I N D I C ATO R S NO. OF CONFIDANTS

ACCESS TO SUPPORT

Swimming Participants

Sport Participants

Non-sport Participants

None

10%

23%

1-2 friends

34%

32%

40%

3-4 friends

38%

32%

23%

5 or more friends

25%

26%

14%

Swimming Participants

Sport Participants

Non-sport Participants

Are able to ask for small favours

93%

94%

88%

Are able to ask for support in a crisis

96%

95%

90%

* Excludes respondents who selected ‘prefer not to say’ (n=54)

* Excludes respondents who selected ‘prefer not to say’ (n=68)

SOCIAL NETWORK DIVERSITY*

CONTACT WITH SOCIAL NETWORKS*

Swimming Participants

Sport Participants

Non-sport Participants

Friends with same ethnic background

23%

33%

Friends of similar age

10%

17%

Friends with same level of education

15%

12%

16%

* % All friends of same level * Excludes respondents who selected ‘prefer not to say’: • Same ethnic background (n=67) • Similar age (n=54) • Same level of education (n=62) SWIMMING AUSTRALIA COMMUNITY IMPACT STUDY – 2020

Swimming Participants

Sport Participants

Non-sport Participants

At least once a week

81%

60%

54%

At least once a month

11%

14%

17%

At least once in three months

No recent contact

* Face-to-Face contact * Excludes respondents who selected ‘prefer not to say’ (n=35)

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S P O R T A N D S O C I A L C A P I TA L I N A U S T R A L I A – S E L E C T E D I N D I C ATO R S SAFETY

TRUST

Swimming Participants

Sport Participants

Non-sport Participants

Feel safe at home after dark

82%

88%

79%

Feel safe at home during the day

92%

96%

90%

Feel safe walking alone after dark

52%

53%

33%

Swimming Participants

Sport Participants

Non-sport Participants

General trust in people

71%

56%

48%

Trust in hospitals

89%

74%

70%

Trust in doctors

94%

38%

37%

Trust in local police

92%

77%

69%

* % Strongly agree/somewhat agree

* Very safe/safe * Excludes respondents who selected ‘prefer not to say’: • At home after dark (n=71) • At home during the day (n=63) • Walking alone after dark (n=69) TIME IN CURRENT DWELLING Swimming Participants

Sport Participants

Non-sport Participants

Less than 5 years

27%

43%

39%

5 years or more

73%

57%

61%

* Excludes respondents who selected ‘prefer not to say’ (n=32)

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S P O R T A N D S O C I A L C A P I TA L I N A U S T R A L I A – S E L E C T E D I N D I C ATO R S ANNUAL HOUSEHOLD INCOME

• •

HIGHEST EDUCATION LEVEL

Swimming Participants

Australia Population**

Swimming Participants

Australia Population

Less than $52,000

13%

32%

Bachelor Degree and above

31%

16%

$52,000 - $64,999

Advanced Diploma or Diploma

14%

$65,000 - $77,999

Trade Certificate

$78,000 - $90,999

$91,000 - $103,999

$104,000 - $155,999

26%

17%

$156,000 or more

34%

15%

Excludes respondents who selected ‘prefer not to say’ (n=558) **Percentages include 10% ‘not stated’

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3. HEALTH CONTRIBUTION

CALCULATING THE HEALTH BENEFIT $135,000,083 ANNUAL HEALTH CONTRIBUTION

$4,356,558,894 LIFETIME HEALTH CONTRIBUTION

TOTAL MARKET SIZE Competitive 61,986

$37 ANNUAL CONTRIBUTION PER PERSON

4,999,600 PARTICIPANTS

Recreational 3,596,966

Social 4,348

UNDERSTANDING THE MARKET The first step in calculating the health benefit that swimming provides to the broader community is to gather an accurate picture of the market size and age profile of swimming participants across Australia. Swimming Australia maintains accurate records of the number of swimming members, while Sport Australiaâ&#x20AC;&#x2122;s Ausplay data provides estimates on the number of children (under 15 years of age) and adults (over 15 years of age) who participate in swimming as an organised activity or at an organised venue. The breakdown of swimmers is shown in the table below. Casual participants (of which there are 1,336,300 nationally) have been excluded from the calculation of the health contribution, as their participation is infrequent (at least once occurrence per year), not part of regular organised activity and, on average, would not meet the National Physical Activity Guidelines through their swimming. Type

Number

Competitive

61,986

Recreational

Social

3,596,966

4,348

Description

AUSTRALIAN SWIMMER PROFILE

Data Source

Competitive swimmers registered with state or territory swimming association.

Swimming Australia and state/territory association databases. Masters Swimming Australia participant numbers.

Participants in an organised swimming activity but not registered with an affiliated swimming organisation.

Ausplay data (Organised venue/activity participants only, casual swimmers excluded) minus Swimming Australia and state/territory association database participants.

Recreational swimmers registered with state or territory swimming association.

Swimming Australia and state/territory association databases.

53%

47%

female

male

Age Distribution 48% 38%

0-14 15-24 25-64 65-74

2% 75+

% Participants Who Meet National Physical Activity Guidelines (NPAG)* Competitive

95%

Recreational

75%

Social

60%

Tenure In The Sport 44% of swimmers have been involved in the sport for 10 years or more *Note: The % of competitive and recreational participants who meet NPAG through swimming has been determined based on the survey findings for each segment. SBP has estimated social participation based on approximate participant behaviours.

VA L U AT I O N A P P R O A C H – P H Y S I C A L A N D M E N TA L H E A LT H

3,000,000

$40,000,000

2,500,000 $30,000,000

2,000,000 1,500,000

$20,000,000

1,000,000 $10,000,000 500,000

0-14

15-24

25-64

Total Participation SWIMMING AUSTRALIA COMMUNITY IMPACT STUDY – 2020

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65-74 Female

Physical

Mental

Physical

Mental

Physical

Mental

Physical

Mental

The health contribution of swimmers in Australia is based upon the age and gender profile of participants, the percentage of participants who are meeting the National Physical Activity Guidelines (NPAG) and the resultant number of DALY’s which are prevented due to physical activity. By calculating the number of DALY’s which are prevented through swimming in Australia, the value of a statistical life year ($197,528 in 2019) can be used to determine the value of this health contribution to Australia.

3,500,000

Physical

This chart illustrates how the burden of disease for both physical and mental health issues, which are preventable by physical activity, change for each age segment. For those aged under 24 years, physical activity is only linked to reductions in mental health issues, while for those aged over 65 it is much more strongly linked to reducing physical health issues.

