ASIA
CLICK TO WATCH : ‘KTM FACTORY RACING 2019 DAKAR RALLY REVIEW | KTM’ 113 venture.” As one of the largest and
suppliers are used to working in the
most diversified business groups in the
automotive segment and they’re used
Philippines, Ayala Corporation is
to helping manufacture millions of cars
present in markets including real
every year. Our challenge is to help the
estate, banking, telecommunications,
supplier understand that by working
water, power, industrial technologies
with a well-known brand, there’s more
and more. This has allowed KTM
opportunity to grow. In the long term,
Group to gain a deep understanding of
we hope to increase our more and
the Philippine market.
more bikes.” In doing so, KTM Group is
Entering this new market was a
not only helping to meet the burgeon-
challenge from a supply chain per-
ing demand for its motorbikes, it’s also
spective as it meant developing a new
helping to boost the local economy
network from scratch. However, this is
and generate employment for more
a challenge that KTM Group has taken
Filipinos. “Many of our suppliers are
head on. “Many Asian companies and
small- and medium-sized enterprises w w w.suppl yc ha i ndi gi ta l. com