NGS - THE REBIRTH
VISUAL STANDARDS GUIDE
INCORRECT USES
LOGO COMPOSITION The logo should only appear as specified by these guidelines. It should be respected in order to conserve the integrity of the mark and the brand and represent the brand accurately. Altering the logo in any way outside of the specified guidelines and rules should be restricted. It would no longer be part of the system and would not represent the brand. Here are a few examples of incorrect uses of the logo. 1. Drop shadow 2. Squashed / inappropriate proportion 3. Tilted 4. Missing the word mark 5. Elements in different positions 6. Outline 7. Gradient 8. Inappropriate color usage1 9. Inappropriate color usage2
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CHAPTER 01 | 02 | 03 | 04