$50,000,000

Total Participation

While participation in swimming decreases as Australians get older, the health costs which are prevented as a result of physical activity increase. A Disability-Adjusted Life Year (DALY) is a single, consistent measurement of the years of life lost due to premature death and ‘healthy’ years of life lost due to disability. 53% of DALYs are experienced by people between the ages of 15-64, with the remaining 47% impacting people aged 65 years and above.

ANNUAL HEALTH CONTRIBUTION OVER THE LIFETIME

Mental

In Australia, 5% of the total burden of disease can be attributed to physical inactivity. For health benefits to be achieved through physical activity, a person must meet the minimum recommended levels of 3 sessions of at least 25 minutes of vigorous exercise; or 5 sessions of 30 minutes of moderate exercise per week.

Finally, it is important to note that the Community Impact health contribution model measures the health benefits of physical activity and does not factor in the additional benefits of social interaction which are ubiquitous through the swimming experience. While we intuitively understand these benefits are real and tangible, the supporting evidence required to value these additional benefits is an emerging field.

Annual Health Contribution

The health contribution is calculated using best-practice modelling incorporating data from the Australian Institute of Health and Welfare and the Australian Government Department of Health.

75+ Male Page 43

REGISTERED SWIMMING AUSTRALIA PA R T I C I PA N T S ANNUAL HEALTH CONTRIBUTION

LIFETIME HEALTH CONTRIBUTION

ANNUAL HEALTH CONTRIBUTION – Swimming Australia Members

LIFETIME HEALTH CONTRIBUTION – Swimming Australia Members

Participant Segment

Physical Health Benefit

Mental Health Benefit

Total Health Benefit (Yr)

Participant Segment

Physical Health Benefit

Mental Health Benefit

Total Health Benefit (Yr)

Male 0-14 years

$1,495,860

Male 0-14 years

$12,979,313

Male 15-24 years

$598,074

Male 15-24 years

$5,296,166

Male 25-64 years

$17,954,584

$3,310,104

$21,264,688

Male 25-64 years

$432,493,882

$79,734,488

$512,228,370

Male 65-74 years

$16,193,700

Male 65-74 years

$546,071,663

Male 75+ years

$28,804,096

Male 75+ years

$1,311,321,387

Female 0-14 years

$1,669,479

Female 0-14 years

$14,104,993

Female 15-24 years

$1,320,528

Female 15-24 years

$13,135,280

Female 25-64 years

$14,744,936

$5,338,982

$20,083,918

Female 25-64 years

$302,940,851

$109,691,611

$412,632,461

Female 65-74 years

$12,216,110

$7,650,651

$19,866,761

Female 65-74 years

$439,256,172

$275,095,383

$714,351,555

Female 75+ years

$23,702,979

Female 75+ years

$814,437,706

Total

$113,616,405

$21,383,678

$135,000,083

Total

$3,846,521,661

$510,037,234

$4,356,558,894

$36.85

$1,189.24

ANNUAL HEALTH CONTRIBUTION PER PARTICIPANT

LIFETIME HEALTH CONTRIBUTION PER PARTICIPANT

Note: • Zero DALYs are lost due to physical inactivity for people between 0-24 years of age, hence a $0 physical health benefit for these age brackets. • 49% of all DALY’s lost due to anxiety and depression occur between the ages of 25-64, whilst 67% of all DALY’s are lost to females. This explains the $0 mental health contribution for males aged over 65 and females aged over 75. SWIMMING AUSTRALIA COMMUNITY IMPACT STUDY – 2020

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VA L U AT I O N A P P R O A C H – P H Y S I C A L H E A LT H The following provides an overview of the conceptual methodology used to calculate the physical health benefits derived from swimming participation. The approach is similar to many previous whole of sport industry studies, and includes data input from the Australian Institute of Health and Welfare and the Australian Government Department of Health. The following data sources have been used as key inputs into the approach towards valuing the health contribution of swimming. Each data source is presented in more detail over the following pages.

Physical Health Contribution •

Evidencing the negative effects of insufficient physical activity, a 2011 study by the Australian Institute of Health and Welfare 1 attributed 5.0% of the burden of disease in Australia to physical inactivity. The specific diseases resulting are breast cancer, coronary heart disease, diabetes, bowel cancer and stroke.

•

Identifying the total number of Disability-Adjusted Life Years (DALYs) lost due to diseases caused by physical inactivity, and then calculating the equivalent contribution from a per person perspective.

•

Understanding the expected life duration based on current age and gender segments, as well as the average duration in years of swimming participation.

•

Calculating the Value of a Statistical Life Year (VSLY) based upon Department of Finance best practice guidelines. The VSLY used is $197,5287.

•

Modelling the actual number of swimming participants (across age and gender segments).

•

The basic formula for calculating physical health benefits is therefore: Physical Health = No. of Participants x DALYs prevented x VSLY x (1-year of

Physical health sources •

Health care expenditure in Australia.

•

Health care expenditure on Disease.

•

The cause of disease in Australia.

•

The burden of disease due to physical inactivity.

•

Disability-Adjusted Life Year (DALY).

•

DALYs attributed to physical inactivity.

•

Value of a Statistical Life Year (VSLY).

•

Recommended physical activity levels.

•

Average life expectancy and duration of swimming participation.

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P H Y S I C A L H E A LT H D ATA I N P U T Health care expenditure in Australia3

Top 10 causes of disease in Australia

According to the AIHW, total heath expenditure on goods and services in Australia was $161.6 billion in 2014-2015 (up by 2.8% from 2013-2014), which represents 10% of Gross Domestic Product (GDP) per annum. This total health care expenditure is an equivalent of $6,846 per person in Australia.

Health care expenditure on disease4 Whilst not all heath expenditure is allocated towards a specific category (such as disease) figures from 2008-2009 AIHW expenditure data show that approximately 12% of total allocated health expenditure is spent on cardiovascular diseases (the highest expenditure category). This is followed by oral health at 10%, mental disorders at 8.5%, neoplasms (cancers) at 7% and diabetes mellitus at 2% of allocated expenditure.

The cause of disease in

Australia1

Cancer and cardiovascular disease are the two leading causes of disease in Australia, accounting for 33% of all disease. Whilst there are a range of risk factors that contribute to each disease group, physical inactivity is attributable to 3 of the top 10 diseases in Australia. This means sport participation is critical to the prevention of the overall burden of disease in the community.

