Aliyu Mohammed Ali

HOW ARE YOU CREATING A SUSTAINABLE FUTURE FOR THE REGION?

We are creating a sustainable future in the Middle East by giving new resources a new life.

This creates unlimited possibilities not only from an economic standpoint but also in terms of creating a healthier ecosystem in the region. Our innovative solutions eliminate the need for consumer goods to end up in landfills or incineration plants.

WHAT ARE THE BIGGEST CHALLENGES YOU FACE?

According to the current rules, there is no difference between companies transporting waste to landfills and those that are trying to keep the waste away from landfills. This is because the rules were designed for waste management and not for circularity. We hope to see regulatory reform where there are clear distinctions in the way governments see and regulate these vastly different set of companies.

HOW ARE YOU OVERCOMING SAID CHALLENGES?

We continue to engage with the relevant stakeholders from Municipalities to the Licensing Authorities to bring these challenges to their attention, and then to advocate through platforms such as this one. When you see what the authorities are doing to advance the Tech and Metaverse areas, you can’t help but be optimistic that the circular economy and sustainability areas will be next.

What Is One Thing We Are Not Talking About That We Should In Sustainability

We can do better to communicate how sustainability is good for businesses. Today there are more companies dumping their waste in landfills in order to save money than those actively advancing sustainability and circularity. We should emphasise more on how critical the climate change and sustainability issues are. This is critical for changing behaviour of individuals, organisations, and governments. We can do that by promoting the economic viability of sustainability, circularity, and positive effects of fighting climate change

WHAT ARE THE BIGGEST CHALLENGES WE FACE IN GETTING THE WORLD UNIFIED FOR A SUSTAINABLE FUTURE?

Economic disparity between nations is the biggest challenge in my opinion. I understand the argument of developing nations that the developed nations need to take more financial responsibility for the climate crisis that they are largely responsible for. This argument should not mean these developing nations cannot do their part though. Air pollution and water contamination, pollution of the oceans, and waste management are everyone’s responsibility. Secondly, most businesses are still not doing enough. Consumers should put more pressure on companies to make sure that they are producing recyclable materials, and that they are actually recycling. Without consumers, there will be no business. Businesses will then take the issue much more seriously and invest much more.