OBSERVED
SELECTED WORKS OF SUNG IN CHOI
OBSERVED
// COPYRIGHT © 2010 SUNG IN CHOI
: A L L R I G H T S R E S E R V E D . N O PA R T O F T H I S B O O K M AY B E USED OR REPRODUCED IN ANY MANNER WITHOUT THE WRITTEN PERMISSION OF SUNG IN CHOI.
/ / C O N TA C T
: PHONE_ 415 810 6539 : EMAIL_ SWEETYENI85@GMAIL.COM : WEBSITE_ SUNGINCHOI.COM
/ / B FA G R A P H I C D E S I G N . A C A D E M Y O F A R T U N I V E R S I T Y
: 7 9 N E W M O N T G O M E R Y S T R E E T, S A N F R A N C I S C O , C A 9 4 1 0 5
// DIRECTOR
: MARY SCOTT
// COURSE
: S E N I O R P O R T F O L I O _ FA L L 2 0 1 0
/ / PA P E R
: 2 3 0 G S M B R I L L I A N T S U P R E M E M AT T E
// PRINTER
: CHUM’S DESIGN & PRINT : 5 8 2 M A R K E T S T R E E T, S U I T E 6 0 0 , S A N F R A N C I S C O , C A 9 4 1 0 4
/ / B I N D A RY
: THE KEY PRINTING & BINDING : 5851 OCEAN VIEW DRIVE, OAKLAND, CA 94168
/ / T Y P E FA C E
: H E LV E T I C A N E U E
// SOFTWARE
: A D O B E P H O T O S H O P, I N D E S I G N , I L L U S T R AT O R
// CAMERA
: FUJIFILM FINEFIX S700
// PHOTOGRAPHER
: SUNG IN CHOI
_ / / PA G E
005
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
FOREWORD To e l i c i t : t o p r o v o k e a r e a c t i o n o r t o d r a w o u t s o m e t h i n g h i d d e n . T h i s d e f i n i t o n inspired a way to design, while keeping in mind social and political situations of our time. Through my observations, design defined itself as innovative, and g r o w i n g p a r a l l e l t o c u l t u r e a n d p o l i t i c s . M o s t i m p o r t a n t l y, d e s i g n h a s a n i n t e n t i o n a e s t h e t i c a l l y & c o n c e p t u a l l y. D e s i g n a l w a y s c a r r i e s a m e s s a g e , a n d t h r o u g h e l i c i t b e h a v i o r, w e c a n c h a n g e i t i n t o a p o s i t i v e o n e .
PA G E / / _
006
_ / / PA G E
007
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
CONTENTS _//
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CONTENTS_ _ >>
SEE IT SAY IT 0 1 / / T O RY B U R C H S K I N C A R E
: 012 _ 025
0 2 / / B A R I L L A PA S TA
: 026 _ 035
03 // FLIGHT
: 036 _ 049
04 // KRONENBOURG BEER
: 050 _ 059
05 // THE COFFEE BEAN & TEA LEAF
: 060 _ 069
06 // TYPE REMIX
: 070 _ 081 07 // TORNADO BOOK
: 082 _ 089
0 8 / / B E D B AT H A N D B E Y O N D
: 090 _ 099
09 // DART
: 100 _ 131
10 // LOGOS
: 132 _ 138
PA G E / / _
008
lllll lllllllll lllll lll lll lll l l l ll l ll ll l ll l l ll l l ll l l ll l l l ll
lllllllllll l l lllll l lll lll lll lll l ll l l ll ll ll ll ll l l ll ll ll l
l llllllll lllllllllll lll llll ll lll l ll l ll ll ll ll l ll l ll ll ll ll OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
ll
_ / / PA G E
009
ll
lllll lllllllllll lll llll lll lll l l ll l l ll l ll ll l ll l l ll l ll ll l l l l
TOUCH BY TORY BURCH _//
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01
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PROJECTS_ _ >>
PROJECT
01
_OBSERVED
PA G E / / _
010
70s FASHION IDEAS THAT INSPIRE TITLE
PROJECT INFO
T O U C H B Y T O RY B U R C H
I re c e nt l y c a m e a c ros s t hi s hot ne w l i ne b y one of m y fa v or i t e fa s h i o n l a b e l s f o r To ry Burc h C os m e t i c s . The c ol or p a l e t t e i s p e r fe c t for b r a nd a nd t he g e o me t ri c p a t t e r n
COURSE PA C K A G E D E S I G N 3
p a c k a gi ng i s fun t oo. I ha v e t o a d m i t 70s s t y l e a nd 70s fa s hi on i d ea s c a n a c t u a l l y l o o k m ore m od e r n t ha n e v e r b e fore . The p a c k a gi ng i s a gre a t fi t for he r b ra n d a n d a l s o h a s
INSTRUCTOR T H O M A S M C N U LT Y
a m i x of m od e r n a nd v i nt a ge e l e m e nt s . P a c k a gi ng c om b i ni ng m i nima l i s m w i t h p a t t e r n t o b e a ut i ful e ffe c t for a Fe m i ni n Tor y Burc h l i ne of s k i nc a re p rod u c t s .
