Superbrands kosovo book by Superbrands Kosovo

AN INSIGHT INTO KOSOVO’S STRONGEST BRANDS

VOLUME I

Angola • Argentina • Australia • Austria • Azerbaijan • Bangladesh • Bolivia • Bosnia and Herzegovina • Brazil Bulgaria • Canada • Caribbean • China • Chile • Columbia • Costa Rica • Croatia • Cyprus • Denmark Dominican Republic • East Africa • Ecuador • El Salvador • Egypt • Estonia • Finland • France • Germany • Ghana Greece • Guatemala • Honduras • Hong Kong • Hungary • Iceland • India • Indonesia • Israel • Italy • Japan Kazakhstan • Kosovo • Kuwait • Latvia • Lebanon • Lithuania • Macedonia • Malaysia • Maldives • Malta • Mexico Morocco • New Zealand • Nicaragua • Nigeria • Norway • Pakistan • Panama • Peru • Philippines • Poland Portugal • Puerto Rico • Romania • Russia • Saudi Arabia • Serbia • Singapore • Slovakia • Slovenia • South Africa South Korea • Spain • Sri Lanka • Sweden • Switzerland • Taiwan • Thailand • The Netherlands • Turkey Ukraine • United Arab Emirates • United Kingdom • United States of America • Uruguay • Venezuela • Vietnam

CHAIRMAN OF SUPERBRANDS INTERNATIONAL Stephen P. Smith COUNTRY AND MARKET MANAGER Adrian Koci PROJECT DIRECTOR Kreshnik Shporta PROJECT COORDINATOR Lum Gjikolli EDITOR Luan Morina CREATIVE DIRECTOR Gjenis Gjonbalaj GRAPHIC DESIGNER Shpend Klisurica Lorik Krasniqi PRINTED IN KOSOVO VI-Print www.vi-print.com BOOK AND COVER DESIGN Art Studio www.artstudio-ks.com

ÂŠ Superbrands Ltd. Published by Superbrands Ltd. 35, Ballards Lane London N3 1XW United Kingdom All rights reserved. No part of this publication may be reproduced or transmitted in any form by any means, electronic, digital or mechanical, including scanning, photocopying, recording or any information storage and retrieval system relating to all or part of the text, photographs, logotypes, without first obtaining permission in writing from the publisher of the book together with the copyright owners as featured. All of the companies who own the brands featured in this publication have given consent for the brand name, logotype, text and photographs to be shown. ISBN: XXX-XX-XXX-XXXX-X

TABLE OF CONTENT

E buku

Foreward

Welcome

Council

Abi

Al Petrol

Albi Mall

Albred

AUK

Besa Security

Birra Peja

Bodrumi i Vjetër

Buka

Djathë Rugove

Emona

Fibula

Ford

Hymeri Kleemann

Jack Daniel’s

kur! u Kerasan b e t mbete

Kujtesa

Land Rover

Meridian Express

MoneyGram

PoFix

Raiffeisen Bank

RC Cola

SOS Children’s Village

Swiss Diamond Hotel

Ujë Rugove

Universal Food

VI Print

Vipa

Z Mobile

Partners

white

FOREWORD Adrian Koci

Welcome to the first edition of Superbrands Kosovo’s Choice.

Country and Market Manager

We are proud to present to you thirty-one of the country’s strongest brands. This book offers many fascinating insights into the creation and development of these brands in a refreshing and unique way. Kosovo has a very conscious population that drives the market for branded goods and services. A Superbrand offers these consumers significant emotional and physical advantages over its competitors which consumers want, recognise, and are willing to pay a premium for. With the help of Superbrands Council, which has done the selection of Kosovo’s Superbrands by voting for country’s strongest brands, we feel that the brands featured within this book reflect what many kosovar consumers feel are their most preferred choice of brands. This book is dedicated to all the people that have worked so hard to make their products and services an integral part of life for people in Kosovo. We hope that you will enjoy this book.

SUPERBRANDS

WELCOME Stephen P. Smith Chairman of Superbrands International

This year’s edition marks a major milestone for Superbrands, as we celebrate our 20th anniversary. What began in London 20 years ago has now transformed into a global media and communication programme spanning more than 90 countries through 300 publications featuring more than 15,000 of the strongest and most valuable brands around the world. Today, we continue our commitment to provide customers with an insight into the significant brands that touch their lives. In a globalized and competitive world, excellence is mandatory in order to stand apart. But excellence can only be achieved through a constant struggle to deliver quality, value and the restless desire to surpass even the most daring expectations. Achieving excellence requires passion and dedication, and throughout these two last decades we can proudly say that we guided our entire activity by these values. Over time, we’ve seen brands grow and we have observed the steps of their evolution. In fact, the history of Superbrands is representative for the branding industry which has developed greatly in the recent years, adapting to the new social, economic and technological environment. If we only think about the fact that just 20 years ago many retailers did not even have a proper marketing department, and when we look at the world today we can understand how dramatically things have changed. Studies show that an average western consumer is exposed daily to thousands brand messages. Among this abundance of messages how can we select those brands that truly provide value and reliability? That is Superbrands’ goal! We put a lot of effort into identifying those precise brands so that the consumer can be reassured that he is choosing what is best for him. What’s more, brands want to become “Superbrands”, as attaining the Superbrands Status strengthens their position and adds prestige. But in order to achieve that recognition, they first have to prove that they can meet and exceed the consumers’ desires, proving quality, distinction and reliability. They need to demonstrate that they are outstanding brands in their field and can distinguish themselves to the prestigious distinction of being named a Superbrand and obtain the Superbrands Seal of Excellence. We take this opportunity to thank our partners who supported us throughout the programmes we have developed all over the world, as well as the successful brands that have been part of the Superbrands community. We are looking forward to the challenges and opportunities that lie ahead over the next 20 years. These will be interesting times for brands, marketers and consumers.

SUPERBRANDS

COUNCIL

What makes a Superbrand? By the Superbrands Council

Obviously there are a number of ways to describe a strong brand. I think that the strongest brands are the ones that truly stand out from the clutter. They differentiate themselves via a proposition that makes people admire, respect and like them. Ultimately, a really strong brand is one that is able to last the test of time via a vision that remains true to itself, and values that are able to adapt themselves to the environment and period most easily.

Adriatik Kelmendi Editor in Chief at KTV Kohavision

A Superbrand transcends its competitors in imagery, product deliverance and sales, consistently over time. Its existence too, is not by chance. It is a product of never ending brand building process, where success or failure is judged by the satisfaction delivered to the ever changing and demanding consumers. Building Superbrands require proper mental attitude and all stakeholders including boardroom directors, must “live the brand”. Living the brand requires adherence to the chosen positioning of the product, adopting the brand personality, anticipating and adapting environment changes and most important, a pursuit to the excellence led by a strong leadership who dares to believe in the brand’s future achievement. Properly managed brand live on forever, whilst products can die from obsolescence caused by technology and human behavioral changes. Successful branding is the single most valuable asset that dictates an organization’s future income stream, which every boardroom member must zealously guard at all cost.

Ahmet Mithat Milli Executive Director at “Kosovo-Turkey Chamber of Commerce”

Being unique, is what makes us special. But, being a Superbrand means more than that. A Superbrand is a brand that has made it big, becoming a benchmark brand across the country, region and why not even globe, by providing to customers quality, high performance and innovation throughout the years. It represents something that has already created an identity, personality, and a reputation of reliability and distinction in whatever service they provide. Prestige, market dominance and overall acceptance, as well as good marketing strategy for maintaining a brand, are among the main criteria for being nominated and voted as a Superbrand.

Arian Zeka Executive Director at “American Chamber of Commerce”

SUPERBRANDS

The Superbrand in reality is a passion, a real different and special entity that deserves attention and respect as well, thus becoming the first thought in a consumer’s mind, by offering what is truly important and necessary to them. For Kosovo companies, majority of which are young, Superbrand has additional value, as it helps them promote their real competitive advantage. In this regard, I was honored and privileged to be part of the Superbrand selection panel.

A promise kept, simply stated, is what makes a great brand. Brand value doesn’t exist in a marketer’s plan or a company’s portfolio. It exists solely within the minds of consumers and customers. To stand out in the marketplace, a brand has to stand for something. That means that while almost everyone will recognize and hopefully respect the brand, it probably won’t be everyone’s choice purchase. What’s the secret? Great brands share two essential characteristics – differentiation and relevance. You have to be different to catch the consumer’s eye. To be relevant to today’s consumers you must communicate with simplicity and uniqueness. This is what makes a true Superbrand.

Arjeta Emra Director at “British Council”

The choice facing consumers has never been greater than today. More products, more services are offered in this increasingly complex world. A great brand, a Superbrand must have the ability to differentiate itself, it must have the ability to rise above the other products or services being offered in an environment where competition is becoming fiercer and standards are usually rising. Achieving Superbrand status is in effect offering a level of trust. Trust does not come easy, it can only come after consistently delivering what is promised and often exceeding what is promised.

Arlinda Arënliu Project Director at “ARDP”

Trust has to be earned. The relationship of outstanding brands with their consumers is a relationship based on desire, respect, admiration and warmth. A Superbrand has earned that trust and has built this relationship. Consumers will purchase a Superbrand with a great degree of confidence and a belief that their needs and desires will be well satisfied.

It’s evident that all of us are emotionally attached to different brands. Brands that succeed to attain this emotional bond with its consumers automatically gain a competitive advantage over the competition in the market and consequently can be part of Superbrands group. Similarly, in Kosovo, where consumer’s behavior is constantly changing, the market should adapt itself to global market trends, which are directed from consumer’s needs and advanced technology. Local companies should invest in platforms that make possible the emotional bond with its customers. The easiest way to achieve this is through research that will show them what they need to adapt to new consumer behaviors. In addition to the logo, Kosovar companies should pay attention to another important element. This important element is the reputation.

Ekrem Hajdari Chief Executive Officer at “MDA“

A great relationship between your brand and your consumer is essential in securing a long-lasting strength of your brand. Branding is an idea that makes your consumers love your brand, which consequently translates into greater sales. This idea has to be unique and the customer has to be sure that the company will deliver what’s promised to them. Being a Superbrand is really a work in process. It’s hard work, great idea, consistence, and great relationship with your consumers. At the end of the day, it doesn’t matter what you think of your brand. It’s what your consumers think of it. You just have to pave the road and make sure that that your consumers perceive your brand as something that’s hard to resist loving it.

Lekë Musa Partner at “Baker Tilly”

SUPERBRANDS

Superbrands are not only leaders in the market, but they are also innovative, reliable and responsible to their consumers and environment surrounding them. They base their actions on respect and care towards their clients. Superbrands also seek continuously alternatives to expand and improve their approach; hence transforming continuously general cultural norms on business conduct and public responsibility. This desire and persistence to serve, respect and improve, makes them Superbrands.

Lumir Abdixhiku Executive Director at “Riinvest Institute”

Coca-Cola doesn’t have to have a state symbol in its bottle or can. It’s a little more than a state. It’s a global power. Greece and Hungary have fought for a long time about whose “property” feta cheese is, although it’s produced in many other countries. The problem was whose “brand” feta cheese is. Or, which one of them will be considered as feta cheese’s innovators. But, kosovan “brand” is nowhere to be found in this global market. Maybe it has never existed. One must create, cultivate, and develop a brand. A brand value can be derived not only from modern concepts, but it can be developed through maintaining our tradition and having something strictly kosovan on it. Printing a “Made in Kosova” in its label doesn’t do the job.

Ibrahim Rexhepi Editor in Chief at magazine “Ekonomia”

Let’s start from simple things that are traditionally derived from our country. Food industry should be a priority. Why Sharri Cheese or a wine produced in Kosovo cannot be good brands? Being competitive starts from little things, and if we have few success stories, we can strengthen our economy. We are a small country and a small market to compete with global brands. Our offer should be built based on originality and authentic values of our country. In every field. We only have to have the commitment and the will to gradually build brands that will be recognized regionally and globally.

To have a Superbrand, one must know how to differentiate itself from its competition. When we have a product that has something unique in it, it has a “super” name and design and above all it keeps the promises given to its customers, than we have a Superbrand.

Kujtim Shabani Managing Director at “Promedia”

Superbrands need to be like people; they need to be individual and unique, they need to be held in affection, they need to evolve, but still retain their essential DNA. They need to reach out and communicate. A Superbrand represents a product that consistently delights its customer. It must impose a character. True Superbrands are built by commitment, talent, and focus. They have built core values which consumers relate to, even though they may not always be aware of it. The nourishing of Superbrands is a constant process that is both necessary and fundamental, and the greatest food to encourage this growth is truth and trust.

Ramis Ahmetaj Chief Executive Officer at “Illyria Life”

SUPERBRANDS

A Superbrand never lets you down, and will never let you forget it. The combination of trust and reliability keeps the consumer loyal.

A Superbrand would immediately bring to mind what it stands for – the organization, products and its strong qualities. A Superbrand creates a sense of belonging for its customers and forges a link that relies on trust, loyalty, and commitment. Achieving the Superbrand title is not the foremost challenge but rather sustaining it will be. An organization should be committed to ensuring the highest standards of practices are applied at all levels to sustain its Superbrand status.

Safet Gërxhaliu President at “Kosova Chamber of Commerce”

A brief simple search in any dictionary will yield some of the following synonyms for the word “brand”: character, quality, class, variety, cast, etc. Although these qualities come in different forms, shapes and perceptions for a specific company, product or service, what holds true and differentiates a “Superbrand” is a balanced and harmonized embodiment of all these qualities in the ultimate customer experience!

Shpend Luzha Executive Director at “Raiffeisen Leasing Kosovo LLC”

Beyond identifying a company, a brand must represent the vision and the values of a company; therefore a Superbrand shall create a bond and maintain it beyond any time development. Today’s Superbrand has a mission to be interactive, adjust its activities beyond making and maintaining a logo and a slogan, care about the environment in which it operates and be socially responsible. Changes and global development with a focus in technology require that brands should be dynamic and adapt to continuous changes in consumer’s behavior.

Uranik Begu Executive Director at

“Innovation Center Kosovo”

Superbrands, in my view, have these things in common: • They are, more often than not, synonymous with the product categories they sit in and tend to be the first name consumers recall spontaneously in that particular category. • They are recognizable names or logos, be they in full color, black-and-white, single color, blind embossed or any other reproduction. • They withstand the ravages of time, change and competitive warfare by staying faithful to their promise to consumers.

Yll Rugova Executive Director at “Trembelat”

• They own a special place in the consumer’s mind and heart and consumers associate a distinctive set of values to them, amongst which are respect and admiration. Superbrands are invaluable to a company and demand nothing less than the highest standards of stewardship.

SUPERBRANDS

Market

Achievements

ABI is present in few sectors of the economy through own businesses that operate in various fields. About twenty years ago, the company started with the sale and distribution of various foods, hygienic and cosmetic articles etc. and it is still active in these fields as exclusive distributor for Kosovo for many products, mainly from Turkey. On the other hand, through ABI milkweed, the company offers various milk products all around Kosovo managing to cover 35%40% of the country’s market with a capacity of 40 thousand liters per day.

Thanks to the tradition and experience in offering quality products and services, ABI has gained reputation not only in the country and the region, but also in the international market. This has especially to do with the products of fruits and vegetables factory, and of the milkweed.

After the commercialization of fruits and vegetables factory, “PROGRES”, ABI manages to process around 9 thousand tons of vegetables and fruits every year, while has a frozen capacity for up to five thousand tons.

History

ABI also is present in the shoes business market with “KOMUNA” factory, in retail business with “ABI Center” and in hospitality business with “HOTEL ABI”.

SUPERBRANDS

The company manages to produce up to 40 thousand liters of milk per day, 9000 tons of fruits and vegetables per year, hosts thousands of guests at Hotel ABI, and serves thousands of consumers at “ABI Center”.

ABI’s history begins back in 1965, as a family business, when it opened the first shop for selling fruits and vegetables. The shop was opened by the father of Fusha brothers and was the basis for a successful family business. Afterwards, in 1988, with the establishment of market economy in the socialist exYugoslavia, the three Fusha brothers, Adnan, Bari, and Irfan, in the first days after this ruling established, opened ABI enterprise, the first supermarket in the region of Prizren.

Since the first days of operating, ABI was committed to bringing the most qualitative products for the customers through import agreements of goods from foreign countries, especially from Turkey. The expansion of the enterprise continued with production of milk products under ABI brand that started in June 1996. Later on, ABI was engaged in commercialization of some of the public enterprises in the region of Prizren and in expanding its business operations. Product Established in 1988 with ABI supermarket, the enterprise continued to grow and expand the business in various fields of business operations. At the beginning, the company became exclusive distributor of various products from Turkey, while with service offering started with the opening of “ABI Centre” in December 2006. The building of this shopping center is often called “the beauty of Prizren” and is located in the centre of the city. The building has a shopping area of 8000m² and a storage space of 3000m². The centre has also the parking place for 500 vehicles that makes it one of the biggest shopping centers in Kosovo. Within “ABI Centre” there is also a restaurant and a kids playing corner.

In the hospitality service field ABI operates with “Hotel ABI”, while in the food production field there’s also “Furra ABI”. The company is present also in the field of fruits and vegetables processing with “PROGRES” factory. This factory is privatized in 2001 and it produces around 50 various articles from fruits and vegetables. Beside the domestic market, the company exports its products to Macedonia, Serbia, Slovenia, Austria, Germany, and England. This company has around 150 regular employees. “ABI Milkweed” offers milk products such as Sharri’s cheese, a unique product that is produced only in the region of Prizren. Then there’s butter, yogurt, ayran, and similar products that are regular part of the dining tables all around the country. Recent Developments Since its establishment, ABI has never stopped in developing and expanding the business. The company also was active during the privatization process, especially in the region of Prizren. Lately, the company has privatized “Progress-Export” company. In September 2013, the company has opened “HOTEL ABI”, a beautiful building that has 23 rooms, restaurant, conference room, parking, etc. Hotel offers modern conditions and superior services for the guests, and has contributed not only in the growth of hospitality capacities in Prizren but also on continuous development of this region in the country. Recently, in December 2014, ABI has inaugurated the newest unit of the company that is called “Furra ABI”. The bakery offers quality products of bread and dough

products thanks to the modern technology that it uses. Promotion ABI promotes its business through modern channels of marketing. The company has concentrated its marketing campaigns mostly in the regions where it operates. The marketing activities are being done with all available marketing channels in order to reach its customers, i.e. television, radio, newspapers, interned, billboard ads, etc.

Also, employment of a large number of people throughout of its network has contributed in lowering the unemployment rate in the region of Prizren. This is very much appreciated by the community in this part of the country.

These channels usually serve to promote special offers, new products and novelties that are present in ABI branches. The tradition and experience of the company have created a trust and good name toward its customers. The customers are rewarding this trust with their loyalty during all these years of operation. Brand Value During all these years of operation in the market, ABI has created a trustful brand in the region. Based on the reputation and tradition that the enterprise has as a family business, ABI and Fusha family have a special respect from its customers all around the region of Prizren. This has helped the brand to grow and expand, as it has contributed in the continuous business successes. Nowadays, ABI is known as a trusted brand name in offering quality products in the market and also for offering its services in the most sincere level possible.

Thing’s you didn’t know about ABI ABI was the first supermarket in the region of Prizren, opened on November 28th 1988. Every summer ABI employs up to 500 seasonal workers in fruit vintage within the “PROGRES” factory. “ABI Milkweed” expects to double its capacities and to produce up to 100 thousand liters of milk per day.

SUPERBRANDS

Market

History

Al-Petrol has a good turnover and is heading toward a yearly gross income of 95 million euros in the industry of fuels market. This results with an average gross profit margin up to 10% while the net profit margin up to 5-6%. These numbers put Al-Petrol in the top two-three biggest companies in the oil market in Kosovo.

Al-Petrol started its operations in 1989 as a private business with a single owner. At that time, contrary to the legal difficulties, AlPetrol was the first privately held business in Kosovo in marketing oil products. Since 1989, the business operates with import and export activities, retail and wholesale of oil products around Kosovo.

Net profit of around 4 million euros enables the company to expand its businesses and create new workplaces.

The company’s headquarters are in Vragoli, in the municipality of Fushë Kosova where besides the gas station are located the hotel, restaurant, minimarket, car wash centre with mechanical services, while the working units of company are located in Çagllavica where are also a gas station, minimarket, and cafeteria.

Achievements Al-Petrol is position among the best two-three biggest companies in oil products supply in Kosovo. This is supported via 35 tanker with a capacity up to 35 thousand litres. In the May of 2014, Al-Petrol has concluded successfully the five year plan opening its 50th station. Projections for year 2014 were 63 thousand litres of Euro Diesel, 22 thousand litres of Super, and 15 thousand litres of natural gas. During the next five years period, projections expect these numbers to be doubled around year 2018. The company during all these years has managed to create a wide network of business clients, on domestic and international level. At the moment, the main furnisher of Al-Petrol is OKTA refinery in Macedonia, Helenit Petrolium in Greece, Italian-Slovenian business Eni Slovenija, Lukoil Burgas in Bulgaria. Some of the partners of Al-Petrol are many of the biggest Companies that operate in Kosovo, we also supply with fuel to most of the Embassies that are present in Kosovo at the moment.

SUPERBRANDS

Product Products offered by Al-Petrol are oil products like oil, petrol, gas, lubricants, etc. These products that are marketed in Kosovo are guaranteed of high quality. They are imported from the most renowned refineries of this industry, and all of them meet the highest western standards – EU standards. Every oil product that is imported by Al-Petrol is stored in existing company’s storages, except the special occasions where they’re distributed directly, depending on the requirements contracted. One of the main storages is located in Miradi. This storage of xoil products

has a capacity of 5.5 million litres and a yearly turnover of around 75 million of euros. Al-Petrol also imports renowned oils, Shell and Kristal. These oils are available at every Al-Petrol station all around Kosovo. Product transportation is realized with tankers owned by the company. AlPetrol has thirty-five (35) big tankers with capacities up to 35 tons. There are eleven (11) tankers with capacities up to 15 tons, 2 van-tankers with a capacity up to 1 ton that are used for free mobile services in the radius of up to 5 kilometres. The tankers are checked-up every year by the specialized companies in the sector. Al-Petrol has its own stations, and those that are rented out. Al-Petrol’s stations are located in Vragolli, Prishtina, Sllatina, Peja, Gjilan, Klina, Xërxë, Prizren, Obiliq, Drenas, Llapushnik, Ferizaj, Istog, Mitrovica, and Vranjevc. The company uses also a number of rented stations all around Kosovo. Among the rented gas stations of Al Petrol are four stations in Prishtina, stations in Veternik, Ferizaj, Vushtrria, Gjakova, two stations in Podujeva, two stations in Gjilan, stations in Mitrovica, Skënderaj,

Rahovec, Malisheva, Suhareka, and Vitia. As a secondary operations of company are hotel services. These are offered via exclusive hotel of the company that is located in Vragoli. The hotel has twenty rooms and two apartments. Also available for clients are the restaurant, two minimarkets, and car wash centre with mechanical services. Recent Developments Al-Petrol during the year 2014 accounts on a turnover up to 120 million euros, with a gross profit of 11%. This turnover is expected to be achieved with openings of new gas stations in Ferizaj, Viti, Istog, Vushtrri, Suharekë, Vranjevc, and Malisheva. With these new openings, Al-Petrol with have 52 stations, including minimarkets and restaurants around Kosovo. This process is expected to continue the following years also. This expansion period all around Kosovo, Al-Petrol expects to finalize it with 70 stations in every town of the country. Al-Petrol is evaluating the possibilities to expand its operations in other countries. At the moment there are ongoing contacts

with possible partners in Switzerland, Albania, and Macedonia. These are the countries where Al-Petrol is planning its expansion.

and monthly financial support for children in need.

