Facebook Training Program
Topics covered •
Creating your page - 3
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Switching between accounts - 10
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Changing the profile picture- 12
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Changing the cover photo - 13
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Updating page information - 15
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Posting to your page - 16
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Adding pictures, videos, and albums -18
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Administration and settings - 19
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Advertising -20
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Liking and Sharing Pages and Posts -21
The basics: creating your page To begin, you must first go to: https://www.facebook.co m/business/products/pag es/click Click “Create Page”
The basics: creating your page Choose the type of page that fits your business. **We will use the “Local Business or Place� option for the rest of this training program.
The basics: creating your page • Choose your business category: from a drop down menu, you will select the category that your business falls under • Complete the following fields to include your business name, street address, and phone number
Once completed, press “Get Started” Don’t worry, you can always edit this information later
The basics: creating your page Include some key information about your business here.
Press “Save Info� *You may also choose to skip this step, and add the information at another time.
The basics: creating your page Here, you may choose to upload a Profile Picture from your computer, or to import one from a website. *Again, you may skip this step if you wish, and upload a photo at another time.
The basics: creating your page Here, Facebook allows you to select your preferred target audience for your page. If you wish, fill out the form and press “Save” *Again, you may press “Skip” if you wish
Your Page Created!
After completing the previous pages, Facebook will then direct you to your new page! We will now cover how to update and edit your page, among many other things!
Switching between accounts Now that your page is created, it is important to know how to switch between your Personal and Business accounts on Facebook. At the top of the page, click the arrow on the far right. This creates a drop down menu, useful for many things. As you will see, you may choose which account you would like to work with. Ensure you click on your business account when dealing with business matters, and vice versa when dealing with personal matters.
Switching between accounts – On a post At the bottom of the post you want to like or comment on, click the icon dropdown menu. This allows you to select which account you want to use to interact with the individual post. As you will see, you may choose which account you would like to work with. Ensure you click on your business account when dealing with business matters, and vice versa when dealing with personal matters.
Adding/changing a profile picture Hold your mouse over the profile picture area on the top left of the page. It will then show “Update Profile Picture”
Once you click that, a drop down menu will appear and you can choose how you would like to add a new profile picture. • Choose from photos: choose from photos you have previously added • Take photo: Will connect to your webcam if you have one, to take your picture • Upload picture: Choose a photo from your desktop • Remove: delete current profile picture
Adding a cover photo A cover photo is essentially the banner for your page. The size is more wide and thin than a regular photo; it is important to keep this in mind when choosing a picture.
By clicking the top left of the screen where it says “Add a Cover�, a drop down menu will appear where you choose to take a photo you have previously added to your Facebook page, or to choose one from your computer. Once the picture appears in the Cover Photo area, you can use your mouse to drag the picture to fit the spot more to your liking.
The same steps occur when changing your Cover photo, as well.
Tagging a Photo Select the photo you wish to tag, then click the tag photo button. Click on the photo to start tagging. A box will pop up that allows you to tag any person or business in the photo. Here we are choosing to tag ourselves. When you have finished your tagging, press the Done tagging button at the bottom of the screen. This will update the photo.
Updating page info Putting your mouse over the icon that is shaped like a pencil, “Manage” will appear. After clicking this, you will be directed to another page where you can input information.
At the Editing page, put your mouse to the right of the section you would like to work on and “Edit” will appear. Click on this, and input any information & changes you would like.
*Always update when you change your hours, contact information, etc.
Posting to your page Either at the Facebook home screen or your Page Profile, you may post to your page. Either as a “Status” - where you may post text, as well as pictures Or: to post “Photos/Videos” – where you may upload pictures or create an album. When you are ready to finish your post, simply press “Publish”. Don’t worry, you can go back and edit your post any time!
Creating posts to publish later When creating a post, you may wish to schedule it to be published at a later time or date. To do this, instead of pressing “Publish” click the arrow next to it. A drop down menu will appear where you will click “Schedule”. This box will appear on your screen, and here is where you will enter your desired date & time of posting. Once completed, press “Schedule”.
Here, you can see which posts you have, and when they will be published.
Adding pictures, videos & albums To add photos or videos, simply click “Photo/Video”, then “Upload Photos/Videos”. A box will pop up asking you to choose the files you would like to upload. You then, simply press “Publish”. To create an album, click “Create Photo Album”. You will then be asked to select photos to upload. Next, you will be redirected to this new screen, where you can edit the album information and add more photos.
Once finished, press “Post” at the bottom of the page.
Administration & settings
To manage a number of settings, press the “Settings” button located towards the top right of your page. Here, you will find many sections that you may like to view.
One section you may find particularly useful, is “Page Roles”, where you can add and edit the roles and responsibilities of people who will also work on your page.
Advertising You may wish to create ads, or take advantage of some of the other advertising opportunities Facebook offers. By clicking on “Create Ads” or “Advertising on Facebook”, you will be directed to pages containing a wealth of information on advertising, how-to’s, options, etc.
Liking a Business Page To like another business’s page as your as your own business page, head to their Facebook page and click the button with the 3 dots. Select “Like As Your Page option from the dropdown menu.
Liking a Business Page (cont.) Click the “Save “ button, and you will have then liked the business.
Accessing Your Pages Feed In order to access your business Pages Feed, you will need to be on your main Business Page. Once you are here, click on the “See Pages Feed� link in the menu on the Left-hand side of your page.
Pages Feed This will take you to your Pages Feed, which is made up of posts from businesses that you liked. From here you can like, comment, share and interact with the businesses you follow. Make sure you are interacting with these posts as your business account, not your personal one!
Sharing a Post As a Business • As long as you are in your Business Page Feed, anything you share will be directly shared to your Business Account. • However, if you are using Facebook on your own personal account but see something that would be great for your business, there are ways to quickly share that to your business page as well.
Sharing a Post When you want to share something from your personal feed to your business feed, click the Share button and select “Share..� for options.
Sharing a Post (cont.) This will bring up the post in a new window. Click “Share on your own Timeline” Then select “Share on a Page you manage” from the menu.
Sharing a Post (cont.) This now gives you a drop down menu to select which Page you want to post as. Select which page you want to share on, then add any commentary you want in the comment section. Finally, press “Post�.
Page Content When creating content for your page, make sure that you follow the 20%/80% rule! This means that you should balance self-promotion with promoting other business related topics to your followers. For every post about your own business promotion, 4 others should be about something related to your industry, or your community. Example: If you are a B&B, one post should be about your own services/a beautiful photo of your location, while the next post should be related to attractions in the area, a fun community event or exciting developments in the tourism & hospitality industry.
Content Development Example 2: If your business hosts a lot of weddings/events, it would be a good idea to post images from Pinterest on flowers and dĂŠcor, or share posts from other businesses in town that offer services that could be useful. An important part of getting and sharing this information is liking and following other local businesses.