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Nike Nike’s global vision is to “bring inspiration and innovation to every athlete in the world,” adding that “if you have a body, you’re an athlete.” The supply chain proves key to this vision, As Chairman, President and CEO, Mark Parker asserts that Nike is “incredibly energised about 2019 – with a full innovation pipeline, the most personal, responsive retail experiences in the industry, and a supply chain that’s delivering at scale.” Digital has played a key role in the supply chain, illustrated when Nike opened Nike NYC – a “unique and immersive experience designed to serve consumers throughout the entire shopping journey.” The store embraces the digital experience, with QR codes, digital payments and online store inventory checking.
www.nike.com MARCH 2019