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The collection 2020/2021


touch my supersized crispy flowers, and you’re sold!


www.granvia.eu

About The strawflowers Granvia® collection put a smile on your face right away when you touch her petals for the first time. Because yes, you will want to touch her. Her papery and dry petals make it almost hard to believe that the Granvia® flowers are organic and alive.

Beside her resistance to all kinds of weather, she is also self-cleaning. This means that you don’t need to give her a lot of attention to keep up the quality. But if you notice a lesser flower in her plant, you can always take it out and Granvia® will replace it with a new flower even sooner.

Granvia® is a collection of Xerochrysum (Bracteantha) with unusually big, long lasting flowers. There are multiple bracteatum on the market, but the Granvia® variety is stronger, has better branching, blooms earlier and has huge flowers . When talking Xerochrysum, we believe bigger is always better. The flowers of Granvia® are certainly bigger than any other Xerochrysum out there, We are promising you, Granvia® will be the next big thing in bedding plants.

Blooms with a beat. The Granvia® colours are not the only attributes that are lively, Granvia® has a day and night rhythm. Granvia® starts her day with closed buds, but as soon as she feels the sun on her petals, her big flowers will open up. All in a matter of minutes. As the night falls, she will fall asleep and her flowers close up again. Granvia® also closes her flowers if they get wet, so you can tease her with your watering can.

The Xerochrysum (Bractheantha) is an Australian plant. Originally they grow in a dry and hot landscape. But even though she naturally prefers dry and sunny places, she doesn’t have a problem thriving in colder climates. Her super strong garden performance is truly remarkable.

Identity Granvia’s flowers stimulate the senses. Feast your eyes on her bright coloured flowers, which are unusually big. Touch her dry and papery petals and listen to the soft crackling between your fingers.


it’s mad hot! ouch...


www.granvia.eu

Awards We first presented Granvia® Gold at IPM 2019 where she was rewarded by the IPM Novelty Award. In just a short period of time, Granvia® captured the hearts of many. She was a FleurStar Finalist, won the GLEE New Product Award and the Veitshöchheim MainStar Award. We are sure much more praise will be in her future as we keep developing our collection and colours.

FleurStar Finalist 2019

GLEE New Product 2019

Veitshöchheim MainStar 2019

IPM Novelty 2019


www.granvia.eu


check it out! it’s goood.


www.granvia.eu

Advantages

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blooms really really really long Granvia® produces masses of stunning bold flowers over a long period of time. Except for short day season (mid-winter), it blooms all year long. From early spring until early winter.

Attracts bees & butterflies Create a garden where bees, butterflies and other insects can joyfully zoom around and collect the nectar of the flowering plants and flowers. They happen to love Granvia® and are happy to buzz around its big flowers.

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Crisp & colourful The crispy paper-like structure of the petals bring a smile on your face if you touch them for the first, second and even third time. Granvia®’s bright colours add a fun and playfulness to your home and garden.

Easy to maintain Granvia® is a self-cleaning plant. If her flowers die, she will shed them and replace them with new ones. With Granvia® you are always assured of a perfect plant with constant growth, a compact and dense form and a remarkable appearance that is easy to maintain.

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Giant flowers There are multiple Xerochrysum on the market, but there is no one with the size of Granvia®. Granvia® has much bigger flowers than the regular Xerochrysum. It’s what makes Granvia® the perfect eyecatcher in any garden.

Ultra strong garden performance The ultra strong garden performance of Granvia® is remarkable. It is good resistant to all kinds of weather: from the dry and hot landscapes of Australia till the much colder climate of Sweden.


www.granvia.eu


your own potpourri.


www.granvia.eu

Strawflowers More flowers, more fun! Granvia®’s flowers look my-oh-mighty in a big bunch, but even just a single stem will steal the spotlight. Have a little fun with your flowers and pick some stems from the plant. If you pick the flowers when they’re still in bud, you can watch them open up in a matter of minutes. Granvia® is perfectly suited to preserve in a strawflower bouquet or fresh potpourri. Or just put some single stems in a mini vase with some water, and they’ll last for days. Are you interested in growing Granvia®? Yes! Contact us at hello@mnpflowers.com


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www.granvia.eu


get what’s totally new...

