March 04, 2012
| women day special |
SALUTE W MEN ACHIEVERS
| rendezvous |
THINGS YOU DIDN’T KNOW ABOUT
Zahra Saeed | report |
Oscar goes to... | report |
The goal of
global citizenship STYLE | TRENDS | BOOKS | INTERVIEWS | art | q&A | SOCIETY
inside this week March 04, 2012
08. Women’s Day Special Sunday Plus shortlists Pakistan’s Women Achievers for 2012
Zahra Saeed fashion designer talks about her passion for design
Read what medical experts have to share about the dengue fever 2012
TheTalented Mr. Rokni! 24. Oscars
And the Oscar goes to…
The talented Mr. Rokhni exhibits his first lawn collection
Editor’s note We are back with another exciting issue of your very own Sunday Plus. This week we are celebrating 101st Women’s Day by paying a glorious tribute to some of the finest women achievers who have made Pakistan proud on the global front. Read our special report about the top Pakistani women. Oscar mania continues as our very own filmmaker SharmeenChinoy brings Pakistan her very first Oscar. We are also in conversation with talented Zahra Saeed, a PakistaniAmerican fashion designer. Read our special report on the preventive measures against the dangerous dengue fever. On our style pages explore the colours and vibrancy of Kamiar Rokni’s first lawn collection. Don’t forget to read the interesting happenings of town and our special report on the Global Citizenship Conference recently held in Islamabad. Beauty expert in her blog gives tips exclusively for Sunday Plus readers. Also don’t forget to check your astrological forecast and the best picks of the season. Send us your comments and feedback at firstname.lastname@example.org
Things you didn’t know about Zahra Saeed
interview Dubai Dossier
Report on the happenings and events in your metropolis
Report on the Global Citizenship Conference held in Islamabad
Astrological forecast for the year 2012
60. Picks of the week
Go through the smart wish-list for the best buys and best picks for everyone
Sunday plus Editor-in-Chief Majid Nizami Deputy Managing Director Rameeza Nizami Editor The Nation Salim Bokhari Editor Magazine: Emanuel Sarfraz
Editorial Staff: Bishakha Khadka Kunwar, Madiha Syedain, Sadaf Pervez & Navirah Zafar Creative Head: Faiz-ur-Rehman Creative Team: Talat Mahfooz Butt, Shoaib Qadir, Faisal Fazal, Hafiz Muhammad Nouman GM Marketing: Bilal Mahmood For advertising: Muhammad Zaeem: 0301 - 8463306 Salman Ahmed: 0300 - 4116792 Khalid Sheikh: 0345-5130728 Shiraz Akbar: 0333 - 2310851
08 wOMEN DAY SPECIAL
SALUTE W MEN
On the occasion of 101th Woman’s Day, this year we take special pride and glory in recognizing some of those women achievers who have excelled in their fields and brought a change in Pakistan. Sunday plus salutes these women who dared to dream and make it happen.
SHARMEEN OBAID CHINOY (FILM-MAKER) All the women in Pakistan working for change, don't give up on your dreams, this is for you" -Sharmeen Obaid Chinoy addressing upon receiving the Oscar at the 84th Academy Awards Sharmeen Obaid Chinoy is the first Pakistani to be honoured with an Oscar for Saving Face, co-directed with Daniel Junge in the Best Documentary (Short) category. Her perseverance and her dedication of working towards bringing a change through celluloid give her our thumbs up and deepest regard. She dared to dream, lived her dreams and has now brought home our first ever Oscar. The moment of pride for every Pakistani was when the Kodak Studio in Los Angeles resonated with her speech, “Zakia, Rukhsana- this one is for you.” Zakia and Rukhsana are the two main characters highlighted in the documentary. Saving Face is an account of acid attack survivors through their personal journeys of endurance, recovery and reconciliation. Saving Face is equally a story about the ways in which women continue to struggle for justice in Pakistan as it is about their resilience and unwavering strength in overcoming difficult circumstances. Renowned for producing hard-hitting, character-driven content, Sharmeen Obaid Chinoy continues to set new standards for documentary films that address cultural and political inequality. With a formidable list of awards under her belt including a coveted Emmy Award for her film ‘Pakistan’s Taliban Generation’, this is Sharmeen Obaid Chinoy’s first ever Oscar award. Upon receiving
Sunday Plus March 04, 2012
the Academy she said, “I am deeply humbled and blown away by the outpouring of support and well wishes that I have received. It is an indescribable feeling and is a dream come true! This is for all the budding filmmakers who think that their work will not be appreciated or recognized; if I can do it, so can you. Today, Pakistan was in the news for all the right reasons and I am thrilled that we are now recognized as artists and story tellers.” Hopefully with this win this important issue will garner the attention of the legislators as well to draft and implement the comprehensive legislation that is badly needed. Sharmeen Obaid Chinoy has herself planned to launch the campaign to fulfill the actual purpose to save the lives of victimized women to enrich the hope of a better live and those who could be the victims. SAVING FACE premieres THURSDAY, MARCH 8 exclusively on HBO
wOMEN DAY SPECIAL
HINA RABBANI KHAR (FOREIGN MINISTER OF PAKISTAN)
ZEB AND HANIYA (MUSICIANS)
ina Rabbani Khar is currently the first and youngest female Foreign Minister of Pakistan. She is also the first Pakistani woman to present the budget in the National Assembly. President Zardari called this a strategic move to empower women and a way to encourage them to enter mainstream politics. Soon after her appointment, Hina traveled to India, in order to lead the peace dialogue process. From presenting a positive face of Pakistan with her Indian counterpart Sri S. M Krishna, to attending the recently held T-20 Pakistan vs. England cricket match in Dubai, she does her job with great panache and dignity. She was widely appreciated by the Indians and international community at large due to her insightful views, eloquence and perspective to bring peace and harmony in the Southeast Asian region. The peace talks were suspended after the Mumbai attacks of 2008 and Hina managed to abridge the broken process to a great extent. Politics ain’t that dirty after all! Dr Shahida Malik (Pakistan's First female Major General) graduate from Fatima Jinnah Medical College class of 1969, Dr Shahida Malik became the first female Major General of the Pakistan Army on 17 June 2002. On promotion she assumed the appointment of Inspector General of Military hospitals. Subsequently after her retirement from the Pakistan Army, she was posted as Director General Health, Govt of Pakistan, which post she held until 2008, and is widely respected for her grace and humility. Our pride and dignity!
Masarrat Misbah (Founder of Depilex) ounded in 1980 by the visionary Masarrat Misbah, Depilex has grown from a single premise providing professional beauty relaxation and training services to 25 separate premises. Over the years Depilex has always been in the forefront of the hair, beauty and fashion trends in Pakistan. Being run and operated solely by women, Depilex has vastly contributed to empowering women immensely. Misbah has also been pivotal in conceptualizing The Depilex Smile Again Foundation (DSF) in 2003 as a support and assistance group for women who are victims of domestic violence with special emphasis in the area of deliberate acid and kerosene burning. Beauty with a cause!
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eb and Haniya’s music speaks to a shared base of human experience while evoking the rich and textured soundscapes of West Asia. Cutting edge and commercially successful, the musicians write their own songs and also rework existing melodies of Afghanistan, Pakistan, and India. In doing so, the musicians carve a space for music that transcends national boundaries. The duo’s debut album, Chup (Hush) broke to glowing reviews in Pakistan: Herald credited Zeb and Haniya with creating entirely new cannon of jazz-influenced numbers and blues in Urdu. Consequently, the singer-songwriter duo has been described by Deutsche Welles as “among the most innovative musicians in Pakistan.” Zeb and Haniya’s music is truly global; their songs excavate historical memories shared across national boundaries, and their music speaks to audiences unfamiliar with the language in which their lyrics are written, but open to the transcendent sweep of music. MEHREEN JABBAR
(FILM-MAKER & TELEVISION DIRECTOR/PRODUCER)
ehreen is a 16 year veteran of the industry, with a prolific career as Director/Producer of gritty, hard-hitting films for Pakistani Television. She has earned a reputation of professionalism and excellence, and is quoted widely as an expert in her field. Mehreen began her career in television with TV films and drama series/serials under the banner of TasVeer Productions, almost all of which were critically acclaimed by the Pakistani press. ‘Ramchand Pakistani’, her first feature length film, was released theatrically in Pakistan,India and the UK in 2008/2009 to wide critical and audience acclaim. It won the FIPRESCI PRIZE from the International Federation of Film Critics and received many other awards at film festivals around the world. Mehreen has been a member of the National Board of Film Censors in Karachi, a founding member of WAR (War against Rape), the KaraFilm Festival in Karachi, was the Artistic Director at the Maisha Film Lab(founded by Mira Nair) in Uganda and is also part of the advisory board of SAAMPT (The South Asian Academy of Motion Picture Arts and Television).
