COMPANY PROFILE
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COMPANY PROFILE Sumo Visual Group is your one-stop-shop for leading visual solutions. We deliver innovative and compelling communication for many of Australia’s leading retail brands and most demanding display environments. We also service clients in Asia Pacific and North America. Utilising advanced technology and design, Sumo offers complete display solutions, including manufactured signage, large format print, digital signage and point of sale displays.
We specialise in shop and retail design, exhibitions, events, property hoardings, restaurant settings and outdoor applications. Working from concept and design, through to production and installation, we provide costeffective, high quality communication with a focus on providing the very best customer service. Our national install and support network means we can reliably deliver the largest projects across multiple sites and locations.
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COMPANY PROFILE WHAT WE DO - PRINT WHAT WE DO - SIGNAGE WHAT WE DO - DIGITAL SIGNAGE WHAT WE DO - POINT OF SALE DISPLAYS HOW WE WORK - INNOVATION HOW WE WORK - ENVIRONMENTAL & STORE DESIGN HOW WE WORK - SIGNAGE MANUFACTURE HOW WE WORK - QUALITY MANAGEMENT HOW WE WORK - SUSTAINABILITY HOW WE WORK - ACCOUNT MANAGEMENT HOW WE WORK - INSTALLATION & PROJECT MANAGEMENT CASE STUDIES - McDonald’s Doveton CASE STUDIES - Woolworths CASE STUDIES - Grill’d CASE STUDIES - Sumo Salad CASE STUDIES - Kmart CASE STUDIES - Target Denim Fit Stand CASE STUDIES - Masters CASE STUDIES - Red Rooster CASE STUDIES - Patties CASE STUDIES - Cotton On
our vision is to be Australia’s preeminent supplier
COMPANY PROFILE
“Sumo Visual Group is your one-stop-shop for leading visual solutions”
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COMPANY PROFILE Sumo Visual Group is your full-service one-stop-shop for leading visual provider for leading solutions. visual We solutions. deliver innovative We deliver and compelling innovative and compelling communication communication for many for of Australia’s many of Australia’s leadingleading retail brands retail brands, and most quick demanding service restaurants display and environments. most demanding We also service environments. display clients in Asia Pacific and North America. Utilising advanced technology and design, Utilisingoffers Sumo advanced complete technology display solutions, and design, Sumo offers including manufactured complete display signage, solutions, large format including print, digital manufactured signage andsignage, point of sale largedisplays. format print,specialise We digital signage in shop and and point retailofdesign, sale displays.
exhibitions, We specialise events, in shop property and retail hoardings, design, exhibitions,settings restaurant events,and property outdoor hoardings, applications. restaurant settings and outdoor applications. Working from concept and design, through to Working from production andconcept installation, and we design, provide through cost-to production effective, high andquality installation, communication we providewith costa effective, focus on high providing quality thecommunication very best customer with a focus onOur service. providing national the install veryand bestsupport customer service. Our network means national we can install reliably and support deliver the networkprojects largest meansacross we canmultiple reliably sites deliver and the largest projects across multiple sites and locations. locations.
COMPANY PROFILE
“The print facilities include state-of-the-art technology that allows us to stay ahead of the competition�
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WHAT WE DO - PRINT Sumo Visual Group was founded as a large format digital print company in 2003 and has grown to include the most technologically advanced printing machinery and processes to service the largest clients in Australia and overseas. Print applications include exhibition, showroom and architectural buildings, internal and external decor and permanent graphics, event signage and retail point of sale. From turnkey solutions to custom built elements, Sumo has the resources to tailor any commercial or retail requirements.
