Lifestyle + Bow
style + Bow
The Mindful Explorer
me + Design
Travel
by KATE WERTHEIMER Portrait by ANA PEDRERO
d and Drink
In 2012, West Coast-based native New Yorker Jeanine Pesce started RANGE, an agency and magazine specializing in trend forecasting and creative production in the outdoor industry. “I’m interested in the inGarden tersection of art, design, sustainability, and the outdoors,” says Pesce. RANGE produces the weekly Horizon Report and advises brands to tell stories focusing on the human connection to the outdoors rather than mere performance. Thanks to her work, Pesce thinks twice before gearing up. “It’s important to educate myself about the brands I support,” she says. “That’s how I make an impact, even if it’s a small one.” To begin your own conscious consumer journey, follow in Pesce’s footsteps: Values have value
“You can spend hours combing through corporate sustainability reports, or you can download the Good On You app, which reviews and rates tons of brands on ethical policies and practices ranging from child labor and worker safety to energy use, carbon emissions, and water impact.”
Durable = Sustainable
“I’ll spend more money on a pair of boots from a heritage brand like Danner or Blundstone because I know they will literally last forever. I also look for brands with in-house repair and rewear programs like Patagonia, Arc’teryx, and Levi’s.”
Representation matters
“The Outdoor CEO Diversity pledge, created by Teresa Baker, shows exactly which CEOs have pledged to increase representation internally at the corporate level and externally through consumer-facing initiatives and campaigns featuring diverse athletes and ambassadors.”
SUMMER 2020
SUNSET.COM
Pesce’s eyecatching issues of RANGE magazine come out about two times a year.