Promotion

Al-Petrol’s brand is a synonym for quality, correctness, and sincerity that has been provided to the clients for 26 years. The experience throughout all these years of operations in Kosovar market makes Al-Petrol a trusted and serious brand in Kosovar oil market.

The company has been present in domestic and international fairs continuously. These fair are considered by Al-Petrol as a great opportunity to promote products and exchange useful information regarding the industry. Al-Petrol also is dedicated to help and support the community. Different campaigns are part of Al-Petrol offers for its clients. The company often offers lower prices for holidays, while there’s also help and support for the community in need, helping them in different ways. Meanwhile, the number of around 800 employees in different positions in the company is the best way to describe the contribution that this company provides for the families all around the country, chipping in against the high numbers of unemployment. Al-Petrol has contributed in house building for the homeless, offered scholarships,

Brand Value

Thing’s you didn’t know about Al Petrol Al-Petrol employs 785 employees in total. There are 600 employees that furnish the clients at Al-Petrol oil stations. In 2014 Al-Petrol projects to sell 100 million litres of fuel. Based on Al-Petrol projections, the company expects to furnish around 250 million litres of fuel in Kosovo in 2019.

SUPERBRANDS

Market

History

Albi Mall is the biggest retail centre in Kosovo, especially after the new expansion project in 2010. The Mall differentiates from the other shopping centers and itâ&#x20AC;&#x2122;s unique on its offerings.

Albi Mall opened its doors first to its visitors on 2006. Afterwards, as a result of the clients demands, it lead us to double the size of the object, precisely to 35.000 m2 Gross Building Area in 2010 consisting of 3500 m2 Albi branded supermarket.

Albi Mall in Kosovo, gathered internationally known cooperate retail brands under one roof by offering wide range of services and variety for Kosovo market. Since the expansion in 2010 the number of visitors in Albi Mall has grown drastically. Achievements Albi Mall is the first close base shopping mall that consists of only keeping mono original brands stores with an entertainment mix and foodcourt. A full range of brands are available under one roof. Albi Mall is also considered as Kosovoâ&#x20AC;&#x2122;s symbolic venue for shopping. Albi Mall is a shopping and leisure destination for local people of Kosovo as well as it attracts the foreigners that are living in Kosovo. Albi Mall became a member of ICSC in 2011 and carried social responsible projects among its visitors. Also it can be considered as a potential job generator in the field of retailers. It consists from a diverse range of shopping categories including fashion, footwear, bags, accessories, sport items, toys, cosmetics, jewelry, household appliances, decoration, home textile, hair dresser, banks, family entertainment center and bowling.

SUPERBRANDS

After the expansion, Albi Mall became a multi-functional shopping and leisure destination in the Republic of Kosovo. It is the largest shopping mall situated in Pristina/Kosovo. Because of its strategic location, very near to the center; it offers a high level comfort of shopping to its customers by 1000 car parking lots for its clients. Product As the largest Shopping mall in Prishtina, Albi Mall offers to its visitors a world-class shopping experience with over 100 shops. Albi Mall consists of 100 original mono branded shops from all around the world, also having 1000 m2 bowling area, 400 m2 of Playland for kids and 800 m2 food court area. As Albi Mall offers to its clients an easy parking access, it undoubtedly makes shopping more joyful with 1000 car parking availability. Albi Mall offers a comfortable shopping atmosphere with large galleries, cozy cafeterias and a full taste of food court, where u can find all ranges of food from

meat to fish and various types of desserts. The center also offers innovative advertising areas which allow a great opportunity for the brands to reach their audience. Recent Developments Albi Mall is an innovator for fashion entrepreneurs that they first time introduce most demanded fashion brands in Kosovo, first time mono branded shops like Swarovski-Lacoste-Polo-TimberlandGeox-Womenâ&#x20AC;&#x2122;secret are present at Albi Mall. Albi Mall constantly improves its already rich collection of brands in line with the latest developments and adds new retailers to its tenant portfolio. In addition to a rich and diversified brand selection, Albi Mall starts to organize campaigns and events so its visitors enjoy these experiences. Albi Mall is actively using digital marketing channels, including social media to inform about the events and the latest developments that take place at the center. Their Facebook page is also used for announcing special events and the celebrations of important dates. Albi Mall also undertakes social responsibility of celebrating different country events/holidays organized in Albi supermarket.Events such as Fashion Week, Late Night Shopping, is just one aspect of the center, which are now organized regularly.

Promotion Albi Mall brands are managed according to the franchising rules, they all fit the norms of being master franchise of the world wide brand. Therefore, all the discounts regarding fall and summer is implemented on time with the increasing ratio and mostly end with up to 70% discount on textile. Also every 15 days, Albi Supermarket has its own discount fliers that offer specific discounts at the supermarket for its clients. In addition to that, Albi organizes sales campaigns in such important dates like on Eid (Adha), International Woman Day etc. Brand Values Albi Mall has a policy so that each of its clients feels important and valuable,

therefore Albi Mall offers only original, qualitative and sustainable brands that have evolved also in other countries. Albi Mall has a valuable shop-mix offer for every type of family budget. They think of leisure areas for its clients while they are bowling, their kids can stay safe and entertain themselves at the Playland Area. That is why Albi Mall stands behind the slogan:”THE PLACE FOR YOUR FAMILY!” Albi Mall aims to offer its visitors the perfect shopping experience under one single roof. The large selection of retailers, family entertainment center, bowling and a cozy food court make Albi Mall the perfect shopping destination and one of city’s best prominent center of fashion, entertainment and social life.

Thing’s you didn’t know about Albi Mall According to the statistics that have been evaluated, Albi Mall increased the number of its visitors for 30% compared to 2013, and its area is also 100% given to tenants. In 2014 because of the demand that comes from its clients, Albi has bought the land behind the current object and enlarged its parking capacity to 1000 cars. The center employs approximately 600 people including store personnel.

SUPERBRANDS

Market Albi has a tradition of over 20 years as a manufacturer and distributor of Ceylon tea in the Republic of Kosovo. In 2000 they issued the first products to market Albred ™ brand, intellectual property of Albi which is registered and protected at the international level. The tea is produced in Sri Lanka and has managed to become the market leader in Kosovo, as in the category of Ceylon tea and the tea-bags category of different flavors of plants / fruits. Originally 7 types of teas in the tea-bags were released on the market, which were accepted very quickly and very well by the market. Today, in the Kosovo market there are over 20 types of tea with different flavors. No doubt the quality is the main factor that Albred ™ as a local brand is today the most valued and demanded by consumers. Albred ™ goal is to provide value to customers; therefore Albred ™ brand slogan is “family values”. Achievements The success of the brand Albred™ encompasses in itself human resources, capital and information. In 2011, when for the first time in Kosovo was the evaluation of brands on a Kosovo level, trademark Albred earned the epithet Superbrands Kosovo Choice 2011/2012 and the enthroned this award for the second time in a row this year with Superbrands Kosovo Choice 2014/2015.

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These prices certify the consumer confidence in the values of this brand. All these changes were achieved thanks to the latest information technology to streamline business processes and being more efficient in delivering services to customers / clients. Investing in staff training and development, recruitment of professionals, advanced computer systems, online GPS vehicle management, as well as continuous updating of the database has made Albi one of the most competitive companies in Kosovo, as seen by each aspect.

the distribution of goods in the Republic of Kosovo. Albi Commerce makes Albred ™ product distribution throughout Kosovo. Possesses two very modern distribution centers, each with an area of 5,000 m2 and the last with a surface area of 10,000 m2. This company has produced the most modern management of supply to meet the requirements of customers in the shortest time possible. Products

Albred™ brand through continuous enrichment of the portfolio has come to be closer to customers / clients, responding to requests and meet their needs.

Three first products of Ceylon tea are released twenty years ago in the Kosovo market, and today they are the leader in the category of black tea in Kosovo.

History

Albred Tea was launched in 2000 and for a very short time has managed to get a desirable place in the Kosovo market. In 2003, Albi registered at international level Albred ™ brand.

Albred™ tea is cultivated, produced and is packaged with care and high professionalism in Sri Lanka, exclusively for the company Albi Commerce, which has branded and licensed trademark Albred ™ in patent and licenses offices in Geneva as a protected trademark. The exclusive right to distribute Albred ™ tea has Albi Commerce. Albi Commerce is private family company established on 5 December 1990. It is one of the leading companies in

Today Albred™ counts a variety of teas that includes tea Albred ™ (450 g and 900 g) and over 20 types of tea plants / fruits in teabags. Of these 100% natural with one type of plant / fruit

such as are: chamomile, mint, hibiscus, Ceylon tea, green tea, blueberry, cranberry, rosehip etc. Also worth mentioning is that Albred ™ brand was among the first brands to offer to its customers the fruit / plants tea such as forest fruit, lemon chamomile, hibiscus and rosehip, apple and strawberry, pomegranate and cranberry, green tea lemon etc., as well as additional ingredients like honey, chamomile honey.

Some new designs are presented here exclusively for Superbrands book 2014/2015. Albred ™ brand has managed to become well known abroad. Given the numerous requests coming from Albania, Macedonia and other countries for export and distribution of this brand even in these countries, expansion, growth and development of the brand definitely are purposes of Albred ™ brand.

Albred ™ in 2010 issued the packaging market mix frit/plant teas with 6 flavors and 12 flavors, enabling customers purchasing a package with several flavors inside them. By enriching its portfolio Albred ™ brand and continually meeting the needs and demands of the market, no doubt it becomes a leader in the category of teas in Kosovo. Albred ™ teas truly are the value of your family!

Promotions

Latest Developments Albred ™ has achieved successes in Kosovo market becoming one of the leading brands

Albred ™ brand has supported and continues to support the organization of various festive activities and important historical dates, etc. Also consistently provides specific actions for customers / clients. Albred ™ brand is a sponsor of many different TV programs dealing with family, cuisine, sport etc. Also, for many years Albred ™ is part of many organizations, aiming the support of the activities social character and protection of environment in Kosovo. In order to communicate with customers / clients to be more connected and efficient, Albred ™ is always present in food fairs organized at the country level. In particular it should be noted that Albred was a Pioneer in providing promotional auxiliary products (kettles, cups, boxes for storing tea-bags) for HORECA (hotels, restaurants, bars) so that Albred ™ tea would be preserved and served in the best professional manner. Brand Values

of value creation in Kosovo. Certainly it can be said that Albred ™ brand increased awareness and customer confidence with regards to local products, and this is achieved through the delivery of quality products using standard packaged certified as HACCP (Hazard Analysis and Critical Control Points).

Albred ™ is a brand created and supported by the trust of customers / clients for two decades. This belief has led Albred ™ to grow and create real value for the citizens of Kosovo.

Meeting the needs and requirements of customers / clients in the long term is one of the competitive advantages that make Albred ™ be distinguished from other brands. Albred ™ tea is already part of every Kosovar table, is a leader brand in the category of teas. The slogan “family values” best shows Albred’s orientation towards the establishment of these values. Thing’s you didn’t know about Albred Albred™ is Albi’s brand and intellectual property. In less than a decade it has become a leader in Ceylon tea and above 20 types of plant/ fruit flavors in tea-bags. Albred™ fruit/plant teas are 100% natural, without any additions. Sugar free teas do not contain calories. Black tea minimizes the risk of occlusion of arteries and heart attacks. A ten-year study in the Netherlands came into the conclusion that people who consume amounts of the antioxidant called “catechins” that can be found in 3 black tea cups, have 50% less chances of dying from ischemic heart diseases, caused by the occlusion of arteries. Another study from the Boston Medical University found that the patients with heart disease improved for over 50% after they drank 4 cups of black tea per day. This dose of antioxidants “catechins” can be attained by drinking 3-4 cups of Albred™ tea daily.

Albred ™ goal is to provide value to customers; therefore Albred ™ brand slogan is “family values”. Albred portfolio is constantly enriched with new flavors of teas, thanks to the trend tracking of medical plants / fruits and consumer requirements. In this way, in addition to meeting customer needs, it created competitive advantage in the market. In November 2014, Albred ™ began the process of gradual change of encasements, improving them as in visual aspect as well as in quality. Receipts are being reviewed and thus improved the product quality even more.

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the same diploma that students at RIT, New York receive as they finish their studies.

Market The higher education institutions in Kosovo are divided in two major groups: public and private institutions. According to the Kosovo Accreditation Agency, there are 8 public and 38 private higher education institutions actually operating in Kosovo. Even though A.U.K appears listed as a private institution, it is not for profit. As such, the income from the students is invested in scholarships and technology refreshment on campus. While public institutions have higher capacity for student enrollment, private institutions continue to work toward improving the academic curriculum and program conditions for their students. Under those circumstances, every year A.U.K accepts, on average, 150 students. Achievements By 2014, around 1000 students graduated from A.U.K. Based on their educational background, most of the A.U.K alumni are oriented toward enrolling at international master degree programs, outside of Kosovo. Their academic background and preparation helps them qualify for prestigious schools and scholarship programs.

diaspora during the 1990s to support the underground “parallel institutions” of the Kosovo government-in-exile, headed by Prime Minister, Bujar Bukoshi. With the support of UFORK, A.U.K opened its doors to 57 students as the first private university in Kosovo, in 2003. In November 2005, A.U.K was moved to its actual campus, close to the Gërmia Park. The building was a generous donation of the Municipality of Prishtina and its renovation was a contribution of Mabetex and its owner, Mr. Behxhet Pacolli. Product In collaboration with the Rochester Institute of Technology, A.U.K offers university level programs with the intention of educating the leaders of the future. As part of this program students master the

More than 50% of the USAID scholars, for the academic year 2014/15, are A.U.K alumni. 96% of the A.U.K alumni are actively engaged in different workplaces. Depending on where they live (America, Europe, or Asia), A.U.K students have found employment based on the qualifications that they gained at A.U.K. History Union Fund for the Reconstruction of Kosovo (UFORK) funded the start-up of the American University in Kosovo Foundation in 2002. The UFORK fund was the post-war balance of the money raised by the Kosovo

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creative and critical thinking, academic writing, and analytical skills. With such a program, A.U.K prepares its students for a successful career.Upon successful completion of the degree requirements, A.U.K students receive a Bachelor’s degree in Applied Arts and Sciences, issued by the Rochester Institute of Technology. This is

A.U.K students have all the attributes that students at RIT have. They are considered as being the same student body, located in different areas. Among all, A.U.K students have the opportunity to visit one of the other campuses of RIT for a semester, and fulfill the degree requirements. With an American degree program, taught in English, A.U.K prepares the students for a career, in different areas and offers a lot of diversified skills that are required by the employers. The A.U.K community is dedicated to offer accommodating studying environment and an unforgettable university experience to its students. While 50% of the A.U.K professors come from RIT, the other half comes from other European and regional countries. Recruitment office at RIT assures that all A.U.K professors meet the same high standards as the ones at RIT. As such, professors are selected based on their academic preparation and work experience. A.U.K is committed to offer an education oriented in career that meets the needs of the market and workforce, in Kosovo. Every A.U.K student has at least two academic counsellors, one in Kosovo and one in Rochester, New York. The studying area is extended in three floors with an excellent environment, where around ten thousand information utilities are located. It also has an online library with around 180 databases, which helps students to have an easy access to information. Recent Developments As part of the Rochester Institute of Technology, A.U.K has been accredited by the Middle State Accreditation Association.

This is the same agency that accredited prestigious universities, such as Princeton and Yale. Lately, with the request of the Kosovo Accreditation Agency, it received Kosovar program validation also, for the following programs: Majors- Economics and Statistics, Management, Public Policy, Multimedia and Graphics Communications; MinorsEconomics, International Relations, and Public Policy. Promotion A.U.K is keen to provide the opportunity to have access to a quality American university level education, to every bright student in Kosovo. As such, it has designed a very generous scholarship program that includes merit and need based scholarships. More than 70 % of the students take advantage of all those scholarship opportunities offered. Meanwhile, A.U.K students in collaboration with their tutors continuously are part of the

different campaigns to help and support the community. This October, A.U.K community came together in the campaign for Breast Cancer, with high excitement to educate the public about the early detection of breast cancer. Basis of this campaign were designed to support those that are fighting the breast cancer, and those that can be potential victims of breast cancer. In addition, TDI (Training and Development Institute at A.U.K) has offered FIT program to help and prepare the women for ICT sector. After the exam where 97 of the candidates had passed, they were allocated to these positions: Desktop Support Technicians; System and Network Administrators; and Software and Application Developers. The main mission of TDI is to increase the information scale and the opportunity for women to become qualified for appointed positions in ICT sector in Kosovo.

Brand Value A.U.K. is identified as the best higher education institutions in Kosovo. The excellent environment, American curriculum, professional staff and faculty, and the experience through all these years are a synonym of success for A.U.K. Today, A.U.K. brand is regarded with respect in Kosovar society, being the main destination for the local students.

Thingâ&#x20AC;&#x2122;s you didnâ&#x20AC;&#x2122;t know about AUK A.U.K is the only not for profit private higher education institution in Kosovo. 96% of the students that graduated from A.U.K. are currently employed. Meanwhile the other part has decided to continue studies, or to quit their jobs due to their family responsibilities (they became parents). Since 2003, A.U.K. has distributed more than 4 million euros in scholarship funds. For the 2014/15 academic year, A.U.K. has awarded EUR 370,000 in scholarships.

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Market Besa Security is spread all over Kosovo with about 1000 employees and with 55% of market share, within many security companies that operate in Kosovo. Its main security services are Electronic Surveillance via Burglary Alarm Systems and Video-Cameras, Security Guards, and Cash in Transit Services. Since 2012, Besa Security has successfully established its security services in Albania Market. Achievements The successes of Besa Security are results of obeying all the law obligations, professional behavior, and application of modern managing concepts and continuous training. Besa Security has created a friendly work environment where all employees are treated equally with no discriminated. The companyâ&#x20AC;&#x2122;s personnel operate based on written policies and standard operating procedures, which are designed to help them in fulfilling their job duties and in the right evaluationof job performance.

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Besa Security has been awarded as the Biggest Tax Payer in Kosovo for two years in row, from the Economic Chamber of Kosovo and American Chamber of Commerce in cooperation of Kosovo Customs and Tax Administration. Besa Security has been certified in 2011 and re-certified in 2014, from Bureau Veritas â&#x20AC;&#x201C; Paris, in accordance with the Standard ISO 9001:2008, which assures our quality control. History The Security Company Besa Security L.L.C. is established on the year 2003. Initially, started as the first national company in Kosovo offering security services through Alarm System. Today, Besa Security offers Alarm Monitoring Services, Security Guards services, Cash in Transit Services, IP/CCTV Monitoring Services, Access Control, and GPS/GPRS car tracking. As a liaison point of all these services is the Control Room, which operates 24/365 with 12 Electronic Surveillance Operators with 6 hours shifts. Currently, Besa Security is the leading company in the field of private security

services offering services to the most prestigious companies in Kosovo such ascommercial banks, public institutions, embassies, international organizations, schools and universities, and different private businesses. Product/Services Besa Security offers various services in the field of security provision. Its services are a benchmark for the industry in Kosovo and are offered by personnel that has a proven track record in this field. Main services are Monitoring services of burglary alarm, fire alarm, panic button, and camera monitoring. In case of alarm

very professional criteria. All the guards and security staff, get criminal background check and are licensed by the Ministry of Internal Affairs. Brand Value Focus toward clients, the quality of products and services, sincerity, correctness, and responsibility distinguish Besa Security from the others. Staff consistency, high motivation, professional integrity, trust, and accountability are additional values of the company’s brand.

Thing’s you didn’t know about Besa Security activation, or early detection of threat via cameras, in all types of monitoring, the Control Center sends Besa Security intervention patrols units to the secured building to prevent building threat/theft, and the local police is notified. In case of fire, also the local Fire Department dispatch is contacted. Other important services of Besa Security are Security Guarding services, Cash in Transit (CIT) and other valuablestransport services, Public Gathering security services, and VIP - Close Protection services. These services are offered by uniformed, authorized, licensed, and specifically trained personnel. In Cash in Transit and Close Protection services, Besa Security specialized teams have armored vehicles and are in permanent control with GPS, Radio and Video monitoring. In addition to services, Besa Security offers ‘Access Control’ and ‘GPS Tracking’ products. Access control products can be used for Human Resource department to generate salaries, and they use different identification methods and systems for securing premises’ entry and exit points.

to the prestigious banks such as Raiffeisen Bank, Bank for Business, and IȘ Bankasi, at every branch and officein Kosovo. In the beginning of 2014, Besa Security has taken over the security services of 150 Postal Offices of Post of Kosovo and is offering Cash in Transit (CIT) services to KEDS. The year 2015 has started with other new contracts such as security guarding services to TEB Bank and cash in transit services to IPKO Telecommunication, in all their branches in Kosovo. Promotion Besa Securityuses modern practices of management. With an approved organizational structure, Besa Security makes sure that there’s a separation of duties, coordination of the workflow, and a high efficiency in its operations. The company’s personnel is chosen based on

Part of the company’s strategy is getting brand new patrol vehicles every three years. Besa Security is regularly part of humanitarian activities. The company has continuously supported and sponsored Kosovo Olympic Committee. Besa Security has a close collaboration with the Ministry of Labor and Social Welfare and through this collaboration many unemployed, but qualified people get hired by Besa Security. Besa Security is always open to superior staff in the field of security and informative technology.

