RSC2009 Sﾃグ PAULO
CONTENTS SCHEDULE . . . . . . . . . . . . . . . . . . . . . . . . . 3 MUSEUMS & CULTURE . . . . . . . . . . . . 5 Alameda das Flores. . . . . . . . . . . . . . . . . . . . Casa das Rosas . . . . . . . . . . . . . . . . . . . . . . . Centro Cultural São Paulo . . . . . . . . . . . . . . Embú das Artes. . . . . . . . . . . . . . . . . . . . . . . Estação da Luz. . . . . . . . . . . . . . . . . . . . . . . . MAC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MAM. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MASP. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Memorial da América Latina . . . . . . . . . . . . Mercado Municipal. . . . . . . . . . . . . . . . . . . . Monumento à Independência . . . . . . . . . . . Monumento as Bandeiras. . . . . . . . . . . . . . . Museu das Invenções. . . . . . . . . . . . . . . . . . Museu do Automóvel. . . . . . . . . . . . . . . . . . Museu do Futebol. . . . . . . . . . . . . . . . . . . . . Museu do Ipiranga . . . . . . . . . . . . . . . . . . . . Obelisco. . . . . . . . . . . . . . . . . . . . . . . . . . . . . Páteo do Colégio. . . . . . . . . . . . . . . . . . . . . . Pinacoteca . . . . . . . . . . . . . . . . . . . . . . . . . . . Planetário. . . . . . . . . . . . . . . . . . . . . . . . . . . . Sala São Paulo. . . . . . . . . . . . . . . . . . . . . . . . Teatro Municipal . . . . . . . . . . . . . . . . . . . . . .
7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28
PARKS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Parque do Ibirapuera. . . . . . . . . . . . . . . . . . . 31 Parque Trianon. . . . . . . . . . . . . . . . . . . . . . . . 32 Parque Villa Lobos. . . . . . . . . . . . . . . . . . . . . 33
CONTENTS SHOPPING GALLERIES . . . . . . . . . . . . . 35 Galeria do Rock. . . . . . . . . . . . . . . . . . . . . . . Galeria Ouro Fino . . . . . . . . . . . . . . . . . . . . . Galeria Romero Britto. . . . . . . . . . . . . . . . . . Rua Oscar Freire . . . . . . . . . . . . . . . . . . . . . . Shopping Cidade Jardim . . . . . . . . . . . . . . . Shopping Iguatemi. . . . . . . . . . . . . . . . . . . .
37 38 39 40 41 42
BARS & NIGHTLIFE . . . . . . . . . . . . . . . . . 43 Bar Brahma . . . . . . . . . . . . . . . . . . . . . . . . . . Bourbon Street . . . . . . . . . . . . . . . . . . . . . . . Baretto . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Disco. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . D-Edge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Filial . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Glória . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Pink Elephant. . . . . . . . . . . . . . . . . . . . . . . . . Secreto. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
45 46 47 48 49 50 51 52 53
CHURCHES . . . . . . . . . . . . . . . . . . . . . . . . 55 Catedral da Sé. . . . . . . . . . . . . . . . . . . . . . . . 57 Nossa Senhora do Brasil . . . . . . . . . . . . . . . 58 São Bento. . . . . . . . . . . . . . . . . . . . . . . . . . . . 59
RESTAURANTS . . . . . . . . . . . . . . . . . . . . 61 À Mineira. . . . . . . . . . . . . . . . . . . . . . . . . . . . Bolinha. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . D.O.M.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fogo de Chão. . . . . . . . . . . . . . . . . . . . . . . . . Pizzaria 1900. . . . . . . . . . . . . . . . . . . . . . . . . . Rodeio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tordesilhas. . . . . . . . . . . . . . . . . . . . . . . . . . .
63 64 65 66 67 68 69
05/18 - Monday - (Location: Av. Paulista) Schedule
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Program
Responsible
7:50 am
Arrival
Program Staff
8:25 to 8:55
Business presentation in Brazil: general structure / our market / opportunities
José Paiva (GSB Retail Vice-President)
8:55 to 9:25
Corporate Social Responsibility Sustainability
Malú Pinto (Sustainable development CEO)
9:55 to 11:10
Brazilian Socioeconomic– environmental overview + Ecoeconomy
Hugo Penteado (Asset Management Chief Economist)
11:10 to 12:30
Dry wash Lecture
Lito Rodriguez
12:30 to 13:0 0
General information on Microcredit
Fabio Boa Sorte (Microcredit Commercial manager)
13:00 to 13:45
Lunch box + Presentation on RSC practices in other countries
Participants
15:15 to 18:45
Visit to the Microcredit operation
Paraisópolis ( visit to the “Brazilian Gaudi” home)
19:00 to 22:00
Dinner
D.O.M. Restaurant
05/19 – Tuesday - (Location: USP) Schedule
Program
9:00 to 9:05
Welcome
9:00 to 10:15
Sport Activities Stimulation and citizenship construction: the experience of making athletes – volleyball strainer
José Montanaro (Olympic volleyball medalist)
10:15 to 10:45
Sport Sponsorships Lecture
Armando Pompeu (PF Segments)
11:00 to 11:30
Santander Universities Lecture
Jamil Hannouche (Universities segment) MAC auditorium
11:30 to 12:00
Universia Lecture
Speaker not defined (MAC auditorium.)
