NEWS
Subaru Canada: Active and involved In the past few years, our support of athletic competition in this country has grown significantly, and we now sponsor no fewer than six separate triathlon and running series: The Subaru Triathlon Series, the Subaru Western Triathlon Series, the Subaru East Coast Triathlon Series, the Subaru of Hamilton Niagara Running Series, Subaru Ironman Muskoka 70.3 and Subaru Ironman Canada. These series make Subaru Canada the largest single sponsor of triathlons in the country – a fact that makes all of us very proud. For 2010, there have been some significant developments to these series, changes that reflect the growing popularity of running and triathlons in this country.
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For example, the Western Series continues to show strong growth with the first-ever event in Banff taking place this past September 11. With the addition of this Olympic-distance event, the series now comprises five races. The other big news for our races across the country is that Subaru dealers are becoming more involved all the time. Another popular western race, the official Ironman Calgary 70.3, has enjoyed the support of Centaur Subaru for the past two years. And the Niagara Running Series is now presented by Subaru of Hamilton in conjunction with Subaru Canada. All told, close to 50,000 people will participate in a Subaru-sponsored triathlon or running event by the end of
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this year. We are thrilled that our support of these series is resonating so strongly with Canadians from coast to coast. When we first started this sponsorship direction, we did so with the goal of encouraging people just like you to maintain your physical fitness and to get out and experience the great outdoors firsthand. These series represent a great way for people of all ages and skill levels to compete in a variety of events, from kids’ fun runs to introductory triathlons to elite events that attract the world’s very best athletes. At Subaru Canada, we are proud to have played a role in introducing Canadians to events that are both great fun and a great way to stay in shape.
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A great game, a great cause
Giving ski instructors the edge
Subaru Canada, Inc. championed Golf Fore the Cure as presenting sponsors for the fourth consecutive year. This charity event created by Golf Canada – a member-based organization governed by the Royal Canadian Golf Association – is designed to help grow the sport with women of all skill levels. The purpose of the event is to encourage women to participate in golf through the use of fun activities while raising money for the fight against breast cancer. This year, the event raised over $700,000 to support this cause. SCI is proud to help promote the sport in Canada and to stand alongside the many compassionate women in this country who are seeking to make a difference. For more information, to make a donation or to get involved, visit www.rcgagolfforethecure.ca.
Another sponsorship initiative sees Subaru Canada, Inc. support the Canadian Ski Instructors’ Alliance (CSIA). This organization trains and certifies Canadian ski instructors through a four-tiered certification program; the ultimate goal is to develop the highest quality of instructors for snow schools across the country. For more information, visit their website at www.snowpro.com.