SWIMMING AUSTRALIA COMMUNITY IMPACT STUDY â&#x20AC;&#x201C; 2020

% of all Diseases

% of Disease attributable to physical inactivity

Cancers

18.5

6.4

Cardiovascular disease

14.6

21.2

Mental disorders

12.1

Musculoskeletal

11.6

Injuries

8.8

Respiratory

8.3

Neurological

6.8

Gastrointestinal

3.2

Infant/Congenital

2.7

Endocrine

2.4

29.7

Cause

Source: AIHW

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P H Y S I C A L H E A LT H D ATA I N P U T The burden of disease due to physical inactivity1

Disease burden attributable to top 11 risk factors

In Australia, 31.5% of the burden of disease can be attributed to 29 selected risk factors (top 11 shown opposite). Of these risk factors, physical inactivity is the fourth highest cause at 5.0%, behind tobacco (9.0%); high body mass â&#x20AC;&#x201C; obesity (5.5%); and alcohol use (5.1%).

These findings are taken from the Australian Institute of Health and Welfare (AIHW) study (2011). The data from this study is widely used in Australia to measure the burden of disease, and has also been used in many similar studies to this one, including Muller et al (2010)5 and Access Economics (2010)6. The AIHW study (2011) found five specific diseases which physical inactivity is an attributing factor. Breast Cancer, Coronary Heart Disease, Diabetes, Bowel Cancer and Stroke.

Risk Factor

% Attribution

Tobacco

9.0

High Body Mass - Obesity

5.5

Alcohol Use

5.1

Physical inactivity

5.0

High blood pressure

4.9

Low fruit and vegetable Diet

3.4

High blood plasma glucose

2.7

High cholesterol

2.4

Occupational exposures and hazards

1.9

Diet high in processed meats

1.4

Diet low in nuts and seeds

1.4

Total*

31.5

Note*: the total is not cumulative as there is some overlap between risk factors Source: AIHW

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P H Y S I C A L H E A LT H D ATA I N P U T Disability-Adjusted Life Year (DALY)1

Distribution of age, disease and swimming participation

The Disability-Adjusted Life Year (DALY) is a single, consistent measurement of the years of life lost due to premature death and ‘healthy’ years of life lost. This measurement of the burden of disease is adopted and used by the World Health Organisation (WHO).

A study by AIHW (2011) found that 53% of the burden of disease impacts people between the ages of 15-64 years of age.

Australian Population Distribution

Competitive Swimming Participant Distribution

Recreational Swimming Participant Distribution

DALY Population Distribution

0-14 years

18.8%

70.5%

47.3%

6.0%

15-64 years

65.9%

26.6%

46.1%

53.4%

65-74 years

8.6%

1.9%

4.9%

18.5%

1.1%

1.7%

22.1%

Age Group

Source: ABS, AIHW, SBP Calculations. 75+ years 6.6%

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P H Y S I C A L H E A LT H D ATA I N P U T Disability-Adjusted Life Year (DALY) attributed to physical inactivity 1 Based upon the findings from AIHW (2011), it is possible to calculate the contribution of any given person, based upon their age and gender profile, to the DALYs lost as a result of physical inactivity. Note - there is zero DALYs lost due to physical inactivity for people between 0-24 years of age.

Males

Females

0-14

15-24

25-64

65-74

75+

0-14

15-24

25-64

65-74

75+

DALYs attributed to Physical inactivity - Australian Population (A)

61,700

30,600

33,300

42,600

19,600

36,500

Australian Population, 2016 (B)

2,331,078

1,622,984

6,316,978

1,023,017

696,915

2,208,167

1,540,667

6,426,136

1,060,448

902,486

Ave. DALY per person (C) = (A/B)

0.010

0.030

0.048

0.007

0.018

0.040

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P H Y S I C A L H E A LT H D ATA I N P U T Value of a Statistical Life Year (VSLY)7

Recommended physical activity levels2, 8

The value of a statistical life year in 2019 is $197,528. This figure is calculated based on best practice guidelines from the Australian Government (Office of Best Practice, Department of Finance) who calculated the VSLY in 2014 as $182,000 plus the additional CPI calculation.

According to the Australia Government Department of Health, the current Physical Activity & Sedentary Behaviour Guidelines for Adults (18-64 years) are:

Some other studies have used a VSLY as high as $252,014 based on a global literature review conducted by Access Economics in 2008. However SBP has chosen to use a conservative VSLY to ensure consistency with Australian government guidelines and common practice. If the higher VSLY had been used, the annual health benefit would increase from $139,712,026 to $223,662,453 in total (a $83,950,427 increase).

•

Doing any physical activity is better than doing none. If you currently do no physical activity, start by doing some, and gradually build up to the recommended amount.

•

Be active on most, preferably all, days every week.

•

Accumulate 150 to 300 minutes (2 ½ to 5 hours) of moderate intensity physical activity or 75 to 150 minutes (1 ¼ to 2 ½ hours) of vigorous intensity physical activity, or an equivalent combination of both moderate and vigorous activities, each week.

•

Do muscle strengthening activities on at least 2 days each week.

For health benefits to be achieved through physical activity, a person must meet the minimum recommended levels of 3 x sessions of at least 25 minutes vigorous exercise; OR 5 x 30 minutes of moderate exercise per week. Whilst regulatory standards on the minimum recommended levels of exercise continue to evolve, it is these levels of the amount of physical activity that contribute health benefits that are representative of the currently available scientific evidence.

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P H Y S I C A L H E A LT H D ATA I N P U T Average life expectancy and duration of swimming participation 9,10

Current Life Expectancy (Years) 9

Average Life Remaining (Years) 9

Member : Average Participation Duration (Years)

Male 0-14 years

The current average life remaining has been factored into the calculation of the physical health benefits of swimming participation by valuing the contribution of one year of being physically active out of a person’s remaining life.

Male 15-24 years

Male 25-64 years

Male 65-74 years

Swimming cannot claim to be the source of disease prevention for a person’s entire life, however it will contribute preventative health benefits for their remaining life.

Male 75+ years

Female 0-14 years

Female 15-24 years

Female 25-64 years

Female 65-74 years

Female 75+ years

Mean no. of years

12.4

The current life expectancy of individuals at their present age is shown in the table to the right. This has been calculated from ABS, 2015 Life Tables. It shows that a male who is currently 25 years of age is expected to live to 82 years of age, whilst a female 75 years of age is expected to live to 94 years of age.

