Success Champion - March 2020

Page 44

Success Champions

5 Things you can do to audit your own brand By Stephanie Powell

A “A brand’s story is what first opens the door for you to begin to establish relationships with your audience. Relationships that lead to trust, loyalty, and (you guessed it) sales!”

strong, authentic, intentional brand is a CRAZY, powerful tool (think: Disney, Apple, Nike). Your brand tells a story, whether you want it to or not. Why not control that narrative, instead of allowing someone else to do it for you based on what they think it is? If you don’t tell them what the story is, they’ll make one up based on their own assumptions (and we all know what assuming does, do we not?). Your brand story is too important to give anyone else the mic but you. A brand’s story is what first opens the door for you to begin to establish relationships with your audience. Relationships that lead to trust, loyalty, and (you guessed it) sales! Because your story is what catches their attention and makes them say “These guys. I want to be a part of what they’re doing. They get me and we care about the same things.” The audit below focuses on just your

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Brand Identity. Your brand and your brand identity are NOT the same. Your brand identity is made up of the visual representations of your brand (logo, fonts, colors, etc.). Your brand is what everyone else says it is (not what you say it is, ya dig?). If you’re reading this and suddenly feel very unsure as to whether or not your brand is where you need/ want it to be and telling the right story, invest in a professional brand identity audit. Brand identity audits involve taking a deep dive to figure out whether or not your brand is performing the way you want, saying what you want, and talking to who you want. And if it isn’t, what steps do you need to take to get it there? It will not only give you invaluable information, but insights, recommendations, and often action items as well. Brand Audits are one of my FAVORITE things to do for clients. No b.s. Here’s a very simple 5-step version for you to do yourself.

1

Make sure you have clear and definitive answers to the following five questions (it’s a five within five, I know). For funsies, I included some answers in parentheses, just as a guide. Knowing these answers is the first step in achieving brand clarity. If you don’t know what your brand is supposed to be and who it’s supposed to serve, how can you evaluate its effectiveness?


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grit is personal!

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pages 76-77
Networking. It’s more than giving away business cards. article cover image

Networking. It’s more than giving away business cards.

4min
pages 70-73
Sassy Social Media article cover image

Sassy Social Media

4min
pages 66-68, 78
How and When Do You Hire a Virtual Assistant? article cover image

How and When Do You Hire a Virtual Assistant?

3min
pages 64-65, 69
The Five Essential Elements of an Email Marketing Campaign tech Corner article cover image

The Five Essential Elements of an Email Marketing Campaign tech Corner

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pages 60-63, 78
Joint Ventures and Strategic Alliances article cover image

Joint Ventures and Strategic Alliances

4min
pages 56-59
The Nitty Gritty of a Great Call to Action article cover image

The Nitty Gritty of a Great Call to Action

4min
pages 51-55
Asset Protection Strategies As You Grow Your Business article cover image

Asset Protection Strategies As You Grow Your Business

4min
pages 48-50
5 Things you can do to audit your own brand article cover image

5 Things you can do to audit your own brand

6min
pages 43-47
What is Your Energetic Tie to Money? article cover image

What is Your Energetic Tie to Money?

4min
pages 39-42
Stress, Health and Entrepreneurship article cover image

Stress, Health and Entrepreneurship

4min
pages 36-38
Why Your Website Probably Stinks (and 5 Tips to Fix it Fast) article cover image

Why Your Website Probably Stinks (and 5 Tips to Fix it Fast)

4min
pages 32-35
Six Things I learned from my Father about ‘biz article cover image

Six Things I learned from my Father about ‘biz

5min
pages 28-31, 35
Write Like a Badass and Grow Your Business With Your Words  article cover image

Write Like a Badass and Grow Your Business With Your Words

4min
pages 24-27
Are You using Your Intuition In Your Business Success? article cover image

Are You using Your Intuition In Your Business Success?

4min
pages 20-23
Mike Michalowicz: His Mission to Eradicate Entrepreneurial Poverty Featured Article article cover image

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pages 14-18
“You are the worst coach on the planet!” article cover image

“You are the worst coach on the planet!”

4min
pages 12-13
The Top -30- Reasons Salespeople Fail article cover image

The Top -30- Reasons Salespeople Fail

1min
pages 10-11
Grit Really Means Get Shit Done article cover image

Grit Really Means Get Shit Done

6min
pages 5-9
Are you ready for change? article cover image

Are you ready for change?

1min
pages 4-5
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