Localization of objects via GPS, offered by Besa Security, can also be connected to Besa Security Control Center, forfollow up cases, when Alarm is generated by panic button or by breaking geo-fencing rules. Recent Developments Besa Security in recent years has achieved progress in strengthening operational capacity and in boosting the quality of its services. Duringyears 2010 - 2012, Besa Security has offered security services to the Kosovo Energy Corporation throughout Kosovo, while from May 2010 it offers security services tohigh-way constructor Bechtel Enka. In addition, since April 2012, Besa Security is offering security services

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Market

History

The geographical position of Kosovo and its specific climatic conditions, crystal clear water, since Illyrians have given the city of Peja, a pearl called ‘Birra Peja’.

Brewery has started construction in 1968, while production has started since 1971. The factory complex includes surface of 24 ha, with its entire infrastructure. The initial capacity was 300 thousand hectoliters of beer per year, while the current capacity is 900 hectoliters. Within the complex are also malt factory, refined alcohol factory and commercial network.

‘Birra Peja’ today has production capacities of 900 thousand hectolitres for year, while inside the complex there are beer factory, refined alcohol factory, and commercial network. Besides being position as a leader in Kosovar market, ‘Birra Peja’ has gone beyond the political borders expanding its reach in the countries of region where the beer has a very high value as a brand. Achievements Birra Peja J.S.C. leads the Kosovar beer market and plays a major important role in the non-alcoholic beverages. Offering the best services and quality to consumers, the company works to bring continuously the needed amount in the market, and towards the progress raising the market share and exports. The quality of products of Birra Peja continuously has been valued and awarder in various events. Birra Peja was awarded ‘The Best Company of the Year’ for 2008 and 2009, “The Best Production Company’ for 2010, and during 2014 was awarded the biggest taxpayer in the country. All these awards are a result of the great and tireless work of the company’s staff throughout these years.

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‘Birra Peja’ was privatized in 2006 and since then significant investments have been made, and additional investments are ongoing in modernizing and increasing the production capacities. Nowadays the company has 220 regular employees, and many indirect partners. Product Among the recent developments of the company are various sponsorships. ‘Birra Peja’ has sponsored the most famous Kosovar festival – DokuFest, being one of the key sponsors of this event. The company also has organized various events inside the festival. ‘Birra Peja’ produces ‘Birra Peja Pilsner’ brand and its springwater brand ‘Akull’. The company is also licensed to

produce products of SOLA program (ICE Tea Sola and Multi Sola). ‘Birra Peja’ is also licensed producer Laško Zlatorog of for Kosovo and offers Laško Zlatorog for export to Macedonia and Montenegro. Peja Beer Pilsner – The unique design with the combination between traditional and modern, characterizes the new packaging of Peja Beer. To get closer with customers and to adapt more with their needs and requirements, recently, Peja Beer has emerged in the market with new appearance. Peja Beer Pilsner - The unique character of the design of cans is attributed to the most important symbols of the country where Peja Beer is produced, creating in this way an entirely different cans from other beers, by attracting immediately consumer attention. The Glass - The new design of the glass is unique and perfect for enjoying Peja Beer. To be closer to consumers of Peja Beer, the company sees the need to be with them at any moment, from the time of purchasing the product up to its consumption. Birra Peja KEG - Birra Peja Keg is the freshest beer in town. The unique packaging

Management of the technological process at every stage of production - boiling, cooling, airing and injection of malt, fermentation, stay, filtration, pasteurization, and finally bottling. The whole process is carried out with automatic-computer systems. Recent Developments ‘Birra Peja’ continuously brings novelties for its consumers, novelties that come near the consumers thanks to the promotion through various channels. The company is dedicated to fulfil the needs and requirements of all the consumer maintains the beer cool for a longer period, and that helps a wider consumption for an extended period. Its distinctive taste remains present in almost every bar in Kosovo.

events where the company has promoted its products. The company also has helped and contributed the sports being the sponsor of world champion Majlinda Kelmendi.

Laboratory - Brewery owns modern laboratory for monitoring the microbiological and chemical analyzes, of raw materials, analysis of manufacturing phases, final production as well as control of hygienic conditions in manufacturing and packaging machines.

Brand Value

ranges through beer, non-alcoholic beverages Sola, and spring-water Akull. Promotion Among the recent developments of the company are various sponsorships. ‘Birra Peja’ has sponsored the most famous Kosovar festival – DokuFest, being one of the key sponsors of this event. The company also has organized various events inside the festival. ‘Birra Peja’ also was part of Ngom Fest, Beer Fest, Project X Halloween, and other

‘Birra Peja’ has a valued and celebrated identity among the consumers throughout the country. The quality of products has achieved to move in the international market making ‘Birra Peja’ among the brands that besides the company, has helped the country of Kosovo, too, to achieve a great brand in regional market, a brand that is known for producing quality products that rival the similar regional products. Thing’s you didn’t know about Birra Peja. ‘Birra Peja’ is the company with largest market share of beer in Kosovo. The company also offers in the market spring water ‘Akull’. ‘Birra Peja’ has a producing capacity of 900 thousand hectolitres per year.

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Market

Achievements

After the privatisation of Bodrumi i Vjetër winery in 2006, the company was focused in expanding its presence in the domestic market although the market was already highly competitive. But, having a clear strategy for the future and being committed and dedicated, the company has managed to position itself and its products very well in the domestic market. As a result of a high quality and fast services, the company’s market share in the Kosovan market is about 30-35%. Beside domestic market, the main goal of the winery is to achieve a larger placement of its products in the international market. Thanks to the quality products and their promotion, the winery has managed to penetrate in European, Asian, and African markets. Bodrumi i Vjetër winery exports its products in: Germany, Netherlands, Belgium, Czech Republic, Croatia, Albania, Bosnia and Herzegovina, Japan, China, and Nigeria.

Since its privatisation, Bodrumi i Vjetër winery has grown and developed very quickly through its investments in: new markets, advanced technology, increase of the production capacity, and expansion of its product range. By implementing this strategy, currently Bodrumi i Vjetër winery is positioned very well in international and domestic market, with a market share of more than 30-35% of total domestic wines and spirit alcoholic drinks production. For its quality products, Bodrumi i Vjetër winery has been awarded with well-known international prizes such as: • IWC - LONDON 2011 (81–83 from max 100 points) • PROVEIN - DUSSELDORF 2012 (82–85 from max 100 points) • CWSA - HONG KONG 2013 (awarded three

medals for three kinds of wines, Gold, Silver, and Bronze medal) • IWC - LONDON 2013 (82–85 from max 100 points) History NPT Haxhijaha – Rahovec was established in 1989, and nowadays employs around 70 employees in various professional fields. NPT Haxhijaha – Rahovec has three working units: 1.The unit for sale of agricultural mechanisms, various wheels, oils, accumulators, spare parts, etc., while covering more than 50% of Kosovan market; 2.Hotel and gas station with sale of fuel and its derivative products. Within this unit operates a restaurant with European and traditional cuisine. 3.The unit of wine and spirit alcoholic drinks. Haxhijaha in 2006 has privatised Bodrumi i Vjetër winery that was constructed in 1953. The winery was not in a good condition, but thanks to the dedication and investments, complemented with a professional staff and modern technology, the winery has achieved great success in products’ quality and sale activities in domestic and international market. The winery has recruited international and domestic experts for wine and spirit alcoholic drinks production that helped the company achieve success and great results. Product Bodrumi i Vjetër winery is committed and focused in making products that would achieve the highest quality standards. Bodrumi i Vjetër winery produces wines and spirit alcoholic drinks. From the wine assortment there are Red, Rose, and White wines. Red wines are: Cabernet Souvignone & Vranac, Merlot Barrique, Pino Noir Barique, Cabernet Souvignone, Merlot, PinoNoir, Vranac, and Rose. White wines are: Shardonnay, Italian Riesling, and Rihne Riesling. Alcoholic drinks are: Kosovo Brendy, Grapes Brandy (Raki Rrushi) with Darda Extra, and Darda.

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Recent Developments The company is following the world trends of the industry and continuously investing in technology, training of staff, and also developing new products. Haxhijaha has invested in new equipment for filling and packaging of wines and spirit alcoholic drinks. In November 2014, the new wholly automated production line with a capacity of 1600 bottles per hour

promotion through various ads is spread through different marketing channels as: radio, TV, newspaper, flyers. The company continues to be present in many international wine festivals and fairs, in Germany, Czech Republic, China, Albania, Croatia, etc. As a result of promotion of its quality products, the company is managing to export its products in Germany, Netherlands, Belgium, Czech Republic, Croatia, Albania, Bosnia and Herzegovina, Japan, China, and Nigeria. Brand Value Bodrumi i Vjetër winery has always been dedicated to the creation of high value of its market brand, without hesitating to promote value and quality of its products in various forms of marketing. The company is also participating with its products in many international events where international expert tasters evaluate the quality of wines. All these processes that are being followed by the company are making it very successful in creating a market brand, Bodrumi i Vjetër, that today is considered as one of the best known in domestic and international market.

was launched. This modern production line is of an Italian’s manufacturer. Also, the company has started producing new products of wines that are expected to be in the market in June 2015. These wines are expected to offer a great taste, and will be in new design packages branded with “Bodrumi i Vjetër”.

Thing’s you didn’t know about Bodrumi i vjetër Bodrumi i Vjetër winery has 30-35% share in domestic market. Bodrumi i Vjetër winery exports wines in European, Asian, and African markets.

Promotion Bodrumi i Vjetër, from the beginning, was focused on promotion of its products in both domestic and international markets. The

Wines from Bodrumi i Vjetër winery are the most rewarded Kosovan wines in the international markets. Bodrumi i Vjetër winery has the most advanced technology for grape processing in Kosovo.

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Market In less than three years of its existence, Buka Bakery has become a market leader in bakery and coffee shop chains. It’s one of a kind and today it covers main cities in Kosovo with 7 locations and it’s still expanding. Buka Bakery continuously expands the product’s range. Its rich assortment of bread and bakery meets the taste and the needs of each home in Kosovo. The well-organized daily distribution network every day serves more than 4,000 clients with high-quality fresh products. Buka’s customers, In a cozy atmosphere Buka’s customers can enjoy freshly made bread’s, bakeries, and drinks. Buka has successfully found the right recipe to establish itself as a leader in its class. Dominating the market with its specialty breads, buns and rolls and while redefining a “new normal” for baked goods, Buka has become Kosovo’s preferred brand for bread. Achievements Buka Bakery rolled out the first loaf from its production lines in cooperation with German experts. In a span of two years, it became the leading bakery chain in Kosovo. BUKA’s more than 30 bread products and unmatched customer service incorporate

know-how culled from extensive research and collaboration with German experts to fit the needs of Kosovo’s communities. Buka Bakery is a well-established company, which possesses a quality certificate ISO Standard Certification 9001:2008. Meridian Corporation, parent company of Buka brand, has received European Corporate Social Responsibility Award in 2013. History With Buka, Meridian wanted to do more than just break into the bread business. Noting a lack of whole-grain and other healthy bread options amidst Kosovo’s commercial bakery sector, Meridian sought to fill this gap with a healthy, hearty alternative. With the technical assistance received from German consultants, Buka tends to contribute’s to better economic livelihood and employment creation in rural areas through improved competitiveness in the cereal processing industry. Buka is a retail and distribution endeavour, offering comfortable coffee shops as well as producing top-quality bakery products for distribution of over 100 retail outlets and more than 50 HoReCa sites throughout Kosovo. Buka Bakery aims to strengthen competitiveness in the cereal industry through improved quality and safety standards, innovation and adoption of

new technologies. Moreover, it plans on improving processing capacities and marketing in order to regain the consumers’ confidence in local products and increase the market share of Buka Bakery products. Product Buka achieved its growth and dominance through a distinctive style of bread making. The traditional sponge and dough method is used to make every single loaf of Buka bread. This bread-making technique allows the dough to develop naturally, giving it the unique Buka texture and flavour as well as lengthen its shelf life. Buka’s soft and delicious sandwich bread is Kosovo’s favourite, a fact that few will deny. Buka began with a desire and willingness to create high-quality products. But, they do not stop there. The desire is even greater today – to offer you fresh, delicious and nutritious breads and bakery products. Buka’s products are prepared exclusively from fresh and natural ingredients, making them healthy and nutritious, with consistent quality, pleasant aroma and a richness of different tastes. With dedication and care, Buka works towards improving the existing products and continuously creating new ones that will fully meet customer requirements and taste. Buka is an innovator.

PRODUCTION OF BREAD & CHAIN OF BAKERY CAFE SHOPS

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Recent Developments

Promotion

Brand Value

Buka strives to meet the consumer’s demand for variety by staying abreast with industry innovations and baking technologies as well as committing to new product development. Buka’s currently in expansion, and it looks forward to opening new outlets throughout Kosovo. An added bonus and yet another addition to the Kosovo retail world: BUKA bakeries offer loyalty punch cards that reward repeat consumers with a free coffee or croissant for every nine previous purchases.

Different marketing channels are used to promote Buka and its products. Buka participated in numerous corporate social responsibility initiatives which, though rarely visible to the public eye, exemplify Buka’s sincerity as a caring corporate citizen. On November 28th, 2012, on the occasion of 100 years of Albania’s independence, Buka Bakery baked a 100-meter long loaf of bread and shared it with Kosovo citizens.

Buka has always been associated with quality, freshness, reliability, and healthy living, earning the brand a firm place in consumers’ hearts. Buka pledges to maintain its leadership through constant innovation. To this end, the company promotes new product development, enforces stringent quality assurance measures and provides reliable distribution channels. Buka continues to stand out from its competitors by continuously enhancing its product lines. Research and development coupled with committed teamwork make this success possible. Thing’s you didn’t know about Buka Bakery Based on the food pyramid, bread, cereals, pasta and bakeries should be consumed freely and regularly, being present 40% of the daily food intake. Bread made of whole in wheat flour is rich in dietary fibers that are particularly important for the proper functioning of the human body. High consumption of dietary fibers contributes to reducing heart disease, lowering cholesterol, reducing the risk of certain cancers, weight control and other health disorders. Helping the digestive system to function properly, thereby helping to prevent dysfunction of the colon. The food pyramid is designed to promote healthy diet and is meant to be a general guide to daily food choices. The main emphasis is placed on the five major food groups, which are essential for good health. Vegetables should be consumed frequently and to be contained in about 20% of the daily food intake. Fruit also needs to be consumed frequently, and in about 15% of the daily food intake. Milk and dairy products should be consumed in moderation, so as to reach 10-15% of the daily intake of food, while meat and meat products and eggs should be eaten moderately enough to reach 5-10% of the daily intake of food. The least to be consumed are sugars and fat that should be consumed rarely.

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Market The industry of dairy products in Kosovo was one of the industries with the biggest development burst. Thanks to this fast development and products superior characteristics, domestic manufacturers are lately dominating the local market, compared to the imported dairy products whose level has fallen continuously. Rugove Corporate owns a large part of the dairy market, offering cheese that is a synonym of history and quality of products, from the beautiful region of Rugova Mountains. Achievements Since entering the cheese products market in 2009, Rugove has successfully expanded its distribution network all around Kosovo. The quality of products and the unique way of cheese manufacturing process, makes Rugove Cheese highly preferred by the clients. Nowadays, Rugove Cheese symbolizes high quality that includes both, the tradition of Rugovian cheese manufacturing process and the sophisticated manufacturing technology. History Rugove Corporation was established in the second part of 2006. Company factories and production lines are based in beautiful region of Rugova. Rugove HQ and large storage areas are also based in Prishtina. The company is privately-held and today employs more than 90 employees in full time employment. Rugove Corporation expanded further in 2009, when the building of the cheese factory was completed and a new line of dairy products, different kinds of cheese, were firstly produced. The factory was build next to the water factory, in Drelaj, the beautiful Rugove valley known for its beautiful natural and clean surrounding. From the beginning, Rugove cheese enjoyed a warm welcome by the consumers, enabling

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Rugove cheese to expand and enjoys a large share of market, all around Kosovo. Product Rugove Cheese is distinctive from other cheeses, because itâ&#x20AC;&#x2122;s produced from the best milk in the region of Rugova Mountains. The cheese is entirely, 100% made of natural components; 100% milk. Rugove Cheese products do not contain any artificial products and is manufactured with the latest technology in place. The quantity of milk per 1kg of cheese is 7L up to 10 l of milk, depending on the type of cheese produced. Time of maturity of the cheese lasts one to three months before its appearance on the market. It is a traditional cheese, completely natural, produced with love by human hand, where the nature named it Rugove. Rugove Cheese also is characterized by the hard packaging. This packaging makes the cheese resistant toward any eventual damages. The cheese is produced in high hygienic conditions, while specialized experts of this area supervise the production process continuously. Meanwhile the cheese recipes, come from homes in the Rugova Mountains. All the Rugove cheese products are known for high quality and natural content. And some of these products are: â&#x20AC;˘ Drelaj Cheese - is a traditional white cheese, full fat, produced by hand from fresh milk. It is a 100% natural, with no artificial adding. It contains 45% milk fat in a dry matter. 7l of milk is used to produce one kilogram of cheese. Its maturation process lasts 60 days, in a salt-water and full fat. Has a very nice smell and taste to it. Used mostly for family consumption, in omelettes, salads and many other combinations. Available in packages of 400gr/800gr/2kg/5kg. Ingredients: milk, cultures and salt

rennet,

milk

especially the collaboration with Down Syndrome Kosova (DSK) association lately, a collaboration that is very well known to the public. Rugove corporate was invited to become a part of Kosovo CSR (Corporate Social Responsibility) Network. At the same time, Rugove’s president, Mr. Visar Kelmendi was elected board member. After becoming member of this association, Rugove Corporation brainstormed the idea to initiate the project of employing the disabled people, titled ‘Increasing jobs for Persons with Disabilities’. This initiative was launched in October 2014 and was joined by many Kosovar businesses, while employing six person in just a few weeks period. • Boge cheese - is a white and strong, full fat cheese, produced by hand from pasteurized fresh milk. It is a 100% natural, with no artificial adding. Contains 45% milk fat in dry matter. 9l milk is used to produce one kilogram of Boge cheese. The process of its maturity lasts 60 days, in a salt-water and full fat. It’s also saltier in taste. Used for household consumption and restaurants. Its wonderful taste and strong smell are most noticeable when accompanied with glass of wine and a mixed cold plate. Available in packages of 500gr and 800gr. Ingredients: milk, rennet, milk cultures and salt. • Boge Light Cheese - It is a white and strong cheese, containing smaller amount of fat than other Rugove cheese products. Produced by hand from pasteurized fresh milk. It is 100% natural with no artificial adding.9l milk is used to produce one kilogram of Boge light cheese. The process of maturity lasts 60 days, in a salt-water with less fat. Used for household consumption and restaurants. Preferable for people who do not consume high percentage fat foods. Available in package of 250gr. Ingredients: milk, rennet, milk cultures and salt. • Shkreli cheese - It is a white, rigid without brine, produced by hand from fresh milk. It is 100% natural with no artificial adding.

It is a harder cheese with a very intense aroma and flavour, therefore mainly used for cold dishes, appetizers, and for family and restaurant consumption. It leaves you an unforgettable taste, especially with a glass of wine. Available in package of 350gr. Ingredients: milk, rennet, milk, cultures and salt. Recent Developments Rugove is a well know brand, therefore we extended such quality and perfection to our Rugove cheese product. We continuously invest in quality perfection of every product that we produce, including Rugove Cheese. Respecting our product and investing continuously in perfecting our company we respect our clients and customers. Investments on infrastructure and technology, and the support for the cattlemen to secure the primary product, clean and quality milk from Rugova Mountains, continues to be our priority.

Rugove Corporate employed two people with disabilities in the new corporate HQ. Brand Value Rugove cheese is associated with traditional cheese manufactured in the house of Rugova mountains inhabitants, cheese that is historically known as one of the best in Kosovo. These lands have a rich tradition in cheese production, a tradition that was well absorbed in the Rugove cheese products. The interlacing of this tradition with the latest modern innovations in cheese production, results with Rugove cheese products. Thing’s you didn’t know about Djathë Rugove Rugove Cheese is the cheese with the highest amount of milk per kilogram of cheese in Kosovo.

Promotion

The Cheese doesn’t contain powder milk at all.

Rugove is a reference point in Kosovo regarding responsibility toward society and return to community. Corporate support was provided for many social activities,

Rugove Cheese products are handmade from the cleanest and best milk of Rugova Mountains.

Contains 40% milk fat in dry matter. 10l of milk is used to produce one kilogram of Shkreli cheese. Placed in a brine for only 24 hours and then continues maturation process for 45 days.

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Market With the long experience, history, and tradition that were carved throughout the decades it is not hard for Emona to penetrate in Kosovan market. It’s duty of the company’s agents and EX Van sellers, beside the chain of super/hyper markets, also to visit and supply articles that the company distributes in every small shop all around Kosovo. The overall market is divided in the regions and every sales agent has its own region. According to the needs and requirements, sales agents generate orders and get the goods to the clients within a few hours. Efficiency in “Emona” is in the highest possible level. Achievements At the beginning, Emona had only six employees while now the company has around 350 employees of various profiles and qualifications. All of them perform their duties with dedication and hard work. The company owns the main warehouse with a space of 4,000m² and beside the distribution it parallely develops and invests in traditional and modern retail chain business. The market as a whole is

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covered via the sales agents and EX Van sellers. Based on the business plan, the company creates new selling units, respectively retail chain branded “Emona City”. For only two and a half years, the company has inaugurated eight selling points, each of them with an area from 600m² to 3500m². Also, the company has its own car fleet with modern vehicles for the transportation and distribution of goods. Lately, the Emona has managed to add more international partners from all around the region and Europe to represent them in Kosovo. New partners come from countries like Belgium, Czech Republic, Germany, Hungary, Italy, Poland, Bulgaria, Slovenia, Croatia, Bosnia and Herzegovina, Turkey, Macedonia, Albania, Sri Lanka, Morocco, China, etc. The business partnership with Sri Lanka is one of the most perfect relationships with more than 30 years of loyal, sincere, and correct relationship. History EMONA is a limited liability company that deals with wholesale and retail trade. The company origin dates from

1976. This makes Emona one of the first private enterprises established in Kosovo. The company is founded by Mr. Myrtez Mikullovci who paved the way for the future company development. Since 1989 the company operates with the brand Emona. Always keeping, developing, and cultivating the tea drinking tradition in the Kosovan territory, Emona imported the considerable amount of tea from Sri Lanka with the purpose of fulfilling the taste and the needs of the highly respected customers of the company. Beside the classic packed tea (riinfuz) that is the leader product of Emona, there are a lot of types of filter tea well known for their quality and flavor. Both product groups together brought to the company recognition, prizes, and medals from various international product quality valuations. Product The aim and the mission of managing staff of Emona are to fulfill the client’s needs according to the highest European standards. The company continuously tries to direct those needs and requirements

toward improvement of the product quality and not necessarily to make a pressure also on price increase.

in the Kosovan market. Preparations for opening of new retail selling points within brand name “Emona City” unit are also part

The main group of products that “Emona” operates is the food products. Beside this group of products there are hygienic, cosmetic products and clothes as well. From the food products it’s worth mentioning: packaged and filter tea Emona Brand, Reggia, Bravo - cooking crèmes, Scarlino, Karmela, Nuts, Waltz, Kondisa, Milkos, Medo Flor, Perla di Montara –rice, etc. While from the group of hygienic products there are: Moltex, Gong, Biljana, Else, Ohis, etc. Beside distribution of a huge number of internationally recognized brands in its selling points all around Kosovo, Emona also owns its retail chain where is selling the products that “Emona” is distributing but also products of other distributers. Emona has expanded its markets network mainly in the north and central part of Kosovo. “Emona City” markets are located in Mitrovica, Vushtrria, Skënderaj, and Prishtina. Currently, there are eight markets as a part of network that offers the best products to the customers, whereas this number is expected to increase in the following years. Recent Developments Emona continuously intends to expand its business and among the latest development can be mentioned the new contracts for the representation of international companies

of the company plans. There is in place a concrete project for the new distribution and logistics center building. The plans and goals of the company are to open similar markets and retail stores also in other towns of Kosovo, like in: Prizren, Ferizaj, Gjilan, Lipjan, etc. The company continuously has contributed in staff training among all the levels of the management with the intentions of offering the highest level of customer services throughout all branches. Promotion The easiest and the fastest way of expanding and selling different products, especially new products, is the promotion. Emona for its consumers very often organizes promotions. These promotions

are organized in Emona markets and other partners’ markets with the main goal of completing and enriching the offer to customers. For the new articles the company usually organizes sampling occasions where are invited the partners, respectively the potential buyers and evaluate the products. If a product gets a positive remark from the most, then the distribution and expanding on the other retail chains of market begins. Emona for different kinds of holidays organizes various campaigns for its clients. Various offers are made to fulfill consumers’ sampling during special occasions throughout the year. Emona also continuously contributes to community with various humanitarian help and support. Brand Value The long experience in the Kosovan market and the good will that has been embedded during over forty years operating in the market, makes Emona one of the most trusted names in the distribution not of only tea products, but also of food, cosmetic, hygienic, and other products. Special value of Emona brand contains the tea packaged with the picture of the nightingale bird, a brand that is trademarked by Emona in the Republic of Kosovo since March 2014. Emona also continues to be one of leading companies when it comes to tea import, owning a considerable amount of the market share.