wOMEN DAY SPECIAL
(JOURNALIST AND WRITER)
atima Bhutto is a journalist and writer, born in Kabul in 1982. Her father, Murtaza Bhutto, was killed by Karachi police in 1996 during the premiership of his sister, Benazir Bhutto. A graduate of Columbia University and the School of Oriental and African Studies, she is the author of three books: Whispers of the Desert, a volume of poetry, which was published in 1997 by Oxford University Press Pakistan when Fatima was 15 years old. 8.50 a.m. 8 October 2005, a collection of first-hand accounts from survivors of the 2005 earthquake in Pakistan, was published by OUP in 2006. And her third book, Songs of Blood and Sword, is a memoir about her family. Fatima Bhutto was selected by Newsweek and The Daily Beast in 2011 as one of their "150 Women Who Shake the World." Bhutto's name appeared alongside other inspiring leaders including Christiane Amanpour, Nawal el-Saadawi, Eve Ensler, and Arundhati Roy. SAMINA KHAYAL
(FIRST PAKISTANI FEMALE MOUNTAINEER)
amina Khayal is the first Pakistani female mountaineer who summited the previously unclimbed Chashkin Sar (6,400m) in Shimshal, in the Hunza-Giligit region. The project concept was made by Mirza Ali, founding President of Pakistan Youth Outreach, a youth mountaineering education, awareness and women adventure promotion program. The project’s main objective was to make a documentary to promote women adventure in Pakistan, for that reason, Pakistan Youth Outreach and Satwa Guna Illusion of Forms Project (Stelian Pavalache), made a joint venture, to make the documentary about Shimshali people and first Pakistani girl to climb a 6400m, unclimbed peak in the Shimshal Karakorum. The peak has been renamed Samina Peak. Way to ascent the summit! AAMNA HAIDER ISANI
(Fashion Writer and Analyst)
amna Haider Isani, one of the leading and most credible fashion features writer, is an industry veteran since 1995 with an eye for a story, an ability to write, comment on fashion and entertainment events, front row analysis to reports on major fashion weeks across the sub-continent. Although fashion is a frothy subject, Aamna has as a sense of fairness sans the tawdry gossips. Her front row stories, fashion features and stories are special, exclusive and her strength
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lies in her convictions with a knack to add humour to her stories viewing fashion within the wider picture. She has helped revamp many fashion magazines and has widely written for Dawn, The News, Libas, Newsline, Sunday, Outlook India and the Express Tribune and her fashion blog somethinghaute.wordpress.com has clout following amidst fashion bloggers. Her elevation to one of the most respected fashion analysts is inherent to her personality and on meeting Aamna you know that here is a person who embraces the nuances of style and global fashion in their entirety. Sunday Plus salutes you for your objective reporting! MRS. SHAHIMA REHMAN
(CHAIRPERSON FATIMA MEMORIAL SYSTEM & PRESIDENT, NUR FOUNDATION)
development professional involved in the health, education and social development sectors in Pakistan, Mrs Shahima Rehman has been an integral part of the Fatima Memorial Hospital in Lahore, Pakistan since she joined as Project Director in 1984. Indeed it was Mrs Rehman’s mother, Begum Saida Waheed who established the Fatima Memorial Hospital in 1977 as a non-profit community hospital for women and children. Under her leadership, FMH has grown to encompass an entire system of healthcare, education, outreach, community service and training. Indeed the Fatima Memorial System is now in partnership with the NUR Foundation and today comprises the Fatima Memorial Hospital [FMH], FMH College of Medicine and Dentistry, Saida Waheed FMH College of Nursing, FMH Centre for Postgraduate Medicine, FMH Institute of Allied Health Sciences, FMH Specialist Care Centre, NUR Foundation Centre for Research and Consulting, and the NUR Foundation Community Outreach Programme. Today, as one of Pakistan’s most recognised and respected professionals within the field, Mrs. Rehman continues to inspire young Pakistani’s through the dedication of her work and life for the betterment of the country’s systems of education and healthcare . SANIA MASKATIYA (EMERGING FASHION DESIGNER)
pon graduation from the Indus Valley School of Art and Architecture in Karachi, and her short stint under the label Chamak, this young wunderkind has captivated the Pakistani women with her eponymous label launched in 2010. It’s still early days in her solo career, but Sania’s collection has created quite an ardent following among the fashion enthusiasts. Like paintings on a gallery wall, the artful draping created by this blossoming talent has the fashion world aflutter. Sania continues his ascent from strength to strength. Her interplay with cuts, varied fabrics define attractive moments, finely blended into block, screen, digital printing has created an expansive range of luxury, prêt resort attires that unveiled the many avatars of the luxe, modern woman of today.
by BISHAKHA KUNWAR
50+1 Things you didn’t know about
A Pakistan-American, Zahra Saeed’s journey as a fashion designer started from a studio in New Jersey, USA in 2008 when she gave up her career as an executive vice president of a mortgage banking, to pursue a passion for fashion and design, which she had nurtured from childhood. Zahra’s fashion reach expanded tremendously to encompass Pakistan, Europe, the Middle East with both stand-alone retail outlets and Zahra Saeed stockists.
ahra Saeed was first recognized and acclaimed for her Western aesthetics in America, for being undoubtedly urban yet chic, after which she began designing a separate line of Eastern wear, more suitable to her Pakistani and Middle Eastern audiences. Indeed Zahra Saeed prides herself in the quality of the fabric and tailoring that goes into each outfit as finesse in dressmaking has come to be her labels’ forte. It is this adherence to international design and quality principles that has led her to showcase at the much coveted platforms of international fashion, including Fashion Week at London for S/S and A/W 2009 and also Fashion Week in Paris S/S and A/W 2010. Zahra draws inspiration from history’s different eras, manifest in designs that are classic and wearable in both her Eastern and Western wear. Indeed the very ethos of the brand demands fashion and design that is classic yet affordable with equal priority given to cuts and silhouettes. The designer takes a lot of pride in the impeccable finishes and classic silhouettes; she loves using fabrics that she has collected from her travels around the world and
Sunday Plus March 04, 2012
blends them in her inspirations for her latest collections. In Pakistan, Zahra Saeed has forayed into a lifestyle brand, with the launch of her flagship store at 10 Q in Lahore. At her store Zahra Saeed’s Eastern and Western wear is retailed along with a custom diffusion line, alongside various international retail brands. Further, in response to the increasing demand for the latest trends in international home décor, Zahra Saeed introduced a range of international home décor brands. In Pakistan, Zahra Saeed’s flagship store is currently based in Lahore at 10 Q. The designer also looks forward to having exhibitions in Karachi and Islamabad on a regular basis in future. Internationally, Zahra Saeed is currently retailed in Dubai, India and across America in San Francisco, Houston, New Jersey, New York, Philadelphia and Washington DC. On the ocassion of Woman’s Day, Sunday Plus gets candid with this versatile designer and talks about her journey into the world of fashion.
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Tell us about your journey. Why did give up your career as an executive vice president of a mortgage banking? Zahra Saeed: I wanted to resign at the top of my career and when I had achieved everything I could in that industry, then I wanted to pursue my dream. I felt that my time had come to do something for myself and never doubted my decision though. It’s been a bumpy ride but I am hanging on, for me it’s the unknown that makes it so interesting. "What would you do if you knew you could not fail" I have this hanging in my office that should sum it up. 2. In Pakistan, why did you decide to shift towards lifestyle brand and introduce international home décor brands? Tell us about the products you are offering? Zahra: It was always a part of the business plan and I personally love home accessories. The plan was to open up a sampler store. I visit these stores when I go to Paris and Barcelona and I can spend hours easily in them. I love travelling and collecting unique items and the fact that I am able to offer them to my clients. Besides, I feel there is nothing like this in Lahore and I felt a huge gap when I moved to the city. The brand offers a little bit of everything for your home, which includes lamps, frames, candles, office accessories, bar accessories, pillows, bathroom accessories, scented candles and more. 3. How do you create a different identity or niche for your local and international customers? Zahra: These are two separate markets. I have been doing it long enough to understand what each is looking for and design according to that in mind. 4. How comfortable and competitive is the fashion industry in Pakistan for a brand like yours that is based abroad? Zahra: I love how everyone is pretty open to fashion and trying new styles. Even though they are not as big on western wear as they are on eastern but they are still open to
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giving it a shot. You are also a registered retailer for brands such as Juicy Couture, Armani Exchange, Bebe, Polo Ralph Lauren and Pink. How different is retailing from designing? Zahra: I guess the part where fashion sense should prevail applies to both, otherwise one is simply buying and the second requires one to be inspired; the latter being much harder 6. What kind of markets exists in Pakistan when it comes to luxury products? 5.
Zahra: A very small percentage if you look
at the population. Unfortunately, I feel there are not many brands concentrating on fashion for the masses. 7. You get to stay on top of all the latest trends! Can you name some reigning summer as well as autumn trends for 2012, as far as what's hot in colour, fabrics and cuts we should be looking out for? Zahra: Colour, Colour and some more colour. That’s what spring and summer 2012 will be about. Fuchsia, orange, yellow and tan are the big colours.
Dream destination and why…
Zahra: Venice because it feels like a fairy
tale experience. The best thing about being a Pakistani… Zahra: Our heritage. That’s what I feel once I land in Pakistan. 36. One thing I would change about Pakistan is… Zahra: The economy 37. Where do you see yourself 10 years from now? Zahra: Retiered! Just kidding. I want to see the Zahra Saeed Lifestyle brand grow to new heights. 38. Your journey so-far … Zahra: Fabulous! 35.