Pink Flame


www.granvia.eu

Retail Everywhere where we have brought Granvia®, she caught people's attention, made them stop and stare and demanded them to feel her crispy colourful petals. And it is because of her eye-catching qualities, we know Granvia® is going to be a huge success. Are you ready for a plant that stimulates all senses? Granvia® Gold is going to hit the retail market spring 2020. Granvia® Pink Flame will be available for retail in 2021. We can make sure these beauties are especially grown for you and your customers. Interested in selling Granvia®? Be a trendsetter and contact us now at hello@mnpflowers.com. Sales & support As if the product itself isn’t convincing enough, there are many advantages of working with us. MNP supports partners to effectively market our products by offering them ready-to-go brands. This means we’ll help you by creating free marketing concepts, arrange free publicity and PR and offer POS materials. We also safeguard the plant quality and future breeding activities. Most of all, we aim to build strong, sustainable brands, that will help both of us to increase our market share.


all new crispy stuff...


www.granvia.eu

Collection


it gets crispy and crocky


www.granvia.eu

Granvia Gold ®

FleurStar Finalist 2019

var. Bonxero 148

Available for retailers now

Crispy and crocky. You can’t go around the sungold Granvia®. She has remarkable big flowers with an intense bright yellow colour. Her big flowers can grow up to be 8 centimetres big. Plant her in a pot or just directly into the ground. Have a little fun with your flowers, pick some flowers from the plant to watch them open up in a matter of hours. You can preserve them perfectly and use some single stems in a dried flower bouquet or fresh pot-pourri. Or put some single stems in a mini vase with some water, and they’ll last for days.

GLEE New Product 2019

Veitshöchheim MainStar 2019

8 cm

(flower size)

vigorous (vigour)

early

(earliness)

mounding

(growth habit)

high

(branching)

from 15 cm

(advised pot size)

20 °C

(growth temp.)

9 weeks

(growing time)

40 cm

(height)

1x

(pinching)

2 weeks

(rooting time)

april - september (flowering period)

IPM Novelty 2019


www.granvia.eu


we’re flaming in pink...


www.granvia.eu

Granvia Pink Flame ®

var. Bonxero 11187

Available for propagators now

Flaming in pink. Let’s pop some pink bubbles, because this year we are introducing our Granvia® Pink Flame. This bubblegum coloured flowers are a true girls dream. If it were up to us, we’d cover every garden in these Alice in Wonderland blooms. The Granvia® colours are not the only attributes that are lively; Granvia® has a day and night routine, just like humans. Granvia® has closed buds in the morning and as soon as she feels the sun on her petals, her big flowers will open up. As the night falls, she’ll fall asleep and her flowers close up again.

7 cm

(flower size)

vigorous (vigour)

middle

(earliness)

mounding

(growth habit)

very high (branching)

from 15 cm

(advised pot size)

20 °C

(growth temp.)

12 weeks

(growing time)

40 cm

2 weeks

(height)

(rooting time)

1x

april - september

(pinching)

(flowering period)


www.granvia.eu


www.mnpflowers.com

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B E H I NBehind D Tthe H brand E B R A N D


Our four core activities The business of MNP can broadly be divided into four core activities.

Cultivation I

About us

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pots, leaflets and an online platform, to present the brand in every way. Now the product is ready to be marketed!