Materials - Sumo has the capability to print high quality images on a range of surfaces and materials that our clients can conceptualise, in any size, for indoor and outdoor requirements. Sumo printing materials include: Acrylic, Alucobond / Dibond / Colorbond, Aluminium sheets / Checkerplate, Banner Materials, Card & Canvas, Ceramic Tiles, Corflute, Fabric, Foamed PVC, Foam-Board, Galvanised Sheeting, Glass, Self-Adhesive Vinyl, Textured Wallpaper
COMPANY PROFILE
“With our combined onshore and offshore manufacturing capabilities, we can deliver innovative and fast turnaround with significant financial savings� WHAT WE DO - SIGNAGE With our dedicated signage engineers and fabricators, Sumo can produce custom built signage to any specification. From concept, design through to prototyping, fabrication and installation, Sumo can project manage the entire process to ensure the correct results are achieved for any indoor or outdoor application. We offer illuminated and non-illuminated fabricated signage solutions to suit your branding needs including major pylon signs, directional signs and fabricated letters.
We have also developed our own signage specific LED module that far exceeds the standard market LED technologies. Our solution is under continuous development in order to provide significant cost and power savings that reduce carbon footprint.
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COMPANY PROFILE
“We design, manufacture and integrate leading edge software and hardware technology into each innovative signage project�
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WHAT WE DO - DIGITAL SIGNAGE Sumo delivers compelling digital signage solutions that improve profitability for leading retail and quick service restaurant businesses. Sumo combines strategy, content, installation, and operations services with leading edge software and hardware to provide innovative, turn-key solutions.
Our digital products include a range of point of sale displays including poster and floor standing units, counter top screens, e-paper and shelf edge signage. We also provide digital menu boards, video walls, touch screens, large format LED and strategy and content services.
COMPANY PROFILE
“We work with our clients through the entire production process to build and install innovative, eyecatching displays in one or many stores�
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WHAT WE DO - POINT OF SALE DISPLAYS Sumo provides highly effective point of sale for a variety of settings including counter top solutions, vending carts, custom design units and interactive displays. POS solutions provide useful information to consumers about product benefits, product differentiation, special offers and customer loyalty programs.
Sumo can also perform pack-out, freight and logistic services straight to your chain of stores across the country, making the delivery process seamless and easy.
COMPANY PROFILE
“We pride ourselves on providing individuals who can conceptualise your ideas and turn them into reality”
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HOW WE WORK - INNOVATION Sumo innovation is deeply rooted in the organisation, from its genesis as the first Australian user of large-format flatbed digital print, to its development of the Sumo Tools digital signage management system, its early adoption of off-shore signage manufacture; and its design and manufacture of LCD displays for specific signage applications. Our creative design team can provide innovative design solutions to meet your brief requirements and fit within your marketing
budget. Sumo’s design team includes creative, industrial and environmental designers – able to come up with innovative concepts, and then design cost effective ways of delivery. With our extensive knowledge of design, deep experience in working with Australia’s leading brands, and the use of our leading edge technology, we can prepare creative concepts and assist in choosing the right solution to match your desired outcome.
COMPANY PROFILE
“Sumo designs store environments that engage, influence and connect consumers to brands through physical and digital interactions�
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HOW WE WORK - ENVIRONMENTAL & STORE DESIGN Sumo understands that the design and layout of a store is often a key strategy in the success of a retailer. That is why we offer our clients environmental and store design services for the QSR industry that complement and integrates our range of signage, digital signage and print solutions. These services include store design and planning, point of sale and merchandising, brand activation across multiple touch points and brand development and implementation
with a focus on driving consumer engagement through integrated digital and experiential design solutions. Drawing on the expertise of designers with a background in Experiential Design, Sumo works with clients on projects that range from a single unit to a multi-venue rollout ensuring the environment, brand, content and product placement work cohesively to target and engage customers while enhancing their experience.
COMPANY PROFILE
“The signage built in our offshore facilities meet stringent Australian and European standards to ensure quality control�
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HOW WE WORK - SIGNAGE MANUFACTURE Sumo has volume manufacture plants in Australia, Thailand and the Philippines. The quality tested signage built in these facilities meet the most stringent Australian and European standards and all engineering is performed locally to ensure quality control. Signage is individually packaged in steel framed crates to eliminate damage and delivery of store signage lots are sent directly to client sites, saving local freight costs.
With our overseas volume manufacture plants our onshore/offshore manufacturing capabilities allows Sumo to deliver innovative solutions with significant cost savings. We deliver on time, within budget and execute assignments to the highest standard.