C AT E G O RY PACKAGING
C O U R S E _ / / PA C K A G E D E S I G N 3
I N S T R U C T O R _ / / T H O M A S M C N U LT Y
PA G E / / _
010
_ / / PA G E
011
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
TOUCH BY TORY BURCH _//
00
01
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03
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09
10
_OBSERVED
PA G E / / _
012
PROJECTS_ _ >>
C O U R S E _ / / PA C K A G E D E S I G N 3
I N S T R U C T O R _ / / T H O M A S M C N U LT Y
PA G E / / _
012
_ / / PA G E
013
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
TOUCH BY TORY BURCH _//
00
01
02
03
04
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08
09
10
_OBSERVED
PA G E / / _
014
PROJECTS_ _ >>
C O U R S E _ / / PA C K A G E D E S I G N 3
I N S T R U C T O R _ / / T H O M A S M C N U LT Y
PA G E / / _
014
_ / / PA G E
017
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
TOUCH BY TORY BURCH _//
00
01
02
03
04
05
06
07
08
09
10
_OBSERVED
PA G E / / _
018
PROJECTS_ _ >>
C O U R S E _ / / PA C K A G E D E S I G N 3
I N S T R U C T O R _ / / T H O M A S M C N U LT Y
PA G E / / _
018
_ / / PA G E
019
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
TOUCH BY TORY BURCH _//
00
01
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PROJECTS_ _ >>
Place of bottle_Engraving
PA G E / / _
020
Logo more raise than circle of edge
_OBSERVED
Tr i m a r o u n d e d g e
Lotate display stand
C O U R S E _ / / PA C K A G E D E S I G N 3
I N S T R U C T O R _ / / T H O M A S M C N U LT Y
PA G E / / _
020
PROJECT
02
ESSENCE OF CLASSIC ITALIAN NOODLE TITLE
PROJECT INFO
B A R I L L A PA S TA R E D E S I G N
To c re a t re d e s i gn for b a r i l l a p a s t a . I t w a s c hos e n t o b e re p a c k ag e d f o r a n u p s c a l e gour m e t s t ore . The up s c a l e d e s i gn p us he d for i nt e re s t i ng uni q ue s t ru c t u re a n d s i mp l e
COURSE PA C K A G E D E S I G N 2
m od e r n d e s i gn. The p a c k a gi ng ne e d e d t o a p p op r i a t e l y re fl e c t w h a t w a s b e i n g s o l d . The c onc e p t ha d t o c om p l e t e b a c k ground hi s t or y of t he c om p a n y, t a rg e t q u d i e n c e ,
INSTRUCTOR
a nd c om p e t i t or s ha d t o b e re s e a rc he d a l ong w i t h m a ny s t ore a ud i t s .
PA U L K A G I WA D A
C AT E G O RY PACKAGING
_ / / PA G E
023
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
B A R I L L A PA S TA R E D E S I G N _ / /
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01
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PROJECTS_ _ >>
024
PA G E / / _ _OBSERVED
llllllllllllll lllll lll lll lll l l l ll l ll ll l ll l l ll l l ll l l ll l l l ll
lllllllllll l l lllll l lll lll lll lll l ll l l ll ll ll ll ll l l ll ll ll l
l llllllll lllllllllll lll llll ll lll l ll ll ll ll ll l l ll ll ll ll ll l I N S T R U C T O R _ / / PA U L K A G I WA D A
ll
C O U R S E _ / / PA C K A G E D E S I G N 2
ll
llllll llllllllllll lll llll l l lll lll ll l l ll l ll ll l ll l l ll l l ll l l l
PA G E / / _
024
_ / / PA G E
025
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
B A R I L L A PA S TA R E D E S I G N _ / /
00
01
02
03
04
05
06
07
08
09
10
_OBSERVED
PA G E / / _
026
PROJECTS_ _ >>
C O U R S E _ / / PA C K A G E D E S I G N 2
I N S T R U C T O R _ / / PA U L K A G I WA D A
PA G E / / _
026
_ / / PA G E
027
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
B A R I L L A PA S TA R E D E S I G N _ / /
00
01
02
03
04
05
06
07
08
09
10
_OBSERVED
PA G E / / _
028
PROJECTS_ _ >>
C O U R S E _ / / PA C K A G E D E S I G N 2
I N S T R U C T O R _ / / PA U L K A G I WA D A
PA G E / / _
028
_ / / PA G E
029
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
B A R I L L A PA S TA R E D E S I G N _ / /
00
01
02
03
04
05
06
07
08
09
10
PROJECTS_ _ >>
C O U R S E _ / / PA C K A G E D E S I G N 2
I N S T R U C T O R _ / / PA U L K A G I WA D A
PA G E / / _
030
PROJECT
03
JOURNEY INTO BLUE SPACE FLIGHT TITLE
PROJECT INFO
FLIGHT
To c re a t e a p rom ot i ona l k i t for s p e c i fi c t y p ogr a p hy. A l l e l e m e nt s w e re t o me a n t t o e x p l ore t he c hos e n t y p e fa c e t hrough a c onc e p t d r i v e n d e s i gn. The b o o k s h o w c a s e d t h e
COURSE TYPOGRAPHY 3
t y p e fa c e s s t y l e s a nd b i rd m i gr a t i on, w hi l e e x p l a i ni ng t he c onc e pt . T h e c o n c e p t h a d t o b e a p p l i e d t o s t or y of b i rd j our ne y w i t h t y p ogr a p hy.