Thing’s you didn’t know about Emona Brand Established in 1976, Emona is one of the first private enterprises in Kosovo’s history. Classic tea imported from Sri Lanka is the first business operated by Emona. Beside tea distribution and other food, hygienic, and cosmetic products, Emona owns its retail chain branded “Emona City” that are located in the central and north part of Kosovo.

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Market

Achievements

FIBULA is one of the best known names in the industry of tourism in Kosovo. The company amidst many miscellaneous services organizes travel packages to the Turkish Riviera, Albania, Montenegro, Croatia, Macedonia, Greece, Egypt, Tunisia, Bulgaria, Bosnia and Herzegovina, to the famous countries in Europe, Central and Far East Asia, Maldives, Thailand etc.

FIBULA Travel Agency in Pristina is the first company that has operated charter flights in the country since 2001. The first charter flight was offered once a week to Antalya and three times a week to Istanbul, in collaboration with Atlas Jet, later to become a regular destination and rival to Turkish national companies for years to come.

Travel Agency FIBULA together with around 200 loyal agents with whom collaborates regularly, manages to accommodate around 6,000 tourists yearly in Turkish Riviera in Istanbul, Antalya, Bodrum, Kusadasi, and Marmaris.

Throughout all these years, Travel Agency FIBULA in Pristina has added charter flights to Antalya, eventually reaching up to five times per week during every summer season. In 2004 FIBULA organized charter flights once a week to Tunisia. During these fourteen years of services toward clients, FIBULA has raised and expanded its services also in ticketing where in 2010 was registered at IATA-BSP,

Also around 10,000 tourists in various destinations around the world during the whole year.

a member with selling authority for 30 regular air travel companies. FIBULA is licensed by the MTI from 2006. History FIBULA Travel Agency started operating in Kosovo market in 2001. Itâ&#x20AC;&#x2122;s established in Antalya in 1995, while began touristic services in Balkans from 1999, gradually expanding its branches in the neighboring countries where Sarajevo was the first centre in Balkans, with Skopje and Bucharest being the offices following one year later, in 2000. After that the expanding hit Zagreb and Belgrade in 2001. In years of experience FIBULA Travel Agency became one of the biggest agencies in the region. Currently the company operates successfully with its FIBULA offices in Antalya, Sarajevo, Pristina, Skopje, Bucharest, Cluj, Iasi and Belgrade. Products FIBULA offers a wide range of arrangements for individual or group trips, depending on the season and the tourist destinations required. The main destination for summer vacations still remains the Turkish Riviera. Every summer season FIBULA organizes packages for most of the resorts in cities like Antalya, Belek, Kemer, Alanya, Lara, Side, Finike, Bodrum. The packages include various alternatives in arrangements, charter flights, the best all-inclusive and most luxurious hotels in these cities. Beside Turkey, and other nearby countries such as Greece, Italy, Bulgaria, Egypt and Tunis, as new destinations in the selling program have been included countries of South Latin America. Vacation packages are arranged for Argentinean beaches, Brazil, and Uruguay. Also the exotic Thailand, Maldives and Dominican Republic. Part of its programs, FIBULA offers also different winter packages including the main centers in the Balkans such as Bansko, Borovetc, Pamporovo in Bulgaria and Popova Sapka, Mavrovo in Macedonia. There are also special offers for holidays where every end of the year, FIBULA offers packages for Christmas and

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New Year’s Eve, also for St. Valentine’s in the most romantic cities in Europe like Paris, Prague, Rome, Venice, Amsterdam, Milano etc. Such group packages are also arranged for the luxurious cities of East as Istanbul and Dubai. FIBULA offers also special requires like shopping tours, students trips, and similar. Travel Agency FIBULA also welcomes individuals or groups with incoming tours around Kosovo. These tours last for couple of days and offers a trip across the most interesting and important places in Kosovo and Pristina, starting from Ethnological Museum in Pristina and ending in Istog. Recent Developments With the mission to get even more sophisticated and transparent toward their clients, in 2009 FIBULA made available online system of reservations, a system mainly serving for all promotions and programs and also the summer packages to Turkey.

Promotion Every year FIBULA Travel Agency organizes various events and dinners for seasonal openings, for friends and collaborators. Among many promotions on local televisions and newspapers, daily and weekly, the company takes part in different competing and entertainment TV shows. Company also sponsors many activities such as Spring Ball in RTV21, Final Four Basketball, Fam Trip with collaborators, etc. Promotion of services are also available via marketing campaigns in national broadcast televisions such as RTK, TV21, KTV, and Klan Kosova. The company is regular also in social networks and with its professional team manages company’s website that is one of the most visited in the region. In their webpage there are published continuously promotional programs, student trips, shopping tours, ceremonies, etc. FIBULA also donates and attend in many humanitarian events. Every year Travel Agency FIBULA attends in promoting touristic products at the best known fairs

like: WTM in London, ITB Berlin, EMITT in Istanbul, Tourism Fair in Tirana, etc. Brand Value Leading with the experience and the tradition, the aim of the company has always been to fulfill the requires of the clients with the services of the highest quality. Thing’s you didn’t know about Fibula FIBULA Travel Agency – is the first agency in the country that has operated charter, flights from Pristina to Turkey. FIBULA has four employees graduated in IATA and other six employees trained and certified in Amadeus program. FIBULA is a regular attendee at all touristic fairs organized in Kosovo by the CEO since 2006.

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Market

History

Ford vehicles are sold all around the planet, and in the same way are expanded its producing operations. Ford operates with its manufacturing plants in US, Canada, Mexico, China, United Kingdom, Germany, Turkey, Brazil, Argentina, Australia, and South Africa. Also the company has a cooperation agreement with Russian vehicle manufacturer, GAZ.

Henry Ford grew up on a farm in Michigan where he fell in love with mechanical things. He dreamt of endless new possibilities. His first sold car was a Model A, in 1903. Five years later his Model T would go on and change the transportation forever. Eventually he’d start making cars affordable for the vast majority of people. The efficiencies of the assembly line he designed drove the price of Model T down from $825 to just $269 by 1922.

With a history of more than 110 years, Ford now is concentrated on two main brands, Ford and Lincoln. In the 2013 fiscal year, Ford has achieved a result of $146.92 million, producing 6.07 million vehicles in total. In the European Union market, during the same period, Ford has sold 877 thousand vehicles, owning 7.4% market share. Kosova Motors J.S.C. is the exclusive distributor of Ford for the territory of Kosovo. Achievements Ford is the second biggest manufacturer of vehicles based in US, and fifth in the global market, based on the number of sales reporter in 2010. In the end of 2010, Ford was positioned as the fifth in the list of biggest manufacturers in Europe. Ford is the eight company in the Fortune 500 list of 2010. This is based on the number of global income for 2009, sum that was $118.3 billion. In 2008, Ford manufactured 5.532 million vehicles. The company employs around 213 thousand employees in 90 factory and plants around the world.

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Ford has launched F-150 truck model in a ceremony that was the most watched throughout 2014 in launching of new vehicles, and probably also in the last decade. Reason for this large interest is the switch-over from steel to aluminium shaving more than 315 kg of weight, while improving economy fuel consumption. This model is expected to redefine the whole industry of vehicles for years to come. Meanwhile, this vehicle segment has helped Ford to sustain a relatively good balance during 2014.

Established on June 16th 1903 in Dearborn, Michigan, the company is one of the most profitable and greatest in the world. Ford Motor Company is one of the few that has survived the Great Depression, meanwhile among the brands of this company during its operation were Volvo, Land Rover, Jaguar, Aston Martin, and Mercury

Recent Developments

Product

Among the most sold models of this category was Ford Escape that has achieved a double-digit rise in sales. Meanwhile, this category in which Ford is well-positioned makes 15% of industrial sales in US, continuing to grow also in other parts of the world. In 2014, Ford was among the vehicle manufacturers that had most, three models in the short list of North American Trucks and Autos group.

Ford Motor Company owns a wide range of products in market, fact that is confirmed by its presence in the global market. Depending on the markets and segments, the company continuously offers new products in the market in response to the consumers’ needs and requirements. New Ford Fiesta combines contemporary style, with state-of-the-art technology. And every feature’s designed to help you get the most out of your day. Same features are offered also by new Fiesta Van, adding the practicality and productivity of a commercial vehicle.

During 2014, ‘crossover’ vehicles were one of the two categories with biggest market growth. Families are continuously more and more dedicated to the modern style of these vehicles, its flexibility, and economy fuel consumption.

Promotion Ford utilises a mixture of television, radio, press, outdoor, sponsorship and internet promotion and advertising.

Marketing campaigns are extremely carefully targeted, matching people and their lifestyles to relevant vehicles. The new Focus and Fiesta take centre stages in an exciting campaign to promote Ford’s range of small cars. The strategy behind the campaign was to communicate that Ford understands the diversity of needs amongst small car buyers, and that Ford has a suitable small car for everyone. That’s why the campaign was titles ‘Everyone’s journey is different’, with message focused on the different aspirations and motivations of small car buyers. During 2013, Ford Motors spent $183 million in global sponsorships, with 80% going to sports. Top properties were UEFA Champions League, a 22-year-old partnership. AT&T Stadium in Dallas,

Thing’s you didn’t know about Ford The first vehicle driven by Henry Ford was a four-bicycle wheel moving with a four horsepower engine. This happened in 1896. First Ford Truck was manufactured in 1917 and was named Ford Model TT. Ford has produced its Ford Trimotor planes in 1925. Ford Fiesta was firstly present in Europe in 1976. Ford Ecoboost, the engine with the most economizing of fuel and more horsepower than usual, was presented in 2009. In 2012 and 2013 this engine was awarded as the best vehicle engine in the world. Roush Fenway Racing NASCAR team, and New Zealand Rugby Union are other top properties of spending for Ford Motor Company. Brand Value Ford is dedicated to creating exciting, enduring cars that are within reach. For Ford customers, this means they can afford the car that allows them to live more of the life they want. Ford is true to customers’ lifestyles and concentrates on the way the vehicle facilitates their lifestyles.

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Market Hymeri Kleemann L.L.C. performs its activities in the field of consulting, projecting, sales, installation, and maintenance and servicing for all models of elevators and escalators. Hymeri Kleemann is a leader in the elevators industry in the Kosovan market, offering installation and maintenance of elevators for many public and private institutions. The company’s activities are also present in Albania, where, like in Kosovo, the company has a large market share. Achievements Since October 2009 Hymeri Kleemann has extended its activities in the Albanian market, too. The services offered by Hymeri Kleemann in Albania are similar to those offered in Kosovo: consulting, projecting, sales, installation, maintenance and servicing of all models of elevators and escalators. Hymeri Kleemann has already finalised many projects in

Albania in various sectors, becoming a well-known brand. There are more than 300 elevators and escalators installed by the company in various projects throughout the country.

highest quality. Installation of elevators and escalators is being done in an efficient way from the professional and technical staff, who continuously get trained by KLEEMANN.

Modernisation is one of the long-term strategies of the company, bearing in mind the current situation of the market. Hymeri Kleemann has established business relations with reputable suppliers that can provide spare parts for elevators of various brands. Hymeri Kleemann offers most favourable solutions for different kinds of elevators, applying cost benefit analysis. In January 2012 the company has started the implementation of Call Centre operations. Part of the Call Centre is the Access Control System, which is a component part of each elevator. This system is very flexible and can be easily adopted and fitted to the needs and requirements of a building, respectively clients, such as VIP access, entrance in the main entry and garage access.

The company also offers maintenance and servicing of escalators and elevators. The company, through its professional teams, offers high quality of maintenance services. The company offers its services 24/7, supported by the professional Call-Center that records every call in order to provide a solution for each client. Usage of GPS system helps the company in sending the closest team to the area that needs support so the interventions would be done faster.

History Hymeri L.L.C. was established in September 2007. Vision of the company from the beginning was to become a specialized company in the field of elevators and escalators in the Kosovan market. Since the beginning, a special focus of the company was committed toward customer care, especially after the sale period, which is also known as the service and maintenance period. Thanks to the initial success, the company has managed to find foreign partners. Its strategic partner is one of the best known names in this industry, KLEEMANN. Since 2009, Hymeri is an exclusive partner for distribution of KLEEMANN products in the territory of Kosovo and Albania, changing the name into Hymeri Kleemann L.L.C. Product Hymeri Kleemann offers its services in many areas of elevators and escalators. Consulting, projecting, sales, installation, and maintenance & servicing of elevators are the services offered by the company. As the products are produced from one of the leading companies in the world (KLEEMANN), the offered products are of the

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Among the products offered by Hymeri Kleemann are: • Residential elevators • Industrial elevators • Hospital elevators • Elevators for disabled and handicapped • Elevators for vehicles • Escalators and moving platforms Beside the sale of elevators and escalators, the company also offers advising services during project’s initial stage in order to eliminate possible problems during the execution phase, that can arise as a result of the wrong selection of the product at the initial stage of the project. After a huge success in the field of elevators and escalators and after seeing that there’s demand for different types of services in the field of escalators and elevators, Hymeri Kleemann L.L.C. created a new company called HY-ECO L.L.C. This company is a subsidiary of Hymeri Kleemann L.L.C. and since November 2012, beside monthly maintenance of elevators and escalators, Hymeri Group started providing the service of providing maintenance for whole apartment buildings. This extra service resulted to be very attractive and successful. HY-ECO L.L.C. offers maintenance services for the joint spaces in residential apartment buildings, professional cleaning services of construction sites. In addition, HY-ECO L.L.C provides electricity billing solutions for the joint space in residential buildings, including the electricity billing for elevators, billing for camera monitoring services and for various repair jobs in households.

Recent Developments

Brand Value

After a professional and fruitful cooperation with the manufacturer KLEEMANN, Hymeri Kleemann in March of 2009 became the exclusive distributor of KLEEMANN Group for the territory of Kosovo and Albania, changing the name into Hymeri Kleemann L.L.C.

Despite of the short period of time being in the market, Hymeri Kleemann has become one of the key names when it comes to the business related to elevators in the market. The brand is known for providing high quality, safe and efficient services, both in installing its products and providing maintenance services of elevators in Kosovo and Albania. Mjeshtri is another brand owned by the group. Similarly to the mother company, in a very short period of time, “Mjeshtri” became a well-known brand in the field of repairing services, offering quick solutions for household problems related to water, electricity and heating installations.

During the last five years Hymeri Kleemann operates in the segment of projecting, sales, installation, services and maintenance for all models of elevators and escalators in the Kosovan market. The latest projects that Hymeri Kleemann is engaged in are: commercial building Bejtush Zhugolli, commercial building Dervisholli, commercial building Royal, and commercial building Xeni. Meanwhile, Hotel Sirius and Tregtia building are the most recent completed projects by Hymeri Kleemann.

Promotion For a very short period of time Hymeri Kleemann has managed to become the leading company in elevators installation and maintenance in the market. Thanks to its experience and the quality of its services, Hymeri Kleemann has created business relationships with some of the largest companies in the country and the region. Afa Hotel, Hotel Sirius, BP Home Investment, Maxi Hipermarket, ProCredit Bank Kosovo, and Tregtia are among the partners of the company. Hymeri Kleemann cooperates with Ministry of Labor and Social Welfare, a cooperation that has resulted in employment and training of a considerable number of unemployed persons.

Experience and continuous training of technical staff in KLEEMANN, quality products that are offered from one of the world’s best companies, KLEEMANN, the accuracy in installation, the correctness in

regular monthly services and maintenance have resulted in Hymeri Kleemann becoming the leader in Kosovan market for a very short period of time. Thing’s you didn’t know about Hymeri Kleeman Since 2008, Hymeri Kleemann has installed around 500 elevators and escalators around Kosovo. “Mjeshtri” is a brand owned by HYECO L.L.C. Hymeri Kleemann L.L.C. in 2014 has established its Board of Directors. Among many public institutions, Hymeri Kleemann L.L.C. provides maintenance services for all 42 elevators of the University Clinical Center of Kosovo (UCCK).

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Market

History

In Kosovar market, Jack Daniel’s is imported and distributed via KOS-TRADE. The company has a wide network of distributors that helps the product being delivered on time at all the ending points. This helped KOS-TRADE established itself as a leading distributor on the market of alcohol/spirited drinks.

KOS-TRADE is one of the largest trades and Distribution Companies in Kosovo, for related Spirit/Alcohol drinks, founded in 2002 in capital city of Kosovo, Pristina.

Achievements Jack Daniel’s brand is well known around the world, Kosovo included. The legacy and superior quality has helped Jack Daniel’s become one of the most sought after brands around the country. Jack Daniel’s owns 51% of whiskey market in Kosovo. This is triple comparing to the second ranked brand of whiskey. Besides Jack Daniel’s KOS-TRADE distributed a wide range of alcohol/spirit drinks in the Kosovar market. This comes a result of well-positioned place in the market and great network of distributors that has KOSTRADE.

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Company is dedicated to successful trade and representation of very qualitative products and worldwide known brands. The company works within and out of the country. They’re focused to be close to their clients and to offer them the best quality products available. Company’s intention is to establish and develop healthy and long lasting relations in both directions, in such a way that the best quality products of Western producers are to be imported and represented in the Kosovo market in the most professional way. Meanwhile, officially registered by the US Government in 1866 and

based in Lynchburg, Tennessee, the Jack Daniel Distillery is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey and Jack Daniel’s premix range. Product Jack Daniel’s charcoal mellows its whiskey drop-by-drop, and then lets it age in its own handcrafted barrels. And it doesn’t follow a calendar. Its Tennessee Sippin’ Whiskey is ready only when its tasters say it is; they use their senses, just like Jack Daniel himself did. In fact, more than a century later, its Tennessee Whiskey is still judged the same way – by the way it looks, by the way it smells and, of course, by the way it tastes. Jack liked to say, “Every day we make it, we’ll make it the best we can.”

Recent Developments KOS-TRADE always tries to bring the newest and best products to the market. Among many products from the industry of alcohol/spirit drinks, the widest range is offered from the Jack Daniel’s brand. Jack Daniel’s Old No. 7, Jack Daniel’s Sinatra Select, Jack Daniel’s Tennessee Honey, Gentleman Jack, Jack Daniel’s – Single Barrel, Jack Cola, Jack Daniel’s Double Tin are among the products of Jack Daniel’s family that are offered in Kosovo via KOS-TRADE company. Promotion

linked to a real individual, the original Jack Daniel, who first developed the charcoal mellowing process that sets the taste of the whiskey apart. Jack Daniel’s provides a lot of information on its eponymous founder.

Thing’s you didn’t know about Jack Daniel’s The Jack Daniels smoothness is created by a special charcoal mellowing process.

For example, we are told that Jack Daniel once lost his temper and kicked the old safe in his office. Initially, he suffered only a mild limp, but it got worse as gangrene set in. The leg became increasingly painful and infected until, six years after he kicked the safe, he died.

In 1895, a salesman with Illinois Alton Glass Company showed Jack Daniel a unique, new, untested bottle design – a square bottle with a fluted neck. The square bottle remains a symbol for Jack Daniel’s quality.

The Jack Daniel’s brand, nearly 100 years after his death, remains in a much healthier state.

Jack Daniel was the first to register his distillery with the government in 1866 which makes it the oldest registered distillery in the United States.

If you were looking to list the qualities of the Jack Daniel’s personality you would probably include some of the following key words: • tradition; • Tennessee; • quality; • homespun; • masculine; • old-fashioned; • unpretentious; • confidence; • genuineness; • honesty; The last four words have been used by Sue Chapman, who plans Jack Daniel’s advertising campaigns, to sum up the values promoted through the brand’s marketing. In an article called ‘Translating Brand Essence’, published in Promo Magazine (July 2002), Chapman talks about ‘an overall strategy. . . to build a lifelong friendship with the drinker’. As part of this ‘friendship’ strategy, the Jack Daniel’s people travel the world conducting focus groups and asking opinions. This involves showing photos of different people and asking ‘Who are the Jack Daniel’s drinkers?’ Chapman says that, whichever country she is in, the response is the same: ‘People everywhere pick the “rough, free guy,” the Harley rider, Mr Cool.’ That people identify the same Jack Daniel’s drinker should not be a surprise. The brand has similar, although not identical, values around the world. Brand Value The brand’s market researchers have found that Germans value the quality of the product most of all, while Australians are attracted to its manliness, and in Japan the brand is an icon of cool. Jack Daniel’s is therefore a fully developed personality, with a variety of traits appealing to different people. The personal aspect of the brand is enhanced further by being intrinsically

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Market

E bukura mbetet e bukur!

