Our Exclusive One-on-One Interview With, Branding Expert, Coach, Strategist, & Consultant,
Lydia Pierre A natural entrepreneur since her childhood, Lydia started out her career early. A cosmetologist by trade, she believes her journey and experience in various jobs and roles has helped her to be more diverse in her skillset to make her a better brand manager. “I went from being a licensed cosmetologist to becoming a billing specialist and office manager at a chiropractic office to planning and decorating weddings, to working in public relations at a nonprofit to becoming the director of communications at the Chamber of Commerce to working as a marketing specialist at a bank. This resulted in me have an understanding of these industries allowing me to work with clients in those spaces today as well as equipping me with a unique set of skills and understanding that you may not get from a typical marketer.” Lydia started building her reputation as a brand manager in 2011 and went by the title of Ur Beauty Liaison which focused on Beauty and Entertainment. In that capacity, Lydia branded makeup artists and hairstylist and also worked as a Media Personality while branding a high-end fashion magazine. She interviewed celebrity guests such as Actress LisaRaye McCoy, Singer Lyfe Jennings, Singer Sheila Raye Charles and daughter of Ray Charles, the legendary Huff & Gamble, among others. She has had the pleasure of working in affiliation with individuals such as NFL’s Michael Vick; Celebrity Stylist, Dwight Eubanks; and Reality star, Erica Dixon to name a few. She later expanded the business and rebranded as Pierre Branding Group so that she can serve a broader scope of clientele and industries with Ur Beauty Liaison becoming one of the five industries they serve. Her niche market is Executives, whom she counsels through the process of maintaining, improving, and upholding their reputation right where they are as they build their brand. Lydia knows a thing or two about this, being someone who has had to transition quite a few times herself while building her own brand. After seeing how doing so positioned her for success in the corporate world, she dedicated herself to not only working with Executives and Industry Professionals but also helping them turn their passion to profit.
Q: Tell us more about your business. LP: I am a branding coach and consultant who provides services aimed at empowering entrepreneurs with skills and strategies to reach new levels of leadership. I started Pierre Branding Group, LLC., also known as PBG, which is comprised of a network of industry experts who come together to deliver quality work at flexible, boutique agency prices. As the Lead Brand Manager, I’m often tasked with managing all identity aspects of a product or service, as well as overseeing advertising and marketing initiatives to ensure that they’re in line with the brand’s identity and messaging. The nature of the role requires frequent interfacing with other roles and departments including research, development, marketing, external creative agencies, and more, so it’s imperative that a brand manager is a team player and an exceptional communicator who can bridge these varied interests and create a unified message for the brand. Not only do I serve as CEO of Pierre Branding Group, but I’m also involved personally in the training and development of all our clients to ensure that every client receives the highest level of service in the industry. Q: What is the biggest life lesson you’ve learned from being an entrepreneur? LP: That you cannot and should not do this by yourself. Choosing an entrepreneurial path is a very risky life choice which can lead to many life setbacks. Entrepreneurs need strong support and advisory system in order to turn their startup ideas into valuable businesses. The support of family and friends is very important for entrepreneurs and startup business owners. They are already sacrificing a lot of their personal time which can affect their relationships with the others. Being able to create community is so important. Entrepreneurs by themselves need to understand the importance of support, connections, and networking. Mentoring and leadership development in order to obtain knowledge and ideas can be a huge first step which entrepreneurs can take in order to flourish.
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