USA
CLICK TO WATCH : ‘100+ 2025 SUSTAINABILITY GOALS’ 133 countries. In India for example, through
programmes, which educate farmers to
the use of data, technology and key
adopt best practices. “With this pro-
insights from the field, the SmartBarley
gramme we aim to drive change and
team is supporting around 4,000
build a sustainable future for us and for
farmers in boosting farmer productivity
our farmers with a truly 360 approach
and environmental performance. By
impacting not only the farmer margin
actively engaging local farmers, R&D
but also water usage reduction through
specialists have sought to improve
better irrigation practices, health &
crop quality and introduce new barley
safety, nutrition and women empower-
varieties, while agronomists have worked
ment,” adds Wauters.
with farmers in the implementation of
“Our approach is rooted in the comm-
crop management practices to enable
unities where we live and work, and we
them to achieve optimum crop yields.
are well positioned to support entre-
All of this work is fully underpinned
preneurs who are tackling local challeng-
by AB InBev’s SmartFarmer training
es. Partnering with KisanHub – a crop w w w.suppl yc ha i ndi gi ta l. com