The
PRODUCTS PRODUCTS DESIGN of
of
by greg herbowy
I
t should come as little surprise that students in SVA’s MFA Products of Design program—dedicated to the study and pursuit of new, potentially transformative uses for design in all of its forms—are ace product designers. But should proof be needed, take for example the department’s ongoing collaboration with MoMA Design Store, the retail arm of The Museum of Modern Art in New York. For the past three years, MFA Products of Design students have been invited to develop and pitch ideas to MoMA Wholesale, which produces inventive, often playful versions of everyday household items, travel gear, jewelry and gifts that are sold online, in MoMA Design Stores and by more than 1,000 retail partners around the world. To date, the brand has optioned 12 of the students’ creations, with two designs rolled out this year, four to be introduced January and the remainder in development.
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V I SUA L A R T S JOUR N A L