COMPANY PROFILE
“The quality of products, processes and services have become a vital ingredient in the success of our company”
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HOW WE WORK - QUALITY MANAGEMENT Quality underpins the value that Sumo delivers to its clients, and is built into our various processes and culture. Our Quality Systems are highlighted by standard operating procedures and workflow management systems and assures ‘right first time’ outcomes through our supply chain and production processes. - Secure file repository and management system (Kodak Insite) - ICC colour management - Stringent design/proof approval process
- Quality control checkpoints through production - Investment in skills and technology - Robust ERP system that streamlines flow of information Our internal reporting processes and KPIs provide us with visibility of quality performance throughout the organisation. We work closely with trusted and reliable suppliers, and ensure that they share our quality expectations.
COMPANY PROFILE
“When we reduce our carbon footprint along with our cost base – we increase our capacity to deliver value to our clients”
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HOW WE WORK - SUSTAINABILITY Sumo understands that sustainability and good commercial outcomes go hand-in-hand. By reducing our environmental footprint we can also deliver benefits for our customers. For instance, through extensive R&D we have developed digital signage hardware that uses around half the energy of our previous kit. The power rating on the Sumo screen is over a third lower than many equivalent leadingbrand products. This can produce savings of hundreds of dollars a year in even a small store.
We have been early users of LED lighting, to deliver signage with far lower energy use than traditional fluoro-lit signage. LED-lit signs also come with much lower maintenance requirements. We provide options to print on recycled materials, as well as the use of ecofriendly inks. Our waste management practices are designed to re-use and recycle where possible, and minimise our use of landfill.
COMPANY PROFILE
“Our focus on client services ensures we deliver on and exceed our client’s expectations”
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HOW WE WORK - ACCOUNT MANAGEMENT Sumo houses a team of dedicated and experienced Account Managers that possess a wide range of skills in print, creative, retail, marketing and production. As a valued client you will be serviced by a dedicated Account Manager supported by a team of industry professionals able to advise best solutions for
your business needs and committed to timely delivery of your products. Sumo’s account management culture is supported by online tools to support key processes such as ordering, artwork management, and incident management.
COMPANY PROFILE
“Our team will meet any challenge and deliver all campaigns Australia wide – no matter the location”
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HOW WE WORK - INSTALLATION & PROJECT MANAGEMENT Sumo’s team of highly experienced project manager’s work closely with you and your other specialist suppliers to ensure installations go as smoothly as possible. We keep you informed throughout the project, and ensure the inevitable issues that arise in any complex project are identified and dealt with as efficiently as possible. Sumo’s project management approach and capabilities include: - Project planning - Site surveys - Design co-ordination
- Scheduling and co-ordination of multi-storeroll-outs - Warehousing - National freight logistics - National installation - Status reporting Our project management capabilities reach nationally and internationally. Sumo has the ability to manage projects and rollout programs Australia-wide as well other countries such as Asia, Africa and North America.
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CASE STUDIES - McDonald’s Doveton Sumo delivered the signage, ambience graphics and digital signage for an innovative McDonald’s concept store in Doveton, Victoria, a store that is one-of-a-kind. As well as unique and effective signage, the store includes a full digital menu solution consisting of digital internal menu boards, pre-sell displays, McCafé displays and drive-through digital
menus in thermally managed enclosures. The store also features a digital wishing well. A unique, digital solution enabled McDonald’s to frequently update displays, as well as present offers to customers in dynamic and compelling ways.
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CASE STUDIES - Woolworths Iconic Australian food retailer, Woolworths Ltd, needs reliable and on-time delivery of the highest quality products for their stores. Sumo delivers this using the latest technology in design, large format print and signage solutions, incorporating digital elements into their store fit-outs.
With a dedicated team at Sumo, we ensure that the highest standards are met not only in product, but with on time delivery, service and innovation. These are the reasons why Sumo remains preferred supplier to Woolworths.