INSTRUCTOR JEREMY STOUT
C AT E G O RY PRINT
_ / / PA G E
033
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
FLIGHT _//
00
01
02
03
04
05
06
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08
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10
PROJECTS_ _ >>
034
PA G E / / _ _OBSERVED
llllllllllllll lllll lll lll lll l l l ll l ll ll l ll l l ll l l ll l l ll l l l ll
lllllllllll l l lllll l lll lll lll lll l ll l l ll ll ll ll ll l l ll ll ll l
l llllllll lllllllllll lll llll ll lll l ll ll ll ll ll l l ll ll ll ll ll l INSTRUCTOR _// JEREMY STOUT
ll
COURSE _// TYPOGRAPHY 3
ll
llllll llllllllllll lll llll l l lll lll ll l l ll l ll ll l ll l l ll l l ll l l l
PA G E / / _
034
_ / / PA G E
035
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
FLIGHT _//
00
01
02
03
04
05
06
07
08
09
10
_OBSERVED
PA G E / / _
036
PROJECTS_ _ >>
COURSE _// TYPOGRAPHY 3
INSTRUCTOR _// JEREMY STOUT
PA G E / / _
036
_ / / PA G E
037
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
FLIGHT _//
00
01
02
03
04
05
06
07
08
09
10
_OBSERVED
PA G E / / _
038
PROJECTS_ _ >>
COURSE _// TYPOGRAPHY 3
INSTRUCTOR _// JEREMY STOUT
PA G E / / _
038
_ / / PA G E
039
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
00
01
02
03
04
05
06
07
08
09
10
_OBSERVED
PA G E / / _
040
PROJECTS_ _ >>
PA G E / / _
040
_ / / PA G E
041
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
FLIGHT _//
00
01
02
03
04
05
06
07
08
09
10
_OBSERVED
PA G E / / _
042
PROJECTS_ _ >>
COURSE _// TYPOGRAPHY 3
INSTRUCTOR _// JEREMY STOUT
PA G E / / _
042
_ / / PA G E
043
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
FLIGHT _//
00
01
02
03
04
05
06
07
08
09
10
_OBSERVED
PA G E / / _
044
PROJECTS_ _ >>
COURSE _// TYPOGRAPHY 3
INSTRUCTOR _// JEREMY STOUT
PA G E / / _
044
_ / / PA G E
045
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
FLIGHT _//
00
01
02
03
04
05
06
07
08
09
10
_OBSERVED
PA G E / / _
046
PROJECTS_ _ >>
COURSE _// TYPOGRAPHY 3
INSTRUCTOR _// JEREMY STOUT
PA G E / / _
046
lllll lllllllll lllll lll lll lll l l l ll l ll ll l ll l l ll l l ll l l ll l l l ll
lllllllllll l l lllll l lll lll lll lll l ll l l ll ll ll ll ll l l ll ll ll l
l llllllll lllllllllll lll llll ll lll l ll l ll ll ll ll l ll l ll ll ll ll OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
ll
_ / / PA G E
046
ll
lllll lllllllllll lll llll lll lll l l ll l l ll l ll ll l ll l l ll l ll ll l l l l
KRONENBOURG BEER _//
00
01
02
03
04
05
06
07
08
09
10
PROJECTS_ _ >>
PROJECT
04
_OBSERVED
PA G E / / _
047
THE TASTE OF FRESH FRENCH TITLE
PROJECT INFO
KRONENBOURG BEER REDESIGN
The b r i e f for t he p roj e c t a s k e d t o re - d e s i gn a p i e c e of p a c k a gi ng f ro m a w e l l - k n o w n c l a s s i c b r a nd . I c hos e Krone nb ourg, one of t he b i gge s t b e e r b r a n d s i n f ra n c e , a n d
COURSE PA C K A G E D E S I G N 3
p a r t i c ul a r y t he i r m os t p op ul a r p rod uc t , I d i s c ov e re d t ha t t he p ro d u c t h a d a s t ro n g , fa i t hful a ud i e nc e i n t r a d i t i ona l d a y t i m e b a r s . The i m a ge of t he p rod u c t a n d p a c k a g i n g
INSTRUCTOR T H O M A S M C N U LT Y
w a s t he n re d e s i gne d s o i t fi t t e d t hi s a ud i e nc e , b y c re a t i ng a ne w s t y l i s h w h i t e b o t t l e , w i t h s ha r p e r a ngl e s , na r row e r b od y a nd c ol oure d i n re d a nd b l ue .
