THE GOLDEN CIRCLE These three concentric circles from the inside out, represent Why, How and What we aimed to achieve through this project. According to Simon Sinek, the author of Start with Why it is most important to identify one’s reason doing something, or the Why. This is then followed by the How and finally the What, or the final product.
Sankul, my teammate Mugdha, and I collectively believe that creating a sustainable livelihood opportunity will bring about socio-cultural, environmental and economic changes that are beneficial to Swamika. We decided to do this is by creating capabilities in the women to excel at this opportunity. The opportunity is a social enterprise which designs and manufactured creative and contemporary products using traditional craft techniques. The enterprise has been named Tarita Producer Company Limited, Tarita being the Sanskrit word for “Female Leader”.
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