CARIN TELEVISION LTD, ONE OF THE ENMAN GROUP’S SUBSIDIARIES, PROVIDES HEALTH INFORMATION ONLINE, ON ELECTRONIC BILLBOARDS, AND THROUGH TV MONITORS.
mosquito-borne diseases. “It’s a partnership with corporations and citizens,” explains Mr. Baldeosingh. “We want to eradicate diseases like zika, dengue, chikungunya, and yellow fever.” Among other engagement activities, Bite Back! uses an innovative approach through a free mobile app to “crowd source” data on mosquito breeding grounds and high risk areas. This information is collated and forwarded to the relevant authorities. SOCIAL ENTREPRENEURSHIP For Mr. Baldeosingh, running a sustainable business comes down to achieving a balance between generating revenue and delivering socially and environmentally de-
sirable results. “In every project we do, we look for the right balance between making it a commercial success and delivering to the community,” says Mr. Baldeosingh. “If you’re just commercially driven, sometimes a project will fail simply because you didn’t look at the human side. And on the other hand, sometimes we’ve had initiatives which have been only human-based, and have only delivered to the community, which we’ve had to consider charity projects. They’re not sustainable either if they don’t have an income side to them. That’s what we mean by ‘doing good while doing well’ – you can make a profit and you can be sustainable at the same time.” c SUSTAINABLE BUSINESS MAGAZINE
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