C AT E G O RY PACKAGING
C O U R S E _ / / PA C K A G E D E S I G N 3
I N S T R U C T O R _ / / T H O M A S M C N U LT Y
PA G E / / _
047
_ / / PA G E
048
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
KRONENBOURG BEER _//
00
01
02
03
04
05
06
07
08
09
10
_OBSERVED
PA G E / / _
049
PROJECTS_ _ >>
C O U R S E _ / / PA C K A G E D E S I G N 3
I N S T R U C T O R _ / / T H O M A S M C N U LT Y
PA G E / / _
049
_ / / PA G E
050
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
KRONENBOURG BEER _//
00
01
02
03
04
05
06
07
08
09
10
_OBSERVED
PA G E / / _
051
PROJECTS_ _ >>
C O U R S E _ / / PA C K A G E D E S I G N 3
I N S T R U C T O R _ / / T H O M A S M C N U LT Y
PA G E / / _
051
_ / / PA G E
052
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
KRONENBOURG BEER _//
00
01
02
03
04
05
06
07
08
09
10
_OBSERVED
PA G E / / _
053
PROJECTS_ _ >>
C O U R S E _ / / PA C K A G E D E S I G N 3
I N S T R U C T O R _ / / T H O M A S M C N U LT Y
PA G E / / _
053
lllll lllllllll lllll lll lll lll l l l ll l ll ll l ll l l ll l l ll l l ll l l l ll
lllllllllll l l lllll l lll lll lll lll l ll l l ll ll ll ll ll l l ll ll ll l
l llllllll lllllllllll lll llll ll lll l ll l ll ll ll ll l ll l ll ll ll ll OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
ll
_ / / PA G E
056
ll
lllll lllllllllll lll llll lll lll l l ll l l ll l ll ll l ll l l ll l ll ll l l l l
THE COFFEE BEAN & TEA BROCHURE _//
00
01
02
03
04
05
06
07
08
09
10
PROJECTS_ _ >>
PROJECT
05
_OBSERVED
PA G E / / _
057
EXPERIENCE TRULY FRESH COFFEE & TEA TITLE
PROJECT INFO
THE COFFEE BEAN & TEA LEAF BROCHURE
Thi s p roj e c t i s b roc hure re d e s i gn for The c offe e b e a n & t e a l e a f co mp a n y. C o l o r a n d a l l of i m a ge s w e re us e d t o gi v e t he b roc hure a re l a x e d fe e l . U s i n g a s t y l i z e d c o l l a g e
COURSE PRINT 3
I m a ge s I c re a t e d a p a t t e r n a nd p a c k a gi ng for t he i r c offe e b e a n’s .