Since its entrance in the market in the first part of the ‘90s, Kerasan immediately was positioned as a leader in the market. Kerasan’s domination in the market continues to nowadays. Currently, Kerasan operates in the market of water systems and floor heating systems in collaboration with TECE producer; in ceramic market where it owns 60% of sales in Kosovo; in sanitary market with more than 45% of sales; and in the floor, parquet market, etc. Kerasan continuously brings new and quality products in the market, fact that influenced in owning of large share of the market and dominating it for two decades now. Achievements During all these years in the market, Kerasan beside the tradition and the good name that has created, has achieved a lot of successes. Beside the successful cooperation with the customers, the company has great relations with international partners whose trust is crowned with the exclusivity that Kerasan

has for some of the best known brands in the world that are distributed in Kosovo by Kerasan. Kerasan has realised some large projects, like in: Marigona Residence, Hotel Emerald, Hotel Dukagjini, Hotel International, and apartment complexes ONTEXI Mont, BP Home, etc. History

Kerasan is a company that distribute various bath products. The company was founded at 04-Dec-1994 from late Mr. Jeton Bilalli. With his dedication and optimism he was able to run successfully the company, although the overall situation in Kosovo was very difficult and with very low chances to succeed. In the beginning, the company was known with brand name SIGMA while its name changed in 1999. Since then the company is known in the market with the brand name KERASAN.. Product Kerasan started with the distribution of various brands from Turkey. Among these brands were names like Canakcilar, Akplast, Kutahya, ECA, etc.

Continuing with an expansion of capacity in 2006, with the building of a new building and exclusive showroom the company continued to work with different products, reaching agreements with some of the top world brands of this field such as: HANGROHE – a German brand with more than 110 years of tradition, specialized in faucets production DURAVIT – established in 1817 in Hornberg, Germany, today is one of the best known porcelain dishes in the world. PORCELANOSA Grupo – established in 1973, today the company has seven factories and more than 40 showrooms around the world. Its main products are ceramic plates for walls and floors. EMIL Ceramica – an Italian company that produces ceramic plates for walls and floors since 1961 with known brands Ergon, Viva, Emil, and Provenza. VITRA – a Turkish company that produces sanitary products, plates, faucets, etc. HUEPPE – German firm that produces shower-bath since 1966. HARO – a company with more than 140 years of tradition in flooring and parquet. TECE – specialized in water and heat installation, a process that is done with a perfection. SCHELL - started as a small business in Olpe, Germany 1932, and today is one of the best known companies for fountains and faucets around the world. …and many more brands, whose products are designed by the worldly-renown designators that beside functionality offer also supreme quality, and are rational and aesthetic. On 2nd of May 2014, Kerasan changed the location with a new showroom and a space of 1500m² in Pristina (Pristina-Skopje highway, in front of Hotel EMERALD) and continues having business relationships with all aforementioned brands with the mission of ongoing successes. Kerasan is a company segmented in a high range of quality bath products. At the moment, Kerasan has 40 workers that are very qualified for their work and also dedicated to their job. Recent Developments It’s worth mentioning that before three years Kerasan started working with GAMADecor

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kitchens that are part of PORCELANOSA Grupo. This is one of the best known brands in the world and besides the quality it’s known specially for its unique design. Kerasan has a high capacity and has been involved in large projects such as building of more than 1500 bathrooms in more than 500 houses in Marigona Residence. A similar project has been conducted in International Village. Promotion Kerasan is a company segmented in high level of quality bath products. Being authorized and the official distributor for all the aforementioned brands for Kosovo, Albania, Macedonia, etc. Kerasan develops an aggressive policy of marketing. The company is continuously present in all marketing channels, in national broadcast televisions, printed press, and internet based media. This marketing strategy combined with the quality of products and services that are offered by Kerasan influenced in a wide range the penetration in all the places where the company is present with its products. Kerasan also gives its contribution in CSR activities. The company has been giving scholarship for students since its beginning. The company also has been a sponsor for the last four years for basketball teams Kolegji Univers, RTV21, and lately Prishtina, including all youth squads. Brand Value In the beginning Kerasan was known under the name SIGMA. Anyway after the war, in 1999 the company changed its name to Kerasan. This changed wasn’t made without intentions. New title of the company came from two words united in Kerasan. The words are related directly to the business that the firm does. The first part of the name ‘kera-‘ comes from word ‘ceramic’, while the second part ‘-san’ comes from word ‘sanitary’. The combination of these words bring the term that describes the business that is served to the clients. These are two of many reasons why Kerasan has such a large presence in the market. Thing’s you didn’t know about Kerasan On 4th of December 2014 Kerasan celebrated the 20th anniversary of operating in the market. In the beginning Kerasan was known by the name SIGMA. The company is leader in the ceramic market in Kosovo owning more than half of the market.

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Market Internet World Stat in its latest report puts Kosovars in the first place in Balkans when it comes to internet penetration. The report of Internet World Stat concludes that 76.6% of 1.8 million of inhabitans in Kosovo have used internet in 2013. This puts Kosovo above the countries like Croatia where 70.9% of its population has had access to the internet, FYROM with 62.2% and Albania with 60.1% internet penetration. These numbers in Kosovo are expected to rise in the coming years when we take in the trend of internet penetration during the previous years that makes this industry one of the most favourable for local and international companies. Kujtesa is the ISP provider with the biggest market share, exceeding 50% of the total number of broadband connections in Kosovo, and also has a share in a large percentage of cable TV market. Achievements Today, Kujtesa is one of the leading companies that provides internet and cable TV. Kujtesa leads Kosovar market with a share of 55% in broadband internet provision. High share is owned also on residential cable TV market where Kujtesa owns 48% of the market. Comparing it to the other rivals in the market, the internet prices are up to four times lower than others, meanwhile cable TV is focused on providing high quality cable services for a price up to 50% lower than other providers.

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Kujtesa covers 225 thousand households out of 400 thousands that are in Kosovo. This comes as a result of having branches around the country in thirteen cities, including all the major cities and a few of the smaller ones. The company continues to grow with 28% annual growth that in these times of global crisis is a pretty inspiring number. History Kujtesa was established in October 1995 from five friends. In the beginning the company operated as a small business offering IT services from CD backups to computers repair and sales. Immediately after the war in Kosovo that took most of the assets and the capital of the company, Kujtesa became one of the first privately owned ISP operators that operated in Kosovar market providing internet services. Inside the first decade of operating, the growth of the operations and services made Kujtesa one of the key brands in the market of broadband internet, cable TV and VoIP services. Product Nowadays Kujtesa offers a quite large range of services. Starting from broadband internet providing for individuals and business, Kujtesa offers cable TV services, too. Kujtesa offers high speed broadband internet for residential clients in all the major cities of Kosovo, In a number of selected smaller cities, and In some rural areas where there is the necessary infrastructure installed. In the cities where

the internet providing services of Kujtesa are available, the cover is up to 95% of those locations. Clients may choose from 2Mbps up to 40Mbps, or from one of other four triple-play services packages that besides broadband internet include cable TV and VoIp, within a range from 5Mbps to 60Mbps. With VoIP services, the subscribers of Kujtesa can call each-other at no cost, and can make international calls with very low prices. Furthermore, by being offered real IP-s, Kujtesa’s subscribers are able to enjoy all the benefits including setting up Virtual Network Computing, remote acces, and even monitoring the home security system and security camera live feed from a distance. K Channel was created in response to the previous lack of an entertainmentonly channel in the market, which is apolitical. The channel is focused only on entertainment programming with domestic sitcoms like ‘Kombinati’, ‘Amkademiku’, ‘Andrrat’, ‘Tigrat’; talk-shows, and movies & documentary series dedicated for the viewers of all ages. K Channel was the exclusive broadcaster of the biggest Kosovar reality-shows, Shpija e Kosovës and Vip Shpija. Kujtesa is the only cable TV operators that offers its own channels with original programming. Movies, documentaries, live sporting events, and domestic programmes are shown on the twelfth channels of Kujtesa platform. K-Film 1, K-Film 2, K-Film 3, K-Film 4, K-Film 5, channels offer movies from all genres, starting from latest blockbusters, action, comedy,

Recent Developments Being always in the same step with latest developments with the latest technology inventions, Kujtesa is dedicated to be the first that brings the newest inventions to its customers. Lately, all original channels of Kujtsa platform started transmitting their programme in high definition – HD, technology, bringing the latest Hollywood movies, the beauties of our planet, and the emotions of the best live sports events in the highest quality available to all the subscribers of cable TV. Promotion adventure, thriller, horror, romantic, etc.. Agreements with such leading cinematographic companies as Universal, Sony, Warner Bros, and 20th Century Fox, helps providing the newest titles of the industry for the subscribers of Kujtesa. Documentary channels K-Doku One and K-Doku Two bring the most beautiful places of our planet together with a lot of travel

documentaries. Among the titles shown on these channels are also the documentary series that bring to the viewers the latest innovations in the world of science and technology, documentaries that provide the biographies of some of the best known names around the world, and the biggest events in the human history, etc. Four sport channels bring the best live sports events. From La Liga and the most watch derby match in our planet, Real Madrid – Barcelona, K-Sport shows live all 380 matches from Spanish championship every season. On Kujtesa Sport present are also the latest emotions from French football league with PSG, Swiss league that is the birthplace of some of the most successful Kosovar footballers, MLS League, FA Cup, and other events. K-Sport is the ultimate destination for basketball fans bringing exclusively in Kosovo the NBA games, and the first tear of European club basketball, Euroleague. Also, exclusively are shown the races of motorcycling world championships. Cable TV services of Kujtesa offer more

than 100 TV channels in total. Besides the domestic channels, national and local, original channels of Kujtesa platform, part of the offer are also the channels of Albanian satellite operator, Tring Digital; and a great number of well-known international brands like Fox, National Geographic, History Channel, Cartoon Network, CNN, Eurosport, Star TV, etc. For all the Kosovars in diaspora, beyond the borders, and for the rural areas that aren’t yet covered with the infrastructure to provide cable TV services, Kujtesa offers its IPTV package. In this package are included all the national and local domestic channels. The package was very popular for the Kosovars that live abroad to whom it provided the feeling of being closer to home and helped them with homesickness. All of this for a very favourable prices. Kujtesa offers standard and tailor-made solutions for its business and public sector clients including: dedicated internet acces, optimum leased lines, Virtual Private Networks, VoIP, WebHosting, and Domain Registration. The quality of the services is best described by the number of government organizations like Ministry of Public Services, Ministry of Economy and Finance, Ministry of Trade and Industry; commercial banks - Raiffeisen Bank, ProCredit Bank, Economic Bank of Kosova; educational institutions – American School of Kosova, American University of Kosova, Gulistan Group, Iliria University; media – RTK, Koha Ditore, Kosova Sot, Kosova Online, Bota Sot, Lajm; police and military – Kosova Police, Kosova Security Force; several KFOR battalions including Austrian KFOR, British KFOR, among many of them; international and local organizations – Austrian Embassy, Turkish Embassy, British Embassy, Swiss Embassy, Red Cross of Kosova, Save the Children; International and Local ISP-s ON Net Skopje, MOL Skopje, UNET Skopje, PRONET Tirana, Mitrosoft Mitrovica, ITS Prishtina, Teletroncis Prizren.

Kujtesa’s mission is to link the region while creating value and satisfy current and the potential future clients providing quality of products and services on cost. Company’s vision is to build its value and the satisfaction of clients build on these four pillars of the company: organisation – while being the ultimate destination for young professionals, developing their talents and a workplace that gets the best from them; quality of services and portfolio – offering a huge range of quality products and services from the world of telecommunication; maximum achievement of productivity with improvement of efficiency while continuously offering novelties and innovations; as a place of responsibility and respect meeting the needs of the society and supporting the surrounding community. Brand Value On the Kosovar market Kujtesa is a synonym of a serious company providing services towards the consumers while fulfilling their expectations and needs continuously. Kujtesa is identified as a company that intertwines the customer care with a premium services, all this while providing the latest innovations in the world of technology to its customers. Kujtesa’s brand in the ears of Kosovars is a synonym with the broadband internet and cable TV providing services making it one of the dominating brands in this industry. Thing’s you didn’t know about Kujtesa Kujtesa is the only cable platform with its own original channels. K-Channel is the only cable channel that offers only entertainment programming (movies, documentaries, TV shows, music). Kujtesa is the leading ISP provider with biggest market share in Kosovo. K-Music is the only music channel that shows 24/7 music videos without commercials shown during regular programming.

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Market Since 1948, Land Rovercontinuesto foster customer loyalty around the world, loyalty that makes it an iconic brand. During this time, the company has been manufacturing authentic 4x4s such as Defender, Freelander, Discovery, Range Rover, Range Rover Sport, and Range Rover Sport. Kosova Motors – is the exclusive Land Rover and Range Rover representative for the territory of Kosovo, beginning in 2013. The company offers to its clients a wide range of sale services and new vehicles with exclusive warranty. “Kosova Motors” – also offers every kind of service after the sale in a whole new high level of professional work in regard with the same international standards of quality and reputation that hold Land Rover and Range Rover brands. Achievements The company spends around £2.75 billionannually on product development making itthe largest investor in automotive researchand development in the UK. It is also oneof the UK’s largest exporters by value andthe only volume manufacturer of premiumvehicles within the UK.

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Manufacturing plants in Solihull andHalewood both now operate 24-hours and works inpartnership with its supply chain (whichsupports up to 190,000 people in totalthrough its dealer network and widereconomy) to ensure that it can supportthe brand’s continuing growth plans. In European Union during 2014 there were 140 new registered Land Rover vehicles that marks a growth of 6.6% over the previous year of market share that now stands at 0.9%. According to numbers reporter in 2013, the company has achieved 14% growth over the previous year, selling in total 283 thousands cars around the globe. History Land Rover vehicles original design begun in 1947, by MaurieWilks, who was the chiefdesigner in Rover Company. His inspiration was said to be American Jeep from World War II, a vehicle that he used one summer in his home in Wales. In 1970, Range Rover was presented as a multipurpose vehicle. Later during the same decade, the company launched its Discovery brand. This brand was relaunched and became the most awarded SVU brand with more than 100 awards by the global industry and media. Recently, in 2007 was launched Freelander/ LR2 and new Defender. The new brands of Range Rover were launched in 2010 – Evoque, and in 2012 re-launch of Range Rover brands. Meanwhile in 2013 the company launched allnew Range Rover Sport.

Product The first Land Rover was manufactured in 1948, designed with brilliant simplicity for extraordinary ability and durability. Six decades on, it is estimated that two-thirds of all these incredible vehicles are still at work, many of them in some of the most extreme conditions and inhospitable places on earth. Nowadays, SUV vehicles are placed in two main ranges – Land Rover and Range Rover. In Land Rover group are brands Defender, Freelander 2, and Discovery 4. Meanwhile in the more luxurious group, are three Range Rover brands, Range Rover Evoque, Range Rover Vogue, and Range Rover Sport. All vehicles are SUV 4x4, among the best of this kind in automotive world. Recent Developments Land Rover continues to build on its 65year heritage and know how, producing the world’s most capableall-purpose vehicles. Recent developments have seen the brand deliver a combination of exciting and innovative all-new products, additional body-style derivatives andcompetitive powertrain combinations aimed at strengthening its market mix. Two recent products all-new Range Rover Sport and all-newRange Rover have commenced a new lightweight aluminium architecture that reduces weight by 420kg, improving vehicle dynamics and contributing to more agile and responsive handling.

Aluminium and plastic parts, meanwhile, have reduced the overallcarbon footprint – an eight per cent betterfuel efficiency as a result of the weightsaving – and a more spacious and luxuriousinterior has increased rear legroom. Promotion Land Rover recently completed the world’s first Hybrid expedition with the new Range Rover Hybrid, whichdrove from the Solihull, Birmingham to Tata in Mumbai, India. The expedition, which traversed 13 countries in 53 days, saw the three Range Rover diesel Hybrids average 37mpg reaching altitudes of 5,500m and seeing Thing’s you didn’t know about temperatures range Land Rover from minus 10-43 degrees Celsius. The first Land Rover prototype was called ‘Centre Steer’ and was built The parent company from Jeep’s chassis and axle. of Land Rover, JLR sponsors various Half of the spending for sporting events, manufacturing material of Land starting from Invictus Rover come from UK furnishers. Games for war veterans and disabled, In 2012, Land Rover celebrated the sailing events Extreme sale of the millionth Land Rover Sailing Series and Red Discovery driving from Birmingham Bull Extreme Sailing to Beijing in order to raise a million Team. Land Rover was pounds for the International in the heart of rugby for Federation of Red Cross and Red more than two decades Crescent Societies. with partnerships in France, Australia, South Africa, and England, and also Rugby World Cup 2015. Brand Value Land Rover has had a long-standing desire to serve, working with partners around the world that include the International Federation of Red Cross and Red Crescent Societies. As a niche player concerned with building its reputation as an iconic brand Land Rover’s vision is clear: to be a significant global player in the premium automotive market. In order to achieve this the brand ethos focuses not on chasing volumes but in continuing to expand its premium base while supporting a sustainable global model.

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Market Meridian Express was launched in October 2012 with the mission to become the preferred neighborhood convenience market in communities throughout Kosovo; offering both high-quality mini-market products as well as healthy, prepared foods for busy people on the go. Already popular in seven of Kosovo’s largest cities, Meridian Express is not just another addition to the mini-market and supermarket chain industry in Kosovo: it is the country’s first and only consolidated chain of convenience stores. Meridian Express will optimize shareholder value by profitably increasing market share in the Kosovo Retail Market. Meridian Express will accomplish this by delivering VALUE to its customers through a combination of convenient locations, providing a range of fairly priced basic groceries, supported by a range of Food Service and other convenient products, offering unique value, only available at Meridian Express and marketed under the Meridian and Meridian Kitchens Brands. We will staff our stores with professionally trained mangers and knowledgeable support staff, dedicated to providing superior service to our customers. Achievements Meridian Express (ME) - the Retail Division of The Meridian Corporation has now completed its initial stage of development as contemplated in the Retail

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Business Concept Paper of May 2012. Thirty-three (33) locations were opened over an 18 month period and Meridian Express has achieved its initial objective to become a strong recognized retail brand in Kosovo. In its short lifetime, Meridian Express has already gained a reliable customer base, with more than 20,000 customers registered as part of its innovative loyalty rewards program, Kartela Ime (My Card) – the first of its kind among retail chains in Kosovo. Approximately 30% of Meridian Express sales come from registered loyalty program customers. History Established as a food and beverage distribution company in the early 1990s, Meridian Corporation grew on the strength of its logistics and distribution business, and in 2012 it launched two retail chains. Today, Meridian Group is comprised of three business units: Meridian Corporation, a food and beverage distribution company; Meridian Express, a retail convenience market chain; and BUKA, a bakery and coffee shop retail chain. With a strong community connection, wellestablished distribution infrastructure, and a reputation for professionalism and reliability, Meridian Corporation is a leader in food and beverage logistics and distribution throughout Kosovo. As part of the community fabric, Meridian serves the people of Kosovo by

offering high-quality international and local food and beverage brands through 4,000 loyal partner outlets as well as through convenience markets and firstclass bakeries that provide nutritious alternatives to the industry norm. Meridian is a people-driven company that is setting the standard in Kosovo for responsible, accountable business practices that not only meet community needs but also help improve the lives of the people it serves. Product Innovation of products and services will be a cornerstone of our growth. We anticipate that up to 25% of our future annual sales will be derived from products and services that we do not currently sell today. We will be at the forefront of introducing new products and services. With strong brand recognition throughout Kosovo, Meridian Express boasts positive growth since the opening of the first location and has emerged as a key player in improving the community and generating economic growth in the private sector. Meridian Express is continuously working hard to earn its reputation for leadership in customer service, innovative use of modern technology, and its embrace of corporate social responsibility. The company prides itself on setting the example for incorporating best business practices at all operational levels, an effort it sees as beneficial not only to its own sustainability but also to that of Kosovo’s nascent business environment.

Recent Developments

Brand Value

Perhaps the most innovative aspect of Meridian Express is ‘Meridian Kitchens,’ a new sub-brand of Meridian Express that offers a range of nutritious, prepared entrees and side dishes designed for busy customers on the go. Meridian Express launched the service by offering wholeroasted chickens at 3 outlets, an effort that has been met with enthusias- tic success. In the near future, Meridian Kitchens will roll out a range of prepared sides and entrees, becoming a fully-fledged subbrand of nutritious, prepared foods for the Kosovo consumer. Our strategy is to develop a dynamic range of Food Service product offerings under the Meridian Kitchens Brand. Offering unique products, only available at ME and providing the consumers with exceptional quality and value at a fair price.

Since its establishment, Meridian has developed not only as a company, but also as a leading corporate citizen in Kosovo. Part and parcel of the society within which it emerged, Meridian recognizes that it owes its success in large part to its strong and enduring relationship with the Kosovo community. Maintaining solid connections with this community has always been a priority for Meridian, and the company sees reciprocal contributions to Kosovo’s community development as both an obligation and an honour. It furthermore seeks to lead by example, pushing other actors in Kosovo’s private sector to recognize the value of corporate social responsibility and to in turn follow suit. Where strong social and citizenship values define and guide Meridian, the company’s value for innovation is what gives it the extra edge in the Kosovo market.

Promotion

- CORE VALUES OF MERIDIAN EXPRESS -

A strong social media presence and philanthropic and community engagement are new and bold moves for corporations like Meridian Express in Kosovo.

•Meridian Express will be guided by the core values that have sustained The Meridian Corporation since its inception. Good Corporate Governance and a clear sense of Corporate Social Responsibility.

Meridian Express touts its sales, latest items, and other announcements through its integrated social platform, the most direct and dynamic way to reach their customers. Moreover, Meridi- an Express also promotes local products. Among the latest promotional activities, Meridian has promoted home- made products supplied from the women of Krusha e Madhe. Meridian provides special attention to local products and offer primary positioning of domestic products in order to increase sales and in return create positive impact on the local economy.

•Meridian Express will strive to exceed customer expectations by providing quality products, at acceptable prices, supported by a high level of customer service and including a superior Customer service and including a superior Customer Loyalty Program. •Meridian Express will at all timesoperate in a sustainable and legal manner. •Meridian Express will continue to innovate and will view change as an opportunity, not a threat.