13:00 to 13:45
Lunch
13:45 to 14:30
Guide visit to the Contemporary Art Museum
14:45 to 15:15
Group partnership Lecture
15:15 to 17:15
Visit to the Genoma Project and Scientific Initiation Laboratory (lecture an visit to the project)
18:30 to 20:00
Visit to the Soccer Museum (guide visit)
20:30 to 23:00
Dinner
Responsible Program staff and Christiane Mesquita (participant in previous editions – Madri/Chile)
Lisbeth Rebolo (MAC curator.) Teacher. Elisabeth and Sueli Vilela (USP Dean) Dr.. Mayana Zatz (Visit and presentation performed in English)
Guide visit Tordesilhas Restaurant
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05/20 - Wednesday - (Locations: Escola Rodrigues Alves, Av. Paulista e Torre Santander) Schedule
Program
Responsible
9:00 to 12:00
Private Social Investment
12:30 to 14:30
Lunch at the restaurant at the Art Museum of SĂŁo Paulo
15:00 to 16:00
Lecture: Sustainable Construction
Luiz Fernando Valle (Founding-member of Ecoesfera)
16:00 to 18:00
Case Santander Tower and visit (meet the structure, green building and LEED certification; sustainable practices) visit to the facilities
MĂĄrio Westphalen (Corporate resources )
19:00 to 22:00
Dinner
Laura Oltramare (Sustainable development)
Brahma Bar, with Brazilian artist live show
05/21 –Thursday Schedule 8:00 to 9:30
(Location: Av. Paulista)
Program
Responsible
Products from Sustainable Investments: Ethical Fund
André Cadime (Risks Asset Management e participant in previous editions – Madri/Chile)
Sustainable CDC Eduardo Jurcevic ( ) 9:45 to 11:30
Talk-show between clients: why is it worth of investing into sustainability?
Terra Viva (Santander Client) Beraca ( client from both banks) Talk-show coordinated by a mediator
11:30 to 13:00
Reflection on the Program and groups presentation
RRHH Corporate and Valéria Camarero (Participant in the previous edition - UK)
13:00 to 13:45
Profile of Brazilian employees, action and Termination
Lilian Guimarães (GSB HR)
Optional lunch and Free Shopping
Rascal - Shopping Iguatemi
14:00
MUSEUMS & CULTURE
Museums & CULTURE
RSC2009
Sﾃグ PAULO
Alameda das Flores
Museums & CULTURE
Address: Alameda Rio Claro (Av.. Paulista 1400)
Do you want more entertainment and culture on a Sunday? The Alameda das Flores provides a mix of arts, crafts fair, art workshops and musical performances, and it is close to Avenida Paulista. The project was born in 2003 with the aim of improving the quality of life in the city of S達o Paulo and encourages the preservation of public space. The Alameda Rio Claro has become a space that combines leisure and culture, with Coffee shops and a Flower Market.
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Casa das Rosas Address: 37 Avenida Paulista, Bela Vista Working Days: Tuesday to Sunday from 10:00 to 17:00 Phone: 11 3285 6986 Website: www.casadasrosas.sp.gov.br
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Museums & CULTURE
The Ramos de Azevedo office designed Mansão das Rosas (The Roses Mansion) in 1930. The beautiful house, today a reference in São Paulo’s life, was one of the last buildings made in the Avenida Paulista coffee barons era. On October 22nd of 1985, it was declared a Historic Property. The Mansão das Rosas was reopened on September 19th of 1995, looking to become a multiculture, computerized exhibitions area. Today, the activities of the new space are mainly devoted to reading and research.
Centro Cultural São Paulo
Museums & CULTURE
Address: R. Vergueiro 1000 - Paradise Working Days: Tuesday to Friday from 10:00 to 17:00 Phone: 11 3383 3402 / 3383 3400 Website: www.centroculturalsp.gov.br
Opened in 1982, the São Paulo Cultural centre was originally created to house an extension of Mário de Andrade’s Library, but after some adjustments became one of the first multi-cultural places in the country. In addition to having the Pinacoteca Municipal and the multimedia archives, the Cultural Center also offers plays, dance performances, art shows, debates and courses. With an area of 46,500 square meters, it has libraries which occupy an area greater than 9,000 square meters.
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Embú das Artes
Address: R. Largo 21 de Abril, 29 Centro Working Days: Everyday from 09:00 to 18:00
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Museums & CULTURE
The “Embú das Artes Cultural Center” offers the free access to art, culture and knowledge to the general public. The Cultural Center is situated in the historical City Hall building. In it, there are three exhibition rooms in addition to the “Cássio M’Boy Auditorium” with capacity for 150 people, designated for lectures, concerts, musical shows and plays. Inside the Ana Moysés Room are assembled pieces of art from the Museum of Sacred Art, known for its dance workshops, keyboard and flute lessons, and for housing the Municipal Band. Located in front of the Center, is the Embú das Artes Live tent, in which local artists have built an extension of their ateliers (workshops), allowing the audience to follow in real time the work of painters, sculptors, potters and forgers creative processes.
Estação da Luz
Museums & CULTURE
Address: Praça da Luz, 1 Luz Working Days: Everyday from 04:00 to 00:00 Phone: 0800 55 0121 Site: www.estacaodaluz.org.br
“The Luz” rail station was opened to the public in 1901. Sitting on 7,500 square meters of the Jardim da Luz, it was built by the São Paulo Railway Company with structures brought from England, copying the Big Ben and Westminster Abbey. Estação da Luz shows the importance and effects that the coffee industry - which required enlarging the railway to distribute the product from Jundiaí to Santos harbor – had, not only on the city, but also on the State.