3. Introduction, sales and licensing The most important activity is bringing our new varieties 1. Testing & selection (novelties) to the professional market. MNP introduces new Each year MNP selects and tests new and innovative varieties in varieties three times a year: during the IPM, the FlowerTrials® and close consultation with Suntory® Flowers Ltd. The breeding of the Beside her resistance to all kinds of weather, she is also The strawflowers Granvia® collection put a smile on your face the FloraHolland Trade Fair. Consequently, there is always a reason plants takes place in Japan, Vietnam and Australia, where an self-cleaning. This means that you don’t need to give her a lot of right away when you touch her petals for the first time. to visit MNP, both on location and during exhibitions. During a visit, extensive team of professionals works passionately together to attention to keep up the quality. But if you notice a lesser flower in Because yes, you will want to touch her. Her papery and dry business partners can express their interest in a new product and create perfect plants for every garden and balcony worldwide. her plant, you can always take it out and Granvia® will replace it petals make it almost hard to believe that the Granvia® decide whether they want to run trials or to add the introduction to Thereafter, the quality and selection specialists of MNP select the with a new flower even sooner. flowers are organic and alive. their assortment straightaway. To take up a new variety, a small plants and varieties that are suited best to the European market of license fee has to be paid for every Suntory® plant that is sold. MNP today. With a clear vision, profound insight and common sense, Blooms with a beat. Granvia® is a collection of Xerochrysum (Bracteantha) with compensate for this fee by creating free marketing concepts, they test the selected novelties extensively at several testing The Granvia® colours are not the only attributes that are lively, unusually big, long lasting flowers. There are multiple bracteatum arranging free publicity and PR, safeguarding plant quality, future locations. Requirements that need to be met by our novelties are Granvia® has a day and night rhythm. Granvia® starts her day with on the market, but the Granvia® variety is stronger, has better breeding activities, etc. for its partners. Hence, plants of MNP are earliness, sturdiness, floriferousness, weather resistance, colour closed buds, but as soon as she feels the sun on her petals, her big branching, blooms earlier and has huge flowers . When talking protected by trademark and plant variety rights. consistency, growth and more. flowers will open up. All in a matter of minutes. As the night falls, Xerochrysum, we believe bigger is always better. The flowers of she will fall asleep and her flowers close up again. Granvia® also Granvia® are certainly bigger than any other Xerochrysum out 4. Monitoring and support 2. Building brands closes her flowers if they get wet, so you can tease her with your there, We are promising you, Granvia® will be the next big thing in At MNP we are happy to guide, advise and provide our business After the final selection, the specialists decide which varieties will watering can. bedding plants. partners in all the support they need. Therefore, we work closely be introduced and which will be either retested or dismissed. This together with our licensees. We visit them as much as possible, not is the point where we start building brands! The marketing Identity The Xerochrysum (Bractheantha) is an Australian plant. Originally only to consult them about propagating and growing specific department is the creative heart of our organization. To perfectly Granvia’s flowers stimulate the senses. Feast your eyes on her they grow in a dry and hot landscape. But even though she Suntory® varieties, but also to listen and learn from their position new products into the market, a specified market research bright coloured flowers, which are unusually big. Touch her dry naturally prefers dry and sunny places, she doesn’t have a problem experiences in the field. This means, we can benefit from each is conducted to identify the end consumer of each novelty and his and papery petals and listen to the soft crackling between your thriving in colder climates. Her super strong garden performance other and establish a continuous growth and improvement of our or her corresponding preferences. Thereafter, the product name fingers. is truly remarkable. business and breeding strategy every year. and brand design is discussed and created in several intensive brainstorm sessions. We develop a brand story, a brand logo, labels,


www.granvia.eu www.mnpflowers.com

Champions of tomorrow, today Since 1989, MNP flowers have managed the European rights, and is the master licensee, for all (future) products of the Japanese breeder Suntory® Flowers Ltd. Each year we select and introduce new and innovative varieties in close consultation with Suntory®. Above you will find a selection of our major brands.

Key brands

Cultivation II

Beside her resistance to all kinds of weather, she is also The strawflowers put a smile on your face MNPGranvia® is widelycollection acknowledged for introducing innovative, high self-cleaning. This means that you don’t need to give her a lot of right away when you touch her petals for the first time. quality and successful bedding plants into the European attention to keep up the quality. But if you notice a lesser flower in Because yes, you will want to touch her. Her papery and dry ornamental plant sector. We have built one of the strongest her plant, you can always take it out and Granvia® will replace it petals make itportfolios almost hard to believe that the Granvia® in the ornamental plant industry with numerous with a new flower even sooner. flowers are organic and brands alive. that are among the world’s best-known successful plants.

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Every year, we carefully select and test new discoveries before Blooms Granvia® is a collection of Xerochrysum with introducing them to the(Bracteantha) market. Furthermore, we improve andwith a beat. The Granvia® colours are not the only attributes that are lively, unusually big, enrich long lasting flowers. There are multiple bracteatum our existing brands with new shapes and colours to meet on the market,with but the Granvia® varietydesires is stronger, current consumer and has newbetter trends. We workGranvia® closely has a day and night rhythm. Granvia® starts her day with closed buds, but as soon as she feels the sun on her petals, her big branching, blooms earlier and has huge flowers . When talking with our licensees (propagators) and growers to make sure our flowers Xerochrysum, we believe bigger is always better. The flowers of products are always available and properly displayed, in allwill open up. All in a matter of minutes. As the night falls, she will Granvia® are certainly bigger any other Xerochrysum out channels from than exporters to retailers and wholesalers. Hence, wefall asleep and her flowers close up again. Granvia® also closes her flowers if they get wet, so you can tease her with your there, We are promising you,platforms Granvia® to willeffectively be the next big thing use multiple market our in products, from watering bedding plants. events to social media. Consequently, we ensure that the Suntory® can. genetics are always on top of consumers’ minds. Identity The Xerochrysum (Bractheantha) is an Australian plant. Originally they grow in a Mission: dry and “To hotcontribute landscape.inBut even athough sheand healthy Granvia’s flowers stimulate the senses. Feast your eyes on her creating beautiful naturally prefers dry and sunny places, she doesn’t have problem environment where people, flora and fauna acan flourish.” bright coloured flowers, which are unusually big. Touch her dry and papery petals and listen to the soft crackling between your thriving in colder climates. Her super strong garden performance fingers. is truly remarkable. Vision: “Quality is the key. We want to grow plants that give people value for money. We innovate, enrich and improve our products continuously, but also each individual by learning and being challenged every day.”