As compared to western fashion, how different is Pakistani fashion aesthetics, clientele? Zahra: Women in Pakistan love to shop and they appreciate the style, cut and detail, so they keep coming back. Fashionistas speak the same language be it Lahore, London or LA. Customers are great in Lahore, they shop A LOT. So that’s always good. We do have a very loyal clientele. I don’t know if they are any more different. 9. What is one change that our fashion industry needs? Zahra: Better production standards. 10. As a fashion designer yourself, do you find it harder to buy clothes designed by other people? Zahra: Not really, as long as it is some-
thing I fall in love with it doesn’t matter. 11. Is there one trend that is really big right now that you cannot stand? Zahra: Wedges 12. How do you deal with criticism when you find yourself at the receiving end? Zahra: It’s a part of the game. It’s always good to hear what others are thinking as long as it’s not personal. 13. What does prêt and couture mean to you? When will couture come to mean more than just bridal in Pakistan? Zahra: Pret in Pakistan is pretty over the top as well, I don’t think there is a true understanding of ready to wear fashion in Pakistan. As for a
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timeline when that understanding will come about, well there has been quite a change already so who knows, maybe in the next few years. 14. Is fashion today more than just clothes? Zahra: I think fashion has always been more than just clothes. 15. What does success mean to you? Zahra: Contentment 16. Most classic piece that you have created? Zahra: A black mermaid gown with hundreds of layers of chiffon. This was my first fashion piece. 17. Your day starts with…. Zahra: Green tea 18. You are addicted to… Zahra: Nowadays its exercise 19. The best thing that happened to you... Zahra: My babies 20. An unknown fact about yourself… Zahra: I love to cook 21. One thing you would like to change about yourself… Zahra: My patience level 22. Style statement… Zahra: Classic 23. Celebrities you would love to see wearing your label… Zahra: Nicole Kidman 25. Who do you think is the most overrated designer? Zahra: shhhhhh 26. Your first fashion creation… Zahra: My daughter’s Halloween outfit. 27. Personal weaknesses… Zahra: My temper 28. Personal strengths… Zahra: Forgiveness 31. Special childhood memory… Zahra: There are so many like hanging with my brothers in the afternoon playing cricket. 32. A city that inspires you… Zahra: Paris 33. A person who inspires you the most… Zahra: My Girls
CLOSET CONFIDENTIAL 39. Summer fashion list for you… Linen pants and basic tanks 40. Most repeated labels in your closet… Ann Taylor and Banana Republic 41. 3 must-haves in anyone’s closet …A black dress, perfect fitting skinnies and a front open cardigan. 42. Recent purchases… An orange coat, Love it! 43. Favourite items in your closet… My shoes 44. Current obsession… Anything orange. It’s all about colour. 45. Oldest items in your closet… My boots 46. Fashion Faux pas... I refuse to share FAV-O-METER…. 47. Your favourite colours… Yellow 48. Your favourite books… Why men marry bitches, it is hilarious. 49. Your favourite movie… Just saw The Descendents. George Clooney....love him :) 50. Your favourite perfume… Mademoiselle, Coco Chanel
+1 Your farewell line is… JUST LIVE!!!!!
BY MADIHA SYEDAIN
THE Dengue CHALLENGE
After unleashing a killing spree last year, dengue has reappeared in Lahore with 59 fresh cases reported at different hospitals of the provincial capital during the last two months. As many as 59 fresh cases of dengue fever were reported during the first two months of 2012 in different hospitals across the provincial metropolis. According to media details, 41 new dengue patients were admitted to Mayo Hospital, 13 to Sir Ganga Ram Hospital, three to Services Hospital and one each to the Lahore General Hospital (LGH) and Jinnah Hospital.
Sunday Plus March 04, 2012
UNDAY PLUS talks to the team of medical experts who are of the view that the fresh cases of dengue have started appearing gradually, thus becoming a greater threat to the country. It is the need of an hour to support the Punjab Government in creating an awareness campaign against dengue to ensure safety at every level. Dr. Somia Iqtadar, a fellow in Internal medicine is currently working as a Consultant Physician at Mayo Hospital Lahore. She is a Certified Master trainer in Dengue by WHO and the Dengue Training program by the Government of Punjab and has treated thousands of dengue patients at Dengue Unit of Mayo Hospital Lahore. Being a young dynamic doctor Somia has contributed a lot towards the health sector especially towards the dengue training programme. While talking to Sunday Plus about the
first dengue case of 2012 in Lahore, she stated, “the first reported case of dengue in 2012 is of a seven year old girl from Lahore. Last year this infection affected adults more than children in Pakistan, though worldwide paediatric population is affected more. Let’s see what the trend is this year.” Further highlighting the importance of the contagious disease which has claimed many lives in 2011, Somia stated, “It is difficult to say what will be the situation this year but we clinicians are all gearing up to tackle dengue.” As far her visit to Sri Lanka is concerned, she stated, “Sri Lankans have been dealing this disease for over four decades. They are definitely more familiar and experienced in this field and were gracious enough to extend a helping hand in our crisis. I had a chance to work with Senior Consultants and Epidemiologists from Srilanka Dr.Paba, Dr.Hasitha Tissera, Dr.LakKumar Fernando and Dr.Weeraman during the last epidemic, which helped us in every step from larval detection techniques and formation of protocols for patient triage screening, management of cases and development of High dependency units. In their opinion Pakistan needs to work on preventive part by public awareness and Social mobilization for removal of possible breeding sites of Mosquitoes.” She further commented that Pakistan is not the first country that was hit by dengue but, the epidemic was huge and we were unprepared at that time. Even then all efforts were put in to control the situation and we bravely faced the battle against Dengue. We have learnt allot from this epidemic. Somia, appreciated the role of the Punjab Government which has been remarkable in carrying out the preventive measures against
Maximum area has been aggressively and thoroughly sprayed, fogged and sprinkled with larvicidal agents as well as swampy, marshy and damp areas have been cleared. It is hoped that with these measures, we would be able to reduce the ravages of this disease. this disease. “I believe that dengue is a social problem and needs active participation of public to reduce mosquitoes. All breeding sites like artificial containers such as plastic cups used tyres, broken bottles, flower pots etc. that can hold water in and around the houses should be inspected regularly and stagnant water should be drained.” Dr Zahid Pervaiz, is an ex Director General Health Punjab and a Medical Superintendent to Mayo Hospital, Lahore. While talking about the role of the Punjab Government in this regard, Dr Zahid pointed out that the Punjab government has been remarkable in carrying out the preventive measures against this disease. Maximum area has been aggressively and thoroughly sprayed, fogged and sprinkled with larvicidal agents as well as swampy, marshy and damp areas have been cleared. It is hoped that with these measures, we would be able to reduce the ravages of this disease. While talking about the latest cases of 2012, he said, “A young student has been tested positive for dengue after a series of tests conducted at a private health facility.” Dr Pervaiz is also hopeful in this matter, “our expectations for this year are comparatively low, it is hoped that the fury of the Dengue would be less marked as compared to
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last year, just because of improved and strenuous measures carried out after the atrocities of last year dengue spell and these precautions are vigorously under way till the end of dengue season.” He also shared the findings made by Sri Lankan delegates during their visit to Pakistan, “The Sri Lankan delegates and consultants guided us in detail; how to prevent dengue and its treatment after the dengue has been contracted. They educated us about the types of dengue virus and imparted us the knowledge to differentiate between Dengue Fever and dengue Hemorrhagic Fever. According to them, if timely treated, the mortality of the disease can be successfully eliminated. Besides setting up dengue control cell, special measures had been taken in 36 districts of the province, including timely fogging, necessary training, provision of equipment to doctors and paramedics. Also the Punjab Health Department is fully alert to deal with the challenge of dengue. Teams of district administration were
munity Participation). Abundant funds have been made available for dengue control and it is expected that the impact of dengue this year would be minimum. Technical and medical facilities are available in all the hospitals against dengue and a comprehensive protocol would be implemented this year in the province. The stock of medicines is available in all hospitals against dengue. Dr Pervaiz also emphasized that the Punjab Government is creating an awareness campaign against dengue and is constantly employing media and community for a vigorous campaign against dengue, ensuring, that the public follows all the, preventive and treatment protocol for her safety and security. Special chapter has been included in the educational syllabus for creating awareness among the people particularly new generation and students’ community about the dengue virus. High Dependency Units in the hospitals have been created. Cleanliness campaign is going on in the provincial metropolis and the
“dengue has not been eradicated anywhere in the world. So, it would be unrealistic to expect such a change. However, the Dengue training program for doctors has been ongoing and fairly successful. engaged in checking houses and fields. Master trainers who have received training from Thailand and Sri Lanka, have imparted special training to doctors and paramedics of District and Tehsil Hospitals of the Province. The Government is holding weekly meetings of the Provincial Implementation Committee to regularly review the measures against dengue. A Control room has been established in the Directorate General Health Services, Punjab and also at all Teaching Hospital levels. Fogging and vector control in five major cities of the province, including Lahore, Multan, Faisalabad, Gujranwala and Rawalpindi. Media and community could play an important role in preventing outbreak of dengue (Com-
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heaps of garbage are being removed from open places. The series of special lectures regarding protection from dengue are being delivered for the students in the colleges and the subject of dengue has been made part of syllabus. Dr Ali Jawad, is currently serving as an Assistant Professor of Medicine/Endocrinology at Allama Iqbal Medical College, Lahore. He was the member of the WHO-sponsored 1st national guideline for Dengue development committee and was in charge of Punjab Health Line for Dengue Awareness last year. He was one of the first persons from Pakistan to be trained in Dengue Case management at WHO regional training centre in Bangkok,
Thailand before the epidemic last year. According to him, “dengue is a disease of the modern era. People should make sure that there is no stagnant water in or around the household. Unfortunately, the disease has claimed many lives in 2011 and this year, thanks to the ever changing climate due to global warming, timing and magnitude of Dengue outbreak is difficult to predict. However, experts believe that in case we are faced with Dengue outbreak this year, it is more likely to affect cities other than Lahore.” He further pointed out that, “our Sri Lankan friends had more experience than us in managing and controlling dengue as they had been battling with it for decades. They, however, did not realize the extent of illness till they actually visited our tertiary care hospitals. They were very appreciative of the way we had mobilized our resources in such a short span of time. In their opinion, the missing links were lack of public awareness, poor community mobilization and inadequate city sanitation/ Waste disposal practices. Another area of concern was the tendency to store water at construction sites to assure adequate water for building material mixing etc.” Also, Thailand is no different from us. They have laid emphasis over years on human resource capacity building and establishment of sound infrastructure and it has definitely paid off.” He further pointed out that soon after the outbreak, Punjab government established Punjab Health line. As far the eradication of this disease is concerned, “dengue has not been eradicated anywhere in the world. So, it would be unrealistic to expect such a change. However, the Dengue training program for doctors has been ongoing and fairly successful. There is a need to continue public awareness using electronic media. I am not aware of any new preventative measures taken by the government.”