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MAC
Address: Rectory Street, 160 - Cidade Universitária Working Days: Monday to Saturday from 09:00 to 17:00 Phone: 11 3091 3039 Website: www.mac.usp.br
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Museums & CULTURE
Founded in 1963, the USP Museum of Contemporary Art has a collection of about eight thousand pieces – among oils paintings, drawings, engravings, sculptures, objects and conceptual works of artists from the twentieth century, such as Picasso, Miró, Kandinsky, Henry Moore, and Antonio Dias. Headquartered in the central campus of the São Paulo University, besides its historic space in the Ciccillo Matarazzo Pavilion, the MAC is also a research center. The public also has access to various activities and services such as optional subjects for graduation courses, cultural extension courses, activities, workshops, guided visits, library, web site and a store.
MAM
Museums & CULTURE
Address: Passarela Ibirapuera Park Working Days: Tuesday to Sunday from 10:00 to 18:00 Phone: 11 5085 1300 Website: www.mam.org.br
Founded in 1948 by entrepreneur Ciccillo Francisco Matarazzo, the Museum of Modern Art (MAM) emerged with art works that belonged to this time. Matarazzo’s collection comprised works of renowned Brazilian and foreign painters, as Anita Malfatti, Di Cavalcanti, Miró and Picasso. Today, MAM harbors around five thousand pieces, and it’s collection grows annually. Besides pieces of modern art, the museum preserves, contemporary works dated of 1950, from the post-war until the present day. Candido Portinari, Tarsila do Amaral and Victor Brecheret, all modernists, are listed next to contemporary artists such as Leonilson, Leda Catunda, Rosangela Rennó, Cildo Meirelles and Vik Muniz.
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MASP
Address: Av. Paulista, 1578 - Cerqueira CĂŠsar Working Days: Tuesday to Sunday from 11:00 to 18:00 Phone: 11 3251 5644 Website: www.masp.art.br
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Museums & CULTURE
Most of the core of European art of the MASP are French paintings. At the museum, people can admire the four portraits of the daughter of Luiz XV, painted by Nattier, or the Four Seasons allegories of Delacroix. In the impressionist movement, we find several pieces by Renoir, Manet, Monet, CĂŠzanne and Degas. In post-Impressionists, you can see several paintings by Van Gogh and ToulouseLautrec. One of the highlights of this museum is the complete collection of sculptures by Edgar Degas. It is a bronze collection, of 73 pieces, that can only be seen fully at the MASP and in a few museums such as the New York Metropolitan, or the D`Orsay Museum in Paris. The MASP was created to be a dynamic museum, with the profile of a cultural center. Therefore it frequently shows temporary exhibitions in different spaces offering the visitors variety. The temporary exhibitions present a wide range of subjects and media. National and international exhibitions of contemporary art, photography, design and architecture exhibit during the alternate years, providing the public broad array of images.
Memorial da América Latina
Museums & CULTURE
Address: Av. Auro Soares de Moura Andrade, 664 Barra Funda Working Days: Tuesday to Sunday from 09:00 to 18:00 Phone: 11 3823 4600 Website: www.memorial.sp.gov
The Latin America Memorial is a cultural complex that was designed by architect Oscar Niemeyer and occupies 84,480 square meters of Barra Funda, São Paulo. Among the attractions in this public foundation, is the space museum’s Pavilion of Creativity. It holds about 4000 pieces craft from Uruguay, Paraguay, Brazil, Chile, Bolivia, Ecuador, Peru, Guatemala and Mexico. Another area is the Marta Lab Gallery which organizes exhibitions of contemporary art and anthologies of important Latin American artists. Classical and popular music concerts, theater, dance and films are also held in the Memorial, at one of the largest amphitheaters in the State, the Simón Bolívar Auditorium, with a capacity for 1,609 people.
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Mercado Municipal
Address: R da Cantareira, 306 - Parque Dom Pedro II Phone: 11 3326 6664 Working Days: Monday to Saturday from 06:00 to 18:00 - Sundays from 06:00 to 16:00 Website: www.mercadomunicipal.com.br
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Museums & CULTURE
The construction of 1933 is one of the most representative project of Ramos de Azevedo with its colored glasses from Russian artist Conrado Sorgenicht Son. The place is ideal to find fruit out of season and typical foreign spices. It is also a great option to admire the neoclassical architecture style. The Municipal Market has been through restoration of the facade, the stained glass, its painting, and new facilities were built on the underground, at the old Hall of Auctions (now Hall of Events) and on the mezzanine, which will house eight restaurants. It is the more traditional gourmet place in São Paulo. The “Mercadão” provides a huge variety of domestic and imported foods.
Museums & CULTURE
Monumento à Independência
Created in 1921 by Ettore Ximenez, this work of art uses 131 bronze sculpted pieces. The monument pays tribute to Brazil’s independence from Portugal. It is home to Capela Imperial (Imperial Chapel) with the crypt and remains of the Emperor Dom Pedro I and of Princess Leopoldina.
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Monumento as Bandeiras
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Museums & CULTURE
Conceived by Victor Brechet, this monument pays a tribute to the Portuguese explorers and to the native indian guides, aside from other races represented in the monument that took part in Bandeiras (exploration expeditions), such as mamelucos (blend of white people with the native indians) and black people, all together carrying the canoe of the explorers’ bands.
