Welcome From the CEO, Sam Khan

We are delighted to bring this inaugural edition of SME to the region, and the aim is for this to be the start of many editions that change the conversation around sustainability in the Middle East. For those who are new to SME, allow me to offer a quick insight into who we are and what we’re aiming to achieve.

Sustainability is the sector I started my career in many years ago, and since then it’s been the arena I wanted to eventually move into, so I’ve kept an eager eye on developments over the years as my career took me in many different directions in the Middle East and into several vital industries. Ultimately, I formed CBM Media, an organisation originally focussed on transport and logistics, a field I have much experience in.

The key title in CBM Media is Transport & Logistics Middle East (TLME), and with TLME, we published numerous industry-leading magazines, released a series of popular media content, and introduced new events and award ceremonies in Dubai. Yet as we grew in the sector, sustainability went from being a key theme to the key theme we focussed on, and soon it became clear that we had to begin a business with sustainability at its core.

This coincided with the Middle East becoming a pioneer in sustainable practices, so with this natural synergy, SME was born. Next, with my contacts across the Middle East – and further afield – I assembled a top international team of editors, designers, and writers to make this a reality and now we can bring you our first edition.

This first edition offers an insight into the leading voices in sustainability, with each offering a powerful, unique insight into climate action that can aid us in our mission of becoming the platform within which the key conversations in sustainability can be fostered. Yet this is just the beginning for SME, we also have the huge 1-Billion Views Campaign in the works which is all about raising awareness around sustainability, and we have a massive conference and awards ceremony down the line too.

In a few words; keep your eyes peeled!

Sam Khan CEO, CBM Media