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Gender/Age Group

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P H Y S I C A L H E A LT H D ATA I N P U T Number of individuals receiving health benefits Swimming Australia has accurate records of the number of swimming members. Sport Australia Ausplay data provides estimates on the number of children (under 15 years of age) and adults (over 15 years of age) who participate in swimming as an organised activity or at an organised venue. Masters Swimming Australia also provides records of the number of members across the country. The table on the right shows the breakdown of participants, by age and gender, which were used as the data inputs for the health contribution modelling.

Swimming Australia Segment

Number of Number of Number of % of Total Competitive Recreational Recreational Participants Members Members Participants

Male 0-14 years

19,673

1,703

801,424

22%

Male 15-24 years

4,774

196

128,188

Male 25-64 years

3,326

102

580,895

16%

Male 65-74 years

616

72,561

Male 75+ years

332

29,482

Female 0-14 years

23,889

1,913

908,798

26%

Female 15-24 years

5,217

254

170,705

Frequency of participating in swimming (including practice)

Registered Members (Survey)

Three times per week or more

73%

Twice per week

13%

Female 25-64 years

3,279

165

769,694

21%

Once per week

11%

Female 65-74 years

540

102,310

Once per fortnight

Once per month

Female 75+ years

340

33,087

Once every three months or less

Total

61,986

4,348

3,596,966

100%

Note: Excludes respondents who said they donâ&#x20AC;&#x2122;t currently participate (e.g. Administrators)

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Source: State Association Databases, Ausplay 2020, SBP Calculations

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VA L U AT I O N A P P R O A C H – M E N TA L H E A LT H The following data sources have been used as key inputs into the approach towards valuing the mental health contribution of swimming. Each data source is presented in more detail over the following pages. Mental health sources •

Health care expenditure on mental disorders.

•

The cause of disease in Australia.

•

The prevention of anxiety and depression.

•

DALYs caused by anxiety and depression.

Mental Health Calculating the mental health benefits was similar to the method used to calculate physical health, with a number of adjustments as follows:

•

Evidencing the preventative effects of physical activity on anxiety and depression. Based upon the evidence used by the Australian Government Department of Health to support the current Physical Activity & Sedentary Behaviour Guidelines for Adults (18-64 years)2, we have used the conservative estimated range that physical activity has a 25% preventative impact on anxiety and depression.

•

Identifying the total number of Disability-Adjusted Life Years (DALYs) lost due to anxiety and depression, and then calculating the equivalent contribution from a per person (by age and gender) perspective.

•

The basic formula for calculating mental health benefits is therefore: Mental Health = No. of Participants x (DALYs from anxiety and depression/preventative effect of physical activity) x VSLY x (1-year of Swimming Participation/Expected Life Remaining).

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M E N TA L H E A LT H D ATA I N P U T Health care expenditure on mental disorders4

Top 10 causes of disease in Australia

Whilst not all heath expenditure is allocated towards a specific category (such as disease) figures from 2008-2009 AIHW expenditure data show that approximately 8% of total allocated health expenditure is spent on mental disorders â&#x20AC;&#x201C; this being the third highest disease expenditure category.

Cancers

18.5

Cardiovascular disease

14.6

The cause of disease in Australia1

Mental disorders

12.1

Data from 2011 AIHW Burden of Disease report shows, following cancer and cardiovascular disease, mental disorders are the third most common causes of disease in Australia, accounting for 12.1% of all disease. Within the mental disorder disease category, anxiety and depression was the largest specific cause, accounting for 6% of all disease.

Musculoskeletal

11.6

Injuries

8.8

Respiratory

8.3

Neurological

6.8

Gastrointestinal

3.2

Infant/Congenital

2.7

Endocrine

2.4

Cause

% of all Diseases

Source: AIHW

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M E N TA L H E A LT H D ATA I N P U T The prevention of anxiety and depression8,9 Based upon the evidence used by the Australia Government Department of Health to support the current Physical Activity & Sedentary Behaviour Guidelines for Adults (18-64 years), we have estimated that physical activity has a 25% preventative impact on anxiety and depression. The 40% preventative impact has been used as a conservative estimate for a number of reasons. Both Brown et al (2012) and Richards et al (2018) identify a range of studies which supported physical activity as protective against the onset of anxiety disorders and symptoms, with a reduction impact of 48-53%. The Brown et al (2012) report also notes that there is substantial evidence that regular physical activity protects against the onset of depression symptoms and major depressive disorders. The reduction impact across a number of studies, was between 25-40% lower.

We note that the evidence used by the Department of Health to support the physical activity guidelines address anxiety and depression separately. Given that we know the collective impact of anxiety and depression in terms of DALYs, and separately the preventative impact physical activity has on both anxiety and depression, we have chosen the lowest preventative impact (25%) in order to take a conservative approach.

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M E N TA L H E A LT H D ATA I N P U T Disability-Adjusted Life Year (DALY) caused by anxiety and depression1 The findings from AIHW (2011) show that anxiety and depression has a comparatively larger impact on a per person basis amongst the younger age groups, and females compared to males. For the mental health aspects of this project we have calculated the number of DALYs caused by anxiety and depression that are likely to have been prevented due to participation in physical activity. Across the 0-64 age segments, 49% of all DALY’s lost due to anxiety and depression occur between the ages of 25-64, whilst 67% of all DALY’s are lost to females. Males

Females

0-14

15-24

25-64

65-74

75+

0-14

15-24

25-64

65-74

75+

DALYs caused by Anxiety and Depression - Australian Population (A)

10,400

14,800

45,500

10,200

25,100

61,700

49,100

DALYs prevented due to participation in physical activity (B) = (A x 25%)

2,600

3,700

11,375

2,550

6,275

15,425

12,275

Australian Population, 2016 (C)

2,331,078

1,622,984

6,316,978

1,023,017

696,915

2,208,167

1,540,667

6,426,136

1,060,448

902,486

Ave. DALY prevented per person (D) = (B/C)

0.0011

0.0023

0.0018

0.0012

0.0041

0.0024

0.0116

Source: AIHW, SBP calculations. Note- Anxiety and Depression do not appear in the top 10 risk factors for males over 65 y.o and 75 y.o for females

SWIMMING AUSTRALIA COMMUNITY IMPACT STUDY – 2020

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REFERENCES

REFERENCES 1.

Australian Institute of Health and Welfare 2016. Australian Burden of Disease Study: Impact and causes of illness and death in Australia 2011. Australian Burden of Disease Study series no. 3. BOD4. Canberra: AIHW.

Australian Government Department of Health, 2014. Australia’s Physical Activity and Sedentary Behaviour Guidelines. Australia’s Physical Activity and Sedentary Behaviour.