Museu das Invenções
Museums & CULTURE
Address: R. Dr. Homem de Mello, 1109 - Perdizes Working Days: Monday to Friday 09:00 to 17:00 Phone: 11 3251 5644 Website: www.inventores.com.br
With a collection of more than 400 pieces, the Museum of Inventions helps inventors throughout the country. To spread various Brazilian studies, the museum searches in exhibitions and fairs in Brazil. The presentations are illustrative, made by a clone of Santos Dumont. In exhibition, there are inventions that can be practical for everyday life and also the most eccentric ones, showing how far imagination can go. Visitors can see how an energy battery made from human breath works, a vandalism and fire proof phone, a needle for the visually impaired, a double umbrella; chop sticks with springs, among others. Seeking to encourage children’s creativity, the museum also has guided visits for schools and colleges. So the kids can understand the scientific thought behind each invention. School visits must be scheduled.
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Museu do Automóvel
Address: Avenida dos Bandeirantes, 5051 - Ipiranga Working Day: Monday to Saturday from 09:00 to 17:00 Phone: 11 5533 0877 / 6168 8084 Website: www.museudoautomovelsp.com.br
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Museums & CULTURE
Siciliano Romeo, president of the establishment, suggested the idea of founding the Car Museum of São Paulo. Starting with a small car collection of Siciliano’s, the museum currently has about 60 vehicles. Among the displayed models is a Diligence from 1890, a 1925 Rugby (which was seen on a Brazilian soap opera), a 1937 Ford (seen on the movie The Adventures Ra-Tim-Bum castle), a 1909 Le Zebra (which belonged to Santos Dummond), the 1911 Benz (which belonged to Cardinal Arco Verde), carriages and vehicles of the 1910 to 1950 decades. There are also motorbikes and bicycles on exhibition, and photographic panels, and there is also a rotating platform, where the cars are replaced every month.
Museu do Futebol
Museums & CULTURE
Address: Praça Charles Miller, s/n - Pacaembu Working Days: Tuesday to Sunday from 10:00 to 18:00 Phone: 11 3663 3848 Website: www.museudofutebol.org.br
The aim of this great museum is to investigate, publicize and preserve Brazilian football as a cultural event. The museum looks at the historical and cultural significance of football in Brazil through exhibitions, educational and cultural activities and research. It shows how football has been part of the daily life of the country since the end of the nineteenth century. Football - its numbers, rules, symbols, representations and stories - is our main focus. We want to stimulate critical reflection on aspects of society associated with the sport; behavior, development of the athlete’s physical preparation, vocabulary and religion, among others, always intertwined with the history of football in the country.
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Museu do Ipiranga
Address: Parque da Independência, s/n Ipiranga Working Days: Tuesday to Sunday from 09:00 to 17:00 Phone: 11 2065 8000 Website: www.mp.usp.br
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Museums & CULTURE
Built in 1895, this Renaissance style building unites it’s greatness, to a collection that came, mainly from the personal collection of Colonel Paulo Joaquim Sertório. His natural history collection led to the foundation of the Paulista Museum, located within the Park of Independence. It preserves more than 125 thousand items, such as indigenous objects, furniture, paintings, tools and other instruments, many for personal use. The pieces found in the museum‘s collection are meant to show the life style and traditions especially in São Paulo, since the late 500’s until 1950. The building also houses two libraries and sections that deal with records and iconographic documents, and also a conservation and a restoration lab. During the visit, the design work of Italian Ettore Ximenez in granite can be seen, with ornamentations made in bronze - the statue in tribute to crying, pain and sorrow. Underground are the remains of D. Pedro I and his two wives.
Museums & CULTURE
Obelisco
This monument, in honor of the fighters who took part in the so-called 32 revolution, is divided into four big panels in Italian mosaic. The drawings of the dome and the crypt of the mausoleum were conceived by Galileo Emendabili, and the subtitles were created by the poet Guilherme de Almeida.
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Páteo do Colégio
Address: Praça Pateo do Collegio, 2 - Centro Working Days: Tuesday to Sunday from 09:00 to 17:00 Phone: 11 3105 6898 Site: www.pateocollegio.com.br
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Museums & CULTURE
The College’s courtyard is the first milestone in São Paulo’s city birth. The site located on top of a hill between the rivers Tamanduateí and Anhangabaú, was chosen to start natives’ catechization. On January 25, 1554 they built a hut about 90 square meters covered by palm or “sapê” leaves or, as described by Anchieta, 10 by 14 “craveiro” steps (“craveiro” steps were a Portuguese linear measure) and in it they held the mass to commemorate the birth of the Jesuit College. In 1556 Father Afonso Brás, precursor of Brazilian Architecture, expanded the original building, which received eight cubicles to become the Jesuits’ residence. Fights between settlers and religious led to the expulsion of Jesuits from the site in 1640, to where they returned thirteen years later. During the second half of the seventeenth century, the third building was constructed, made of rammed earth.
Pinacoteca
Museums & CULTURE
Address: Praça da Luz, 2 Luz - Centro Working Days: Tuesday to Sunday from 10:00 to 17:30 Phone: 11 3324 1000 Website: www.pinacoteca.org.br
Inaugurated in 1905, the State Pinacoteca was the first art museum of the State of São Paulo. The collection has about four thousand art works of national artists such as Anita Malfati, and foreign ones like Bourdelle or Rodin, who attracted 200 thousand visitors to the Pinacoteca in 1995, the largest audience ever to visit the museum since it’s creation.