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Contact

Get in touch with our team of professionals At MNP we are happy to guide, advise and provide our business partners in all the support they need. Get in touch with our team of high qualified professionals.

Marije van Bochove Administrative Services Manager

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Melvin Hoekstra Administrative Services Manager

+31 (0) 172 50 67 00 +31 (0) 172 50 67 00 m.vanbochove@mnpflowers.com m.hoekstra@mnpflowers.com

Jeroen F. Egtberts Managing Director

Klaas Droog Sales & License Manager

+31 (0) 653 23 80 36 j.egtberts@mnpflowers.com

+31 (0) 622 39 63 50 k.droog@mnpflowers.com

Sjaak Oomkens Trial & Greenhouse Manager

Elco van der Poel Cultivation Manager

+31 (0) 653 92 54 65 s.oomkens@mnpflowers.com

+31 (0) 653 53 41 92 w.mulder@mnpflowers.com


www.mnpflowers.com

Sales agents

Willem Mulder Contract & License Administration

Erwin Giezen Head Marketing & Communications

Vivianne de Bruin Brand & PR manager

Paul Jackson Sales Agent & Brand Ambassador

+31 (0) 612 12 58 85 w.mulder@mnpflowers.com

+31 (0) 619 94 54 82 e.giezen@mnpflowers.com

+31 (0) 620 36 45 77 v.debruin@mnpflowers.com

+44 (0) 788 69 51 167 +44 (0) 147 75 35 503 p.jackson@mnpflowers.com

Pamela Daatselaar Cultivation Specialist

Halit Celik Cultivation Specialist

Edyta Sroka Cultivation Specialist

+31 (0) 172 50 67 00 info@mnpflowers.com

+31 (0) 172 50 67 00 info@mnpflowers.com

+31 (0) 172 50 67 00 info@mnpflowers.com


General conditions

E V E N T S

Upcoming events 2020/2021 MNP is with its Suntory® genetics represented on several events. This year we will be present at the following trade shows:

2020 Myplant & Garden Seasonal Trade Fair Flower Trials® Foar Oaks Trade Show Glee Royal FloraHolland Trade Fair

26 - 28 11 - 12 09 - 12 08 - 09 10 - 12 04 - 06

2021 IPM

26 - 29 January

February March June September September November

Milan, Italy Naaldwijk, The Netherlands Leimuiderbrug, The Netherlands Cheshire, United Kingdom Birmingham, United Kingdom Aalsmeer, The Netherlands

Essen, Germany

All our offers, agreements and deliveries will be concluded according to our General terms of sale and delivery of Plantum, filed with Amsterdam Chamber of Commerce, Amsterdam office, on 23 April 1991. General conditions of October 2016 for the sale and delivery of products by the limited companies according to Dutch law MNP flowers, Moerheim New Plant B.V. and Rosaflor B.V. with its seat in Leimuiderbrug, all companies hereinafter individually to be called: ‘’MNP flowers or MNP’’. Disclaimer The information in this brochure is based on results obtained from trials carried out on test locations of MNP. However this brochure is compiled with great effort, MNP cannot be held responsible for any inaccuracies, given advice and/or incomplete information obtained in this brochure. © MNP Notifications Since 1989 MNP is managing the European rights and is master licensee for all (future) genetics from Suntory Flowers Ltd. (Japan). MNP and/or Suntory Flowers Ltd. varieties are protected by plant variety rights and/or US plant patent. All trademarks in this brochure are sole property of MNP. ® Registered trademark Chamber of commerce Amsterdam The Netherlands 33228598 Registered trademark Granvia® is a brand and registered trademark of hybrids from Xerochrysum, bred by the Japanese breeder Suntory Flowers Ltd. Colophon Printed by © 2020 MNP, Leimuiderbrug, all rights reserved. MNP does not assume responsibility for any possible damage resulting from the use of this publication or its contents.


www.mnpflowers.com

Our location

Key to symbols

leaf colour


MNP Weteringweg 3a 2155 MV Leimuiderbrug The Netherlands

EN

/GranviaXerochrysum

info@mnpflowers.com www.mnpflowers.com www.granvia.eu

/Granvia.eu

T +31 (0) 172 506 700 F +31 (0) 172 506 675

/Granvia15

/MNPflowers

Profile for MNP flowers + Suntory genetics

Granvia® leaflet 2020/2021 (Xerochrysum)