24 oscar Movies about movies were all the rage at the 84th Academy Awards. The Artist, the French-made black-and-white homage to silent cinema, was the big winner with a total of five Oscars, including Best Picture and Best Directing. The film’s charming star, Jean Dujardin, won Best Actor, while Meryl Streep accepted her first Oscar in 29 years — and her third overall — for playing former British Prime Minister Margaret Thatcher in The Iron Lady. But the icing of the cake was the trophy that Sharmeen brought home for Saving Faces. At the age of 82, Christopher Plummer became the oldest person to receive an acting Oscar by winning Best Supporting Actor for Beginners. And an emotional Octavia Spencer finished her dominant awards season by picking up the Best Supporting Actress trophy for The Help.
Tying The Artist with five Oscars was Martin Scorsese’s Hugo, also a tribute to early cinema. The 3-D family film earned awards for its art direction, cinematography, sound mixing, sound editing, and visual effects. Movies about movies were all the rage Sunday night at the 84th Academy Awards. The Artist, the French-made black-and-white homage to silent cinema, was the big winner with a total of five Oscars, including Best Picture and Best Directing. The film’s charming star, Jean Dujardin, won Best Actor, while Meryl Streep accepted her first Oscar in 29 years — and her third overall — for playing former British Prime Minister Margaret Thatcher in The Iron Lady. Tying The Artist with five Oscars was Martin Scorsese’s Hugo, also a tribute to early cinema. Let us see who else won the Oscars
And the Oscar goes to… BEST PICTURE The Artist — Thomas Langmann BEST DIRECTING Michel Hazanavicius, The Artist
BEST ACTOR Jean Dujardin, The Artist
BEST ACTRESS Meryl Streep, The Iron Lady BEST SUPPORTING ACTOR Christopher Plummer, Beginners BEST SUPPORTING ACTRESS Octavia Spencer, The Help BEST ADAPTED SCREENPLAY The Descendants — Alexander Payne, Nat Faxon, and Jim Rash BEST ORIGINAL SCREENPLAY Midnight in Paris — Woody Allen BEST ANIMATED FEATURE Rango — Gore Verbinski BEST DOCUMENTARY FEATURE Undefeated — Daniel Lindsay, T.J. Martin, and Rich Middlemas BEST FOREIGN LANGUAGE FILM A Separation (Iran) — Asghar Farhadi
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BEST CINEMATOGRAPHY Hugo — Robert Richardson
BEST FILM EDITING The Girl With the Dragon Tattoo — Angus Wall and Kirk Baxter
BEST ART DIRECTION Hugo — Dante Ferretti and Francesca Lo Schiavo
BEST COSTUME DESIGN The Artist — Mark Bridges
BEST MAKEUP The Iron Lady — Mark Coulier and J. Roy Helland
BEST ORIGINAL SCORE The Artist — Ludovic Bource
BEST ORIGINAL SONG “Man or Muppet,” The Muppets — Bret McKenzie
BEST SOUND MIXING Hugo — Tom Fleischman and John Midgley
BEST SOUND EDITING Hugo — Philip Stockton and Eugene Gearty
BEST VISUAL EFFECTS Hugo — Robert Legato, Joss Williams, Ben Grossmann, Alex Henning
BEST ANIMATED SHORT FILM The Fantastic Flying Books of Mr. Morris Lessmore — William Joyce and Brandon Oldenburg
BEST DOCUMENTARY SHORT SUBJECT Saving Face — Daniel Junge and Sharmeen Obaid-Chinoy
BEST LIVE-ACTION SHORT FILM The Shore — Terry George and Oorlagh George
e it all... ers tak n n i W
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Jessica Chastain looked incredible in a gown with intricate gold detail by Alexander McQueen
Michelle Williams in Louis Vuitton gown
Milla Jovovich wears an Elie Saab
Letâ€™s see who wore what are the 84th Academy Awards and looked scorching hot on the red carpet and impressed us to every bits. Octavia Spencer looks amazing in her Tadashi Shoji gown
Rooney Mara looks pristine in a Givenchy
Shailene Woodley wearing Valentino
Streep looks as golden as an Oscars statue in Lanvin
Emma Stone is red hot in a Giambattista Valli dress
Cameron Diaz looked flawless in her Gucci mermaid style off-white gown
Penelope Cruz stuns in lavender Arman
Gwyneth Paltrow looks divine in this Tom Ford dress
Rose Byrne wears Vivienne Westwood dress paired with Jimmy Choo shoes
The Talented Mr. Rokni!
We're ready to be spoilt this summer by Kamiar, one of our favourite designers. For the very first time, The House of Kamiar Rokni has brought out a range of designer lawns that are straight off the runway in three different moods titled Tradition, Romance, and Modernity.