•Meridian Express will view and treat people as the most important asset of the company. It will treat its people with respect, fairly and equally and will provide opportunity for personal growth at all levels of the organization. In return, ME will expect its people to work fairly and conscientiously for the wellbeing of ME and all of its stakeholders. •Meridian Express will operate its business in an environmentally safe manner. Thing’s you didn’t know about Meridian Express In January 2014, Meridian Express introduced whole-roasted chickens, the first item in the company’s developing ‘Meridian Kitchens’ line of healthy, prepared foods to be sold at Meridian Express. In January 2015 Meridian Express launched its Certified Manager Program with the aim to train and certify its store managers. Meridian Express implemented a program offering customers the option to round up their bill to the nearest euro, with the monetary difference a direct contribution to SOS Village. Meridian Corporation, parent company of Meridian Express, was awarded Kosovo’s FIDES prize for philanthropy in 2011 and the European Corporate Social Responsibility Award in 2013. Meridian Express in 2013 invited kids with Down syndrome to work a shift bagging groceries in stores and paid them for their work and they were able to experience a real work environment.

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Market MoneyGram International Inc. (MoneyGram) is a leading global money transfer and payment services company. In fact, it’s the second largest in the world, with marketleading growth. The company provides quick and reliable worldwide funds transfer through our vast network of more than 350,000 agent locations - including retailers, international post offices and banks - in more than 200 countries and territories, and through mobile and online channels. MoneyGram offers convenient services to consumers around the world. MoneyGram presence in Kosovo is granted thanks to an alliance with Moneta-DMTH sh.p.k. and Banka Kombëtare Tregtare (BKT). Moneta-DMTH sh.p.k. is a limited liability company headquartered in Prishtina that is specialized in financial services. MonetaDMTH sh.p.k. is licensed and supervised by the Central Bank of Kosovo (CBK) since December 2004 Moneta-DMTH sh.p.k. is authorized by MoneyGram International to offer money transfer services in Kosovo through its network of agents. Currently the company is present in more than 170 locations throughout Kosovo, including all locations of “Banka për Biznes (BpB)”

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and 40 post offices of “Posta e Kosovës” all over Kosovo. Achievements At the heart of MoneyGram is a mission to bring loved ones closer. Whether our customers are sending or receiving money through cash-to-cash transactions, a bank account, online, or through a mobile device, our services are connecting friends, family members and loved ones - no matter where they are in the world. In 2013, expatriates remitted nearly $550 billion dollars to developing countries, or nearly four times as much as government aid. These funds allow families to purchase life’s essentials, from buying school supplies and food to paying rent and utility bills. MoneyGram is trusted by these customers to offer innovative, reliable, and convenient money transfer services. History MoneyGram International can trace its roots back to 1940, with the founding of Minneapolis-based Travelers Express Co.,

Inc. Under parent company Viad Corp., Travelers Express quickly became one of the world’s largest processors of money orders and a key player in the electronic payments industry, with ties to bigname businesses including bus company Greyhound Corp. and soap maker The Dial Corp. In 1998 came a change that would form MoneyGram and ultimately lead to the company’s success in the money transfer industry. Viad Corp purchased Denverbased international money transfer company MoneyGram Payment Systems Inc. Founded in 1988, MoneyGram Payment Systems Inc. was a subsidiary of a company that also owned Western Union. Travelers Express and MoneyGram Payment Systems Inc. were seamlessly united to form MoneyGram, which quickly became a globally recognized and welltrusted brand. Then, just before midnight on June 30, 2004, Viad sold MoneyGram, and it became a publicly traded, individual entity. Today, MoneyGram is the second-largest money transfer company in the world and has $1.5 billion in annual revenues. It has a track record of targeted growth and is well-positioned in a nearly $600 billion - and growing - industry.

Product MoneyGram’s financial products and services provide customers with affordable, reliable, and fast ways to transfer money to family, friends, and loved ones around the world. MoneyGram helps thousands of people every day to meet financial commitments and support family members - thousands who have trusted MoneyGram’s decades of experience to send money when it matters most. Most transfers made through MoneyGram happen at any one of more than 350,000 agent locations in more than 200 countries. Recipients of funds can typically retrieve the funds within minutes at any MoneyGram agent location, subject to agent operating hours, availability and local laws and regulations. Promotion For more than 70 years, MoneyGram has been helping people around the world and their families stay connected across borders and boundaries, oceans and countries.

MoneyGram’s financial services and global network are used daily by millions around the world for life’s essentials of food and housing, higher education, or building for the future. MoneyGram established the MoneyGram Foundation to help these families and millions like them around the world transform their lives. Because MoneyGram believes early education is at the heart of a better life -- economic opportunities, healthier families, individual freedom and empowerment -- the Foundation focuses solely on helping children around the world gain better access to educational facilities and learning resources. In Kosovo, MoneyGram promotes its services in a variety of ways and media ranging from television advertising, social media and billboards throughout Kosovo. During 2014 the company had an extensive presence in digital media through

web portals. In addition to this, direct promotion continued to be a prominent way of promoting the service, thanks to its relationship with Moneta - DMTH SH.P.K. Brand Value MoneyGram continues to bolster its position as one of the leading money transfer companies in the world by constantly expanding its payment network via alliances. Simultaneously, the company is also enhancing its brand awareness by developing user-friendly payment solutions that suit the new market trends. In this regard, the company offers various self-service products such as mobile, kiosk and online money transfer payment processes. Such efforts are not only creating demand for global remittances but are also boosting MoneyGram’s brand value.

Thing’s you didn’t know about MoneyGram: MoneyGram is the second largest global money transfer and payment services company in the world with market-leading growth. MoneyGram was founded in 1940 with the merging of Travelers Express and Payment System Inc. MoneyGram’s headquarters located in Dallas, Texas, USA.

are

MoneyGram Foundation established in 2013.

was

MoneyGram now offers services at more than 350,000 agent locations in more than 200 countries.

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Market Since its establishment, Pofix has spread its operations mainly in the Macedonian and Kosovar markets, coming a year later to the latter one. One year after starting its activity, Pofix has managed to have a market share of 20% in Macedonia, and 15% in Kosovo. With the expansion of its product range, the company started to look for new market in other countries. Since 2006, Pofix had also been present in Serbia, Albania and Bulgaria. With the launch of the first Stiropor factory, beside the above mentioned markets, Pofix started exporting its products in the countries of European Union such as Switzerland and Germany. This activity was symbolic in the beginning, but the growth was satisfactory over time. Today, the company has a market share of 50% in Kosovo and 55% in Macedonia, while it exports its products in Serbia, Albania, and Bulgaria. Achievements Pofix’s development and growth was quite rapid. Within the first three years of its activity, Pofix managed to double its product range. Since 2002, the company has invested heavily in opening new factories, expanding its product range, and entering new markets.

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Today, Pofix is a dominant player in Kosovo and Macedonia and it’s one of the largest exporters in the country. By becoming a well-known brand, Pofix has been able to penetrate in the European Union market. With the opening of new factories in 2015 and the expansion of its capacities, the company expects to have an increase in the quantity of the products that the company exports and to penetrate into new markets. History Pofix was established in March of 2002. The factory for manufacturing of plastering materials was founded by two brothers, Adnan and Ertan Memedali. In June of the same year, the company started operating in the Kosovar market, while expanding its product range one year later. Since 2006, Pofix started exporting in the markets of Serbia, Albania, and Bulgaria.

These products were: Pofix 705, Pofix 222, Pofix 322, Pofugenfiler, grey Stirokoll, white Stirokoll, Poflex 3 Special, grey Stirokoll 2 and white Stirokoll 2. Product development hasn’t stopped. In 2005, the company completed its investment in construction of the factory for frontage and acrylic colors. This made possible addition of seven new articles: Poputzgrund, Pobeton contact, Poabrib Kratz, Poabrib Full, Pocolor Extra, Pocolor Intra and glet. With the market expansion, the company continued with new projects. One of these project was the construction of manufacturing factory in Lipjan, Kosovo. The launch of this factory facilitated the supply for the domestic Kosovar market. In 2010, Pofix started the construction of new factory for manufacturing of Stiropor, a factory that was launched in June of 2011.

Product

Recent Developments

With the establishment of the company, POFIX constructed the factory for manufacturing of plastering materials. In the beginning, the company manufactured ten products: Pofix 10, Pofix 90, Pofix 366, Pofix 50, Pofix 200, grey Pofikoll 15, white Pofikoll 15, Poflex and Pofix Perl. A year later, in 2003, the Pofix expanded its range of products by adding ten new products.

Pofix continuously invests in the development of building materials related products. Lately, the company is engaged in two new projects. One of these projects is the construction of factory for producing metallic products, connection parts of parget plates, a project that is expected to be completed in March of 2015. Meanwhile, the second project is the construction of the factory for producing Stirodur, a project that is expected to be completed in June of 2015.

Promotion

Brand Value

Company’s success during more than a decade of operating in the regional market has made Pofix a trusted brand and its products are a synonym for quality.

In 2014, the company’s participation in domestic and foreign markets was at very content levels. In Kosovo, the company has 50% of the market share, while in Macedonia this number goes up to 55% of the market share. The success of Pofix is based in the owner’s vision of expanding the capacities according to the market needs, managerial skills of the leadership staff in Pofix, positive flexibility toward the market’s needs, distribution in time of the products to the buyers with own transport vehicles, and fast reaction to requests and complaints of buyers with adequate and professional staff.

However, this hasn’t resulted in the absence of promotional activities. The company continuously uses all modern promotional channels to inform the consumer for the latest developments in the company. Pofix also sponsors and supports various events that benefit the community, including the direct help for those in need.

Thing’s you didn’t know about Pofix Pofix has more than half of the market share in Kosovo and Macedonia. Beside the region, the company exports its products in the countries of European Union. There are more than 30 products that Pofix produces and distributes in the markets where it’s present.

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Raiffeisen Bank has established itself as a one of the leading bank that offers a wide range of banking services to individual and premium clients, small and medium enterprises and corporate. The aim of the Raiffeisen Bank is to develop long term relationship with its clients, and it tries to offer this by being the employer of choice Market

Achievements

Nine banks or bank branches operate in Kosovo. They are: ProCredit Bank, Raiffeisen Bank Kosovo J.S.C., NLB Prishtina sh.a., Banka për Biznes, Banka Ekonomike, TEB sh.a., Banka Tregtare Kombëtare – Kosovo branch, Komercijalna Banka – Mitrovica branch, and Turkiye Is Bankasi – Prishtina and Prizren branches.

The achievements and doing business in Kosovo by Raiffeisen Bank were awarded from prestigious financial magazines.

Most of the banks are foreign-owned. Domestic capital is present only in Banka për Biznes with 43% and in Banka

•In 2013 and 2014, Raiffeisen Bank has been awarded “The Best Bank of the Year in Kosovo” •Also, Raiffeisen Bank has been awarded “The Best Bank in Kosovo” from Euromoney magazine •Global Finance has awarded Raiffeisen Bank as “The Best Bank in Kosovo” in 2014 •In 2014, Raiffeisen Bank managed to become the first company in the region certified for ISO 20000 by Registered Quality Assurance (LRQA) •During 2010, Raiffeisen Bank Kosovo has been very active in supporting various activities in sports, culture, and social welfare. Our contribution towards society has been recognized by the American Chamber of Commerce in Kosovo and the United Nations Development Programme, who awarded Raiffeisen Bank as “Best Company in Kosovo for Corporate Social Responsibility in 2010”

the development of all the segments with different products, including loans and deposits. Product Raiffeisen Bank offers a wide range of banking services and products for all clients: individuals, small and medium enterprises and corporate. Since its

History

Ekonomike with 100%. Banking sector has grown continuously by serving as a main financial intermediary and by maintaining the stability of liquidity, profitability, and capital. Although at a slower pace compared to the previous years, in 2013, the banking sector’s total assets have increased by 8%.This growth is characterized by continued consolidation of the banking sector, where smaller banks and foreign bank branches have gained market share, while larger banks’ weight in total assets has decreased. Assets continue to be financed mostly by deposits and lending is the main focus of the banking sector. Total lending portfolio consists of around 64% of all the assets

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Raiffeisen Bank in Kosovo is a subsidiary of Raiffeisen Bank International AG (RBI). RBI came to Kosovo at the end of the 2002 by purchasing the majority of the shares of American Bank of Kosovo. In June of 2003, the bank was renamed to Raiffeisen Bank Kosovo. RBI offers corporate and investment banking for Austrian and international companies, an extensive banking and leasing network in CEE for both corporate and retail customers, as well as corporate and investment banking services in Asia and the world’s main financial centers. According to the Balance Sheet as at 30 September 2014, total assets of Raiffeisen Bank Kosovo were €738 million, total customers’ deposits €612 million whereas lending balance was €418 million. Raiffeisen Bank has a capital of €63 million. Since its operations in Kosovo, Raiffeisen Bank has been very successful in supporting

presence in the market, Raiffeisen Bank is very successful by achieving continues development in all segments including loans and deposits. Its services are provided through different distribution channels, including 52 branches throughout Kosovo, 110 ATM’s, and 1700 POS’s. Recent Developments To adopt and satisfy to the needs and requirements of its clients, Raiffeisen Bank has launched innovative products and services during 2013/2014. •A new e-banking service system with an aim to offer its clients flexibility in execution of bank transactions. •A factoring product platform for companies that require liquidity and maximal flexibility, which provides them

with a possibility to fulfill their financial needs and use any business opportunity that may arise. Promotion Through Raiffeisen E-banking, clients can execute a lot of banking services at any time, without the need to be present in one of the bank’s branches. This service, through an advanced visual form, enables:

size clients, in order to jointly discuss any concerns and country’s economic development, in the meantime the bank to be informed about latest business developments in this sector. Small size enterprises For small size businesses, beside offers of preferential interest rates for Agro and Micro businesses, a cocktail is held for all loyal customers of small size enterprises that have done business with the bank during the year. In the event the clients are informed about the latest offers prepared specifically for them and also they have an opportunity to create relationships with each other. Individuals In this segment, the bank is very active and depending on the seasonality, offers loans which are designated to cover all their needs and requirements of clients. Corporate Social Responsibility (CSR)

•Managing of accounts •Reviewing of the account balance and transaction history •Executing national and international transfers •Printing of bank statement •Executing GIRO payments •Executing municipality bills, taxes, and pension contributions •Reviewing loan/s information In addition to services above, as a result of the application upgrade, e-banking has some extra features, such as: •Ability to create automatic orders •Ability to make a term deposit, directly via E-Banking •Information about exchange rates in different currencies and the foreign exchange conversion calculator •Exchange of electronic correspondence with bank officials, anytime, 24/7 •Information about different products and campaigns •User information and latest login details in application •Password change •Graphic presentation of account’s balance and exchange rates •Management of the trustees. Corporate Event Every year, the bank organizes traditional events for its corporate clients, events that are dedicated only for the clients which enables the possibility of building a stronger bond between the clients and the bank. These events bring the bank closer to the clients, in this way the bank becomes their partner in the development of their business. Lunch with medium size enterprises Every September, Raiffeisen Bank organizes a business lunch with medium

During 2013 Raiffeisen Bank continued to support sports, culture, education, and social projects. Also, the bank supports a certain number of shows that are shown on local TV and radio. Year 2013 also marked the 10th anniversary of operations of Raiffeisen Bank Kosovo. To mark this occasion, the bank donated 100,000 euros. In August of 2013, the bank announced on its website and Facebook page the possible categories that may be covered by this donation. The categories were: social welfare, culture, education, healthcare, and sports. Those visiting the pages were able to vote for the category that they thought is most eligible to receive the donation. The health area was the one that got most votes, 37% of votes. The donation was decided to be provided to the Gynaecology Clinic in Prishtina, following meetings on deciding which sector to assist with the representatives of University Clinical Center and the Ministry of Health. The Gynaecology Clinic, at its request, received the following equipment as part of the donation: CTG, delivery beds, baby beds, heavy-duty laundry machines, etc.

Thing’s you didn’t know about Raiffeisen Bank Raiffeisen Bank’s logo consists of two crossed horse heads. They symbolize a gable cross, which, following an old custom, used to be attached to the roof gable of houses, and was supposed to protect its inhabitants against all dangers. The devotion and strength that the horse represents and the safety that a house gives – was the Raiffeisenbank’s choice that symbolized of safety of your money under a common roof of Raiffeisen Group. Raiffeisen Bank was the first bank to launch credit cards in Kosovo. Leasing products were firstly offered in Kosovo by Raiffeisen Bank. E-banking was firstly launched in Kosovo by Raiffeisen Bank. Raiffeisen Bank is the only bank in Kosovo that offers a factoring product. Raiffeisen Bank is the first bank in Kosovo that offers custody services and gives its clients an opportunity to purchase shares in international stock markets. Raiffeisen Bank has been supporting the Football Federation of Kosovo for seven years now in order to help in getting the federation internationally recognized.

Brand Value Raiffeisen Bank offers a wide range of products and its slogan is to be with its clients at every step of their lives and whatever the bank does, it does it to improve the clients’ lives. With the client being the main focus, the products and services are made and provided according to their needs. The bank’s aim is to be transparent, fair, trusted, innovative, and responsible toward Kosovo’s society and economy.

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Market The industry of non-alcoholic beverages in Kosovo is one of the most developed industries in the country. The high consumption of these beverages is one of boosters of this industry. ‘Fluidi’ company owns a considerable amount of the market with different kinds of brands. This comes as a result of experience and the good name that the company achieved during all these years in the market. Besides RC Cola and similar products, Fluidi brings also other products such as Jaffa Champion, Red Rain, Fluidi Extra, and lately Double Force. This wide range of products offered by Fluidi secures a large and successful market that is expanding beyond Kosovo and region borders. Achievements Since its establishment, twenty years ago Fluidi has always developed new ideas and p r o j e c t s , continuously crowned with successes thanks to the quality of products offered in the market. This experience of Fluidi in offering quality products

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in the market with brands like Extra and Jaffa, only was perfected furthermore with RC Cola brand. The wealthy history of RC Cola brought in the regional market with rich legacy not only in the US, but beyond, unified with Fluidi’s experience resulted with a huge success to the customers. RC Cola has found an irreplaceable space in Kosovar tables and beyond. The quality of original American product comes in two

alternatives, RC Cola and RC Q to fulfil every taste of the consumers. Nowadays, products of Fluidi, and RC Cola especially are among the key brands in the market of non-alcoholic beverages in Kosovo and region. History Fluidi started its work on September 7th 1994. Since the beginning the production process was glowing one, with up to 5000 litres produced in an hour.First products of Fluidi were Extra Cola, Extra Orange, Extra Bitter Lemon, Extra Gazoz, and similar. All these products were packaged in plastic bottles of 1.5 litres. At the end of 1996, with an investment in the production line of plastic tubes, the production process was rounded up. In 2000’s, Fluidi made a serious investment in Kosovo starting from the production line of plastic tubes and plastic bottles inflation of similar formats. With the opening of a new factory on November 20th 2004, in special occasion of solemn opening, Mr. Alex Kovaler, marketing manager of RCCI officially confirmed that Kosovo is the 75th country that begun production and filling of RC Cola.

After the inauguration of cans production line at volumes of 0.25l and 0.33l, Fluidi began with the production of famous energy drink, RED RAIN. This came as a new assortment in RC Cola taste program, which raised a new level of interest among Fluidi costumers, being valued as a special quality in the region. Product The experience and the quality of offered products in the market of non-alcoholic beverages from Fluidi was crowned with the exclusive licence for production of Royal Crown Cola International products. This happened in November 2004, when in the official inauguration of new factory of Fluidi in Gjilan, officially was announced the collaboration between Fluidi and RCCI. Since the launch of this product in the market, RC Cola was offered in the original packaging of 0.5 litres and 2 litres. After the initial success, RC Cola is expanded with two new packages, in plastic bottles of 1.5 litres and in the cans. The quality of product continues to be the same, only its amount changes. For consumers that prefer other flavours of non-alcoholic beverages, Fluidi has brought to the market other similar products of RC Cola. Fluidi offers in the market RC Q that differs from RC Cola with its yellow colour and comes in the same four packages just like RC Cola. In the market are also offered RC Q Exotic that contains exotic fruits flavour, RC Q Bitter Lemon with lemon base, and RC Q Lemon Lime that contains lemon and lime. All three products are available in different packaging and together with RC Q are additional products with similar taste of RC Cola. All these products are produced by Fluidi with the licence and authorization of Royal Crown Cola International.

tea. These products are expected to be a cool novelty not only for Kosovar market, but for the Balkan market, too. They are pomegranate tea and peach tea. These teas are made of extracts from natural fruits that are cultivated only in US and which have special flavours and characteristics. These products with be produced exclusively by the Fluidi for the region of the Balkans, meanwhile it will be the first time that these two brands of teas will be available in European continent. Promotion RC Cola continuously supports humanitarian activities in the territories where operates. Lately RC Cola was a supporter of humanitarian foundation “Action for mother and children” in a gala evening that managed to collect 16,650 euros.

Thing’s you didn’t know about RC Cola and Red Rain The company that produces RC Cola, Fluidi was awarded the “exporter of the year 2012” by the Ministry of Trade and Industry of Kosovo. Fluidi will be the first company that brings to Europe the iced tea of pomegranate and peach, produced by the Royal Crown Cola International. Fluidi has more than 80 employees working in the production process, excluding hundreds of employees in distribution and other fields.

This foundation intends to realize the mission of “Action for mother and children”, action that develops constant health programmes in a form of furnishing with medical supplies, providing equipment, educative and healthy researches and trainings for gynaecology and paediatrics clinics in Kosovo. Red Rain as a brand has always supported development of sports. Lately Red Rain was the sponsor of cycling road race Pristina – Mramor – Busi, in which race there were cyclists from Kosovo and Macedonia. Brand Value RC Cola and other RCCI products have a wealthy history of this brand in US and other countries around the world. This rich history and legacy of RCCI was inherited in this region thanks to Fluidi. RC Cola is a well-known brand not only in Albanianspeaking territories, but also in the other parts of the region and beyond.

