Launch Styletag.com was formally launched on June 1st, 2013, at Embassy Grove in Bengaluru. As India’s first curated designer-wear website, Styletag has carved a niche for itself by providing designers across the country a platform to reach out to audience all over India. The big attraction of the launch event was a fashion show by Manish Malhotra titled 100 Years of Indian Cinema. Malhotra, in his quintessential style, brought to the stage a dose of oomph and glamour. The creations were a tribute to the ever-dramatic and enigmatic Bollywood and ranged from the era of the silent talkies, panning an entire gamut of 70 years and ending with his very-popular sequinned chiffon sarees donned by divas such as Kareena Kapoor, Priyanka Chopra, etc. The party was hosted by Yashodhara & Sanjay Shroff, along with Lina and Jeetu Virwani.
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