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Label: The House of Kamiar Rokni designer lawn for Bonanza Models: Marvi, Noor Bhatty and Amna Hair, makeup and photography: Maram and Aabroo
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40 society Chinyere Couture LAHORE:
Chinyere Couture was recently launched with a big bang introducing new collection of Bridal and Formal wear in Y Block DHA. The event was managed by Bilal Mukhtar Events & PR. 1
1 Alyzeh , Saim & Nishi 2 Saad & Natty 3 Gul & Sakib 4 Sahar & Wajid 5 Raza & Maria 6 Gulmina , Mah-e-Nau & guest 7 Asif & Sara 8 Aliha Sunday Plus March 04, 2012
9 Amna & Rizwan 10 Fauzia & Uzma 11 Khalid, Salma & Hamza tarar 12 Fatima & Amna 13 Saira , Haris , Hammad , Ahsan and Madiha 14 Zain email@example.com
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42 society Aisum’s book launch KARACHI:
Pakistan’s tennis ace Aisam-Ul-Haq Qureshi along with his wife Fahar Akmal Qureshi launched his book “LESSONS LEARNT FROM THE TENNIS TOUR” at the Indus Valley School of Arts and Architecture. The book documents his experiences and lessons he learnt from his tennis career. The book was written with his coach Robert Davis. The book launch event was managed by Catalyst PR & Marketing and sponsored by Olper’s Milk. 1
1 Aisam book signing 2 Sehrish and Maheen 3 Ms Erum & Marium with guest 4 Saima 5 Faha, Frieha, Neshmia and Yasmin 6 Shazia with guest Sunday Plus March 04, 2012
11 13 14
7 Faiza Arshad , Hina Tehmoor, Shezi Chagla 8 Mr Hassan 9 Tina 10 Ihtisham Qureshi 11 Aisam with Olperâ€™s team firstname.lastname@example.org
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44 society Mausummery launch KARACHI:
Mausummery Lawn recently held a huge and well-attended exhibition at Expo Center. Thousands of women attended the event, eager to get their hands on the vibrant and bright colored prints. The eventâ€™s media and PR was managed by Voila PR 1
1 Asra & Aqsa 2 Mrs.Saad 3 Ayesha 4 Amna & Henna 5 Mrs.Shahid, Ayesha, Noor Sania 6 Dr.Maryum 7 Dr.Vengus Sunday Plus March 04, 2012
Warda launch KARACHI: Warda designer lawn was recently launched with an exhibition at park towers in Karachi. Warda was launched 5 years back in Lahore and has outlets and retail boutiques all over Pakistan. For their spring / summer collection 2012 warda has launched more than 200 lawn prints. Models coordinated by Umar Mushtaq showcased wardaâ€™s latest collection. The media and PR was by tehmina khaled@ Takell. 2
1 Zeenat Saeed, Shehla & Tehmina 8 Warda models
2 Sabeen with Munaf
9 Zeenat Saeed with Ehsan-ul-Haq
3 Sana Sarfaraz 4 Mona. J
10 Faisal Khan with Saira Lakhani
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Magic in Prints! KARACHI:
This Spring/Summer Season, Kayseria launched their â€˜SummerIâ€™ collection for 2012 at an exhibition at Dolmen City Mall. Available in 60 different designs, the collection comprises of a mix of embroidered, embellished & print only designs. The exhibition was managed by R-Team with Public Relations by Lotus. 4
1 Asma Mustafa
2 Nadia Rafi
8 Fatima Waleed Zaman
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3 Hamid Zaman, Managing Director - SEFAM
4 Adnan Pardesy
5 Maham Nasir
6 Sana Khan
7 Areeba & Fauzia
9 Khurram, Waleed Zaman & Ahmad Saadat 10 Yasser, Bilal, Areeba, Waleed Zaman, Mahrukh & Ruqhia
Rani exhibits KARACHI: Renowned designer Rani Siddiqui recently held an extremely well attended and successful exhibition at Emerald Towers located near Doh Talwar. Color Studio did free eye make-up and nail art at the event. The exhibitionâ€™s media and PR was managed by Voila PR. 3
1 Sara Gillani, Rani & Ayesha Nasir 2 Shayan & Taha 5 Farhana,Rani, Humna & Umair
3 Usma, Jaweria & Jannat
6 Arshad, Rani, Shazmeen, Tariq, Zara, Saba Sikinder, Khitija, Agha & Usma
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Wedding knot LAHORE:
Sana Aziz, daughter of Mr & Mrs Aziz Ali Chisti was married to Adnan Sheikh son of Seikh & Mrs shamshad Muhammad, at a ceremony in Lahore. 1
1 Adnan(groom)sana(bride) 2 Mr & Mrs Farhan with their son Aariz 3 Emaan, Hannah, Zain, Rabia, Fahd & Tariq 4 Mazhar Qayyum with his neice & sister 5 Mrs Aziz,Esbah,Hannah,Sana(Bride)Madiha & Emaan email@example.com
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by emanuel sarfraz The delegates enjoying the pakistani countryside
The goal of
alf of Pakistan’s population is under the age of 30. This means that to secure the future of Pakistan’s youth, they need to be shown the right direction so that they may contribute to the country’s development. Young people if provided guidance can become the driving force to bring positive change in the country. It is heartening to note that zest for bringing change among the youth knows no bounds. They have started contributing for change each in their own way. This was witnessed when during the Global Citizenship Conference held at a hotel in Islamabad young people from across the country and 20 participants from different countries came together to share their vision and experiences about bringing change in their communities.
Young people if provided guidance can become the driving force to bring positive change in the country. It is heartening to note that zest for bringing change among the youth knows no bounds. Conference was the climax of second International Study Visit (ISV) organized by the British Council under its programme Active Citizens from February 10 to 15. Twenty young people from different countries visited Pakistan for intercultural dialogue and to develop understanding of global issues. Active Citizens Sunday Plus March 04, 2012
promotes community cohesion and improvement through civic engagement in around 30 countries. It aims to increase the contribution of community leaders towards achieving sustainable development both locally and globally. The programme links civil society, community leaders and other networks in Pakistan, UK and 22 other countries across the globe. The four-day ISV programme was tailor made to provide the visiting delegates an overview of Pakistan’s socio-political situation and the state of economy at the grass root level. The first day was the day of exposure in Lahore. The delegates were taken to Saddar area, a locality where the lower middle class people live. The delegates took keen interest in listening to the problems of people, how they bravely face all the challenges and how they on their own have started solving the problems. The people of the area shared their views on the political situation of the country especially the turbulent situation in Balochistan. The second day was dedicated to group discussions. The main issue discussed was the need to improve literacy rate in Pakistan. All the delegates were of the view that Pakistan should declare education emergency. The delegates were shocked to learn that school dropout rate between grade 1 -5 is 45 percent. During the following days the delegates were assigned different tasks. For cultural
cohesion the delegates were engaged in Mushaira (poetry recitation sitting). They were given tour of Pehchaan, a centre in Lahore where street children and runaway kids have been given refuge. Many delegates were in tears to hear the stories of children. The ISV’s last main event was the Global Citizenship Conference, which was held in Islamabad. Over 200 young people attended the conference. The speakers at the conference included Head of Programmes of the British Council Shazia Khawar, Secretary General Alwaleed Bin Talal Foundation and Saudi Arabia’s first female to be the United Nations Development Programme (UNDP) Goodwill Ambassador Ms Muna AbuSulayman, Director Global Networks Adrian Greer, Vice Chancellor Lahore University of Management Sciences, documentary filmmaker Samar Minallah and Global Vice President Hunger Project Dr Badiul Alam Majumdar. The conference was an opportunity for the delegates to interact with young Pakistanis. They shared their experiences and learnt how Pakistani youth showing activism had started social action projects. The dialogue led all the participants to understand what global citizenship meant and how important it was in their lives. Global citizenship is an idea of tolerance, social justice and respect for all kinds of people. firstname.lastname@example.org
Recession hit Fatima Ali poor the hardest an activist from UK Campaign manager of Global Poverty Project, Michael Sheldrick Our organisation is a public education NGO and working to eliminate poverty. We are based in Australia, New Zealand USA and UK. Our vision is to eliminate poverty within a generation. We have been running campaign to eradicate polio in India, Nigeria, Afghanistan and Pakistan, where polio remains endemic. There was a massive campaign last year, which we hope to do that again this year. Australian Prime Minister took special interest and contributed a lot in making the campaign successful. Over 100 countries have signed on to our campaign. We are a global organisation and campaign on different issues particularly in developing countries like Pakistan and India. Active Citizens programme is about global citizenship and how you bring together people from diverse backgrounds for a particular cause. British Council invited us to showcase the work that we do. We engage thousands of people across the globe in our poverty related campaigns. We can really create change. According to Holy Quran if you save one person you save the whole humanity. We have common element of compassion. All the Abrahamic faiths are based on the same principles. If we work together we can be a massive force for change. Active Citizens programme is fantastic. Building global networks of activists is a wonderful thing. They email@example.com
are working on different issues like poverty, climate change, sustainable development and interfaith dialogue. They have vision for the world and in particular Pakistan that is how they can improve peopleâ€™s lives. Social media like facebook and twitter are amazing tools for spreading awareness on different issues. We can create change and have the world that we want to live want to live in. We can hold our leaders accountable for the promises that they made. Bill Clinton two years ago at a conference said no previous generation in history has had much power that we have at our disposal. There are many too tools that young people can use today. It must be ensured that youth has positive values like compassion, respect, tolerance for people of other faiths and other peopleâ€™s opinions. It is unfortunate that global financial crisis has occurred. In Australia and other countries people talk about not being able to pay mortgages and not being able to go on holidays. Whenever financial recessions occur it is always the poor people who are hit the hardest. David Cameron is one of the few leaders in the developed world who is keeping the promises about helping the poor people. Other leaders should also do the same. We should not cut aid to the poor. This is an area that should not be considered negotiable. The worldâ€™s wealthiest should be paying more taxes.
I am employed as community aid officer in Cardiff. Previously I was working as a volunteer coordinator for an NGO called Muslim Aid. I have been very much involved in charity work and raising funds. I wanted to see how acting locally can change things at the global level. It was an opportunity to be part of the Active Citizens programme and be part of the global community. I work for charity that covers all strands of equality that is age, race, faith, disability and sex. It is an organisation that works for providing equal opportunities. We challenge issues of discrimination. We are an advisory body for the police and keep a watch on the local authorities. I work with Muslim community on issues of radicalization, Islamophobia and extremism. Recently there has been a case of two young people of the area who were arrested on charges of terrorism. They were tried a month ago for planning a terrorist act. They were planning to bomb London Stock Exchange and bring collapse to the British economy. There were five other individuals involved. In total they were sentenced to 95 years. It was an embarrassment for the Muslim community. When we are visibly associated and identified as a Muslim it is very difficult. I do a lot of training sessions with young people regarding cultural awareness, hate crime, community engagement, refugee and asylum seekers and East European migrant workers. One of the projects that I run is called school
against racism. Besides that we hold calendar competition every year for the last 13 years. We invite 260 schools to enter the competition wherein young people are invited to express their views on equality. 12 winners are selected and given prizes. 1000 calendars are published and distributed locally. Due to recession it is a lot more difficult to raise donations. We have to ensure transparency of the project. Earlier people used to do a lot of charity. Now they think twice before they do it. Due to recession there is a lot of unemployment and people are now very careful with money. People no longer have disposable income. Before coming to Pakistan I raised 500 pounds within a day by texting to friends and family members. I donated that money to an organisation that works in slum areas of Lahore. In Cardiff there are a lot of problems mainly due to diversity of population. There is issue of poverty in terms of living. Also the unemployment issue is creating a lot of problems. There is a lot of disillusionment as some people are moving away from the society. Visiting Pakistan was an eye opening experience. I had different perceptions about Pakistan but they changed after the visit. I thought there would be barriers but the truth is they do not exist.
