FASHIONABLE
EDITOR’S letter SINCE the year dot, retailing has been about destinations, whether an independent store, department store or a website, retail is all about going somewhere to get something. Over the years, each store opening and store location has delivered a new level of convenience. Independents opened within walking distance of one another, department stores house multiple brands under one roof and now the internet has been the biggest category killer. Despite these innovations improving the convenience of shopping, the concept of destination shopping remains. Consumers are still required to make a trip to obtain goods. But has destination shopping gone too far, with stores opening in the back of popular suburbs and what seems like the middle of nowhere? Has the convenience of getting the brands you want become less accessible? Instead of walking aimlessly through shopping malls, have we reached a time where consumers will seek opportunities to make purchases and will not think in terms of destination as much as in terms of opportunities to buy whenever those opportunities present themselves? The rules about where consumers can locate the goods that they need will be put to the test as ‘anything/anywhere’ shopping becomes the expectation and ultimately the norm.
This issue we have great articles from our contributors and lots of industry news to keep you up to date. The team at Apparel are also working hard on the 2015 Industry Directory. This is a must have publication acting as the the ultimate industry address book. For your free listing head to our website www. apparelmagazine.co.nz or call 09 3040142. Have a great month!
Sarah
READS
sarah@reviewmags.com
ON THE COVER: WORLD Palm D’or Blazer in Yellow ZAMBESI Long Classic shirt in Whitewash BARKERS Parisian for Barker’s Tie in Navy WORLD Palm D’or Trouser in Aubergine BARKERS Rangatira Suede Boot in Grey
Hijacking the Runway: How Celebrities Are Stealing the Spotlight from Fashion Designers
by Teri Agins How has celebrity inundated the world of fashion? Teri Agins chronicles the Hollywood escapades that have furthered fashion’s ability to seduce the masses and follows Hollywood’s desire to make their own fashion with wit and insider insight.
contributors
W: Stories JESSICA-BELLE GREER
CAITLAN MITCHELL
THOMAS FOWLER
KATIE SMITH
ANYA ANDERSON
CHRIS WILKINSON
CORINNE COLE
ZOE RIPLEY
Sales & Editorial
Managing Director RedSeed Ltd Christchurch www.redseed.me
PUBLISHER EDITOR SALES & MARKETING SALES & EDITORIAL COORDINATOR ADVERTISING SALES SENIOR DESIGNER PHOTOGRAPHER
Editorial Assistant
Photograher
Partner at AJ Park corinne.blumsky@ ajpark.com
Managing Director of Strategists, First Retail Group www.firstretailgroup.com
Trend Analyst, EDITD www.editd.com/blog
APAC and EMEA Marketing Director, ChannelAdvisor
CIRCULATION/ADMIN INTERN
Kieran Mitchell - kieran@reviewmags.com
Sarah Mitchell - sarah@reviewmags.com Tania Walters - tania@reviewmags.com
ISSN 1171-2287
Jessica-Belle Greer - jessica@reviewmags.com
Level 3, Suite 9, 20 Augustus Tce, Parnell, Auckland, PO Box 37 140, Parnell, Auckland Tel (09) 304 0142 Fax (09) 377 2794
Peter Mitchell - peter@reviewmags.com
Sarah Mitchell - sarah@reviewmags.com Raymund Sarmiento - raymund@reviewmags.com Caitlan Mitchell - caitlan@reviewmags.com
2 I October 2014
by Stefano Tonchi Ten of the most exceptional stories from W magazine are published in their entirety, with never-before-seen outtakes. These stories are like W itself, renowned for avant-garde fashion story telling that walks the line of provocative and beguiling.
Apela Bell
NZ Apparel is published monthly under licence. Please direct all enquiries and correspondence to NZ Apparel. The opinions and material published in this edition of NZ Apparel are not necessarily those of the publishers unless specifically stated. All material appearing in NZ Apparel is copyright and may only be reproduced with the consent of the publisher. Copyright 2014 NZ Apparel Magazine.
Conversations: Up Close and Personal with Icons of Fashion, Interior Design, and Art
by Blue Carreon Author Blue Carreon of the Huffington Post’s Conversation column selects sixty interviews with style icons, fashion designers and artists. Be enchanted by how answers to Carreon’s questions move from clever to funny to philosophical.