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Planetário
Address: Avenida Pedro Álvares Cabral, s/n - Parque do Ibirapuera Working Days: Tuesday and Thursday at 14:00 and 16:00 - Weekends at 15:00 17:00 and 19:00 Phone: 11 5575 5206
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Museums & CULTURE
On September 22, 2006 the Planetarium Orsini Aristotle returned to work. Seven years passed, but it was worth the wait as it returned with modern equipment. The projector StarMaster made by the German company Carl Zeiss, replaced the former Universarium III. With it’s 44 projectors and other peripheral equipment, is capable of projecting the sky seen from any point of the solar system. Using a modern projection system (optical fiber), all stars are reproduced with realistic color and brightness.
Sala São Paulo
Museums & CULTURE
Address: Praça Júlio Prestes, s/n, Luz - Centro Phone: 11 3367 9500 Working Days: Mondays to Fridays from 10:00 to 18:00 Website: www.salasaopaulo.art.br
The old train station of the railway Sorocabana shelters today the Cultural Complex Júlio Prestes, home of the largest and most modern auditorium in Latin America: the Sala São Paulo. Specially built to receive the best symphony orchestras of the world, the Sala São Paulo became reality after the restoration job of the monumental building, Júlio Prestes Station. Built in the Louis XVI style, marked by its ornamental details. Designed in 1925 - when the city, fueled by coffee and the railroad, grew at an accelerated pace - the building was only completed in 1938, when the urbanization of São Paulo had been characterized by the presence of cars, inhibiting the use of trams.
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Teatro Municipal
Address: Praça Ramos de Azevedo - Centro Phone: 11 3222 8698 Working Days: Mondays to Fridays from 10:00 to 19:00 - Weekends from 14:00 to 17:00 Website: www.prefeitura.sp.gov.br/ theatromunicipal
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Museums & CULTURE
The Municipal Theater of São Paulo was born embracing the dreams of a city that grew with the industry and coffee, and didn’t want to be behind worldwide major cultural centers, in the beginning of last century. São Paulo was strengthened by the end of the rubber era and the ascension of its barons, but had just lost to a fire, in 1898, the San Jose Theater, stage of its major artistic events. It became imperative to build a theater up to the standards of large foreign companies. Today the Municipal Theater’s dance and music schools coordination seeks to increasingly develop its performance among artist like: the Municipal Symphony Orchestra, Orchestra of Experimental Repertory, Ballet of the City of São Paulo, String Quartet of the City of São Paulo, Lyrical Coral and Coral Paulistano.
Parks
Sﾃグ PAULO
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PARKS
RSC2009
Parque do Ibirapuera
Address: Av. Pedro Ă lvares Cabral, s/n - Vila Mariana Working Days: Every day from 05:00 to 00:00 Phone: 11 5574 5177 Website: www.parquedoibirapuera.com
PARKS
It has an area of 1.600.000 square meters and inside there are important public buildings, several museums, a planetarium and the Japanese Pavilion, with gardens and lakes. There are jogging trails, sports courts, bicycle, and a large plantation. Plus the Bienal building, the Sports Gymnasium, the Museum of Air and Folklore, the Obelisk in tribute to the heroes of 32 and the Flags monument. Considered one of the most important green areas of the city, Ibirapuera Park was inaugurated on the celebration of the IV Centenary of the founding of the city of SĂŁo Paulo in 1954.
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Parque Trianon
Address: Peixoto Gomide 949, Cerqueira César Phone: 11 3289-2160
The Parque Tenente Siqueira Campos, known as the Trianon Park, was inaugurated in April 1892 with the opening of the Avenida Paulista in São Paulo. It was designed by French landscaper Paul Villon. The name Trianon came from a club which once stood in front of the park where today stands the Museum of São Paulo. The architect Ramos de Azevedo developed the project (19111914), through the Lord of Duprat administration. It was built in 1916 and demolished in 1957 being replaced by the museum. In 1924, the park was donated to the city hall, and in 1931, received its current name in honor of one of the heroes of the Lieutenant Rebellion, Antônio de Siqueira Campos.
PARKS
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Parque Villa Lobos
Address: Av.. Fonseca Rodrigues 2001 - Alto de Pinheiros Working Days: Every day from 06:00 am to 19:00 Phone: 11 3023 0316 / 2229 Website: www.ambiente.sp.gov.br
PARKS
Located in the district of Alto dos Pinheiros, in the western region of the Capital, the Villa-Lobos Park is one of the best options for outdoor recreation in the city. The area of conservation covers an area of 732 thousand square meters, has a bike track, courts, soccer fields, a “playground” and a forest with species from the Atlantic (rain) Forest . The recreation area also includes gymnasium equipment, a jogging track, a “street basketball” court and an open amphitheater with 750 seats together with toilets adapted for disabled and a cafeteria.