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Developing communities in Bosnia
Active Citizen Amir Molavich from Bosnia Herzegovina
Active Citizens project was launched in Bosnia Herzegovina in 2010. There are two groups of Active Citizens. I was in the first group that covered the north western part of country. We had 30 participants. The other group of 20 people is in south west. The first group has finished all its obligations to the project. The other group is going through the education process. In Bosnia British Council has made projects along with UNDP. They provided 50 percent funds for the projects. The Active Citizens were more active. They raised 100 percent funds. The total value of 10 projects from the 30 participants is around 37,000 pounds of which 12,000 pounds were provided by British Council and UNDP. The rest has been collected by us from the community, company, government
and municipalities. The projects mainly tackled youth development in terms of employment advocacy, entrepreneurship and community development. For example in the city of Sanskinimost we constructed the river bank and made a path from the river up to a hill, which was 100 metre high. The path made it easier for the children to go to school. There were some other projects including beach volley ball court, holding basket ball tournament, online radio and preparing data base of women entrepreneurs. In the city Novikrad free internet access has been provided to all the citizens. I love Pakistan and would definitely come again to see the beautiful country. The experience of interacting with young people from so many countries has
Making the government responsible
Dr Badiul Alam Majumdar is the Global Vice President and Country Director, The Hunger Project in Bangladesh. We have been working with British Council since 2009. Since 1994 we have been training young people to hone their leadership skills. British Council approached us and the partnership has worked well because our vision was the same. We try to inspire and mobilize young people to take action so that will improve conditions in their localities. There are all kinds of projects that young people have initiated. These include projects on environment and making people aware of their rights. They took up projects that they felt were important for their communities. Hunger Project is one of the largest in the world. We have over 100,000 animators, who are not from the privileged class. They are from grassroots and work to solve the problems of communities. Through our partnership with British Council we have trained about 10,000 young people. The
youth now have a voice and it is being heard. For example this month we will be holding the first session of Youth Parliament where young people would come together and express their views in front of country’s political leadership. All over the world there is squeeze in funding due to recession. Donors’ priorities change with time. Sometimes they have their own agenda. This is a challenge we face but we will continue with our goals. Priority is to make young people active so that they may take action. In the process through this activism we want to make the government responsible and effective. The government is responsible for solving people’s problems. There has to be pressure on the government. Young people are fed up with the corruption in government. This is the reason they are now actively involved in politics.
up in arms for activism building communication skills excercise Arm wrestling in progress 52 Sunday Plus March 04, 2012
DUBAI DOSSIER Designers recently participated in a Fashionville event in Dubai conceptualized and managed by Brands Just Pret, a new and extremely active multi-brand store in Karachi. Find out how designers from Pakistan fared in Dubai and what their future plans for Dubai are: SOPHIA NAVEED LARI OF SNL
SOPHIA NAVEED LARI
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1. What inspired you to take your collection to Dubai? I stock at Brands Just Pret in the New Dolmen Mall Clifton Karachi and they offered us some great exposure to exhibit under them in Dubai with very convincing and nominal charges. Clients in Dubai are always looking for something unique, so I wanted people in Dubai especially Pakistani people to buy affordable clothes! 2. Was this your first time exhibiting in Dubai? No, I have exhibited earlier in Dubai. It was a solo event and I got a great response then too. 3. Having just returned from Dubai, what do you think about the kind of clothes that the market in UAE demands? Clients I interacted with in UAE were mostly interested in smart casuals and semi-formal chiffons. Most of the stuff I sold was colour blocked chiffons with stylish cuts giving a western fusion in an eastern garment. Since it was February and the weather was good, I also sold quite a few linens with different cuts with added diamante detailing, which were already a hit in the Pakistani Market. 4. Now having experienced the UAE market, how different are the markets in Pakistan and UAE? I feel the market in Pakistan and UAE are not much different other than the
fact that in Pakistan people wear shalwar kameez most of the time and prefer buying casuals and semi formals whereas in UAE, people are mostly in western wear and prefer outfits for their special get-togethers like coffee parties, birthdays and brunches. They are mostly interested in formals, since they are always looking for something good to wear at dholkis and weddings at affordable prices. 5. Do you feel solo exhibitions are better than group exhibitions on a whole? I did good in both Mashallah. It all depends who you are exhibiting with, how good your designs are according to the market you are exhibiting in. The clients who come to these exhibitions definitely look for good prices since thereâ€™s a lot of competition in UAE now. 6. Do you feel the UAE market is more tuned toward westernized clothes or eastern cuts? Like I said earlier, the UAE market is tuned towards eastern clothes with western cuts. Since western pieces are widely available in every mall, coming to these exhibitions they look for eastern outfits with western cuts, something that has an Oomph factor! 7. Do you think shoppers in Dubai care about brands or just the quality of the product? Shoppers in Dubai care more about the quality of the product. If they like the design and think itâ€™s something worth buying, they grab it not leaving it on the rack
for other customers. They were very happy with the matching choridaars I had offered them with most of the ensembles. So it was an added value making them happy purchasing a two piece outfit :) 8. What price range is ideal for the UAE market? Prices ideal for the UAE market are between 250AED and 600AED 9. Do you plan to do more exhibitions in Dubai? Yes, Definitely. Clients who bought my clothes were eager on knowing when will we be exhibiting next and the ones who got to the exhibition in the second half were regretting reaching late as the rack was almost empty. 10. What have you learnt after this exhibition? Ans10: Having been in the UAE for a bit longer and searching markets.. I saw color block tops, sandals everywhere. Color blocking was a worldwide trend this season, and as it turned out my eastern outfits were mostly color blocking with western fusion. These were a huge hit in Dubai. SABA ASAD 1. What is your opinion about the market in Dubai? Dubai has a huge market for eastern ready to wear. Many Indians and Pakistanis settled here wear eastern dresses to festive occasions, weddings and dinners.
It is much more practical and convenient to buy ready to wear as women are busier now and career oriented. 2. How is the Dubai market different from the one in Pakistan? In Dubai most women prefer semiformal traditional dresses with light embellishment. As they wear it occasionally where as in Pakistan women prefer heavy embellishment, styled cuts and layering of fabric. 3. Are you pleased with the response you had in Dubai? Answer: Sold out by the end of the exhibition with many orders! 4. If you were to take another collection in Dubai, how would it be different from this one? Every time I showcase my collection in Dubai it is substantially different from the previous collection. Keeping in mind that it has to be modern, contemporary and price effective. That’s what keeps the client interested! 5. What price range is ideal for the UAE market? Pret ranges under DHS 500 and Couture under DHS 2000. 6. Do you plan to do more exhibitions in Dubai? Definitely! Besides the wonderful response it’s very interesting to cater to a market with so many different nationalities. It’s an honour to represent my country here. 7. What have you learnt after this exhibition? This exhibition was organised by Brands Just Pret. The Brands team has done an outstanding job with the entire event in bringing 29 designers under one roof, marketing, sales and promotion. I have learnt a lot from their hard work and dedication. 8. Any plans of stocking in the UAE? Yes I am currently stocking my couture collection at Soirée . And in the near future my pret collection will also be available here. 9. Do you feel there is a bigger market in Dubai for formals or semi formals? People in Dubai wear eastern dresses more on festive holidays and dinners so semi formats suits their requirement more than formals.
NIDA ALI 1. Were you nervous / excited on your first exhibition in Dubai? Of course I’m a bit nervous and excited as well; and it’s not because of first exhibition or first exhibition in Dubai, I get anxious with every exhibition or even with every new lot of stock that I make. May be because when you are putting in a lot of time and hard work and the end result is not
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so predictable these emotions are quite natural. 2. What does your collection comprise off? My collection for Dubai is typical Nida Ali; a fusion line, mostly semi-formals with a lot of variety in terms of cuts and styles catering not only to the diverse cultural mix of Dubai or different age groups but also for women with different lifestyles i.e. working women or simple house wives. 3. A big number of Pakistanis are doing exhibitions in Dubai. What kind of advice are you getting about what kind of clothes you should take? Generally, the advice is for slightly festive clothes there are a large number of Pakistanis and Indians in UAE and there are not too many choices from where one can find some nicely styled, good quality semi formals or evening wear. 4. What is your price range? Well, my price range is not too different from what I keep in Pakistan; it’s very reasonable and highly affordable ranging from AED 300 to 700 per outfit. 5. You are participating in a Group Show. You think is this an advantage or disadvantage since so many designers are participating in the show? I think for me, it’s an advantage. Reason being, number one, I get highly competitive in events like this. I work even harder, get more critical on myself and try to be more creative. This mostly results into some of my best creations. And secondly, in collective shows the foot number increases manifold which could be advantageous for anyone whose work and efforts deserve it. 6. What do you think about this initiative of Brands Just Pret, Karachi’s newest multi brand store? It’s a great initiative not just because of its economic sense but for several other reasons. For one, there is great demand for the kind of variety of collections that BJP can offer. Secondly, it can easily compete with any upscale multi brands store in the region and hence putting the best face of Pakistan in the limelight.And finally, they are projecting a balanced mix of veterans as well as newcomers through these events. 7. What are your future plans as far as developing the market in Dubai is concerned?
