BEST OF CHENNAI - Volume 1

Page 79

Shantiniketan was among the first to build affordable housing in Chennai. It is headed by Prabhat Kamal Gupta who was instrumental in setting up the Confederation of Real Estate Developers Association of India (CREDAI) and has completed more than two million sq ft of residential space. The new company is a judicious balance of the two; Gupta, Reddy and his son Manu Reddy are part of the management team at Chaitanya Shantiniketan, assisted by Anil Seth, Shiv Gupta and Akshay Kumar Seth. Says Manu Reddy, “The group has grown through internal accruals, rather than external investment. We rely on our impeccable track record in delivering projects of the highest standards on time and to budget.” The experience of building millions of square feet and thousands of apartments translates into understanding various nuances that make a difference to their customers. A lot of planning and insight goes into the design brief before it reaches the architect. All of which help create living environments that are functional, harmonious, ecologically sensitive and stress-free. Chaitanya Shantiniketan sets store by beliefs that define a common purpose throughout the entire business. These beliefs start with having respect for the individual, recognising that people are their greatest asset and by providing innovative and integrated solutions for the living and work space requirements of customers now and in the future. This is evident at Sunnyvale, the current 396-apartment project at Aynavaram. It is set 300 ft from the main road keeping the noise and dust of the busy city at bay. Sunnyvale will have as much as 80 percent of the available area free from construction and devoted to landscaping, creating an extensive green cover that helps reduce the temperature all around the complex. The development has thoughtful additions like guest suites, enabling residents to enjoy reunions with family and friends. In all their projects, from the large 752-apartment housing complex called Gardenia at Thaiyur, Kelambakkam, to the smaller Serena, Rajakilpakkam with 72 apartments, the company lends a personal touch to its interaction with customers. From the time the prospective customer walks in the door to possession of their new home or office, this company prides itself on honesty and transparency in all negotiations and discussions. It also offers post-construction services managing and maintaining properties for a year. Says Reddy, “We believe that a house is the most important purchase that a human being would make. We gain the customer’s complete trust through attention to detail, strong customer relations and delivery of impeccable quality.” It is this kind of service that brings them excellent word-of-mouth publicity and recommendation, precluding the need for a sales or advertising campaign.

Kakani Towers 15, Khader Nawaz Khan Road Nungambakkam Chennai - 600 006 +91 44 4509 0481 / 4509 0482 / 4509 0483 sunnyvale@airtelmail.in sunnyvalechennai@gmail.com

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