F
lower ashion
Everything changes with the passing of time. What was the ultimate in fashion some time ago, seems to be old-fashioned now, this doesn’t only happen in the fashion industry, when it comes to flower design, the same thing occurs. This is because floristry works hand in hand with interior design. With the cosmopolitan mix of cultures and taste’s here in southern Spain this mix of interior design help create wonderful flower arrangements and décor pieces. Every country has its particular view of floristry fashion, that’s what makes the coast so unique. Flowers are used to give a certain look to a space and this is never more evident than at the many parties and weddings. Although some people still go for the traditional look, now more than ever we are seeing special theme being chosen. Flowers should enhance and enforce a decoration and must convert a venue in a unique way. As florist we are seeing more and more party themes such as 1001 night, Bollywood, the Sixties, Oriental or Spanish party themes, so you can imagine the different types of flower decorations which are needed to give this final touch. The same happens with colour schemes. Who can tell what the colour of this year is? I am sorry, but can’t give an answer to this question. This leads to another question. Who decides in the fashion industry what is going to be next year’s colour? For sure the designers are responsible for this. When it comes to flower arranging, something similar happens. A good example is the flower decoration done in the Four Seasons Hotels. It all started in the George V Hotel in Paris. Their florist achieved a real breakthrough. Flowers putted
upside down, submerged totally in water or letting groups of flowers sit on top of a vase. In spite of these fabulous innovations, the classic style still has got its public. It is true that white flowers are the most popular choice of flowers because they look good in any surroundings and give a touch of elegance. White flowers are also a good and safe choice when sending flowers as you cannot always sure about the interior of the person’s house you are sending the flowers too. But when it comes to decorating a party, rules are changing and colour is the favoured choice because white flower displays do tend to remind us of weddings. Although we think that we are very open-minded, something classic stays present in the back of our minds. The same happens with multi-coloured flower arrangement at weddings, of course the final effect can be smashing, but didn’t we expect the décor to be white? The only thing that really has changed in flower arranging is the designs of the arrangements. Things seem to be far more natural and the use of greenery is a must now. A flower looks much better when surrounded by different types of leaves. So: What is fashion, what is in, what is cool...? The truth is that there is no satisfying answer. Did you know that male customers mostly prefer multi-colour displays and women normally go for a much softer look? This is because it all depends on personal taste and preferences. I am so glad that the flower business is still very individual and can be considered as an art. It all depends on the design and creativity of the florist and some of us really do a good job!!!!
www.hollandflowersmarbella.com Boulevard Príncipe Alfonso de Hohenlohe 29602 MARBELLA - Tel. & Fax 952 779 651
C.C. Costa Marbella - El Corte Inglés - Sótano I 29660 PUERTO JOSÉ BANÚS - Tel. 952 818 736
email: info@hollandflowersmarbella.com SPOTLIGHT MAGAZINE
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