USA

167

from a customer perspective – as

locations, the world’s largest cold chain

a Hyster national account customer

solutions provider faced some very

for 11 years. “I was a very active

specialized material handling issues.

customer, too,” he asserts. “Pursuing

Warehouses that operate at -20

innovative solutions for the business.

degrees put material handling equip-

Hyster approached me to join their

ment under extreme stress: steel

marketing group because I had that

becomes brittle, batteries lose power,

customer perspective on the food

fluids become viscous.

and beverage side.”

“It was my job as a procurement professional to cultivate a strong

THE CUSTOMER’S PERSPECTIVE

supplier relationship. Hyster became

As a major cold storage and warehous-

one of the preferred suppliers at that

ing company with more than 170 global

time. Cold storage warehouses are w w w.suppl yc ha i ndi gi ta l. com