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PARKS
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Shopping Galleries
SHOPPING GALLERIES
RSC2009
Sﾃグ PAULO
Galeria do Rock
SHOPPING GALLERIES
Address: R. 24 de Maio, 62 - Centro Working Days: Monday to Friday from 09:00 to 20:00 - Sundays From 09:00 to 17:00
The Gallery of Rock is the perfect place for those who search something different. Displayed side by side, these shops have creative showcases and sells curious products, such as miniatures, piercing and tattoo courses, rare LPs and many options for gifts. Consulate of Rock: The rock and roll fashion definitely conquered the young consumer. Heavy metal and punk rock fans dress up in stylish clothes that clearly show their musical taste.
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Galeria Ouro Fino
Address: R. Augusta, 2690 - Cerqueira CĂŠsar Phone: 11 3082 860 Website: www.galeriaourofino.com.br
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SHOPPING GALLERIES
The gallery currently has 110 stores and an average circulation of 1,200 people at Saturdays, is a reference for the fashion world, especially the alternative. Above all, it is a program that combines consumption, leisure and culture in an environment where several trends both in fashion and music are displayed. In the gallery, you can find the latest releases in electronic music at the records stores (vinyl or CD). It also has occasional Djs performances in various shops inside the Gallery.
Galeria Romero Britto
Address: R. Oscar Freire, 562 - Cerqueira Cesar Phone: 11 3062 7350 Working Days: Monday to Friday from 10:00 to 20:00; Saturday from 10:00 to 18:00 Website: www.romerobritto.com.br
SHOPPING GALLERIES
Born in Recife, Pernambuco, on 06 October 1963, Romero Britto, at eight years old began to show interest and talent for the arts. With great imagination and creativity, he painted on scrap iron, cardboard and newspapers. His family would help him develop his natural talent, by giving him arts books.
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Rua Oscar Freire
Address: R. Oscar Freire
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SHOPPING GALLERIES
The Oscar Freire Street is situated in the Cerqueira César neighborhood, at a region known as Jardins in São Paulo city. It starts at Alameda Casa Branca going all the way to Avenida Doutor Arnaldo José, at Pinheiros neighborhood. It is known as one of the most restrict commercial spot in the city since it gathers in a few blocks some of the most famous and expensive luxury brands products in the country.
Shopping Cidade Jardim
Address: Avenida de Magalhaes Castro, 12000 Phone: 11 3552 1000 Website: www.cidadejardimshopping.com.br
SHOPPING GALLERIES
The Cidade Jardim Shopping mall is a high standard commercial center, inaugurated on May 31, 2008, located at the Morumbi district, at the neighborhood of Cidade Jardim, in S達o Paulo. It has 78 thousand square meters of built area, about 120 stores and four towers, which are among the highest skyscrapers in Brazil.
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Shopping Iguatemi
Address: Avenida Faria Lima, 2232 Jd. Paulistano Phone: 11 3816 6116 Website: www.iguatemisaopaulo.com.br
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SHOPPING GALLERIES
Located in the heart of Jardins, the Iguatemi Shopping Center S達o Paulo reflects the atmosphere of the most sophisticated shopping streets in the world. Opened in 1966, when the shopping mall concept was still something new in the country, and over the years it turned into a reference point and postcard for the largest city in South America
BARS & NIGHTLIFE
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BARS & NIGHTLIFE
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Bar Brahma
BARS & NIGHTLIFE
Address: Avenida São João, 677 - República Phone: 11 3333 0855 Website: www.barbrahmasp.com
Tradition and modernity in the center of São Paulo. The address could not be more poetic: as sang in Caetano Veloso’s music “something happens in my heart, only when I cross the Ipiranga with Avenida São João.” Which is the corner where it is settled, right in the heart of the city. Since its foundation in 1948, the Bar Brahma was a witness to important events in Brazil’s history. From intense discussions on the political repression during the 60s, or the celebration of the city’s 450 years. The Bar Brahma is an inseparable part of São Paulo’s history. The tradition of always bringing the best of music and food is reinvented every season, at the corner of the city’s most famous place. In the show, names like Cauby Peixoto and Demons da Garoa play contemporary artists and varied repertoire, with Vanessa Jackson, Carolina Soares, among many others. In the menu, the “snack bar” has special preparation of quality food.
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Bourbon Street
Address: R. dos Chan, 127 - Indianópolis Phone: 11 5095 6100 Website: www.boubonstreet.com.br
It is known for its grand piano Bar-shaped with incredible special drinks and appetizers in it’s menu. Instrumental jazz is always been played on the piano. One of the best bars in São Paulo, host shows every week with the best Jazz and Blues musicians in the world. Besides good music, the Bourbon Street also has great Bartenders who prepare delicious drinks while you enjoy the show
BARS & NIGHTLIFE
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Baretto
Address: R. Vitório Fasano, 88 Phone: 11 3896 4000
BARS & NIGHTLIFE
One of the left entrances at Hotel Fasano stands a new Bar designed by Isay Weinfeld and Marcio Kogan. With comfortable discretion, imbued with class and elegance, it has been ranked as the number one bar by the English magazine, Wallpaper. Since Hotel Fasano’s bar moved to this address in September, 2003, it has revolutionized concerts and shows in São Paulo by hosting performers who formerly were only seen at very crowded venues.
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Disco
Address: Prof. Atilio Innocenti, 160 - Vila Nova Phone: 11 3078 0404 Website: www.clubdisco.com.br
The club allows 500 people in, always very exclusive ones, offering a friendly atmosphere with glamour and sophistication. Members always have tried to making feeling themselves at home, or as if being in a small meeting with close friends. Music, drinks and service, everything is done on a very personal craft and with direct involvement of partners behind the scenes during day and night.