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Well one of the benefits of globalization is that now ones progress is not limited to geographical boundaries. Similarly in fashion, Dubai comes as a next step, in terms of geographical outreach for this region. So definitely I also have plans for Dubai / UAE, may be through my sole exhibitions or through multi brand stores. UZMA HAI 1. Your first Dubai exhibition is coming up: are you nervous or excited? Honestly it’s a mixed feeling I am a little of both at the same time. 2. What kind of collection are you taking to Dubai? It’s basically a fall summer collection. 3. A big number of Pakistani designers have been doing exhibitions in Dubai: what kind of advise have you been getting about the kind of clothes you should take with you? Yes I have consulted some people and I have been told that the clothes I am taking are perfect for this exhibition. 4. What kind of price range have you kept for Dubai? I have kept a good range of price starting from 200DHS to 700DHS. 5. You are participating in a group show: do you think that’s an advantage or a disadvantage since so many designers will be exhibiting at the same time? I think it’s an advantage as I’ll get to meet new people and earn a certain experience; I think there’s going to be a lot of competition but I’ll take that as an advantage, as well. 6. Pakistani designers have had extremely successful and extremely unsuccessful exhibitions in Dubai: what do you think determines the success of an exhibition? The success of the exhibition depends upon the sales but I think mainly people’s opinions; what they think will determine how successful the impact of the exhibition was and how effective the next one will be. 7. Are you taking formals, semi formals or pret wear with you to Dubai? I have made my collection and I am taking semi formals and my pret collection. 8. What do you think about this initiative taken by Brands Just Pret,
Karachi’s newest multi brand store? They’ve given a great opportunity to promote new comers in the business, and I have full faith they have been highly successful. 9. Do you feel there is a huge market for Pakistani designers in the UAE? There are a huge amount of Pakistanis and Indians in Dubai, so I think there’s a fairly big market. 10. What are your future plans as far as developing the market in Dubai is concerned? Dubai is of different cultures and I definitely think the market will flourish; I’d like to continue my work there.
eauty Ruby’s B
body treats ‘Probably Lahore’s Best Kept Beauty Secret of the city’s finest socialites and most glamorous personalities’, Ruby Hasan, is one of Pakistan’s most travelled and professionally trained skin, hair & beauty experts. She is the founder of SPLITENDS-well regarded as Lahore’s premier beauty destination. Ruby Hasan has been trained from the prestigious Robert Fielding School of Hair Dressing in London. An expert in air-brush techniques, she has been trained under the legendary Charles Fox and make-up courses at London Esthetique. Ruby is also a qualified technician & CACI patented therapist trained from the CACI Institute which keeps Hollywood stars such Jennifer Lopez looking young and gorgeous. Ruby has also professionally received the Oxygen facial training, which is the beauty regime of some of the world’s most famous celebrities, including the Queen of Pop, Madonna, who uses it like a prayer. So Now that the “Cat is out of the Bag”, Catch Ruby’s Weekly Buzz on everything that is keeping you and the rest of the female of the species looking ‘OMG’ beautiful Sunday Plus March 04, 2012
nly you know how your body works, what its skin type is, how dry it is and also how it reacts to what you choose to do with it. We make our bodies endure a lot, from the inside and the outside. How you cater for your hair and your skin, the same needs to be done for the body. And here I mean, treat the body like a temple and in that, go beyond waxing, polishing, massage and moisturizing, No doubt, these services are salon favourites and almost everybody wants to take care of their body as much as the visible parts of their body. Body polish is an instant lightener and also aids in eliminating dead skin cells, but it needs to be done with the right product
and the right after care. Waxing should either precede it by at least two days or be done after two days. Both remove the uppermost layer of the epidermis and therefore, in the case of polisher, must be followed by a body mask to ensure that open pores are not prone to infection or ingrown hair. Waxing should be followed by an effective after-wax oil or lotion which serves the same purpose. Hair removal is a tricky affair and for the conscious client, it just doesn’t do justice to get a wax. Your attendant must have knowledge of the right technique, the right temperature of the wax and keeping in mind the growth pattern of the hair and sensitivity of the skin. It is advisable to have waxing done at a good salon with high hygiene standards as skin infections can occur. Shaving and cream removal are not advisable. You need not shy away from hair removal if you have skin prone to roughness, dryness and ingrown hair. After these relieving but relatively harsh body treatments, it is absolutely essential to exfoliate and moisturize your skin. To improve the body’s natural function, lymphatic drainage treatments using micro currents such as CACI, CACI Chromaclear and galvanic improve circulation and aid
toxin relief so the skin is enriched from within while being treated on the outside. These treatments are able to deal with scars, stretch marks and hyper pigmentation along with improving the condition and appearance of the skin. Alternatively, Dermalogica has a phenomenal body skin care range. After having a body mapping skin analysis done, your therapist can devise a treatment for your particular skin type and any skin issue (including medical conditions such as eczema and psoriasis and keratosis pilaris). The products are extremely effective and gentle to the skin. The treatment involves an enriching mineral salt exfoliation followed by a conditioning body wash and a rich body mask. The results are amazing. Body wraps are another hot favourite. Consider this having all the above qualities with the feel-good factor of being in a cocoon and emerging with invisible wings. For the body, the age old, traditional essential (other than a bath) is a good massage. Nothing works the muscles, improves circulation and soothes or energizes the body like a massage. Again, the massage therapist needs to have a solid understanding of muscles, ligaments, joints and pressure points; equipped with these and Body wraps are another hot favourite. Consider this having all the above qualities with the feelgood factor of being in a cocoon and emerging with invisible wings. For the body, the age old, traditional essential (other than a bath) is a good massage.
the right oils, massage healing can provide a feeling of well-being like none-other. Dermalogica has taken this a step further to formulate combinations which are used within their body treatments for stress relief and toxin relief. Winter treatments use heat therapy and thermal stamp therapy with these oils. These treatments go beyond skin care to well-being. To effectively care for oneself holistically, it is important to incorporate body treatments into your routine of self-care. The idea is to not overdo but to do it as a habit. It is a more advanced level of cleanliness and care. There is also no law on going the whole hog, get your arms done, treat the décolleté area or the back. Pair up with your therapist to structure and body care regime which is manageable, effective and enjoyable.
by dr. zaibun nisa
Aries The Ram (21 March to 19 April) Cardinal, positive, male, fire, planet: Mars, colors: red and white, gem: Diamond, day: Tuesday Mercury, representing your work arena will be in close proximity to unpredictable Uranus, indicating brilliance, insight and sudden change of direction. There may also be a sustained interest in healing, telepathy, occultism, astrology, aviation, computers, electronics, and all that is electrical. Fortunate Venus traveling with magnanimous Jupiter after the 5th will increase monetary benefits. Albeit, it will also cause squandering of wealth on pleasure, dress and ornaments. Difficulty with regards to romance, children, sports and loss in stock speculation will come to the fore on the 5th-6th. Resolve family issues on the 4th. Concentration for detailed tasks will be enhanced on the 7th-8th. Joint projects, new collaborative efforts, business partnerships, long-term romantic relationships,
Cancer The Crab (21 June- 22 July) Cardinal, negative, water, female, planet: Moon, colors: white and silver, gem: Pearls and moonstones, day: Monday With the Full Moon on the 8th, assess your progress, as emotions run high – make adjustments and deal with the fallout – probably ongoing events come to a head and major events will take place. Your ruler, the Moon in Cancer on the 3rd-4th will boost your personal power and you will possess the ability to take an initiative. You will have little patience for angling and maneuvering in monetary matters – resulting in monetary losses on the 5th-6th and 11th. Traveling, journalism, advertising and communication will be favorable on the 7th-8th. Home, family and domestic issues will overwhelm you on the 9th-10th. Avoid major decisions during the void-of-course Moon on the 4th from 10:06 am till 11:04 am; the 6th from 5:31 pm till 6:24 pm; the 8th from 9:42 pm till 10:32 pm and the 10th from 10:11 am till the 11th at 12:54 am midnight. Sunday Plus March 04, 2012
Taurus The Bull (20April – 20 May) Fixed, negative, earth, female, planet: Venus, colors: greens and browns, gem: Emerald & Sapphire, day: Friday Venus will enter your sign from the 5th onward. It is essentially dignified in Taurus – thus raising your status and reputation. Commensurate gains, gifts, even an inheritance are favorably highlighted from the 7th onward. Matters related to education, communication, literary activities as well as siblings, relatives and neighbors will be fortunate and advantageous on the 4th. Family uncertainty will preponderate on the 5th-6th. Speculation gains, love interest and children will be a source of joy on the 7th. Moon will uncover issues with regards to your work on the 9th-10th. Relationships can get out of hand on the 11th. Neck, throat, hips, thighs and kidneys may be vulnerable from the 5th onward especially on the 5th-6th and 11th.