Policy Research. London. Commissioned by the Department of Culture, Media and Sport. 14. OECD (2011). Perspectives on Global Development 2012: Social Cohesion in a Shifting World. The Organisation for Economic Co-operation and Development. 15. Pope J, 2011. Indicators of Community Strength in Victoria: framework and evidence. Department of Planning and Community Development.

Australian Institute of Health and Welfare 2016. Health expenditure Australia 2014– 15. Health and welfare expenditure series no. 57. Cat. no. HWE 67. Canberra: AIHW.

16. Profile.id, 2014 (accessed). Household Income – 2001. Sourced from Australian Bureau of Statistics, Census of Population and Housing 2011.

AIHW, 2014. Health-care expenditure on cardiovascular diseases 2008–09. Cat. no. CVD 65. AIHW.

Muller P, Wadsley A, Adams D, Arthur D, Felmingham B, 2010. The Value of Sport and Physical Recreation to Australia. Australian Innovation Research Centre, University of Australia.

17. 2011-2012 Report. Produced for the Committee of Australian Sport and Recreation Officials (CASRO) Research Group by the Australian Bureau of Statistics. Australian Sports Commission.

Office of Best Practice, 2014. Best Practice Regulation Guidance Note – Value of a Statistical Life Year. Australian Government Department of Finance.

Brown WJ, Bauman AE, Bull FC, Burton NW, 2012. Development of Evidence-based Physical Activity Recommendations for Adults (18-64 years). Australian Government Department of Health.

Richards J, Barnes M, Brocklesby J, Keane A, Lynch B, Mayo K, McCarty G, McEwen H, Walker M, 2018, Active NZ Recreational Physical Activity and Mental Wellbeing. Sport New Zealand.

ABS, 4177.0 Participation in Sport and Physical Recreation 2013-14, Australia.

10. ABS, 2016. Life Tables, States, Territories and Australia, 2013-2015. Australian Bureau of Statistics.

18. ABS, 2012. 4917.0 – Sport and Social Capital. Australian Bureau of Statistics. 19. Swimming Australia, National Participation Data 2018-19, 2019. 20. ASC, 2001-2010. Exercise, Recreation and Sport Surveys (multiple). Australian Sports Commission.

21. Sport Australia, Swimming State of Play Report, 2019. 22. AusPlay Survey Results January 2019 - December 2019, 2020 Note – The estimates presented in this report have been entirely derived from the sources identified and, therefore, their accuracy is dependent on the extent to which these sources are truly representative of swimming activities throughout Australia. Swimming Australia, Sport Business Partners, and Street Ryan and Associates Pty. Ltd., accept no responsibility for the accuracy of information or estimates presented, or for decisions taken as a result of material in this report.

11. Atherley K, 2006. Sport and Community Cohesion in the 21st Century: Understanding linkages between sport, social capital and the community. Department of Sport and Recreation, Western Australia. 12. Sport England, 2013. Economic value of sport in England, June 2013. Sport England. 13. Delaney L, and Keaney E, 2005. Sport and Social Capital in the United Kingdom: Statistical Evidence from National and International Survey Data. Institute for Public SWIMMING AUSTRALIA COMMUNITY IMPACT STUDY – 2020

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ABOUT THE AUTHORS

SBP provides advice and insights to the not-for-profit and commercial business sectors through a range of integrated strategic, commercial and market research services. The firm was established in 2001 as a specialist strategic consultancy for the sport business sector, and for the last 15 years we have been a trusted adviser to more than 75 leading professional and Olympic sports, government agencies and commercial businesses across Australia, New Zealand and internationally. The core services offered by SBP are based around strategic reviews and planning, market research and insights, commercial and business model advisory and business problem solving. Illustrating the breadth of sporting experience within SBP, the organisations that SBP have worked with include Football Federation Australia, Athletics Australia, Australian Rugby Union, Cricket Australia, Gymnastics Australia, Baseball Australia, Golf Australia and the Australian Sports Commission.

Street Ryan has been established since 1981 and works on regional development assignments in metropolitan, provincial, rural and remote areas of every Australian state and territory. Initially a function of the focus on regional development, quantitative analysis and impact assessment have become core Street Ryan consulting areas in their own right. Street Ryan has considerable experience and practical knowledge in sports assessment, participation censuses, economic and demographic analysis and projections. Our senior staff have been working in these areas for more than three decades.

Street Ryan have a long history in supporting national sporting organisation clients, including long-term relationships with the Australian Football League (AFL), Cricket Australia, Bowls Australia, and the Australian Rugby Union, as well as a range of shorter term assignments with Golf Australia, Softball Australia, New Zealand Cricket, Tennis Australia and Hockey Australia. Beyond sporting organisations, Street Ryan specialises in regional development assignments around Australia for private and public organisations, often encompassing economic contribution and impact assessment and demographic analysis for capital development and investment projects, major events, tourism and industry sectors.

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APPENDIX 1. ECONOMIC EXPENDITURE BY STATE

E X P E N D I T U R E BY S W I M M I N G P E A K BODIES, DISTRICTS AND CLUBS – NSW AND ACT NSW/ACT: Estimated Expenditure by Swimming Peak Bodies, Districts and Clubs

Expenditure

Peak Bodies and Districts

Clubs

NSW & ACT Swimming Peak Body, District and Club Expenditure

Staff

Total

48.5%

Hire Event and function expenses

$697,021

$2,203,711

$2,900,732

Pool hire/Rent

$264,007

$4,279,040

$4,543,047

15.4%

Merchandise

10.8%

Events

9.8%

Admin Coaching/Staff Remuneration Membership/affiliation fees/entry fees Fundraising/Sponsorship/don ations Merchandise (clothing, equipment, trophies, R&M) Administration, marketing, utilities, IT and development (including travel) Bank fees/interest Food and beverages/canteen Other Total Expenditure

$1,821,500

$12,507,144

$14,328,644

$3,200

$460,681

$463,881

$26,780

$548,263

$575,043

$790,560

$2,400,741

$3,191,301

$774,994

$1,609,415

$2,384,409

$8,611

$73,022

$81,633

$142,079

$124,801

$797,822

$922,623

$4,511,474

$25,021,918

$29,533,392

SWIMMING AUSTRALIA COMMUNITY IMPACT STUDY – 2020

Other Fundraising

COMMERCIAL-IN-CONFIDENCE

Fees Interest

8.1% 3.6% 1.9% 1.6% 0.3%

Page 62

E X P E N D I T U R E BY S W I M M I N G P E A K BODIES, DISTRICTS AND CLUBS – N O R T H E R N T E R R I TO R Y NT: Estimated Expenditure by Swimming Peak Bodies, Districts and Clubs

