Contents. Empower and inspire
5
Build your brand Communication strategies
About the author The social business. Not like any other business
7
8
Functional skills
54 62
68
Networking 71 Writing a business plan 72 Managing uncertainty 74
Leadership 78
Identifying business opportunities that solve problems in society
16
’Business modelling’ they call it
20
The social value proposition The commercial value proposition Identifying your customers Choosing the right channels Customer relationships Everyone has competitors Resources & capabilities Partners and stakeholders Money matters
23 25 29 38 40 42 44 46 47
Measuring results
82
Five social businesses
87
Maendeleo 88 IFASSEN 90 SheFighter 92 Qabila 94 BanaPads 96
Glossary 98 References and further reading
100