Coast & Country - October 2018

Page 42

FARM MACHINERY & EQUIPMENT

Page 42

Branching out to meet kiwifruit industry needs To meet the increasing demands of the kiwifruit industry and lifestyle sector, Cervus Equipment NZ has opened a new branch at 6 Te Puke Quarry Rd, Te Puke. Cervus Equipment NZ’s general sales manager Tim Harty says this is the group’s ninth branch, specialising in all things John Deere, with an extensive product range including residential and commercial ride-on mowers, large and compact trac-

tors, agricultural equipment, golf and turf products and more. “Our Te Puke branch will specialise in kiwifruit tractors, lifestyle, turf and commercial mowers. Our experienced sales team can offer expert advice to help meet the machinery requirements of homeowners, lifestylers, contractors, groundskeepers and large-scale farmers,” says Tim. Cervus offers a full range of services, including after-sales support, parts availability, service quality, expertise, experience, and finance and leasing options. “Across the nine dealership locations you will find friendly, knowledgeable staff who are committed to helping you. They can provide service support and repairs for all agricultural equipment and have access to replacement parts for all makes of agriculture, lawn and garden equipment.” Tim says Cervus is a world-leading equipment dealer, powered by iconic equipment brands and unrivalled support.

“Cervus acquires and operates authorCervus Equipment NZ’s new branch in Te Puke. ised agricultural, transportation and materials handling equipment dealerships. The company has interests in 62 dealerships in Canada, New Zealand and Australia, employing more than 1500 people.” The primary equipment brands represented by Cervus include John Deere agricultural equipment, Peterbilt transportation equipment and Clark, ward with remarkable customer service and JLG, Sellick and industry-leading brands. For more informaDoosan material handling equipment. tion, visit: www.cervusequipment.co.nz Cervus keeps its customers moving for-

Strawberry tampering shines spotlight on traceability systems In light of recent Australian strawberry tampering cases, the New Zealand produce industry is taking every action possible to reassure customers their safety systems are robust. United Fresh is NZ’s pan-produce organisation currently leading a major NZ-led project reviewing traceability systems in our produce sector. United Fresh president Jerry Prendergast says the NZ fresh produce industry has systems in place to assess risks to the food supply and to ensure it is managed.

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This includes secure packing and distribution facilities as well as regular assessment of the supply chain processes. “These risk mitigation strategies need to be reviewed regularly and cover all steps in the supply chain,” says Jerry. Starting this year the project will run for three years. Co-funded by the Ministry for Primary Industries’ Sustainable Farming Fund, it involves working with the industry to ensure effective traceability from paddock to plate. Jerry says the project reinforces the need to work continuously on defending the integrity of our food supply systems.

Fresh produce is being traced from harvest through to retail store with a view to strengthening industry-wide traceability systems. More information about this project is at: www.unitedfresh.co.nz/ technical-advisory-group/sff “The tampering in Australia, whether copycat or worse, is a major concern and we support the efforts of all of the industry and authorities both here and in Australia in dealing with these issues. “We want to re-iterate this is an Australian strawberry issue, there is no connection to NZ-grown strawberries,” says Jerry.


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