FASHION
Whatever your age or body shape, you’ll find something beautiful at Azure, a new clothing and accessories shop in Mumbles. Owner and designer Sophie Tudor tells SWANSEA LIFE about a passion for clothing that began in the Cote d’Azur...
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f it’s truly individual clothes in stunning natural fabrics you are after, Azure, a new shop on Newton Road in Mumbles, really is hard to beat. It was opened in March this year by Sophie Tudor, a clothing and jewellery designer who previously ran a similar shop in the Cote d’Azur.
Desigual’s colourful and bold designs sit well with Sophie’s own label silk scarves, tops and dresses, which she started designing during 10 years living in the Cote d’Azur. “I initially went over there for a month to help some friends who had bought an old house, but I fell in love with the area and the lifestyle – I did a lot of paragliding. While I was there I had the opportunity to take on a shop which was selling silk clothing, and that’s when I started creating my own designs.”
Azure stocks her own fluid and flattering designs, plus clothes and accessories from some of Europe’s most distinctive brands, including arty Spanish label Desigual.
The shop went on to be featured in French Elle magazine, becoming popular with women of all ages and body shapes.
“I has always noticed Desigual clothes when I was living in France and I knew I wanted to include their products – especially their bags – in my shop. I was delighted when they agreed,” she says.
“I moved here because I met a Welshman while I was in France,” she says. “We were visiting his mum in Langland and I spotted that this shop was available. It’s a magical place to be based, and
When she eventually moved to Swansea, Sophie decided to create a similar offering for local people.
18 | www.swansealife.co.uk
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7/22/2016 12:29:58 PM