At the table:
Trevor Tkach Text: R.J. Weick
For Trevor Tkach, president and chief executive officer at Traverse City Tourism in Traverse City, Michigan—formerly the Traverse City Area Convention and Visitors Bureau—the regional story is a compelling one and, for the city, it is about the indoor and outdoor experience that often goes hand in hand. While a self-described novice golfer, Tkach recognizes the importance of the industry and its role in the larger northern Michigan story—and is excited about what the future holds for both. The Golf Explorer: Michigan’s Journal to Incredible Golf had the opportunity to catch up with Tkach to learn more about his role—and the game of golf—in the Traverse City region.
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Tell me about your role at Traverse City Tourism and what you do on a daily basis. Tkach: I am the CEO of Traverse City Tourism and have been for just over three years. I’m a native of Traverse City and prior to this job, I was the Executive Director of the National Cherry Festival in Traverse City, which celebrates and promotes the cherry industry and agriculture in northern Michigan and across the state. It is one of the biggest agricultural festivals in the country. So, I have a great deal of passion and history with the region that I represent now. On a day-to-day basis, I’m talking about it, pitching stories, celebrating, promoting, and advocating for our region. There are basically three big areas we PHOTO BY BETH PRICE
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