INSTRUCTOR K E L LY C O N L E Y
C AT E G O RY PACKAGING
COURSE _// PRINT 3
I N S T R U C T O R _ / / K E L LY C O N L E Y
PA G E / / _
057
_ / / PA G E
058
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
THE COFFEE BEAN & TEA BROCHURE _//
00
01
02
03
04
05
06
07
08
09
10
_OBSERVED
PA G E / / _
059
PROJECTS_ _ >>
COURSE _// PRINT 3
I N S T R U C T O R _ / / K E L LY C O N L E Y
PA G E / / _
059
_ / / PA G E
060
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
THE COFFEE BEAN & TEA BROCHURE _//
00
01
02
03
04
05
06
07
08
09
10
_OBSERVED
PA G E / / _
061
PROJECTS_ _ >>
COURSE _// PRINT 3
I N S T R U C T O R _ / / K E L LY C O N L E Y
PA G E / / _
061
_ / / PA G E
062
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
THE COFFEE BEAN & TEA BROCHURE _//
00
01
02
03
04
05
06
07
08
09
10
PROJECTS_ _ >>
COURSE _// PRINT 3
I N S T R U C T O R _ / / K E L LY C O N L E Y
PA G E / / _
063
_ / / PA G E
064
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
THE COFFEE BEAN & TEA BROCHURE _//
00
01
02
03
04
05
06
07
08
09
10
_OBSERVED
PA G E / / _
065
PROJECTS_ _ >>
COURSE _// PRINT 3
I N S T R U C T O R _ / / K E L LY C O N L E Y
PA G E / / _
065
PROJECT
06
APPEAL OF LOUD MUSIC SPACE TITLE
PROJECT INFO
TYPE REMIX BOOK
The p roj e c t ’s ob j e c t i v e i s t o c om b i ne t w o e l e m e nt s a t e x t b ook o f t y p o g ra p h y a n d e l e c t roni c a l m us i c . I s how e d t y p ogr a p hi c e l e m e nt s a s a p a r t o f mu s i c L a n g u a g e ,
COURSE TYPOGRAPHY 2
ha r m ony a re m ore c om p l e x a nd p ow e r ful m e l od y.
INSTRUCTOR SAMI SAAUD
C AT E G O RY PRINT
_ / / PA G E
066
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
TYPE REMIX BOOK _//
00
01
02
03
04
05
06
07
08
09
10
PROJECTS_ _ >>
067
PA G E / / _ _OBSERVED
llllllllllllll lllll lll lll lll l l l ll l ll ll l ll l l ll l l ll l l ll l l l ll
lllllllllll l l lllll l lll lll lll lll l ll l l ll ll ll ll ll l l ll ll ll l
l llllllll lllllllllll lll llll ll lll l ll ll ll ll ll l l ll ll ll ll ll l INSTRUCTOR _// SAMI SAAUD
ll
COURSE _// TYPOGRAPHY 2
ll
llllll llllllllllll lll llll l l lll lll ll l l ll l ll ll l ll l l ll l l ll l l l
PA G E / / _
067
_ / / PA G E
068
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
TYPE REMIX BOOK _//
00
01
02
03
04
05
06
07
08
09
10
_OBSERVED
PA G E / / _
069
PROJECTS_ _ >>
COURSE _// TYPOGRAPHY 2
INSTRUCTOR _// SAMI SAAUD
PA G E / / _
069
_ / / PA G E
070
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
TYPE REMIX BOOK _//
00
01
02
03
04
05
06
07
08
09
10
_OBSERVED
PA G E / / _
070
PROJECTS_ _ >>
COURSE _// TYPOGRAPHY 2
INSTRUCTOR _// SAMI SAAUD
PA G E / / _
070
_ / / PA G E
071
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
TYPE REMIX BOOK _//
00
01
02
03
04
05
06
07
08
09
10
_OBSERVED
PA G E / / _
072
PROJECTS_ _ >>
COURSE _// TYPOGRAPHY 2
INSTRUCTOR _// SAMI SAAUD
PA G E / / _
072
_ / / PA G E
073
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
TYPE REMIX BOOK _//
00
01
02
03
04
05
06
07
08
09
10
_OBSERVED
PA G E / / _
074
PROJECTS_ _ >>
COURSE _// TYPOGRAPHY 2
INSTRUCTOR _// SAMI SAAUD
PA G E / / _
074
lllll lllllllll lllll lll lll lll l l l ll l ll ll l ll l l ll l l ll l l ll l l l ll
lllllllllll l l lllll l lll lll lll lll l ll l l ll ll ll ll ll l l ll ll ll l
l llllllll lllllllllll lll llll ll lll l ll l ll ll ll ll l ll l ll ll ll ll OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
ll
_ / / PA G E
077
ll
lllll lllllllllll lll llll lll lll l l ll l l ll l ll ll l ll l l ll l ll ll l l l l
N AT U R A L P H E N O M E N O N / T O R N A D O _ / /
00
01
02
03
04
05
06
07
08
09
10
PROJECTS_ _ >>
PROJECT
07
_OBSERVED
PA G E / / _
078
COMBINE HIGH STRENGTH LOW WEIGHT TITLE
PROJECT INFO
N AT U R A L P H E N O M E N O N / T O R N A D O
Tor na d o i s one of t he na t ur a l p he nom e na . A t or na d o i s a v i ol e n t l y ro t a t i n g c o l u mn of a i r e x t e nd i ng from t he b a s e of a t hund e r s t or m d ow n t o t he gro u n d . T h e p ro j e c t ’s
COURSE GRAPHIC DESIGN 1
ob j e c t i v e i s t o und e r s t a nd t or na d o how w or k s a nd v i s ua l i z e i t a r t i s t i c a l l y. I w a n t e d t o s how c re a t e t or na d o e ffe c t s w i t h v i s ua l e l e m e nt s .
