FASHION
south coast
fashion week South Coast Fashion Show strutted its way through Bournemouth exposing the latest trends for this summer. Danielle Cardy attended the fashion extravaganza and caught up with some of the designers and exhibitors
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he spectacular was held at the large venue BIC (Bournemouth International Centre) opening its doors too all fashion fanatics from all over the country. The 3 day show (Friday 9th- Sunday 11th) commenced at 10am every day and finished by 5pm allowing you to dedicate 7 hours of your day devouring yourself in exquisite attire- any fashion lover’s dream. From bold prints, to quirky patterns and erratic designs South Coast Fashion week showcased it all allowing you to submerge in sequins, diamantes and tasteful material galore. After arriving at the venue crowds started to form, all eager to immerse themselves in fashion. Once entering the venue and handing over your tickets, you were given a hot pink bag filled with leaflets of the day, including the itinerary of the dayafter that you were free to spend the day as you wish. The show had an assortment of stools that you could visit ranging from health and beauty products, upcoming designs, to beautifully embellished accessories all delivering a gorgeous display. Many designers made a grand appearance at the show including Shirely Davies, specifically known for her eccentric headwear used on the popular TV programme Dancing On Ice. Her beautiful display caught the attention of many of the visitors at the event, with a neat array of all her best headwear she has ever created over the years. From the big and the bold, to the small and petite there was something for everyone in her collection. I got a few minutes
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with her to ask about the weekend, as everyone was desperate to speak to her, she said; "I have really enjoyed the weekend. It’s been a great success, not just for the exhibitors but also the students that have had their clothing showcased." She added; "I like to find a bit of material and turn it into something exquisite, and this show was a great opportunity to showcase my headwear for the members of the public. Everyone normally sees them on the screen from TV programmes but it was a lovely opportunity to allow the public to see the headwear in person." Her collection comes in all sorts of sizes and creations, incorporating flowers, diamantes, glitter and feathers into the design. She explained; "I once made a hat and used 800 feathers!" Amongst the designers appearing at South Coast Fashion Week, Jacqui Jefford also made an appearance on the Saturday at the ‘M.W. A.H’ and ‘Hairloss’ stool. The companies specialise in beauty ranging from nails, to HD brows, as well as ‘Hairloss’ specialising in wigs, hair extensions etc. Jacqui Jefford is a specialised nail technician and educator who has been in the industry for a very long time. She has done nails for The Spice girls, Gwen stafani and many more, and was a great opportunity watching her put her work at practice when doing visitors nails at the event. Teenage Cancer trust was a charity partner at South Coast Fashion Week who was also there at the weekend. The organisation supported the project as it related to fashion issue for young people fighting cancer. Olivia Tookey is a young
There was so much diversity in the clothing that was used on the catwalk as well as the exhibitors
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NERVE | 10