Change the story, change the world
guiding stars everyone can follow. Coincidentally, 2017 marks the 30th anniversary of the launch of the seminal Our Common Future, also known as the Brundtland Report3, named after the thenPrime Minister of Norway who chaired the report. The Brundtland Report highlighted new challenges, generated hope, and coined the phrase “sustainable development” – defined as “development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” The report set forth a new agenda and sparked the search for new sustainable pathways. Its timing was perfect, and ensured for many people that awareness of sustainability was here to stay. Now, 30 years later, conferences, summits, and working groups have increased (27)