Expenditure

Peak Bodies and Districts

Clubs

Northern Territory Swimming Peak Body, District and Club Expenditure

Staff

Total

53.6%

Hire Event and function expenses

$29,241

$64,939

$94,180

Pool hire/Rent

$26,776

$149,489

$176,265

13.4%

Admin

11.4%

Merchandise

8.2%

Events Coaching/Staff Remuneration

$287,338

$419,677

$707,015

$5,870

$13,535

$19,406

$14,898

$16,034

$30,932

$38,669

$68,839

$107,508

$93,549

$57,372

$150,921

$1,464

$1,663

$3,127

Food and beverages/canteen

$5,303

Other

$24,737

$497,807

$821,587

$1,319,393

Membership/affiliation fees/entry fees Fundraising/Sponsorship/don ations Merchandise (clothing, equipment, trophies, R&M) Administration, marketing, utilities, IT and development (including travel) Bank fees/interest

Total Expenditure

SWIMMING AUSTRALIA COMMUNITY IMPACT STUDY – 2020

Other Fundraising

COMMERCIAL-IN-CONFIDENCE

Fees Interest

7.1% 2.3% 2.3% 1.5% 0.2%

Page 63

E X P E N D I T U R E BY S W I M M I N G P E A K BODIES, DISTRICTS AND CLUBS – QUEENSLAND QLD: Estimated Expenditure by Swimming Peak Bodies, Districts and Clubs

Expenditure

Peak Bodies and Districts

Clubs

Queensland Swimming Peak Body, District and Club Expenditure

Staff

Total

46.2%

Hire Event and function expenses

$535,306

$1,794,621

$2,329,927

Pool hire/Rent

$131,247

$3,615,410

$3,746,657

15.8%

Admin

11.0%

Merchandise

8.7%

Events Coaching/Staff Remuneration Membership/affiliation fees/entry fees Fundraising/Sponsorship/don ations Merchandise (clothing, equipment, trophies, R&M) Administration, marketing, utilities, IT and development (including travel) Bank fees/interest Food and beverages/canteen Other Total Expenditure

$1,018,775

$9,914,940

$10,933,715

$261,039

$389,877

$650,916

$474,288

$173,491

$1,881,087

$2,054,578

$1,301,228

$1,305,465

$2,606,692

$2,386

$66,981

$69,367

$109,836

$34,231

$681,814

$716,046

$3,457,703

$20,234,318

$23,692,021

SWIMMING AUSTRALIA COMMUNITY IMPACT STUDY – 2020

Other Fundraising

COMMERCIAL-IN-CONFIDENCE

Fees Interest

9.8% 3.5% 2.0% 2.8% 0.3%

Page 64

E X P E N D I T U R E BY S W I M M I N G P E A K BODIES, DISTRICTS AND CLUBS – SOUTH AUSTRALIA SA: Estimated Expenditure by Swimming Peak Bodies, Districts and Clubs

Expenditure

Peak Bodies and Districts

Clubs

South Australia Swimming Peak Body, District and Club Expenditure

Staff

Total

34.8%

Events Event and function expenses Pool hire/Rent

$521,016

$394,396

$915,412

$9,120

$530,886

$540,006

21.4%

Hire

12.6%

Admin

9.5%

Merchandise Coaching/Staff Remuneration

$514,438

$976,186

$1,490,624

Membership/affiliation fees/entry fees

$24,282

$116,298

$140,580

$194,691

$13,859

$359,436

$373,295

$282,698

$122,145

$404,843

Bank fees/interest

$25,404

Food and beverages/canteen

$14,608

$25,705

$153,655

$179,360

$1,391,118

$2,887,707

$4,278,825

Fundraising/Sponsorship/don ations Merchandise (clothing, equipment, trophies, R&M) Administration, marketing, utilities, IT and development (including travel)

Other Total Expenditure

SWIMMING AUSTRALIA COMMUNITY IMPACT STUDY – 2020

8.7%

Fundraising

COMMERCIAL-IN-CONFIDENCE

4.6%

Other Fees Interest

4.5% 3.3% 0.6%

Page 65

E X P E N D I T U R E BY S W I M M I N G P E A K BODIES, DISTRICTS AND CLUBS – TA S M A N I A Tasmania Swimming Peak Body, District and Club Expenditure

TAS: Estimated Expenditure by Swimming Peak Bodies, Districts and Clubs

Expenditure

Peak Bodies and Districts

Clubs

Staff

Total

38.2%

Hire Event and function expenses

$44,214

$88,078

$132,292

Pool hire/Rent

$29,816

$214,686

$244,502

20.5%

Admin

11.6%

Events

11.1%

Merchandise Coaching/Staff Remuneration

$299,234

$157,524

$456,758

$5,954

$24,848

$30,802

$14,898

$19,821

$34,719

$38,669

$84,547

$123,216

$100,504

$38,457

$138,961

$1,464

$2,935

$4,399

Food and beverages/canteen

$7,439

Other

$21,445

$534,753

$659,779

$1,194,532

Total Expenditure

SWIMMING AUSTRALIA COMMUNITY IMPACT STUDY – 2020

10.3%

Fundraising

2.9%

Fees

2.6%

Other

2.4%

COMMERCIAL-IN-CONFIDENCE

Interest

0.4%

Page 66

E X P E N D I T U R E BY S W I M M I N G P E A K BODIES, DISTRICTS AND CLUBS – V I C TO R I A Victoria Swimming Peak Body, District and Club Expenditure

VIC: Estimated Expenditure by Swimming Peak Bodies, Districts and Clubs

Expenditure

Peak Bodies and Districts

Clubs

Staff

Total

41.7%

Admin Event and function expenses Pool hire/Rent

$2,642,148

$1,058,375

$3,700,522

$14,638

$2,660,705

$2,675,343

Coaching/Staff Remuneration

$11,222,347

$5,684,857

$16,907,204

Membership/affiliation fees/entry fees

$2,390,489

$110,753

$2,501,242

$251,308

$130,799

$382,107

$1,185,235

$622,070

$1,807,305

$6,890,719

$705,701

$7,596,420

$1,347

$8,635

$9,982

$36,870

Other

$4,620,005

$289,720

$4,909,724

Total Expenditure

$29,218,235

$11,308,485

$40,526,720

Fundraising/Sponsorship/don ations Merchandise (clothing, equipment, trophies, R&M) Administration, marketing, utilities, IT and development (including travel) Bank fees/interest Food and beverages/canteen

