Meet The Puffs Candy makers Brayden LeBlanc-Jackson and Sean Smith share with Sweet Paul the story behind their spun-sugar goodwill mission. Photography by Paul Lowe Sweet Paul: Tell me the story of how The Puffs came to be. The Puffs: It came about very organically over coffee one day near our apartment building. [We live in the same historic building in DTLA (Downtown Los Angeles).] We’ve been friends for several years now and wanted to do something together. Sean has an incredible background working in the candy and ice cream industries, and Brayden was growing beyond tired of his corporate job in luxury retail. Each of us were searching for a way to have fun at work, bring some joy to people in a very direct way, and celebrate our amazing queer community at the same time. The Puffs was born from this desire to bring creativity, color, and joy to our community. Sweet Paul: How do you decide the shapes and flavors? The Puffs: We let the Puff do the talking and have fun with the cotton candy to see what shapes we can develop organically. Sean has studied this art form for years, and through our collaboration, we come up with our shapes and name for each Puff. We even get ideas from our customers at each event, who come up with some Puffing brilliant ideas. 26 SWEETPAULMAG.COM SPRING 2020
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