INSTRUCTOR M AT T H E W WA K E M A N
C AT E G O RY PRINT
COURSE _// GRAPHIC DESIGN 1
I N S T R U C T O R _ / / M AT T H E W W A K E M A N
PA G E / / _
078
_ / / PA G E
079
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
N AT U R A L P H E N O M E N O N / T O R N A D O _ / /
00
01
02
03
04
05
06
07
08
09
10
_OBSERVED
PA G E / / _
080
PROJECTS_ _ >>
COURSE _// GRAPHIC DESIGN 1
I N S T R U C T O R _ / / M AT T H E W W A K E M A N
PA G E / / _
080
_ / / PA G E
081
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
N AT U R A L P H E N O M E N O N / T O R N A D O _ / /
00
01
02
03
04
05
06
07
08
09
10
_OBSERVED
PA G E / / _
082
PROJECTS_ _ >>
COURSE _// GRAPHIC DESIGN 1
I N S T R U C T O R _ / / M AT T H E W W A K E M A N
PA G E / / _
082
_ / / PA G E
083
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
N AT U R A L P H E N O M E N O N / T O R N A D O _ / /
00
01
02
03
04
05
06
07
08
09
10
_OBSERVED
PA G E / / _
084
PROJECTS_ _ >>
COURSE _// GRAPHIC DESIGN 1
I N S T R U C T O R _ / / M AT T H E W W A K E M A N
PA G E / / _
084
PROJECT
08
VERY SIMPLE EASY BUT EFFECTIVE TITLE
PROJECT INFO
B E D B AT H A N D B E Y O N D A N N U A L R E P O RT
The p roj e c t w a s t o c re a t e s p re a d s of a n a nnua l re p or t for b e d b a th a n d b e y o n d c o mp a ny. I ns p i r a t i on c om e s from m a ny d i ffe re nt p l a c e s . I b e ga n s e a rc h i n g f o r i n s p i ra t i o n
COURSE PRINT DESIGN 2
i n t he a rc hi t e c t ure s t y l e of d r a w i ng. A fford a b l e a nd s t y l i s h t re a tme n t s c a n a l s o b e found a t Be d Ba t h a nd Be y ond .
INSTRUCTOR K E L LY C O N L E Y
C AT E G O RY PRINT
_ / / PA G E
085
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
B E D B AT H A N D B E Y O N D A N N U A L R E P O R T _ / /
00
01
02
03
04
05
06
07
08
09
10
PROJECTS_ _ >>
003
PA G E / / _ _OBSERVED
llllllllllllll lllll lll lll lll l l l ll l ll ll l ll l l ll l l ll l l ll l l l ll
lllllllllll l l lllll l lll lll lll lll l ll l l ll ll ll ll ll l l ll ll ll l
l llllllll lllllllllll lll llll ll lll l ll ll ll ll ll l l ll ll ll ll ll l I N S T R U C T O R _ / / K E L LY C O N L E Y
ll
COURSE _// PRINT 2
ll
llllll llllllllllll lll llll l l lll lll ll l l ll l ll ll l ll l l ll l l ll l l l
PA G E / / _
086
_ / / PA G E
087
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
B E D B AT H A N D B E Y O N D A N N U A L R E P O R T _ / /
00
01
02
03
04
05
06
07
08
09
10
_OBSERVED
PA G E / / _
088
PROJECTS_ _ >>
COURSE _// PRINT 2
I N S T R U C T O R _ / / K E L LY C O N L E Y
PA G E / / _
088
_ / / PA G E
089
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
B E D B AT H A N D B E Y O N D A N N U A L R E P O R T _ / /
00
01
02
03
04
05
06
07
08
09
10
_OBSERVED
PA G E / / _
090
PROJECTS_ _ >>
COURSE _// PRINT 2
I N S T R U C T O R _ / / K E L LY C O N L E Y
PA G E / / _
090
_ / / PA G E
091
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
B E D B AT H A N D B E Y O N D A N N U A L R E P O R T _ / /
00
01
02
03
04
05
06
07
08
09
10
_OBSERVED
PA G E / / _
09 02 3
PROJECTS_ _ >>
COURSE _// PRINT 2
I N S T R U C T O R _ / / K E L LY C O N L E Y
PA G E / / _
092
_ / / PA G E
093
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
B E D B AT H A N D B E Y O N D A N N U A L R E P O R T _ / /
00
01
02
03
04
05
06
