Book Design
Printing Techniques Book version 1. (To be viewed in two-page format)
When smoking was cool, cheap, and socially acceptable.
ROLE OF THE MEDIA IN PROMOTING & REDUCING TOBACCO USE . Media communications play a key role in shaping tobacco-related knowledge, opinions, attitudes, and behaviors among individuals and within communities. The depiction of cigarette smoking is pervasive in movies, occurring in three-quarters or more of contemporary box-office hits. Identifiable cigarette brands appear in about one-third of movies. The total weight of evidence from cross-sectional, longitudinal, and experimental studies indicates a causal relationship between exposure to depictions of smoking in movies and youth smoking initiation.
Tobacco advertising has been dominated by three themes: providing satisfaction (taste, freshness, mildness, etc.), assuaging anxieties about the dangers of smoking, and creating associations between smoking and desirable outcomes (independence, social success, sexual attraction, thinness, etc.). Targeting various population groups— including men, women, youth and young adults, specific racial and ethnic populations, religious groups, the working class, and gay and lesbian populations—has been strategically important to the tobacco industry.
WJulia Jean “Lana” Turner (Film and television actress) Heavy smoker. Died at 74 of Throat cancer.
Audrey Hepburn
(British actress and humanitarian) Heavy smoker. Died at 63 of Appendiceal cancer.
Gary Cooper (Actor)
Heavy Smoker. Died at 60 of Prostate, Lung and Bone cancer.
Marcello Mastroianni (Actor)
A chain-smoker to the end. Died at 72 of Pancreatic cancer.
Jane Greer
(Film and Television actress) Moderate smoker. Died at 76 of cancer.
Errol Leslie Thomson Flynn (Actor)
Heavy smoker. Died at 50 of Heart attack followed by pulmonary embolism.
Bette Davis
(Film and Television actress) Chain smoker. Died at 81 of breast cancer.
Humphrey DeForest Bogart (Screen actor)
Heavy smoker. Died at 57 of Esophageal cancer.
Gene Eliza Tierney (Film and stage actress)
Subsequently became a heavy smoker. Died at 70 of Emphysema.
Steve McQueen (Actor)
Heavy smoker. Died at 50 of Malignant mesothelioma (Cancer).
Tallulah Bankhead
(Actress of the stage and screen, talk-show host, and reputed libertine) Heavy smoker, switched to a ‘healthier’ brand of cigerattes later. Died at 66 of Pleural pneumonia, complicated by Emphysema.
Jack Cassidy
(Singer and actor of stage, film and television) Heavy smoker. Died at 49 in a fire from smoking in bed.
Ingrid Bergman (Actress)
Smoked the strongest unfiltered cigarettes for many years. Died at 67 of Breast cancer.
Tobacco advertising and promotions are now banned in most countires. However, despite tough laws on tobacco advertising, it is still easy to find examples of cigarettes and smoking being promoted in movies, TV programs
and magazines. Advertisers still found ways to paint their product as desirable in some way, whether appealing to long-suffering middle-class consumers, or to cutting-edge smokers that might enjoy new filters and streamlined design.
“The Marlboro Man�
Wayne McLaren (American stuntman, model, actor, and rodeo performer)
( Poster )
When smoking was cool, cheap, and socially acceptable.