Corporate Profiles
The Alserkal Legacy A Pioneering past, An innovative When Nasser Bin Abdullatif Alserkal founded the real estate and general trading company that bears his name back in 1947, little did he know the Alserkal Group would also play a major role in the development of the United Arab Emirates. Mr. Nasser Bin Abdullatif Alserkal is the founding father of Nasser Bin Abdullatif Alserkal Est. - a Real Estate and General Trading Company established in 1947. Mr. Alserkal not only established a highly reputable company but also played a major role in the development of the United Arab Emirates. He was instrumental in bringing the essential services such as Electricity and Telecommunications to this country. In fact, he was a founding member of the boards governing these two industries. Furthermore, when water was a scarce commodity, he ventured in the drilling of bore wells and the installation of water pumps and related equipment. In addition, he was the founder of several local banks and a supporter of the local market through heavy investment in local companies. Today, under the able administration of Mr. Eisa Bin Nasser Al-Serkal, the company has grown in diverse fields and invests heavily in the local and regional financial markets as it develops strong trade links throughout the GCC countries. This exponential growth has made the company a giant force to reckon with. Among the diverse interests of Alserkal Group are many international and regional industry leaders. The Bridgestone Division stocks a very large range of Bridgestone tyres to cater to the needs of customers in the UAE - major fleets and contraction companies as well as government departments supported by a well-developed network of dealers across Dubai and Northern Emirates. Apart from these dealers, Nasser Bin Abdullatif Alserkal also have a chain of its own retail outlets which provide the discerning motorist with technical advise and support on tyre selection, inflammation pressure and tyre care tips. Getting closer to the customer, Nasser Bin Abdullatif Alsekal Est. introduced Dial A Tyre, a fully equipped mobile service van that will change and balance tyres and wheels at selected locations at no extra cost. Nasser bin Abdullatif has been recognized by Bridgestone as one of the most professional and dynamic distributors in the region and has twice won the prestigious “Best Distributor Award – Middle East and Africa” in recent years. The Real Estate Division owns, manages and maintains both commercial and residential properties in the United Arab Emirates, Oman and Lebanon. The company offers villas, apartment complexes, office buildings and shopping centers and caters to all levels of people. The management has adopted a just, considerate and liberal rental policy. The Travel and Tourism Division operates Al Khayam Hotel, opened in 1978 in the heart of Dubai - Deira near the famous Gold Souk – a comfortable haven for both businessmen and leisure travelers. Eisa Travels has been in operation since 1980 and are the GSA for Royal Nepal Airlines and Ariana Afghan Airline in United Arab Emirates. It has two offices - the head office located on Airport Road and a branch office in Deira. The Shelving, Shopfitting and Flooring Division was established with Alserkal Shelves in 1975 and specializes in design, supply and installation of sophisticated material handling systems from the supply of pallet racking, drive-in, narrow aisle and mobile storage systems to simple and cost effective bolt free and slotted angles shelving. The company represents Arcoma, (KSA), Universal Storage Systems (South Africa), Dozhpad (Iran) and Nilkamal (India). The company also represents Kaindl (Austria), one of the largest
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manufacturers of floorings from wood products. They also produce other products like laminated kitchen tops and other MDF/HDF products. The Off-site Storage and Management of Records and Magnetic Media Division was established by Mr. Ahmad Bin Eisa Alserkal with Metrofile-UAE in 1997. The company was set up as a joint venture between Alserkal Group (UAE) and Data Storage Technologies (South Africa). Data Storage Technologies owns Metrofile International; the global leader in “Off-Site Storage, Management Of Records And Magnetic Media”. The concept of off-site storage and management is fast gaining ground locally and is being driven by a surge of rental, labor and utility costs. Businesses both large and small are realizing that Metrofile’s services provide them with a real opportunity to cut costs and increase efficiency. The Engineering Division offers comprehensive Environmental Protection Solutions. One of the main services of the division is providing environmentally friendly waste treatment systems. The division is the Master Franchisee of Environmental Biotech Inc® (EBI) in the countries of UAE, Oman, Bahrain, Qatar and Kuwait. EBI is a company based in Florida, USA and are experts in the field of development and application of live vegetative bacteria harnessed to consume waste and convert it into harmless carbon dioxide and water. The Odor Control and Air Quality Systems Division focuses on designing and implementing solutions to address Odor Control concerns, Air Quality issues and Air Freshening needs. We are the sole distributors for Sager Industries in UAE and Oman. In addition, the division represents a host of leading companies from all over the world that design and produce Ozone Generators, Ionizers and Air Filters. The Equipment & Spare Parts Division has many international agencies like LISTER PETTER®, UK for Diesel Engines, DPF, India for pumps, Piaggio Vespa®, Italy for Scooters, Electrolux®, Sweden for gas/electric refrigerators, Skiold®, Denmark for grinding mills. The section re-exports most of these products to African countries. To provide better service the section maintains all the requisite parts for all the equipment it deals with. The Alserkal Ceramic Arts Division are the pioneers in services of artistic and decorative works. It was established in 1995 and has contributed in the revival of Islamic heritage in our region with handcrafted painting and decorations on ceramics to enhance the beauty of mosques, palaces, villas, hotels and institutions. The Nasser Bin Abdullatif Alserkal Est. staff are treated as individuals and all their contributing attributes are encouraged and developed. The concept of a “family concern” continues to facilitate the professional capacity and growth of each person, encouraging constant and useful exchange of ideas. Each and every person is made to feel like an integral part of a Team and plays a vital role to achieve the company’s objectives with excellence in customer services as the ultimate goal. The strong and professional administration team aims to continuously improve and develop the company’s organizational structure. Coordination of company policy, improvement and strengthening of internal communication amongst the various divisions helps keep the unity and pride of the group. The Group’s mission is to constantly improve customer service and customer relationships by keeping up to date with new trends in all industries, opening new areas of business and continuing to grow in the most efficient, profitable and responsible way. The company also ensures its international position by favoring business relations with foreign companies for joint ventures. Pioneering work has landed the company in a comfortable position today to emerge successfully into a modern and healthy tomorrow. To continue to have a constant thrust for new products in order to satisfy customer needs with products and services of superior quality is the company’s vision for the future. Tel.: +9714 339 4111 www.alserkal.com