BARS & NIGHTLIFE
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D-Edge
BARS & NIGHTLIFE
Address: Alameda Olga , 170 - Barra Funda Phone: 11 3666 9022 Website: www.d-edge.com.br
The D-Edge club concept innovated the integration of audio and light systems. It is impossible to describe in words the visual look and futuristic architecture by designer Muti Randolph, which was developed and implemented by TRIPTYCH Architecture. The project’s brilliance and originality provides a unique experience, a privilege to those who venture a night in the “box of lights and sound.” There are two hundred rectangles of lights installed on the floor; ceiling and walls are connected by more than 10 miles of electrical wiring. Each box has three layers of neon, one for each primary color, which gives freedom to a composition of different sets of lights. There are three displays of green LEDs that feature graphic equalizers and work connected to the audio system. They are located at the bar’s wall, on the dance floor and behind the DJ booth and were developed exclusively for D-Edge.
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Filial
Address: R. Fidalga, 254 Vila Madalena Day: Every day from 18:00 to 07:00 Phone: 11 3813 9226 Website: www.barfilial.com.br
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BARS & NIGHTLIFE
Considered one of the best places to enjoy the night in São Paulo, this cool bar in Vila Madalena is always full of interesting people like journalists, advertisers, designers, writers, musicians and actors. The nostalgic atmosphere of a minimalist decoration, with a black and white grid floor and walls covered with caricatures of great names in Brazilian music, such as Ary Barroso and Pixinguinha. Depending on the day it has live music, preferably MPB. The classic Brazilian bar menu has more than 50 brands of cachaça available, and traditional Brazilian food.
Gl贸ria
BARS & NIGHTLIFE
Address: R. Treze de Maio, 830 Working Days: Thursday, Friday and Saturdays from 23:30. Phone: 11 3287 3700 Website: www.clubegloria.com.br
Located in an old building at the Bexiga neighborhood, in S茫o Paulo, that has previously hosted a church and a theater, the Gloria club bets in electronic programming for a selected audience. People linked to the fashion world can often be seen in this place, and has among its Djs famous names such as designer Alexandre Herchcovitch. The music is mostly house and electro. The dance wooden floors are outlined with neon; and are entirely surrounded by mirrors. The ambience also has a lounge full of couches and an open terrace bar with view to the region.
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Pink Elephant
Address: R. Gumercindo Saraiva, 289 Website: www.pinkelephantclub.com.br
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BARS & NIGHTLIFE
The Pink Elephant Club, renowned New York nightclub, often visited by Bruce Willis, Julia Roberts, Paris Hilton and Prince, among other celebrities, opens its subsidiary in São Paulo. Frequented by São Paulo elite, the club has attracted many famous people, such as the football player Ronaldo and the F1 pilot, Felipe Massa, among others. R$ 4,000,000 were invested to make it a place where hair stylist and makeup artists renew the girls’ looks after a party. It is not affordable to everyone: the most expensive bottles of champagne cost more than R$ 5,000 and when purchased Super Man’s theme song is played.
Secreto
Address: R. Ă lvaro Anes 97 - pinheiros Website: www.sitedobar.com
BARS & NIGHTLIFE
With no name on the door, the bar is known from mouth-to-mouth, situated at the corner of Vila Madalena with Pinheiros, is currently, one of the most commented places in SĂŁo Paulo. Not quite a bar, but a party, with very good house music, dance music and flashbacks played by DJs Chantal, Tadeu and Ad -,in a private style club. To enter, you must have a password, or your name written at their list, or be selected by the rigorous hostess.
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BARS & NIGHTLIFE
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CHURCHES
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Catedral da Sé
Address: Praça da Sé, s/n - Centro Phone: 11 3107 6832 Days: Monday to Friday from 08:00 to 19:00 Saturday from 08:00 to 17:00 - Sunday from 08:00 to 13:00 and 15:00 to 18:00
CHURCHES
The cornerstone was launched in 1913. The inauguration was in 1954. But the Sé Cathedral won only its final form in 2002, after a restoration to complete the original project, adding fourteen towers, some minor works and stained glass facade of the church. A restoration work is still to be done; recover the body of 12 thousand pipes. The neo-Gothic building, with 111 meters length, houses several curiosities that often escape to the eye of the visitor. Despite the European style, the cathedral has well Brazilian elements, such as stone altars with green-yellow and columns decorated with native animals and plants. The best way to know the Sé Cathedral is by a guided visit, where you can see the crypt of known bishops of São Paulo.
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Nossa Senhora do Brasil
Address: Pça Nossa Senhora Do Brasil
Igreja Nossa Senhora do Brasil, is a traditional church of the Southern Zone of São Paulo. Located at Avenida Brasil, it is a reference point of the Jardim America neighborhood. It was built in Baroque style, reminding the Igreja of São Francisco in Ouro Preto, Minas Gerais. The current church in Jardim America was built in 1940.
