Navigation and Structure The main toolbar presented horizontally across the page beneath the headline features all sectors of the website.
Tabs with further options produce drop down menus upon mouse hover. The user is able to then move to a tab of their choice, with many featuring a further min drop down menu of selections.
The main vertical toolbar features links that open in a new window.
Usability is crucial to the success of a website and the way in which fans of Arsenal navigate their club’s site is also key. Primary research data results show that 35% of tested users’ impressions of the navigation bars, tabs and menus is that they are visible and laid out very well. The other 65% feel that navigation structures are designed well. 100% of questioned users have a positive outlook of the navigation and structure, this is a good implication as it means all of these users are able to navigate the site in a easy and comfortable manner.
This is useful so that the user can still see the main webpage whilst browsing the other navigation options available.
Users have all expressed positive feedback of the homepage structure. 80% said that from their initial first impressions, the structure is good, with the remaining 20% claiming it is very good.
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