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Sustainable Business Magazine issue 114

Page 32

THE KULDIPSINGH GROUP

LEGACY BUILDING Kuldipsingh has provided construction materials to Suriname’s public and industrial markets for more than 40 years. Marketing Manager Jerry Sadiek speaks to Sustainable Business Magazine about how it has gone from strength to strength, and brought the rest of the country with it. Kuldipsingh is a third-generation family business. The grandfather of current shareholder, Switrang Kuldipsingh, started it in 1979 as a building materials store, selling to both commercial businesses and private individuals. More than 40 years on, the company has expanded massively, multiplying into ten separate divisions that serve different markets. These include: Handelmaatschappij Kuldipsingh N.V., which represents the company’s original public-facing store business but today consists of outlets across Suriname; Kuldipsingh Readymix N.V., which produces and delivers ready to use concrete mortor for building projects; and Kuldipsingh Port Facility, which facilitates ships in the oil, gas, mining, and wood industries. 32 | SUSTAINABLE BUSINESS MAGAZINE

SPOTTING OPPORTUNITIES Jerry Sadiek, Kuldipsingh’s Marketing Manager, shared with Sustainable Business Magazine how this expansion outward from a building materials store began: “When Switrang joined the company in 1995, he began investing in new markets. He brought a roofing machinist on board, for example, so that the company could


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Sustainable Business Magazine issue 114 by Sustainable Business Magazine - Issuu