CHURCHES
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São Bento
CHURCHES
Address: Largo de São Bento, s/n - Centro Phone: 11 3328 8799 Working Days: Mondays to Fridays (except Thursdays) from 06:00 to 19:00 - Saturdays and Sundays from 06:00 to 18:00 Website: www.mosteiro.org.br
The Monastery of São Bento, located in the heart of São Paulo, in the Largo de São Bento, near to Valley Anhangabaú, is one of the most important historical buildings of São Paulo. The whole structure is part of the Monastery which has in its main access an entrance where the resident monks pray, and are always ready to receive guests and visitors, sheltering those who come to pray, retreat, seeking spiritual guidance or confession; Inside it is settled the monastic isolation, the Basilica Abadicial de Nossa Senhrora da Assunção (dignified to this position in June 14, 1922), where there is a choir for the divine labor daily praised by monks, and where the miss is celebrated, both in monastic ritual and in Gregorian chant, and also Saint Benedict College and St. Benedict. University. In May 2007, the place hosted the Pope Benedict XVI on his first visit to Brazil.
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CHURCHES
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RESTAURANTS
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À Mineira
RESTAURANTS
Address: Al Joaquim Eugenio de Lima 697 - Jd. Paulista Phone: 11 3283 2349 Website: www.restauranteamineira.com.br
With the typical homemade seasoning, the restaurant À Mineira doesn’t hide its roots: serves a typical food buffet, besides famous sweet deserts. Dishes like “tropeiro” beans, and brown sauce chicken dishes are some of the most appreciated typical meals in the region. Desserts are also delightful: they always bring cheese, sweet of milk and “goiabada” (guava candy) as complements. After lunch, how about a cup of coffee filtered in clothe strainer, or a dose of “genipapo” liquor? This establishment’s innovation isn’t only about homemade food and beverage. Now it also opens a “rodízio” restaurant, believe it or not, of cachaça followed by snacks during happy hour.
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Bolinha
Address: Av Cidade Jardim, 53 - Jardim Europa Phone: 11 3061 2010 Website: www.bolinha.com.br
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RESTAURANTS
It’s main attraction is the feijoada, served for the first time in 1952 to celebrate the first place in a football tournament in which the owner, Affonso Paulillo (Bolinha), had participated. Has more than half a century of tradition, the feijoada is prepared with wood burning stove, the recipe has ten varieties of meat and more twelve dishes that comprise the meal – in which is included a jar of lemon drink. For those who do not like cachaça, the option might be a cold Brahma beer. But it isn’t only of the traditional Brazilian feijoada that the former taxi driver restaurant owner lives on. The site has a varied menu that ranges from pasta to seafood. To those who dislike the day’s dish, such as dobradinha, served on Tuesdays. Bolinha shows that he hasn’t forgotten the bohemians who frequented the restaurant when it was born as a small bar in 1946: the place was recently improved with a happy hour terrace.
D.O.M.
Address: R. Br Capanema, 549 Phone: 11 3088 0761 Website: www.domrestaurante.com.br
RESTAURANTS
Milad Alexander Mack Atala (São Paulo, June 3, 1968), better known as Alex Atala, is a Brazilian chef, elected chef of the year by Guia Quatro Rodas 2006, whose restaurant called DOM, is among the best 50 in the world, according to the prestigious British magazine “Restaurant”.
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Fogo de Chão
Address: Avenida dos Bandeirantes 538 - Vila Olímpia Phone: 11 5505 0791 Website: www.fogodechao.com.br
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RESTAURANTS
The story of Fogo de Chão began in the countryside of Rio Grande do Sul in Southern Brazil, where its founders were born. The brothers were immersed in the Gaucho culture, a rich blend of traditions from European immigrants and Brazilian natives. An important element of this culture is the “churrasco”, the Gaucho way of roasting meats over pits on open fire making delicious barbecues, always present at every festive occasion, especially on family gatherings. The featured meats are seasoned to perfection and slow-roasted over an open flame. The savory cuts are presented on skewers and carved table side by an authentic Gaúcho chef, at the guest’s request.
Pizzaria 1900
Address: R. Barão de Capanema, 348 - Jardins Phone: 11 3061 3125 Website: www.1900.com.br
RESTAURANTS
Founded in 1983 as a hobby for Giovanni Paolo Momo, the 1900 was installed in a hangar built in the beginning of the century, reason of it’s name. Adapting the original building that served as mill for trams, the owners (Giovanni Paolo Momo, his wife Katia Cesar Momo and her mother-in-law Dima Ceratti Cesar) tried to rescue the 20s’ memory. The decoration and adjustments have been carefully made to not harm the house’s original architecture.
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Rodeio
Address: R. Haddock Lobo, 1498 - Cerqueira César Phone: 11 3474 1333 Website: www.rodeo.com.br
Staring from the kitchen and grills, there were some creations, disseminated in national and even in the international gastronomy, such as Rump cover steaks, “Biro-Biro” rice, roasted palmetto, beef tee and others. The first a la carte restaurant in the country to earn the ISO 9001 certificate is one of the best Barbecue restaurant in Brazil.
RESTAURANTS
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Tordesilhas
Address: R. Bela Cintra, 465 Phone: 11 3107 7444 Website: www.tordesilhas.com/eng
RESTAURANTS
The Tordesillas menu is a real tour in Brazilian gastronomy. You can ask for flavors of Bahia, the farm kitchen from Minas Gerais, the São Paulo flavoring and all that the country has in its gastronomy. The delightful dishes are served in a colorful loft at Bela Cintra. On sunny days, there is no way to resist to the tables spread in the yard and in the terrace. During the week, the “a la carte” service includes Front Commission (Brazilian regional spicy pumpkin dish, Ham roll immersed in Tucupi; Caruru; Regional dried cheese with Rapadura syrup; Beiju of Mandioca).
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RESTAURANTS
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