Red Rain is an energy drink with taurine, created to lower the mental and physical fatigue. Stimulates metabolism arousing freshness and provides energy. Red Rain is produced via RCCI licence, meanwhile comes in packages of 1.5l, 0.5l, and 0.33l. Recent Developments Fluidi continuously invests in technology development which is evidenced in the best way with the proven quality in the regional market. Besides superior technology, Fluidi has achieved quality and success with professionally qualified staff for maintenance, production, and management. RC Cola is expected very soon to be enriched with two new flavours of iced

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Market In Kosovo, there are over twenty five nongovernmental organizations that operate in the country level and their mission is to protect and advocate for children’s rights in Kosovo. These local and international organizations work in protecting the kids without parental care, mistreated children, children that are victims of exploitation/trafficking, children with disabilities children used for begging and work, repatriated children, etc. Among the organizations that have operated for years in protecting and advocating for the children’s rights are: SOS Children Villages of Kosovo, Terre des Hommes, World Vision, Amici dei Bambini, Save the Children, One To One Kosova – Center for Family Advice, One to One Children’s Fund, Association for Social Training, Research, and Advocation – ASTRA, Iniciativa 6, Centre for Protection of Victims and Prevention of Human Trafficking – MVPT, Youth Organization Akti, Hope and Homes for Kosovo Children, etc. Achievements Family care, supporting families in risk, education and protection of the family is what positions

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Organization SOS Children Villages among the most successful organizations in Kosovo. Among main achievements of SOS Children Villages were the long and short term care for more than 660 abandoned children and without parental care, supporting more than 400 children in risk of losing parental care, and also authentic programmes for preparation of youngsters for an independent life and successful integration in society. Promotion of quality care standards, launching of “Care for me” campaign, advocating for children’s right through KOMF are significant achievements in the field of advocacy for children without parental care, abandoned, or in need. History SOS Children Village Foundation is a nongovernmental organization for social care dedicated to support children without parental care, abandoned, and children in need, regardless of their ethnicity, nationality, and religion. SOS Children Village Foundation in Kosovo operates since 1999 and until now has provided shelter and family care for more than 660

children through Centres of short-term and middle-term care Dielli, SOS Family, and SOS Youth Center; has supported more than 400 children through Family Strengthening Programme; has provided pre-school education for more than 820children; and also since 2014 has started supporting and offering professional psychologicalpedagogical consulting for families and children in risk. Product SOS Children Villages in Kosovo offers a wide range of services for children without parental care, abandoned, and children in need. Since the beginning of its work in Kosovo, SOS Children Villages in Kosovo has successfully worked in services, protection and advocating for children without parental care, abandoned, and in need. Services of the organization for these children are through 7 projects: SOS Family – currently offering home and family based care for 36 children without parental care aged from 3 – 14 years old, SOS Youth Center and Semi-Independence Programme – offers family based care for 14 youngsters without parental care aged 14 – 19 years old and 5 youngsters that began independent life, Centre for Short-

Term and Middle-Term Placement for children in need “Dielli” – offers home and care to 25 abandoned children aged 0-3 years, Family Strengthening Programme– supports more than 400 children in need and their families, Kindergarten “SOS Kopshti i Ri” – offers preschool education and daily care for 130 children without parental care, children in need, children with disabilities and neighbourhood children aged 3-6 years old, Counselling and supporting center Children and Families in Risk – provides integrated prychological and social services to help families in risks, and Peer advocacy and education support for marginalized children Recent Developments In response to the needs of children without parental care, and children and families in risk SOS Children Villages Kosovo in 2014 opened Counselling and Supporting Centre for Children and Families in risk, adding the variety of services that the organization offers for families and community. Also, SOS Children Villages Kosovo through the grant gained from American Embassy

importance of parental care for children and informing the parents for opportunities of alternative care for children having in mind the best interest of the child. 1st June – International Children Day Just like all the organization that addresses issues of children, SOS Children Villages’ celebrated 1st of June by joining the activities

also individuals who by buying Christmas cards help SOS Children without parental care and children in need. Brand Value SOS Children Villages is an organization that offers a wide range of services for children without parental care, abandoned and in need. SOS Children Villages motto is “A Loving Home for Every Child” and all the activities of SOS Villages are done for the wellbeing of children without parental care, abandoned, and in need. SOS Villages’ mission is to help to create an environment in which children can grow up safely and with a feeling of security and belonging; children that have lost parental care help them find love and care of a mother, siblings love in a loving home at the SOS Children Villages, and children from the families in social risk to grow up and develop in their biological families with love, security, wellbeing, and happiness. Thing’s you didn’t know about SOS Children Villages

opened an one year project for peer advocacy and education support for marginalized children. Promotion SOS Children Villages in Kosovo has offered a wide range of services for children without parental care, abandoned, and children in need. Also organized a lot of activities on protection and advocating and for fundraising for children without parental care. International Family Day SOS Children Villages for five years celebrated International Family Day in Kosovo. Last year, in this day, SOS Children Villages in Kosovo inaugurated Counselling and Supporting Centre for Children and Families in Risk, and also launched onemonth campaign “Care for me”. The campaign aimed to raise awareness of young and potential parents for the

of Pristina Reads, and also received a visit from Kosovo’s Ombudsperson. SOS Children Villages’ Week Every year in June, SOS Children Villages in Kosovo for a week organizes various activities that aim awareness raising for children without parental care, and at the same time fundraising for these children. For a week, SOS Children Villages receive visits from various partners and donors, and also organises various activities that now are traditional. Among the organized activities during this week are: activities with children, humanitarian evening with donors, ballet performance and activities. Christmas Card Campaign SOS Children Villages aiming to fundraise, every end year organizes the Christmas cards campaign. This campaign offers the opportunity to help SOS Children Villages, not only the institutions, companies, but

In SOS Children Villages logo, the frame stands for protection and security, the line stands for stability and reliability, the tree stands for growing up and hope, whereas the boy and the girl stand for siblings, community and belonging. Initially the name of SOS Villages was Societa Socialis, but later SOS abbreviation was adapted for “Save Our Soul” call. First SOS village was built in Imst, Austria, during 1949-1952. SOS Children Villages initially began operating in Kosovo in 1999, whereas in 2010 was registered as a local foundation. In late 2014, after a long-term care SOS Children Villages had the first child that successfully graduated for economy studies.

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Market In just 3 years of its existence, Swiss Diamond Hotel has become Kosovo’s symbol and synonym. It’s impossible not to think of Kosovo when Swiss Diamond comes into someone’s mind and vice versa. Swiss Diamond Hotel has become a leader in the hospitality industry not only in Kosovo, but also in the region and beyond. Achievements The Swiss Diamond Hotel Prishtina is internationally awarded with the 5 Stars Diamond Award from The American Academy of Hospitality Sciences for its luxurious ambiance and the personalized services offered. “Best Hotel in Kosovo” for 2013 and 2014 has been awarded by Business Destination, while Trip Advisor for three consecutive years (2012-2014) has awarded Swiss Diamond with “Best Hotel of the Year” based on customer evaluations and impressions. Swiss Diamond Hotel is honored to add Superbrands Kosovo’s Choice 2014/2015 award into the prestigous pool of awards it has received so far. In 2014, the hotel received the maximum number of points, meeting and exceeding

the requirement standards set by the Kosovo Ministry of Trade and Industry for five-star hotels. Currently, Swiss Diamond Hotel Prishtina is a nominee for World Luxury Hotel Awards 2015 and World Luxury SPA Awards 2015. These prizes, for which Swiss Diamond Hotel is nominated, recognize hotels that provide superior level services and experiences. Swiss Diamond has hosted many presidents, diplomats, and arts, business, and sports personalitites, becoming e premiere site for holding important events, bilateral meetings, international conferences, film festivals and family events. History By being one of the largest investments not only in the hospitality industry but in general, Swiss Diamond Prishtina has brought the quality and services of a true 5-star hotel not only in Kosovo but in the region. Built on the foundations of one of Prishtina’s best-known hotels, Hotel “Iliria”, and with a short history of only three years, Swiss Diamond Hotel is a

leader in its industry, a prestigous awardwinning hotel, and beloved by its guests. Swiss Diamond Hotel Prishtina empolys 200 local people, a number that has continously increased since the opening. Being a business in a constant growth, Swiss Diamond Hotel continues to offer a working opportunity for the young people to gather new skills and experience which will be valuable in other long-term projects. When Swiss Diamond Hotel started its operations, the unemployment rate was high and a continuous, detailed, and innovative planning was needed to achieve the success that the hotel has now. What defines this business and the company is the Mission and Vision of the company and the ability to achieve its objectives within a set time schedule. Swiss Diamond Hotel started operating in November 2011 and the main idea was not only to build a 5-star hotel, but a premiere site that would be seen as a successful investment story and an example for many other projects that could be implemented in Kosovo. Today, Swiss Diamond Hotel is a well-known brand and the most wanted destination for travellers in Kosovo and the region. Product With a total area of 23 thousand square meters and with an architectural style between modern and classics of the imperial art, where every detail is curated to the maximum, Swiss Diamond Hotel reflects style, elegancy, and the sophisticated luxury. Located in the heart of the city of Pristina, very close to the government, the National Theatre, in the town’s main square, “Mother Theresa” square, Swiss Diamond Hotel is the ideal place for the business travellers and tourism. All 140 luxury and modern rooms with a view toward the city’s center are designed to offer comfort, space, and 5-star quality services. The qualified staff is very careful in fulfilling every requirement and need of guests at any time, with dedication. Every room and suite is equipped with Wi-Fi, cooling-heating intelligent system, work desk, HD TV, minibar, beds with feathered mattresses and pillows, anti-allergic pillows, high quality sheets.

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are just some of the existing SPA environments. Fitness and Health center has stateof-the-art equipment and personal trainers. This center promotes physical training combined with personalized diet and risk prevention while promoting a more active lifestyle.

The Hotel Gallery, decorated in Imperial style, with the best Italian marble, Sicilianstyle columns, crystal chandeliers, create a refined and welcoming environment. While tasting your special cocktail and enjoying your favorite cigar, you can find the best gift for your loved one, your friend or family member, among the selection of the luxury items exposed on the Gallery windows. In the seventh floor are located Premium and De Luxe rooms and the Penthouse suites. The hotel offers a great culinary experience. Iliria restaurant serves a rich cuisine with Mediterranean, French, and American dishes. The guests are able to dine and have lunch at the open air terrace of the Iliria restaurant. For cocktail fans, Lounge Bar offers the perfect environment to spend moments with friends or business partners. For the fans of cigars, Cigar Club offers the superior quality cigars. Swiss Diamond Hotel is an ideal place for holding business events. Its five meeting rooms of various capacities, equipped with latest tech equipment, voice system, translation services, teleconference, lightning system and highly qualified staff are highly recommended by all partners and businesses, all of whom have had memorable and remarkable experiences at Swiss Diamond Hotel Prishtina.

Venus offers an extensive menu of rejuvenating and restoring body and skin treatments including massage, facials, manicures, pedicures, hydrotherapy, fangotherapy, body scrubs, wraps, soaks and hot stone treatments.

contributes in various ways in humanitarian events. Recently, Swiss Diamonds Hotel was part of traditional campaign of ‘SOS Children’s Village’s Week’, in which premises the humanitarian dinner was hosted and all the contributions were donated to the fund that help orphans that reside in SOS Children’s Village. In addition to being “the official hotel of Basketball Federation of Kosovo”, Swiss Diamond Hotel will host all Basketball Federation hotel related events and guests for the next few years. Brand Value The number of international award received so far is the best indicator of hotel’s position in the market and its brand value. Most of these prized recognize the excellent services provided by Swiss Diamond Hotel. Thing’s you didn’t know about Swiss Diamond Hotel International Film Festival PriFilmFest has chosen Swiss Diamond Hotel Prishtina to organize media events.

Smooth, healthy skin is a common desire, so each treatment is completed by specialized dermatologists. With the Venus center the hotel has created the perfect spot for relaxation. Venus Health Center is the ideal place of escape from the daily routine and stress. Promotion SDH’s dedication to the development and the support of community has always been an important part of the hotel’s strategy. Swiss Diamond Hotel Pristina supports and

Swiss Diamond Hotel Prishtina has 140 rooms, each with a magnificent view toward the city, including De Luxe, Premium, and Penthouse suites. Since its inception, Swiss Diamond Hotel Prishtina was awarded the ‘Best Hotel of the Year’ from Trip Advisors. SDH Prishtina is the only hotel that fulfills the requirements for Superbrands Kosovo 2014-2015.

Recent Developments Venus Wellness Health and SPA Center, located on the ground floor of the hotel with an area of 1200 square meters, offers a wide range of possibilities to relax and enjoy, for all those who had an eventful and stressful day. Decorated like the ancient Roman Baths, it’s an oasis of calmness and care for mind and body. At this center, which is one of its kinds in Kosovo and region, the best treatments from SPA therapists, dermatologists, physiotherapists, nutritionists, and checkups are offered. Hotel guests have full access to the Wellness and Spa Center. Indoor thermal pool, Jacuzzi, five kinds of saunas, Steam Bath, Salt Room, Ice Cave, Turkish Baths,

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Market Rugove Corporation (Rugove sh.p.k. and Ujë Rugove) is a domestic manufacturer of water and packaged cheese. With an exponential growth of market percentage and income throughout eight year period, Rugove is positioned as uncontested leader in the bottled water market in Kosovo. Aiming to offer world level quality in all of its product, Rugove continuously invests in product development.

History Rugove was established in the second part of 2006 in the beautiful region of Rugova in Kosovo, and is a private company which started its operations in a partnership with Slovenian company Unior DD and local partners. Today, owners of the Rugove are only local partners with equal amount of shares, excluding foreign investors.

Achievements

Product

‘Ujë Rugove’ from the beginning has owned a large share of the market all around Kosovo. New products continually were embraced by the consumers because of the high quality of its products, identified with the ‘Ujë Rugove’ brand. Latest product, ‘Ujë Rugove Premium’ makes Rugove Corporation and Kosovo part of the internationally recognized book, named “Fine Waters”.

Bottled directly in the spring of Drelaj in an altitude of 1000m, Rugove water is the only water bottled in Kosovo that is not filled f r o m

This book summarizes the list of the 100 best known waters in the world, by author Michael Mascha. ‘Ujë Rugove Premium’ is the first Kosovan product to be featured in this book. It comes as a result of product’s high quality in branding, packaging and spring water quality. ‘Ujë Rugove Premium’ is highly valued for the natural filtration process, which makes it natural, clear, and rich of minerals. Rugove is certified with the ISO 22000 certificate, which includes the HACCP certificate until the year 2015, ensuring high standardized quality both

in Rugove’s products and its management from the business side.

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wells or water reservoirs. This ensures very high quality and cleanliness of Rugove water. Water composition of minerals, highlights in the best way the high quality of Rugove water. Meanwhile, chemical analysis assure for its clean composition. We all know that water is essential for our wellbeing, since the metabolism of our bodies is defined by water. Water regulates our body’s temperature, digests food, eliminates toxic substances, refreshes the skin and muscles and keeps the mind fresh, while the fact that 70% of our bodies is made of water speaks for itself as well. However, it is very important to drink water that is fresh, clean and rich with minerals that allow water to do its job in the best way possible. Rugove Water is the only water in Kosovo that comes out of a protected, free-flowing spring. On its long journey through the natural rocky filters of the famous “Bjeshkët e Nemuna” mountains, Rugove water slowly acquires a unique mineral balance, making it well suited for all ages, young and old. Rugove’s natural spring remains completely untouched by man throughout the natural filtering process, resulting with a water that is naturally pure and that enjoys a refreshing taste. Bottled right at the source in an altitude of 1000 m, Rugove’s water is the only local water that is not filled from a well and ensures very high quality and cleanliness. Based on the laboratory analysis and results, the water source where Rugove Water is bottled is defined by Slovenian authorities as Spring Water. This water complies with the definition of Spring Water by EFBW. Rugove Water has a uniquely balanced mineral composition that is very similar to the mineral composition of Evian water, a megabrand that is

closely related with good health, beauty, freshness and youth. Thus, it comes as no surprise that the flavour of Rugove Water is very similar to that of Evian water, which is explained by the very similar mineral compositions of these two waters. Ujë Rugove is available in several forms of packaging: 0.5l/1.5l spring water family; 1l spring water family; 0.25l/0.75l spring water glass; 6l spring water office; 10l spring water office; 10l water-cooler spring water office. Recent Developments In the beginning Rugove offered water in plastic bottles of 0.5l and 1.5l. Nowadays the company enjoys a large range of water products, including water in glass bottles of 0.75l and 0.25l, water in big plastic bottles of 6l, and also water in the big plastic barrels of 10l. From the first year until now, the sales of Rugove were multiplied six times. Expansion of the product range came as a result of continuous development and consolidation in the quality of company management, a process that is expressed with efficient and fast response of the company toward the needs of the clients. Rugove is the only company in Kosovo that offers bottled water directly from the source. The company also owns international certifications that ensure of the high quality of the product.

1,000,000 half liter bottles in the market, where its label was re-designed by the kids of Down Syndrome Kosova association. For each sold bottle Rugove donated 0.1 cent, amounting to another 10,000 euros in total of donations, given to Down Syndrome Kosova association. Brand Value

We strive to maintain the highest quality and service of all our products, making sure that everything we produce is delivered not only in Kosovo but also on the regional scale. Rugove’s vision is to bring the nature and the high quality fresh products processed in the heart of Rugova Mountains, into all the households of Kosovo and wider.

The leading position of Rugove may be attributed to few factors. Originally Rugove products associate with the beautiful, clean mountains of Western Kosovo (Rugova Mountains), and are accompanied by careful financial investment, adequate packaging and a good network of distribution. Rugove’s mission is to have its brand be the synonym of health, quality and good living.

Thing’s you didn’t know about Ujë Rugove Rugove is the only Kosovar Company that offers bottled water directly from the spring. Mineral composition of Ujë Rugove is very similar to that of Evian water. Rugove is certified with ISO 22000, including HACCP certificate.

Promotion Rugove in the beginning of 2014 has declared, that throughout the 2014 year will support and help financially Down Syndrome Kosova association. S u p p o r t i n g campaign started with the 1 like – 10 Cents initiative through Facebook Page facebook.com /KorporataRugove, where for each like of that page, Rugove donated 10 Cents to Down Syndrome Kosova association. The total amount at the end of this phase, had arrived at 10,000 Euros donation from Rugove Corporate. ‘Ujë Rugove’ in the second part of the campaign launched

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History Aksoy Group activities in Balkans started in 1992 by establishing Pino Trade Shpk. in Albania. Forming a successful international network and having the professional mentality lead the company to operate with confidence and become a leader in its active sectors. Alb-Mines Investment Group sh.p.k. operates in the capital city of Albania, since 2001. The main area of activity of this company is importing and marketing food products in Balkans. In 2004, by acquiring a flour mill in Vore/Tirana, the company has developed its activity field in wheat flour production. Alb-Mines Investment Group Shpk., privatized Fushë Kosova Flour Mill & Subsidiaries in 2007. The renovation of the factory is finalized in November 2009. Wheat flour capacity of the enterprise is 500 tons/day and processes by computercontrolled full automation system. Achievements The company owns one of the major flour mills in Albania and has expanded its geographical coverage by exporting its product to other Balkan countries. Market Currently, Universal Food is one of the most important producers of flour in the region with sales ratio of 65% Kosovo, 35% Albania and with 5% Macedonia. The next target of the company is to achieve growth in its export markets through realizing new investments in food sector. Product In Kosovo, Universal Food operates with several plants. The main plant is based in Fushë Kosovo with a total surface area of

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43.869m² and 30.000m² of closed area. The technical specifications of the plant are:

transport and have docks for loading the grains.

•Flour producing capacity of 500 tons/day. •Wheat silos with a storage capacity of 58.000 MT •Silos for unpacked flour with a storage capacity of 4.200 MT and for packed flour with capacity of 2.000 MT

The main activity of this unit is seed processing and storage of seeds. The seed processing factory can produce various seeds such as wheat, oats, barley, maize etc. These high quality products are preferred by farmers looking to maximizing the yield production.

In this plant, the main raw material is wheat. Wheat process phases can be summarized as follows: Commodity acceptance & Laboratory analysis, Classification, Blending, Purification, Leave Fallow, Milling, Grinding, classification in flour silos, Packaging, Delivery. The flour types and other products deriving from the flour production include: Flour T500 (for white bread: 75% of production), Flour T400 (for small bread rolls), Flour T800, T850, T1100 (for black bread), bran (for cattle food) including “Type 2000”. The final products and flour can be packed in 1kg, 5kg, 25kg, and 50kg quantities. The company owns also two units, in Lipjan and Podujevë. The Lipjan unit is established on a 3.000m2 land and has 3.565m2 of closed area. The warehouses a r e equipped with elevators for

Meanwhile, the Podujeva unit is established on a 6.569m² land. The administrative and operational buildings have an approx. surface area of 600m² and silos of 200m². It has grain silos with capacity of 52.000 MT.; 2.000 tons/day of drying capacity and also has flour silos with storage capacity of 4.400 tons. In this unit wheat, oats and barleys are being purified, dried, classified and stored for final processes to be done in plant Fushe Kosova. Recent Developments The company plans to expand its operation in Albanian with a new plant near the Durres Seaport. The details of the plant are as follows: 20.000m² total surface area including 4.300m² closed area. Flour producing capacity is planned to be around 500 tons/ day with the following flour types being produced: Bread flour, biscuit flour, baklava and pastry flour, pizza flour, hamburger flour, cattle food flour, home use flour, cake and wafer flour. The plant has also a storage capacity of 50.000 MT for wheat silos.

Promotion Aksoy Group represents itself and the country of Turkey in the international market in the best way by working actively and efficiently during all phases of producing and marketing until the product or the service reaches the consumer. Group walks towards the future confidently by having the policy based on customer satisfaction and respect to the common social values without compromising its principles. IBA Technology is an ICT integrator and consultancy company based in Istanbul focusing on Turkey and Balkan region. Its activities are in three main areas: Software - provides eGov, eLearning, eContent, eCustoms, eHealth, eAgriculture solutions with its globally recognized partners. Hardware – provides turnkey telecom-datacom solutions for enterprises. Consultancy provides business development and management consultancy for telecom operators and investors in the region. Brand Value Aksoy Group has created business opportunities in various sectors in different countries and added value to their economies. Group’s aim is to be an innovative company that creates solutions by using constantly

developing technologies in order to use the world’s resources efficiently. Also Group wants to create the highest level of values for the society, shareholders, business partners and employees, and targeted to become the leading company in its markets. As a family-owned enterprise, Aksoy Group with its active and dynamic teamwork, raises its quality in different sectors such as flour industry, construction, and overseas business using modern technologies and meets expectations on time and seamlessly.

Group takes honesty, transparency principles and basis of human respect as the main courses. By producing and distributing high quality products for the markets, the company aim long-term gains.

Thing’s you didn’t know about Universal Food In Turkey, the Group is active in the construction sector with Iba Insaat San. ve Tic. A.S. Fushë Kosova Unit has its own railway link to the network of Kosovo Railways. The Enterprise unit has its own Research Development and Quality Control Laboratory which are equipped with latest technologies.

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9001:2008 standards certificate in 2010, which is a clear fact that demonstrates VI Print’s devotion to achieve a well-structured and organised working environment. All this has been translated into an increase of the value of the company and

time, business focus was on screen printing and went by the name of VIVA GRAPHICS. After the Kosovo war, VI Print decided to restart the business from scratch, with the primary goal of being a leading company in offset printing, delivering top

VI Print’s current position in the market shows that behind all this success has been a lot of hard work, full of love and enthusiasm to achieve costumers’ satisfaction and their loyalty to the brand.

made possible a partnership with the most successful and best known companies in the region, including public sector.

