KTM
“ WE TRY TO TRANSFER WHAT WE’VE LEARNT FROM OFFROAD IN TERMS OF PRODUCT QUALITY AND EASE OF MAINTENANCE AND BRING THAT TO OUR STREET BIKES. WE ALWAYS WANT TO BE ON TOP OF TECHNOLOGY” — Luca Martin, Managing Director at KTM ASIA Motorcycle Manufacturing Inc
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championship titles up into now. Martin wants to bring this same world class quality to Asia. “We want to show the Asian market that KTM represents
We always want to be always on top of
quality and more importantly, we’re
technology.” KTM Group has also
ready to race. We want to bring this
shrewdly kept track of emerging trends
racing spirit to Asia and we truly believe
in the motorcycle space. For instance,
there will be a bright future for big bikes
whilst the firm noticed a dip in demand
in this market.” The firm won’t just rely
for superbikes they tapped into the
on its legacy though: it’s keen to invest
growing uptick for smaller bikes.
in new innovation so that it can create
“This was a strong move by KTM,”
the best race machines in the market.
notes Martin. “We focused on smaller
“One of our biggest competitive
displacement bikes but our competi-
advantages is that we try to transfer
tors didn’t.”
what we’ve learnt from offroad in terms
Just as consumer demands are
of product quality and ease of mainte-
shaking up the market, the rise of
nance and bring that to our street bikes.
electrification could always change the
MARCH 2019