07
08
09
10
_OBSERVED
PA G E / / _
094
PROJECTS_ _ >>
COURSE _// PRINT 2
I N S T R U C T O R _ / / K E L LY C O N L E Y
PA G E / / _
094
lllll lllllllll lllll lll lll lll l l l ll l ll ll l ll l l ll l l ll l l ll l l l ll
lllllllllll l l lllll l lll lll lll lll l ll l l ll ll ll ll ll l l ll ll ll l
l llllllll lllllllllll lll llll ll lll l ll l ll ll ll ll l ll l ll ll ll ll OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
ll
_ / / PA G E
095
ll
lllll lllllllllll lll llll lll lll l l ll l l ll l ll ll l ll l l ll l ll ll l l l l
DART _//
00
01
02
03
04
05
06
07
08
09
10
PROJECTS_ _ >>
PROJECT
09
_OBSERVED
PA G E / / _
096
HIGH-END MEET AFFORDABLE AT TARGET TITLE
PROJECT INFO
D A RT
Thi s p roj e c t w a s m a k e Ta rge t s t ore c om p e t e w i t h W i l l i a m s - S on o ma a n d C re a t e & b a r re l . D a r t s t ore i s a up s c a l e of Ta rge t , c ons i d e re d b y s t ore ma n a g e me n t t o b e
COURSE PA C K A G E D E S I G N 4
re p re s e nt a t i v e of t he s p e c i a l t y s t ore ’s up s c a l e t a rge t a ud i e nc e . T h e d e s i g n s t ra t e g y w a s t o c re a t e a b r a nd e d hous e a nd a hous e of b r a nd s t o s ui t d i ff e re n t l i f e s t y l e s a n d
INSTRUCTOR
p e r s ona l i t y of p rod uc t s .
MICHAEL OSBOURNE
C AT E G O RY PACKAGING
C O U R S E _ / / PA C K A G E D E S I G N 4
INSTRUCTOR _// MICHAEL OSBOURNE
PA G E / / _
096
DART
FORK + KNIFE
C O T TA G E
DUCKIE
CONFITURE
APPLIANCES
FOOD
HOME DECOR
BABY FOOD
CHOCOLATE & SWEETS
BABY CLOTHING BABY TOILETRIES
_ / / PA G E
097
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
DART _//
00
01
02
03
04
05
06
07
08
09
10
_OBSERVED
PA G E / / _
098
PROJECTS_ _ >>
C O U R S E _ / / PA C K A G E D E S I G N 4
INSTRUCTOR _// MICHAEL OSBOURNE
PA G E / / _
098
_ / / PA G E
099
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
DART _//
00
01
02
03
04
05
06
07
08
09
10
_OBSERVED
PA G E / / _
100
PROJECTS_ _ >>
C O U R S E _ / / PA C K A G E D E S I G N 4
INSTRUCTOR _// MICHAEL OSBOURNE
PA G E / / _
100
_ / / PA G E
103
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
DART _//
00
01
02
03
04
05
06
07
08
09
10
_OBSERVED
PA G E / / _
104
PROJECTS_ _ >>
C O U R S E _ / / PA C K A G E D E S I G N 4
INSTRUCTOR _// MICHAEL OSBOURNE
PA G E / / _
104
_ / / PA G E
107
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
DART _//
00
01
02
03
04
05
06
07
08
09
10
_OBSERVED
PA G E / / _
108
PROJECTS_ _ >>
C O U R S E _ / / PA C K A G E D E S I G N 4
INSTRUCTOR _// MICHAEL OSBOURNE
PA G E / / _
108
_ / / PA G E
109
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
DART _//
00
01
02
03
04
05
06
07
08
09
10
_OBSERVED
PA G E / / _
110
PROJECTS_ _ >>
C O U R S E _ / / PA C K A G E D E S I G N 4
INSTRUCTOR _// MICHAEL OSBOURNE
PA G E / / _
110
_ / / PA G E
111
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
DART _//
00
01
02
03
04
05
06
07
08
09
10
_OBSERVED
PA G E / / _
112
PROJECTS_ _ >>
C O U R S E _ / / PA C K A G E D E S I G N 4
INSTRUCTOR _// MICHAEL OSBOURNE
PA G E / / _
112
_ / / PA G E
113
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
DART _//
00
01
02
03
04
05
06
07
08
09
10
_OBSERVED
PA G E / / _
114
PROJECTS_ _ >>
C O U R S E _ / / PA C K A G E D E S I G N 4
INSTRUCTOR _// MICHAEL OSBOURNE
PA G E / / _
114
_ / / PA G E
117