SWIMMING AUSTRALIA COMMUNITY IMPACT STUDY – 2020

18.7%

Other

12.2%

Events

9.1%

Hire

6.6%

Fees

6.2%

Merchandise Fundraising

COMMERCIAL-IN-CONFIDENCE

Interest

4.5% 0.9% 0.0%

Page 67

E X P E N D I T U R E BY S W I M M I N G P E A K BODIES, DISTRICTS AND CLUBS – WESTERN AUSTRALIA WA: Estimated Expenditure by Swimming Peak Bodies, Districts and Clubs

Expenditure

Peak Bodies and Districts

Clubs

Western Australia Swimming Peak Body, District and Club Expenditure

Staff

Total

28.9%

Admin Event and function expenses Pool hire/Rent

$723,970

$438,199

$1,162,170

$9,120

$864,586

$873,706

20.6%

Events

14.4%

Hire

10.8%

Fundraising Coaching/Staff Remuneration

$580,468

$1,751,052

$2,331,520

Membership/affiliation fees/entry fees

$190,622

$117,084

$307,707

$421,671

$177,818

$599,489

$70,544

$450,712

$521,256

$1,442,862

$218,018

$1,660,880

Bank fees/interest

$37,153

Food and beverages/canteen

$26,414

Other

$562,628

$3,439,259

$4,643,665

$8,082,924

Fundraising/Sponsorship/don ations Merchandise (clothing, equipment, trophies, R&M) Administration, marketing, utilities, IT and development (including travel)

Total Expenditure

SWIMMING AUSTRALIA COMMUNITY IMPACT STUDY – 2020

7.4%

Other

7.3%

Merchandise

COMMERCIAL-IN-CONFIDENCE

6.5%

Fees Interest

3.8% 0.5%

Page 68

APPENDIX 2. HEALTH CONTRIBUTION BY STATE

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H E A LT H C O N T R I B U T I O N – N S W A N D ACT Annual Health Contribution

Lifetime Health Contribution

ANNUAL HEALTH CONTRIBUTION – NSW and ACT

LIFETIME HEALTH CONTRIBUTION – NSW and ACT

Participant Segment

Physical Health Benefit

Mental Health Benefit

Total Health Benefit (Yr)

Participant Segment

Physical Health Benefit

Mental Health Benefit

Total Health Benefit (Yr)

Male 0-14 years

$607,294

Male 0-14 years

$5,269,165

Male 15-24 years

$221,692

Male 15-24 years

$1,963,446

Male 25-64 years

$6,655,313

$1,226,972

$7,882,286

Male 25-64 years

$160,351,726

$29,562,413

$189,914,139

Male 65-74 years

$5,996,653

Male 65-74 years

$202,048,781

Male 75+ years

$10,659,750

Male 75+ years

$485,196,298

Female 0-14 years

$597,514

Female 0-14 years

$5,048,564

Female 15-24 years

$442,790

Female 15-24 years

$4,402,714

Female 25-64 years

$4,941,128

$1,789,129

$6,730,257

Female 25-64 years

$101,508,028

$36,754,961

$138,262,988

Female 65-74 years

$4,091,367

$2,562,323

$6,653,689

Female 65-74 years

$147,151,414

$92,157,327

$239,308,742

Female 75+ years

$7,931,949

Female 75+ years

$272,114,193

Total

$40,276,159

$7,447,715

$47,723,874

Total

$1,368,370,440

$175,158,590

$1,543,529,029

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H E A LT H C O N T R I B U T I O N – N O R T H E R N T E R R I TO R Y Annual Health Contribution

Lifetime Health Contribution

ANNUAL HEALTH CONTRIBUTION – Northern Territory

LIFETIME HEALTH CONTRIBUTION – Northern Territory

Participant Segment

Physical Health Benefit

Mental Health Benefit

Total Health Benefit (Yr)

Participant Segment

Physical Health Benefit

Mental Health Benefit

Total Health Benefit (Yr)

Male 0-14 years

$22,938

Male 0-14 years

$199,057

Male 15-24 years

$11,769

Male 15-24 years

$104,738

Male 25-64 years

$356,666

$65,755

$422,421

Male 25-64 years

$8,592,083

$1,584,035

$10,176,118

Male 65-74 years

$322,024

Male 65-74 years

$10,863,989

Male 75+ years

$573,035

Male 75+ years

$26,090,673

Female 0-14 years

$15,328

Female 0-14 years

$129,497

Female 15-24 years

$13,954

Female 15-24 years

$139,055

Female 25-64 years

$156,558

$56,688

$213,247

Female 25-64 years

$3,218,405

$1,165,350

$4,383,754

Female 65-74 years

$129,911

$81,360

$211,271

Female 65-74 years

$4,666,437

$2,922,475

$7,588,913

Female 75+ years

$253,051

Female 75+ years

$8,753,735

Total

$1,791,244

$267,792

$2,059,036

Total

$62,185,323

$6,244,208

$68,429,530

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H E A LT H C O N T R I B U T I O N – QUEENSLAND Annual Health Contribution

Lifetime Health Contribution

ANNUAL HEALTH CONTRIBUTION – Queensland

LIFETIME HEALTH CONTRIBUTION – Queensland

Participant Segment

Physical Health Benefit

Mental Health Benefit

Total Health Benefit (Yr)

Participant Segment

Physical Health Benefit

Mental Health Benefit

Total Health Benefit (Yr)

Male 0-14 years

$292,343

Male 0-14 years

$2,536,220

Male 15-24 years

$92,088

Male 15-24 years

$811,506

Male 25-64 years

$2,737,462

$504,678

$3,242,140

Male 25-64 years

$65,944,845

$12,157,579

$78,102,424

Male 65-74 years

$2,471,125

Male 65-74 years

$83,359,294

Male 75+ years

$4,397,632

Male 75+ years

$200,225,036

Female 0-14 years

$376,156

Female 0-14 years

$3,178,358

Female 15-24 years

$267,408

Female 15-24 years

$2,654,465

Female 25-64 years

$2,974,078

$1,076,881

$4,050,959

Female 25-64 years

$61,091,455

$22,120,556

$83,212,011

Female 65-74 years

$2,464,978

$1,543,755

$4,008,733

Female 65-74 years

$88,641,952

$55,514,284

$144,156,236

Female 75+ years

$4,781,579

Female 75+ years

$164,209,757

Total

$19,826,854

$4,153,310

$23,980,163

Total

$663,472,339

$98,972,967

$762,445,306

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H E A LT H C O N T R I B U T I O N – S O U T H AUSTRALIA Annual Health Contribution

