BODY
IN THIS SKIN Navigating the world of skincare is tough enough, but for those who don’t identify with a specific gender, it’s a whole different (marginalised) ballgame. But 2022 is changing that with TheySkin – a new skincare brand by Leona Gallagher – designed to be embraced by all. By ASTRID TAEMETS
Hey Leona! We’re excited to get the goss on this new revolutionary range. In a nutshell, what is TheySkin? The concept is something that has been playing on my mind for a long time. I’ve been working with clients who are transgender, non-binary, or still working it out for years. This has been an eyeopening experience, and I recognise the unique needs of people who undergo significant physical and emotional changes. Often, they don’t know what to do about it and struggle to find products and services. A close family friend’s teenage daughter identifies as non-binary, and through their eyes, I’ve experienced how confusing and unsatisfactory the world of skincare is. This is when I realised we could do more to help this community. How does this range reach those who identify as non-binary? Everyone is unique and everyone’s skin is unique. TheySkin was designed not to fit into classic male and female perceptions 36
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of skin – it doesn’t have any feminine scents or masculine branding, or other product features that we tend to associate with these two well-defined markets. Ensuring that TheySkin didn’t conform to any gender stereotypes, as well as being suitable for a range of skin types, hormone levels and stages of life, was of the utmost importance when formulating the initial collection.
What kind of ingredients are used in TheySkin products? Working in the industry for many years has provided me with the expertise of what works best for certain skin conditions, and the knowledge of which ingredients are essential for the skin to function optimally. I have sourced the highest quality ingredients and created “AND THROUGH custom-made formulations that The concept is new to many, THEIR EYES, I’VE are cruelty-free, vegan friendly how do you think it will be EXPERIENCED HOW and sourced within Australia. helpful for gender stereotyping? of my favourite products CONFUSING AND One It’s difficult to find something in our initial collection is the UNSATISFACTORY Turmeric Latte Masque. The that is right for you in a world THE WORLD OF where most products, packaging, yellow clay masque’s main and advertisements expect you ingredient, curcumin powder, SKINCARE IS.” to fit into a specific box. Those is the most powerful active who don’t fit into these categories can compound extracted from the dried root of feel confused and even ostracised when the turmeric plant. It works wonders in the searching for products that suit their skin, drawing out toxins and superfluous individual requirements. TheySkin strives fat while simultaneously nourishing to be a brand that is totally inclusive and and hydrating. suitable for everyone – even if you don’t PURCHASE THEYSKIN PRODUCTS ONLINE AT know who that is yet. THEYSKIN.NET FROM MARCH 1. STYLEMAGAZINES.COM.AU
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