Leo The lion (23 July – 22 August) Fixed, positive, fire, male, planet: Sun, colors: gold and orange, gem: Ruby, day: Sunday. Your ruler, the Sun in the 8th house is extremely detrimental to health. Sun opposed to Mars may drag you into conflicts, family disputes and legal complications. You will possess a sixth sense. You may also stumble into so many emotionally wrought and deeply complicated situations. Many of you will be drawn to professions and situations that deal with life-and-death matters. Career will be dependent upon your good social position. Your personal power for accomplishment will receive a positive boost on the 5th-6th. Financial benefits may accrue on the 7th as compared to the 8th. Travel, siblings and interaction with people will be complicated on the 9th-10th. Family scenario will be turbulent on the 11th. Health will be delicate on the 11th.
Gemini The Twins (21 May – 20 June) Mutable, positive, air, male, planet: Mercury, colors: yellow, gem: Agate, Day: Wednesday You will speak first and think later. Your mind will work like lightening due to the proximity of unstable Uranus. You can transform into an outright genius or plain rebellious. Electronics, computers, electricity, aviation and everything on cutting edge will be successful. Secret love affairs are also indicated from the 5th onward. Money will pour in your direction on the 4th. Matters concerning traveling, communication systems, electronic equipment, education, siblings, neighbors and relatives will be complicated on the 5th-6th. Family and real estate matters will be auspicious on the 7th as compared to the 8th. Romance, children and creative projects may be hindered on the 9th10th. Avoid gambling or speculative tendencies also on the 9th-10th. Sudden deterioration of health, migraines, headaches and accidents may occur especially on the 7th-8th.
Virgo The Virgin (23 August – 22 September) Mutable, negative, earth, female, planet: Mercury, colors: navy and neutrals, gem: Peridot & Jade, day: Wednesday. Retrograde Mars may signify emotional or intense events or unexpected hurdles. Social activities, entertaining lavishly, membership at committees will become fundamental to your success on the 4th. Phobias, limitations and losses are indicated on the 5th-6th. Your personal power will be at its peak on the 7th-8th. Financial fluctuation will be inevitable on the 9th-10th. Avoid traveling, siblings, neighbors and relatives on the 11th. Neuralgia, headaches, migraines and sudden injuries can occur.
Libra The Scales (23 September – 22 October) Cardinal, positive, air, male, planet: Venus, colors: blues and pastels, gem: Sapphire, Jade & Opal, day: Friday. Your ruler Venus moving into your inheritance sector from the 5th onward will ensure winning a lottery, spousal support, gifts, joint financing, huge increments, inheritances and increase in your line of credit. Partnerships and alliances will give you leverage. Venus close to lucky Jupiter from the 7th onward will favor business risks with resultant commensurate gain thereof. Career favors are likely on the 4th. Friendship support group will be a source of concern on the 5th-6th. Your personal power for accomplishment will be at its peak on the 9th-10th. Avoid financial transaction on the 11th. Health may suffer on the 4th.
Scorpio The Scorpion (23 October – 21 November) Fixed, negative, water, female, planet: Pluto, colors: dark reds and black, gem Red Coral, Opal, day: Tuesday. Venus moving opposite your ascendant from the 5th onward will accentuate your desire for luxury and extravagance. Joint projects, new collaborative efforts, business partnerships, long-term romantic relationships, even marriages are positively highlighted from the 7th onward. Education, law, religion and travel will be auspicious on the 4th. Indulging in repartee with superiors, bosses or government officials may lead to difference of opinion – thereby impeding career on the 5th-6th. Social connections, friendships and group associations will ensure success on the 7th. Losses, limitations, fears and isolation are indicated on the 9th-10th. Your personal power will be heightened on the 11th-12th. Arms, shoulders, lungs, stomach and nervous system will be vulnerable especially on the 5th-6th.
Aquarius The Water Bearer (20 January – 18 February) Fixed, positive, air, male, planet: Uranus, colors: electric blue, gem: Amethyst, black Pearl & Opal, day: Saturday. From the 5th onward, you can have the home of your dreams – the sheer grandiosity of your home – or maybe you will improve your existing home – make additions in the form of new furniture or new family members. Religion, long distance travel, law, foreign transactions and higher education prospects will be auspicious from the 7th onward. Work related progress is likely on the 4th. Relationships, marriage and close associations or friendships will be turbulent on the 5th-6th. Financial benefits will accrue on the 7th and comparatively less likely on the 8th. Avoid travel, unnecessary risks and legal battles on the 9th -10th. Career hindrances are expected on the 11th.Watch your health on the 5th-6th.
Sagittarius The Archer (22 November – 21 December) Mutable, positive, fire, male, planet: Jupiter, colors: purple and blue, gem: Turquoise, day: Thursday. Venus moving into your job sector will ensure progress as well as work opportunities coming out of the blue. You can advance your career through social means after the 7th. Your superiors value social skills more than work ethic. Monetary gains are expected on the 4th. Long journeys, higher education, law and teaching will be complicated on the 5th-6th. Career favors are indicated on the 7th as compared to the 8th. Be wary while social networking on the 9th-10th as disagreements may erupt. Losses, confinement and phobias are indicated on the 11th. Weight gain and over-indulgence in food and drink are expected. Neck, throat, ears, skin, kidneys and lower back will be vulnerable after the 5th especially on the 7th-8th.
Pisces The Fish (19 February – 20 March) Mutable, negative, water, female, planet: Neptune, colors: sea green and lavender, gem: Aquamarine & Emerald, day: Thursday Luck and good fortune via traveling, siblings, education, literature and communication of all sorts will be reinforced by Venus after the 5th. Joint property and money – banking, investment, tax, inheritances etc will be highly favorable from the 7th onward. Success, prominence and even fame may be inevitable at this point. Financial windfalls, speculation gains, romance and joy from children are on the cards on the 4th. Job entanglements are likely on the 5th6th. Partnerships will be a source of support on the 7th as compared to the 8th. Avoid monetary transactions on the 9th-10th. Avoid travel, legal issues and educational changes on the 11th. Watch your health on the 7th-8th.
Capricorn The Goat (22 December – 19 January) Cardinal, negative, earth, female, planet: Saturn, colors: dark green and brown, gem: Diamond & black Onyx, day: Saturday. Venus changing signs on the 5th will favor speculation, financial windfalls and romantic rendezvous. The field of creative arts, commercial property, stocks, art and entertainment will be lucrative. You will be investing in your children and spending on leisure activities. Spousal support, close associates and long term partners will be a source of help on the 4th. Avoid financial transaction on the 5th-6th. Education, overseas interests, law, religion and travel will be auspicious on the 7th as compared to the 8th. Professional impediments are likely on the 9th-10th. Avoid social obligations on the 11th. Health may deteriorate suddenly. Ankles and circulatory system will be vulnerable. Avoid haste and over-speeding to prevent unexpected injuries especially on the 4th, 9th-10th. Many of you may undergo surgeries or treatment of some kind.
March 04, 2012 Sunday Plus 61
62 picks of the week We at Sunday Plus are sharing our exclusive recommendations with all our readers. Read on for the best buys, the trendiest brands and the most enticing eateries that you need to know about. We slog through the jungle to bring you the hippest happenings and must-have information, right here in your copy of Sunday Plus: your essential weekend luxury.
10 things off our list! Our lifestyles have become less predictable, much more fast pace and multi-faceted, specifically manifest in the lives of the urban women under the age of 30. Newer dynamics such as late marriages, pregnancies later in life, working women with multiple roles, frequent traveling and irregular stress to name a few, means that women’s skin is subject to the same sudden changes: the L’Oréal Laboratories have developed Revitalift Total Repair 10, the first multi-tasking skincare to respond to the needs of modern women. Revitalift TR10 is enriched with 10 active ingredients to fight the 10 signs of ageing; Reduced Wrinkles, Firmer Skin, Smoothed Skin, Hydrated Skin, More Supple Skin, Toned Skin, Even Skin Tone, Dark Spot Protection, Luminous Skin and Refined Skin Texture and even UV damage, all in 1-step.
Revolutionizing The World of the industry! HSY Prints
Check out the new collection by the world of HSY Prints for 2012. This year the collection takes inspiration from global culture referencing the Ottoman Empire, paisleys from Persia, florals from Havana, Ikat from South America to the regal embroideries and motifs of Lucknow. The prints will be available all across Pakistan from the 9th of March 2012, so happy shopping!
MauSummery by Huma
For more details log in to https://www.facebook.com/TheWorldOfHSYPrints
We finally have an academy which is revolutionizing our fashion industry by providing comprehensive training and resource programs within the Grooming Academy, the Make-Up Academy and The Modeling Academy. With the world’s leading beauty brand L’Oréal Paris as the exclusive MakeUp partner for IFAP’s Make-Up Academy for 2012, it is the perfect place to learn and further refine your talents. Logon on to: http://www. facebook.com/IFAPofficial for a sneak peek into IFAP and for registration inquiries. 62 Sunday Plus March 04, 2012
MauSummery by Huma is having their exhibition from the 6th – 8th of March 2012 in Karachi for its latest lawn collection. This year there are strong influences of vintage Victorian designs, ancient Al-hamra architecture, arabesque patterns to Kashmiri shawls. So check it out! firstname.lastname@example.org