Exploring Typography

Page 4

WHAT IS TYPOGRAPHY WHY DOES IT MATTER? HOW DOES IT IMPACT OUR LIVES?

The Merriam-Webster definition of “typography” is:“the work of producing printed pages from written material” or “the style, arrangement, or appearance of printed letters on a page.” How those letters, words, and sentences are styled and arranged affects how they are perceived. Good

2 | Exploring Typography

typography clarifies content, establishes hierarchy, and presents information in a manner that makes it easier to read, and, therefore, to understand. Good typography is good communication: it can start a dialog or advance an idea or make a difference in the world.


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.