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
DART _//
00
01
02
03
04
05
06
07
08
09
10
_OBSERVED
PA G E / / _
118
PROJECTS_ _ >>
C O U R S E _ / / PA C K A G E D E S I G N 4
INSTRUCTOR _// MICHAEL OSBOURNE
PA G E / / _
118
_ / / PA G E
121
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
DART _//
00
01
02
03
04
05
06
07
08
09
10
_OBSERVED
PA G E / / _
122
PROJECTS_ _ >>
C O U R S E _ / / PA C K A G E D E S I G N 4
INSTRUCTOR _// MICHAEL OSBOURNE
PA G E / / _
122
_ / / PA G E
123
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
DART _//
00
01
02
03
04
05
06
07
08
09
10
_OBSERVED
PA G E / / _
124
PROJECTS_ _ >>
C O U R S E _ / / PA C K A G E D E S I G N 4
INSTRUCTOR _// MICHAEL OSBOURNE
PA G E / / _
124
_ / / PA G E
127
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
LOGO DESIGN _//
00
01
02
03
04
05
06
07
08
09
10
_OBSERVED
PA G E / / _
126
PROJECTS_ _ >>
COURSE _// IDENTITY DESIGN
PA G E / / _
128
_ / / PA G E
129
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
LOGO DESIGN _//
00
01
02
03
04
05
06
07
08
09
10
_OBSERVED
PA G E / / _
128
PROJECTS_ _ >>
COURSE _// IDENTITY DESIGN
PA G E / / _
130
_ / / PA G E
131
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
LOGO DESIGN _//
00
01
02
03
04
05
06
07
08
09
10
_OBSERVED
PA G E / / _
132
PROJECTS_ _ >>
COURSE _// IDENTITY DESIGN
PA G E / / _
132
_ / / PA G E
133
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
LOGO DESIGN _//
00
01
02
03
04
05
06
07
08
09
10
_OBSERVED
PA G E / / _
134
PROJECTS_ _ >>
COURSE _// IDENTITY DESIGN
PA G E / / _
134
_ / / PA G E
135
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
LOGO DESIGN _//
00
01
02
03
04
05
06
07
08
09
10
_OBSERVED
PA G E / / _
136
PROJECTS_ _ >>
COURSE _// IDENTITY DESIGN
PA G E / / _
136
_ / / PA G E
137
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
LOGO DESIGN _//
00
01
02
03
04
05
06
07
08
09
10
_OBSERVED
PA G E / / _
138
PROJECTS_ _ >>
COURSE _// IDENTITY DESIGN
PA G E / / _
138
_ / / PA G E
137
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
LOGO DESIGN _//
00
01
02
03
04
05
06
07
08
09
10
_OBSERVED
PA G E / / _
138
PROJECTS_ _ >>
COURSE _// IDENTITY DESIGN
PA G E / / _
138
// THANK YOU : T H I S B O O K I S F O R M Y PA R E N T S : S O O Y O U N G C H O I & M I Y O E N PA R K W H O H AV E A LW AY S S U P P O R T E D M E A N D G I V E N M E E N C O U R A N G E M E N T W H E N I N E E D I T. W I T H O U T T H E I R PA T I E N C E , U N D E R S T A N D I N G , A N D MOST OF ALL LOVE, THE COMPLETION OF THIS WORK W O U L D N O T H AV E B E E N P O S S I B L E . I J U S T W A N T T O S AY T H A N K Y O U & L O V E Y O U .
/ / FA M I LY : SOO YOUNG CHOI : M I T E O N PA R K : SUNG YEON CHOI : WOO JIN CHOI
// INSTRUCTORS : MARY SCOTT : T H O M A S M C N U LT Y : MICHAEL OSBOURNE : K E L LY C O N L E Y : JEREMY SCOUT : M AT T H E W W A K E M A N : JENNIFER STERLING : PA U L K A G I W A D A : SAMI SAAUD
/ / C L A S S M AT E S & F R I E N D S : ASHLEY YOU : HYUN JUNG KIM : COURTNEY BOYLE : B R YA N C H E N : NIEN-YUN CHENG : AKKO TERASAWA : C L A R A D A S I LVA : SALI GOLZARI : TRAN HUYNH : AAINA SHARMA : A N G E L A W I J AYA : CLAIRE MILLIGAN : DARREN NG : RIKA S. MAXWELL : JEORGE JORDAN : A K I R A K I M ATA : DAE HO HWANG : JAMIE LEE : L I N D A S O E LY S T I O : PETER BAI : VICKY BAN