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CASE STUDIES - Grill’d Grill’d is a chain of boutique burger restaurants based around an idea that stemmed from the owner Simon Crowe’s vision for a healthy alternative to the traditional burger. There are over 40 sites Australia wide and growing rapidly. Sumo have been at the forefront of offering new innovative solutions for
these stores, including the unique illuminated dome sign that is the trademark of Grill’d as well as magnetic receptive menu boards that allow for easy changeover of menu offerings. Sumo has recently produced brick wall graphics in some of the new stores that create a contemporary and engaging space.
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CASE STUDIES - Sumo Salad Sumo Salad required a digital signage solution that would focus on reducing high print costs associated with frequent menu changes, allow them to manage content from their head office, and visually assist with building a strong brand. In response, we offered Sumo Salad a solution they could adapt to existing and new stores
and fit within these requirements. This solution includes a combination of digital menu boards, promotional displays and counter tops, all managed online via the Sumo Tools digital signage management system. Each solution is customised to each site to take the best advantage of the store layout.
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CASE STUDIES - Kmart Sumo provides Kmart with external signage and internal video walls, demonstrating the breadth of Sumo’s offering across traditional and digital signage. The Kmart Entertainment video wall presents a high profile display of motion video to attract customers to the entertainment counter. The video walls are managed online from Kmart head office utilising the Sumo Tools Digital
Signage Management System, allowing Kmart to easily and remotely update displays. Sumo has designed, prototyped, and manufactured new external signage for Kmart, implementing LED, halo-illuminated signage. Through the use of LED lighting, Kmart benefits from lower energy consumption and reduced maintenance.
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CASE STUDIES - Target Denim Fit Stand Recognising an opportunity to improve their customer’s shopping experience, Target commissioned Sumo to create a ‘Denim Fit Stand’ that was built with an innovative piece of technology that could take individuals measurements to suggest the right pair of jeans for purchase. Sumo’s strategy was to create a temporary pop up stand that could travel around the country to various shopping centres.
Using elements such as signage, sound, promotion, product and interactivity, the stand was designed to help Target improve the consistency of adult sizing as well as create a path to purchase. The Target Denim Fit Stand was awarded the 2012 POPAI Shopper Marketing Award and Silver in the Open Category.
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CASE STUDIES - Masters Retail giant Woolworths, along with US-based Lowe’s Companies Inc. has introduced Australia’s newest retail concept store, Masters Home Improvement. Masters desire to provide customers with an ‘above and beyond’ shopping experience saw the evolution of Woolworths positioning strategy “better quality, better service, better price”. This inspired Masters to incorporate
educational and informative in-store signage systems and visual graphics that empowered customers to make better lifestyle decisions. Three communication themes: inspiration, information and functionality allowed Sumo to embrace Masters vision in providing quality signage. Sumo delivered a variety of high-level in-store corporate way finding and in-bay signage.
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CASE STUDIES - Red Rooster Red Rooster is an Australian proprietary company with a mix of corporate and licensee retail outlets nationally totally 800 sites Red Rooster provide a healthier solution with a roasted chicken not fried. Red Rooster is in the process of re-imaging their stores, both corporate and licensee of
which Sumo has been involved for the last two years as a supplier of both graphics internally and the illuminated suite of signs. We manufacture the product in our offshore facility which enables substantial savings to the client.
COMPANY PROFILE
CASE STUDIES - Patties Sumo designed and produced a fully integrated, self-sufficient mobile van for Patties to provide food samples to their customers. The Patties van is fitted with a branded fibreglass shell, state of the art technology for product sampling and a 60 inch LED Smart TV with Wi-Fi and Internet connectivity that allows customers to interact and play games.
This new concept has allowed Patties to not only engage with existing consumers but connect with the younger generation.
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CASE STUDIES - Cotton On Sumo has forged a strong partnership with Cotton On that sees Sumo producing a range of in-store point of purchase displays, seasonal graphics and promotional campaigns for not only Australia and New Zealand, but in and around all regions of the world wherever there are Cotton On stores. Sumo embraced the global opportunity working in partnership with installation
networks across Asia to provide a total solution of production and installation. We now offer a ‘localised’ full service solution across Asia, USA, and South Africa. The benefits of sourcing global production and installation from Sumo are enormous, with the key benefits being communication, quality control and overall service.