Lifetime Health Contribution

ANNUAL HEALTH CONTRIBUTION – South Australia

LIFETIME HEALTH CONTRIBUTION – South Australia

Participant Segment

Physical Health Benefit

Mental Health Benefit

Total Health Benefit (Yr)

Participant Segment

Physical Health Benefit

Mental Health Benefit

Total Health Benefit (Yr)

Male 0-14 years

$71,818

Male 0-14 years

$623,185

Male 15-24 years

$28,706

Male 15-24 years

$252,918

Male 25-64 years

$855,714

$157,759

$1,013,474

Male 25-64 years

$20,592,399

$3,796,411

$24,388,809

Male 65-74 years

$773,434

Male 65-74 years

$26,143,273

Male 75+ years

$1,378,050

Male 75+ years

$62,771,000

Female 0-14 years

$86,268

Female 0-14 years

$728,821

Female 15-24 years

$57,366

Female 15-24 years

$566,038

Female 25-64 years

$635,052

$229,946

$864,998

Female 25-64 years

$13,059,128

$4,728,569

$17,787,698

Female 65-74 years

$526,646

$329,825

$856,471

Female 65-74 years

$18,915,116

$11,846,074

$30,761,190

Female 75+ years

$1,024,674

Female 75+ years

$35,424,366

Total

$5,193,571

$961,688

$6,155,259

Total

$176,905,282

$22,542,016

$199,447,297

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H E A LT H C O N T R I B U T I O N – TA S M A N I A

Annual Health Contribution

Lifetime Health Contribution

ANNUAL HEALTH CONTRIBUTION – Tasmania

LIFETIME HEALTH CONTRIBUTION – Tasmania

Participant Segment

Physical Health Benefit

Mental Health Benefit

Total Health Benefit (Yr)

Participant Segment

Physical Health Benefit

Mental Health Benefit

Total Health Benefit (Yr)

Male 0-14 years

$29,208

Male 0-14 years

$253,474

Male 15-24 years

$9,823

Male 15-24 years

$86,761

Male 25-64 years

$294,239

$54,246

$348,485

Male 25-64 years

$7,079,527

$1,305,180

$8,384,707

Male 65-74 years

$266,608

Male 65-74 years

$9,025,513

Male 75+ years

$475,435

Male 75+ years

$21,663,971

Female 0-14 years

$31,945

Female 0-14 years

$269,858

Female 15-24 years

$37,517

Female 15-24 years

$375,345

Female 25-64 years

$422,799

$153,091

$575,891

Female 25-64 years

$8,687,312

$3,145,582

$11,832,893

Female 65-74 years

$350,522

$219,524

$570,046

Female 65-74 years

$12,598,628

$7,890,212

$20,488,840

Female 75+ years

$681,249

Female 75+ years

$23,473,265

Total

$2,490,853

$535,354

$3,026,207

Total

$82,528,216

$13,326,412

$95,854,629

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H E A LT H C O N T R I B U T I O N – V I C TO R I A

Annual Health Contribution

Lifetime Health Contribution

ANNUAL HEALTH CONTRIBUTION – Victoria

LIFETIME HEALTH CONTRIBUTION – Victoria

Participant Segment

Physical Health Benefit

Mental Health Benefit

Total Health Benefit (Yr)

Participant Segment

Physical Health Benefit

Mental Health Benefit

Total Health Benefit (Yr)

Male 0-14 years

$344,677

Male 0-14 years

$2,991,189

Male 15-24 years

$154,673

Male 15-24 years

$1,371,651

Male 25-64 years

$4,648,665

$857,027

$5,505,692

Male 25-64 years

$112,036,452

$20,655,019

$132,691,471

Male 65-74 years

$4,191,117

Male 65-74 years

$141,202,663

Male 75+ years

$7,451,276

Male 75+ years

$339,157,513

Female 0-14 years

$418,923

Female 0-14 years

$3,538,834

Female 15-24 years

$366,379

Female 15-24 years

$3,651,540

Female 25-64 years

$4,097,562

$1,483,683

$5,581,245

Female 25-64 years

$84,159,857

$30,473,375

$114,633,232

Female 65-74 years

$3,394,431

$2,125,849

$5,520,280

Female 65-74 years

$122,094,786

$76,464,974

$198,559,760

Female 75+ years

$6,579,308

Female 75+ years

$225,606,820

Total

$30,362,359

$5,751,212

$36,113,570

Total

$1,024,258,090

$139,146,582

$1,163,404,672

SWIMMING AUSTRALIA COMMUNITY IMPACT STUDY – 2020

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H E A LT H C O N T R I B U T I O N – W E S T E R N AUSTRALIA Annual Health Contribution

Lifetime Health Contribution

ANNUAL HEALTH CONTRIBUTION – Western Australia

LIFETIME HEALTH CONTRIBUTION – Western Australia

Participant Segment

Physical Health Benefit

Mental Health Benefit

Total Health Benefit (Yr)

Participant Segment

Physical Health Benefit

Mental Health Benefit

Total Health Benefit (Yr)

Male 0-14 years

$127,582

Male 0-14 years

$1,107,023

Male 15-24 years

$79,322

Male 15-24 years

$705,147

Male 25-64 years

$2,406,525

$443,666

$2,850,191

Male 25-64 years

$57,896,850

$10,673,852

$68,570,702

Male 65-74 years

$2,172,738

Male 65-74 years

$73,428,151

Male 75+ years

$3,868,918

Male 75+ years

$176,216,896

Female 0-14 years

$143,345

Female 0-14 years

$1,211,061

Female 15-24 years

$135,113

Female 15-24 years

$1,346,123

Female 25-64 years

$1,517,757

$549,564

$2,067,321

Female 25-64 years

$31,216,666

$11,303,218

$42,519,884

Female 65-74 years

$1,258,257

$788,015

$2,046,272

Female 65-74 years

$45,187,838

$28,300,036

$73,487,874

Female 75+ years

$2,451,169

Female 75+ years

$84,855,571

Total

$13,675,365

$2,266,607

$15,941,972

Total

$468,801,971

$54,646,460

$523,448,431

SWIMMING AUSTRALIA COMMUNITY IMPACT STUDY – 2020

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