L A N D IN G P A G E OPTIMISATION An I n s i g h t t o P r o p e r L a n d i n g P a g e Optimisation
Defini t ion of landing p a g e op t imi s a t ion
Landing page optimisation can be defined a s increase conversions from audiences It can also be defined a s the
sub-set
the
process
who visit the target
to
pages.
of CRO ( Con v e r s ion R a t e
Op t imi s a t ion ) a n d c o n s i s t of t e c h n i q u e s like A / B t e s t i n g .
01
HEADING AND SUB-HEADING The objec t i v e behind heading s i s no t onl y t o s ell i t em s o r s e rv ice s , in st ead
t o e st abli s h a connec t ion w i t h t he
v i s i t o rs and con v ince t hem t o a v ail t he s ame . Hence , y o ur
p r io r i ty m ust al w a ys be t o op t imi s e t hem . In t eg r a t e a heading and su b - heading s t ha t a r e a ttr ac t i v e eno u gh fo r v i s i t o rs t o st a y on y o ur page and na v iga t e t he offe r ing s .
02
C O PY The s econd impo rt an t t hing fo r landing page op t imi s a t ion i s t o keep d r af t copie s t ha t help t o in tr ig u e v i s i t o rs . No t e t ha t t he copie s m ust be c r i s p and conci s e , and li st t hem w i t h b u lle t poin ts . Follo w ing i s an e x ample of a w eb s i t e ’ s
landing page ha v ing a su pe r b cop y .
03
IM A G E
Image s pla y ano t he r v i t al r ole in making a v i s i t o r s t ay on a page f o r a long t ime. They can eas il y r es onat e w i t h t he pic tu r es
av ailable on t he
landing page. Al w ay s u s e images t hat depic t y o u r b r and , b us ine ss o r offe r ing s .
04
C T A ( CALL TO ACTION ) CTA s hold po w e r t o make a v i s i t o r b uy y o ur p r od u c t o r a v ail s e rv ice s . The r efo r e , CTA s m ust al w a ys be c r af t ed in a manne r t ha t i t i s a tt r ac t i v e , impac t f u l and at t he s ame t ime compelling .
05
F O RM S If y o ur w eb s i t e ’ s landing page con t ain s a fo r m , make sur e t ha t t he y a r e placed on t he r igh t po s i t ion . Al s o , plea s e keep i t s imple and
str aigh t fo rw a r d , and
p ut
q u e st ion s t ha t a r e
r ele v an t . Thi s enhance s t he chance s of filling t hem .
06 ¡
SOCIAL PROOFING
Yo u can us e s ocial p r oofing in t he fo r m of infog r aphic s o r t e st imonial s r ep r e s en t ing compan y name s t ha t a r e connec t ed w i t h y o ur b us ine ss . Like fo r
in st ance , if y o ur page i s t a r ge t ed t o a u dience s w ho a r e stu den ts , i t can be f ru i t f u l if y o u p r o v ide t e st imonial s f r om indi v id u al s of s imila r age g r o u p .
07
O NLI NE C H A T Vi s i t o rs p r efe r online cha ts and app r ecia t e t he s ame w hen t he y find a ss i st ance t hen and t he r e .
Thi s help s in no t onl y b u ilding b r and trust b ut al s o in v oke a s a t i s fac t o ry feeling . Take a look at t he image belo w ho w In t e r com ut ili s e s online cha t s e ss ion s t o engage a v i s i t o r on t he landing page .
A s landing page s a r e h u gel y r e s pon s ible fo r r ecei v ing a con s ide r able n u mbe r of ne w lead s , t he y r eq u i r e a tt en t ion . Hence , p r ope r landing page op t imi s a t ion is
nece ss a ry fo r y o ur b r and o r b us ine ss t o g r o w
effec t i v el y . Yo u can e v en t ake t he a ss i st ance of w ell kno w n content writing services fo r t he s ame .
CA LL: + ( 9 1) 9 4 338 2 2 4 9 7
CO N TA CT U S
E- M A I L:a d m i n @ d a sw r i t i n g se r v i c e s.c o m V ISIT U S: m
w w w .d a sw r i t i n g se r v i c e s.c o