A milestone in VI Print’s development was the certification of the company with ISO

VI Print was initially founded in Mitrovica, in 1981, by Professor Skender Idrizi. At that

quality products in timely manner and very competitive prices. In order to meet their goal, VI Print has invested heavily in the last ten years. Today VI Print is proud to introduce itself under a new roof of 1300 square meters. The new building provides a European working standard environment which allows VI Print to install high-class

Market Despite the fact that Kosovo in 1998 came out of a war that has left its harsh mark in the society and from which its economy and industry has suffered tremendously, Kosovo’s people managed to reconstruct its economy within a short period of time. Understandably, the printing sector benefited from this growth. This economic growth has brought out the need of increase in advertising and packaging products. VI Print has managed to become a leading supplier for those products in Kosovo and by a strong leadership and well organized management VI Print has managed to promote and provide its services beyond Kosovo’s borders by fulfilling many advertising and packaging product needs for neighbouring countries as well as countries in the EU. Nowadays, VI Print is the undisputed leader in Kosovo, in terms of quality, speed and variety of advertising and packaging products. Achievements

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History

Brand Values • A one-stop service VI Print offers a one-stop service place to meet your printing requirements from filming, printing, lamination and die cutting to special effects and much, much more…all these services are provided at one printing plant, enabling the company to offer very competitive rates compared to printing companies in the region and abroad.

equipment and finishing machinery which greatly increases the variety, quality and efficiency of their products.

• Special Effects VI Print currently offers a wide range of special effects and antifraud guarantees. By applying one or more of its unique finishing

Product Today, VI Print can cater to your printing needs, whether you need single or multiple colour printing, digital printing, hot foil stamping, embossing, UV Varnish, or perhaps simply a printing consultation. The range of VI Print services covers the printing of books, magazines, posters, folders, wall calendars, desk calendars, memos and notepads, newsletters, envelopes, business cards, tickets, package boxes, bags, as well as various other materials needed for enterprise market promotion. VI Print’s goal is to help your businesses progress by providing innovative products at optimal prices, as well as professional consulting services to help you in choosing the most appropriate product for your promotional needs. VI Print is constantly extending its production line, presenting totally new products or even re-thinking the way of doing or presenting a product for promotional purposes. Recent Developments VI Print constantly makes investments that allow necessary modernization of the production line, improvement of the quality and quantity of its end products.

special effects, VI Print has the ability to create a unique product experience for each product and set it apart from usual, uninteresting and old-fashioned promotional material. • Excellent Quality VI Print has the knowledge and experience that allows the company to complete your business printing projects correctly in one go. From simple one or two colour jobs to high-end full colour commercial offset printing, the quality is exceptional. From conceptualization through to final project completion, VI Print’s expertise will ensure your project has the most effective impact on your target audience.

• Reliable Performance VI Print provides personal attention to detail and follow-up, communication with clients is a sign of esteem to the client, VI Print ensures that the client is always up to date regarding his project production process. VI Print believes in keeping its promises to you, and are committed to standing behind their work. Always up to date - production technologies VI Print remains informed of advances in printing technologies through regular visits to printing exhibitions around the world. This is how the company manages to stay in first place for innovation in its market, and for informing clients of new products available – products which enable its clients to work with exciting new promotional tools. • Prompt Services Realising how important deadlines are to its customers, VI Print does not take on jobs unless they are sure that they will complete them when needed. VI Print values clients time, and therefore offers the clients business the convenience of pickup and delivery. Whether it’s a simple spot colour business card, a time-sensitive postcard, a full colour brochure, a multipage newsletter or a high-end catalogue, you can count on your printing job being done on time!

Thing’s you didn’t know about VI Print The only company in region that has all special effects under its roof without moving around your product for outsourcing a service. Has been approved by German printing specialist for the quality and good work. VI Print challenges all the designers: are you creative enough for our specialty printing effects?

In 2014 VI Print has broadened its production line by adding a PAPERPLAST LAMINATOR and a TECSO DIE CUTTER. This machinery is used to make the finishing process faster, a higher quality end product, at lower prices. In addition, in 2014, VI Print invested in a Man Roland Printing press 305, a fivecolour machine. This machine is an add-on to three existing printing press machines. The characteristics of this improvement are faster printing, higher quality, and lower costs. Promotion The most impact in VI Print’s promotion have its end products and the satisfied clients, which speaks for the qualitative and professional work that is done at VI Print.

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Market Pestova is a company that has its operations vertically integrated from production of potatoes seeds and potatoes cultivation for consuming and processing, up to the potatoes sale and distribution of its final products. Business activities of Pestova are: • Import, production, and sale of potatoes seeds; • Sale of agricultural mechanisms and inputs; • Production and sale of fresh potatoes; • Processing of potatoes products; Chips, Flips, Snacks, and lately Tortilla and Pop Corn. VIPA products are present in Kosovan market (around 40% of the market), and in Albania, FYR of Macedonia, Montenegro, and Bosnia & Herzegovina. Achievements The quality of Pestova’s products has been confirmed and awarded not only in Kosovo, but also from prestigious business associations and confederations. For dedication towards quality and consumers, Pestova has been awarded with many prizes and recognitions:

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• THE BIZZ 2014 – In 2014, Pestova was awarded the “The Bizz 2014 – An inspiring company and innovation leader in world’s business” from the World Confederation of Businesses (WORLDCOB), with headquarters in Texas, USA. ‘The Bizz’ is considered as one of the most important awards in business world. This award gathers the main businesses from different regions that contribute in local and world economic growth. • ESQR’S 2013 – The Award for Quality Achievement, organized by the European Society for Quality Research (ESQR), headquartered in London, the organization that in 2013 awarded Pestova with the first prize for dedication and continous contribution toward quality improvement. • ARCH OF EUROPE 2012 |First category – Pestova was awarded with Arch of Europe for the quality and technology in the golden category for year 2012. Arch of Europe is a prestigious international award

that is awarded to the most successful companies from 72 countries of the world. The evaluation is made based on criteria of QC100 quality model, implemented in 100 countries around the world. • Superbrands 2011/2012 and Superbrands 2014/2015 – VIPA is chosen as a Superbrand, an award for the worldly renowned brands. The award has been given by a Council, consisted of domestic experts in the field of business and economy. • In the evaluation of businesses with the best performance, organised during “Days of Small and Medium Businesses”, a platform within the Ministry of Trade and Industry with the mission to strengthen public-private dialogue, Pestova was awarded the first place for two consecutive years as the most competitive company for 2012 and 2013. During the last years, Pestova is dedicated in supporting a lot of social activities with local character, and sporting activities. Since 2013, the company is the sponsor of basketball club SIGAL Prishtina. History Pestova was founded in 1991 and reregistered in 1999. Its operation had begun, as a family business, with production and sales of potatoes with an area of only two hectares. Through the years,

Involvement in such events is considered a great opportunity by Pestova to present its products where the visitors have the opportunity to see and taste VIPA-s products, and to be informed about the production process of these products. Brand Value The products of Pestova carry the brand name VIPA which derives from Vicianum Patatina – potatoes from Vushtrri. This brand covers a wide range of products, from fresh potatoes for consuming, to the final products of its processing as Chips, Snacks, Flips, and lately Tortilla and Dinos. The main values of VIPA brand are the product quality and customers safety. this operation was expanded and today it reaches an area of 400 hectares, making Pestova the company with the largest area of planted potatoes in Kosovo. Year 2002 found Pestova with new investing plans. Besides continuous expansion of working field with potatoes, sale of seeds and supporting mechanism for production, Pestova started with the construction of mini-factory for potato processing to chips, a production of which in 2004 became known under the brand name VIPA, with the support of European Agency. Since January of 2008, European Bank for Reconstruction and Development (EBRD)

the needs of clients. Preservation and packaging ensure the conditions that fresh potato will have durability and freshness that are required by the GLOBALGAP standards. Packages are in 2.5kg, 5kg, 10kg, 25kg, and 1000kg. PROCESSING – Pestova produces varieties of potatoes which are dedicated for market of the processing industry (chips). Potatoes are processed easy and are very delicious! In addition, Pestova makes starch processing of potatoes in the final product snacks and processes also grains (corn) for production of flips and popcorn.

Pestova protects its main cause that the quality of its products begins in the fields planted with the best seeds and continues with the support throughout the production process. The following part of the cycle is relied on the quality of production and customers’ safety that are a high priority for Pestova. The whole production process is regularly controlled via lab analysis for quality control that is done in the domestic and international licensed laboratories. Pestova is dedicated in applying the best practices of food production, by the GLOBALGAP, HACCP, and ISO 9001:2008 standards. Only the chosen and certified with GOBAL GAP standard potatoes are sent into production or packaging of fresh consuming patatoes. Thing’s you didn’t know about Vipa Chips Pestova was established in 1991 as a family business, but Kasumi family tradition dates back to the beginning of the 50-ies. Their activity has begun with production and sale of potato in an area of 2 hectares.

is a shareholder in Pestova. Today, 15% of the company’s shares belong to European Bank for Reconstruction and Development), while 85% of shares belong to Pestova. In 2010, Pestova installed a new, modern line for production of Chips and two other lines for production of Flips and Snacks. In the following years Pestova expects to continue its growth of product range from potatoes and grains, and very soon there are expected novelties in the market. Product VIPA covers a wide range of products, starting from fresh potato for consumers, processing to final products such Chips, Snacks, Flips, and lately Tortilla and Dinos. CONSUMING POTATOES – Pestova pays special attention to keeping fresh potatoes starting from the harvesting period, storage in modern conditions, to the packaging. Fresh potato packaging is made with advanced technology responding to

Recent Developments With the intention of growing the production and the quality, Pestova continuously is researching for new varieties of potatoes for processing and consuming needs. Also, it keeps expanding the planted areas with potatoes and is working on construction of extra capacities (storages) in potato conservation for longer time. Meeting the customers’ expectations and needs, Pestova very soon is planning to place new products for its customers in the market. Promotion Every year, Pestova celebrates the Potato Day, an event that brings together the representatives of international institutions that work with agriculture, leaders of domestic institutions, and farmers that are engaged with potato cultivation. Also, Pestova is a regular guest at food fairs organized around the country.

In 1999, the war, same as throughout Kosovo, brought Pestova back to point zero. Pestova marks a significant increase in cultivation of potato, sale of mechanization and agro-inputs, and it also gains the exclusivity given by the Netherland Company “Agrico” for potato seed marketing in Kosovo. In 2001, Pestova begins with the construction of a warehouse for potato storing and manages to cover certain share of market in Kosovo and the region. VI-PA is an acronym for Vicianum Patatina which means Potatoes from Vushtrri. European Bank for Reconstruction and development – EBRD is a shareholder in Pestova.

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Z Mobile is owned by Devolli Group, a wellknown domestic corporation and K-Com Group, a United States of America based company.

Market Z Mobile owns a considerable amount of market share in Kosovo. The company has more than 180 thousand active subscribers, while has more than 600 businesses as clients. Z Mobileâ&#x20AC;&#x2122;s offers are dedicated to whole range of subscribers, while being used in large parts by the young clients.

Product Based on clientsâ&#x20AC;&#x2122; needs, Z Mobile has divided its products in two main categories, Prepaid and Postpaid.

Achievements Z Mobile has 183,000 active subscribers. From the client base, Z Mobile has contracts with more than 600 businesses and organizations, which use Z Mobile group products and services. The major and most important clients of company are: Kosovo Customs, Office of the Auditor General of Kosovo, Embassy of Croatia, Kujtesa, Lesna, Coca Cola, DHL, Universal Food, Zeropozitive Publicis, Union, etc.

History Z Mobile is a commercial name of Dardafon. Net L.L.C, which started its operations on January 2010 in mobile market of Kosovo. Z Mobile is a Virtual Mobile Network Operator (VMNO) and has a contract with Post and Telecommunication of Kosovo (PTK) regarding the network usage. Since its launch on 2010, Z Mobile has managed to have 12.67% market share of mobile market in Kosovo, with 183,000 active subscribers. Z Mobile has a staff of 110 people, working in sales and marketing, customer care, information technology, finance, and administration. Z Mobile staff is a multiethnic staff, where take part Kosovo Albanians, Kosovo Serbs, and Kosovo Turks. Z Mobile has a contract with Nokia Siemens, which makes the company able to use most advanced mobile telephony technology in the world.

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Regarding Prepaid and Postpaid numbers, Z Mobile offers lowest prices in the market. Regarding the Postpaid numbers, Z Mobile has the following product options: Postpaid 400, Postpaid 600, Postpaid 1000, and Postpaid 5000. These options offer the subscribers various numbers of minutes of calls and number of SMS towards Z Mobile and Vala numbers. For any postpaid number, Z Mobile offers a possibility of adding minutes of traffic and SMS towards IPKO, 100 minutes and 100 SMS, or 50 minutes and 50 SMS.

For International Calls, Z Mobile offers a product of International 30 minutes, which is a product with low cost for calls towards International Zones 1, 2, and 3. After the usage of minutes and SMS included in the product, Z Mobile offers lowest prices of calls and SMS for 0.04€/ Minute and 0.02€/SMS. All the Postpaid numbers in the group will communicate with each other with 0€ per minute, which means there are free group calls for UNMIK Postpaid numbers. For every single business or organization, Z Mobile has an Account Executive who serves its client 24/7. Recent Developments The company continuously brings new offers and products to the market. The products and packages are dedicated to ease the communication between friends and family, such as are ‘Vet i10ti’, ‘Lemza’ campaigns. The quality of services and experienced customer care contribute in company’s market among businesses. This range of clients makes Z Mobile among best services in the market. Promotion

Brand Value

Z Mobile promotes its business through various marketing channels. It uses TV, radio, newspaper, billboards, flyers for its ads and it’s very creative in offering different packages to its clients. It’s known for some of the best commercials in Kosovo.

Z Mobile business strategy is to operate in the market with lowest prices and excellent products and services, which will serve customer needs of low cost and excellent service. As a customer oriented company, Z Mobile objective is to create exceptional value for its clients, staff and business partners, and for society in general. Customer orientation is a base which pushes Z Mobile to serve its clients in excellent way to fulfill their communication needs.

The company promotes its business via sponsorship of various events in the world of entertainment and sports, while contributing to the community through humanitarian campaigns.

Thing’s you didn’t know about Z Mobile Z Mobile has more than 180 thousand active subscribers. Z Mobile uses the technology of Nokia-Siemens that is considered as a world leader for mobile phone technology. More than 600 companies and organizations use Z Mobile business services.

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PARTNER EZ Vision Company with the visual equipment rental mainly operates and offers its services in Kosovo. Just few times the company had to offer its services to neighboring countries such Montenegro or/and Albania as equipment supplement for the native company. Today EZ Vision is the leading company in Kosovo which offers the rental of the visual equipments such as Professional projectors and large LED screens as well as all the professional infrastructure in order to offer different ways of event visualization. Being related to Mr. Almir Sahatqija, the owner of AlmiriAS company, in 2007, while still being employed with international organizations, Mr. Zherka, the owner of EZ Vision, invested on powerful projectors and started a test with projection services. At 2009, after seeing the lack of such services in Kosovo market, being promoted using contacts and working in parallel with AlmiriAS, Mr. Zherka invested in more professional and more powerful projectors, with following different size professional projector screens. While researching other markets for the profile of visual equipments, Mr. Zherka saw the demand for large scale LED screens and so the EZ Vision was founded and registered in mid-2009. Following the founding of the company, EZ Vision started with investments on its profile being the leader today in possession of large LED screens, professional projectors and professional equipment for visual management of the screens. EZ Vision company offers the services of visualization to events such as: Large venue Concerts, DJ Concerts, Club service, weddings, promotional events, festival

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and all other festivities. The services vary from professional projection to large scale LED visualization of the event/s. As mentioned in previous paragraphs, EZ Vision started offering its services to small scale events, and gradually by also

educating the clientele on benefits of event visualization. Today the company manages to fulfill almost all the market demands. In 2014, EZ Vision continued to invest in the field of the same expertise by increasing the screen quantity and adding more professional equipment for screen control. Also in 2014 EZ Vision started cooperation with the company of the same field of expertise in Albania by sending its equipment as supplement, and the prestigious festival of Albania “Kënga Magjike” is added as a event of a large scale to be mentioned along with SVFM 2014 (StarCard VideoFesti Muzikor), 2014 LDK political rally events, 2014 AAK political rally events, 2014 Prishtina Beer Fest, 2014 Thanks Giving festival “Thank You USA” etc. EZ Vision LLC started its business with the support of AlmiriAS. Facing the success, the seriousness and responsibility of AlmiriAS, EZ Vision followed the same principles and practices which made the company serious and responsible towards its clients with clear vision for the future benchmarks of the company. EZ Vision strives always for the best with cautiousness following the motto “In this business, you’re as good as your last job!” The foundation of the EZ Vision really started as a test “side job”. Nevertheless, very quickly to invest in equipment so much more than the Kosovo market demanded, so it had to literally educate its clients.

PARTNER As a Sound&Lighting rental company and being located in Kosovo, the initial and main market of AlmiriAS is Kosovo, without neglecting neighboring countries (which was a case for few times) such as Albania, Montenegro, and Macedonia. In 2000 (a year after the war), as most companies in Kosovo, AlmiriAS started with few lights and sound systems offering rental services to few events, and continued to invest in the business and offer more services to clients so that today managed to be one of the most prestigious and serious companies in its profile.

worth to be mentioned as the largest and in a whole new scale are: SVFM 2014 (StarCard Video-Festi Muzikor), 2014 LDK political rally events, 2014 AAK political rally events, 2014 Prishtina Beer Fest, 2014 Ngom Fest - Prizren, 2014 Thanks Giving festival “Thank You USA” etc.

AlmiriAS is dedicated towards rigorous working discipline, dedication and responsibility also followed with long years of professional portfolio and that is what makes AlmiriAS a company being chosen by clients for offering services to large venues, instead of its competitors. Although Mr. Almir Sahatqija is the founder of the company and AlmiriAS bears his signature, it is also thanks to Almir’s brothers, Alben Sahatqija and Genti Sahatqija that AlmiriAS stands for what it is today due to their zeal and dedication towards the company.

Initially as individual business, in 1994 Mr. Sahatqija started the business of DJ-ing offering his services and audio services to events such as weddings, party DJ-ing, etc. In 1997 AlmiriAS was founded, and later in 2000 started offering lighting services as well. Today, AlmiriAS manages to offer rental services to wide range of events offering, professional lighting, professional audio, professional stage and roof systems, and other services (fireworks, stage fire bursts, club services etc.) which comply with the profile of the company. Today, all events are larger than events which occurred in past years. Therefore AlmiriAS invests in its equipment continuously. With the new world trend in using much efficient equipments which consume less electrical power, AlmiriAS company changed almost the entire line of lighting equipment with new products that are much more sufficient in power saving while offering even brighter and more powerful light. 2014 events

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PARTNER B-Models was established on September 17th 2012, and until today has organized more than ten successful events, such as Albi Mall Fashion Show 2012, that was transmitted on KTV. Among other events organized by the company are: Prishtina Fashion Night (autumn/winter) – organized by B-models and RTV21, on December 16th 2012; cooperation with KTV for the New Year Holiday TV Program; Prishtina Fashion Night 2013 (Spring/Summer) held on April 19th 2013 and transmitted on KTV; humanitarian fashion show parade for SOS Kids Villages organized in Emerald Hotel on June 24th 2013; a holiday concert with fashion creator Kati; Prishtina Fashion Night 2013 (Autumn/Winter); fashion show parade organized by the renowned fashion creator Flutura Dedinja in 2013; participation at Krenare Rugova’s fashion show parade; Prishtina Fashion Night 2014 (Spring-Summer) on April and transmitted on KTV; Prishtina Fashion Night 2014 (AutumnWinter) held in November and also transmitted on KTV; and many other events. B-Models is a modeling agency managing more than 60 Kosovar guys and girls, where most of these models became faces of the best known companies in Kosovo such soft-drinks Relax, Golden Eagle, Raiffeisen Bank, Ipko, Bodrumi I vjetër, Golden Hotel, etc. The key idea behind the agency is the encouragement

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and involvement of new generations in culture, more accurately in the world of fashion. Considering that the fashion now has become an important part in the lives of young Kosovars, and there aren’t many places for them to chase their dreams in this area, B-Models appears as an alternative for everyone that wants to challenge themselves in this field. B-Models is known as a promoter of models, whose goal is to become successful in Kosovo and international area. There are a few events organized outside Kosovo such as participation in Skopje Fashion Week with many models; participation in Montenegro Fashion Week with some of company’s models; travelling of a few models in America; and also the collaboration with many Balkan and Asiatic countries in enhancement of fashion world in Kosovo. B-Models has planned to open the first professional course for fashion, photo-modeling, and acting. This course is planned to be opened in May 2015, and a large number of attendees is expected to join it. Among the activities that B-Models does are: various fashion events, fashion show parades, promotions, models, and photo-modeling (advertising).

PARTNER K-Communications is a marketing agency which was founded in 2011. Necessity of creating a leading traditional media which converges new ideas of advertisement led to creation of it. K-Communications greatest source of value to clients is the way this company thinks. The company’s integrated approach to solving marketing challenges is to come at problems from both the left and right sides of the brains using the expertise to create solutions driven as much by knowledge and logic as by creativity and intuition. K-communication is specialized in creating advertisement opportunities for its clients based on the expertise that company has on creating innovative strategies on where, when and how to advertise, efficiently and effectively. K-communication works with media buying and selling. It sells its services in national market. It is the main and exclusive marketing representative of Kujtesa Cable TV platform. Also, K-communication works with clients that have special requests to advertise in National TV Channels. It possess a various gamma of services, in a very specific market, such as Cable TV. Its services are based in Prishtina and in the whole region of Kosovo. K-communication has been the local producer of Rita Ora’s video spot, Shine Ya light, which have been one of the prominent

promotion of Kosovo in international community. K-communication was the first agency that has developed the system of advertising in Digital Cable TV platform, making the first Cable TV advertisement slots in any platform in Kosovo. K-communication is also a premier company in creating valuable strategies in marketing and research. K-communications’ services are: Graphic Design, 3D Animation, Post Production, Media Buying and selling, Web Banner, Strategic Marketing Plan, Business Analysis through Marketing Segments, Web Design and Maintenance, Online Marketing, Public Relations. Clients with whom K-communication works are: Universal Food, DHL Kosova, Kosova Motors which consists Land Rover and Ford for Kosovo, Kujtesa, Illyria Life, Aroma Caffe, Trepharm, IOM, Save the Children, UNICEF, Superbrands Kosovo. K-communication has been the local producer of Rita Ora’s Shine Ya Light video.

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