The Future of Media 2020

THE FUTURE OF MEDIA - THE PARADIGM SHIFT: A DIGITAL SUMMARY

Moderator

SIYA SANGWENI

RIVAK BUNCE

MICHELLE RANDALL

LIVIA BROWN

MD, United Stations

Sales director, Christopher Africa

General manager, Posterscope

Brand manager, CliffCentral.com

MERLIN NAICKER

JD ENGELBRECHT

ISLA PRENTIS

EBEN GEWERS

Group executive television, SABC

MD, Everlytic

Intelligence lead at Tirisano Consulting, within The MediaShop

Head of advertising sales and trade marketing, Arena Holdings

NOVEMBER 2020

40

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Articles inside

The role of telco tech in the future of media by Tanja du Plessis

Media sustainability: why should we care? by William Bird

Brands need to worry about what doesn’t change more than what does by Michelle Randal

Mass personalisation – a targeting paradox by Isla Prentis

Platforms, integration and future consumption by Tanja du Plessis

How personalised content influences customer growth by Everlytic

Opportunities arising from the Covid-19 crisis by Derryn Graham

Achieving a common goal by Koo Govender

Energise our biggest brand by Derryn Graham

Craving something novel, but not like the virus by Michael Perman

What’s real, fake or something in between? by Tanja du Plessis

The raging emergence of female superbranders by Patrick Hanlon

Coronavirus as a raging brand mechanism by Patrick Hanlon

Taking the shine off shallow celebrity culture by Bronwyn Williams

Global perspective: brand evolution during social revolution

Letter from the Future of Media team

Followers don’t matter, talent does by Joseph Perrello

Drop off rates from zero-rated platforms is now a thing of the past by Vodacom

Transhumanism in a time of corona by Claire Denham-Dyson

How brands can lead into a new era by Abey Mokgwatsane

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