Fragmentation
Engaging stories
narrative that emphasises what we can do. Studies show that our brains are more receptive and active to storytelling43. Because life is understood holistically, facts and data don’t move people unless woven into a compelling narrative. Without this framework, such knowledge can be perceived as abstract or meaningless. We always look to find structure in the world. We constantly strive to construct a meaningful storyline from our life experiences. Again, it all comes down to storytelling. Here’s an example of the positive impact storytelling can have in practice. In low-income countries, there’s evidence that conventional financial literacy programmes have limited effects. But a recent effort in South Africa to teach fi(104)